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市場調查報告書
商品編碼
1468217
2024-2032 年按產品類型、價格範圍、配銷通路和地區分類的手機配件市場報告Mobile Phone Accessories Market Report by Product Type, Price Range, Distribution Channel, and Region 2024-2032 |
IMARC Group年全球手機配件市場規模達900億美元。智慧型手機的普及、客製化和個人化的重大技術進步、設備的保護和耐用性、不斷變化的生活方式和連接理念以及不斷成長的電子商務和線上零售是推動市場的一些主要因素。
手機配件是指各種旨在增強和補充行動裝置的功能和美觀的輔助產品。這些配件在個人化、保護和擴展智慧型手機和其他行動裝置的功能方面發揮關鍵作用。一些最常見的手機配件類型包括保護殼和保護蓋、螢幕保護貼、充電器和行動電源、耳機和耳機、藍牙揚聲器、流行插座和手機支架。這些配件不僅可以保護設備免受物理損壞,還可以讓使用者表達自己的個人風格和偏好。此外,手機配件透過適應現代設備的新功能和要求來迎合不斷發展的技術格局。隨著對連接性和便利性的需求不斷增加,無線充電器、快速充電電纜和免持車載支架越來越受到重視。
智慧型手機在全球範圍內的廣泛採用構成了行動配件市場的基礎。隨著智慧型手機成為日常生活不可或缺的一部分,對最佳化其可用性、保護性和個人化的配件的需求不斷增加。此外,消費者尋求將自己的行動裝置與其他裝置區分開來,從而推動了對可定製配件的需求。手機殼、皮膚和流行插座讓使用者可以表達自己的個人風格和偏好,從而促進配件市場的成長。除此之外,隨著智慧型手機變得越來越複雜和昂貴,消費者熱衷於保護他們的投資。保護殼、強化玻璃螢幕保護貼和堅固耐用的配件可以解決這些問題,確保設備的使用壽命。除此之外,隨著行動裝置超越通訊工具而涵蓋現代生活的各個方面,對支援這種演變的配件的需求也在成長。車用支架、無線耳機和攜帶式行動電源可滿足用戶的行動生活方式和連接需求。與此一致的是,電子商務平台的興起使消費者可以輕鬆獲得各種行動配件。線上市場使客戶能夠探索和購買來自世界各地的配件,從而推動市場成長。此外,影響者和名人對行動配件的認可提高了它們在消費者中的知名度和吸引力。由於消費者渴望效仿他們最喜歡的人物的選擇,這種趨勢推動了需求。此外,行動裝置技術的不斷進步也刺激了相應配件的發展。無線充電、高解析度顯示器和改進的音訊功能等創新促使人們創建補充這些功能的配件,例如無線充電器、螢幕保護貼和高品質耳機。
智慧型手機的普及
隨著智慧型手機成為溝通、生產力、娛樂等不可或缺的工具,消費者擴大尋求增強設備功能和美觀的方法。這種需求導致了各種配件的開發,包括保護殼、螢幕保護貼和攜帶式充電器。隨著智慧型手機的普及,行動配件產業的企業面臨龐大且多樣化的目標客戶群。將設備與其他設備區分開來並保護投資的需求刺激了對具有功能性、風格和個性的配件的需求。
科技的快速進步
隨著智慧型手機整合無線充電、多相機系統和高清顯示器等尖端功能,配件製造商透過開發增強這些功能的補充產品來回應。無線充電板和支架充分利用了無線技術的便利性,而先進的相機鏡頭和夾式配件則提升了攝影能力。此外,螢幕保護貼等配件旨在保持高解析度顯示器的清晰度。技術進步和配件開發之間的相互作用創造了一種共生關係,促進了這兩個領域的不斷發展和成長。
客製化和個人化
外殼、外殼和握把有多種顏色、圖案和材料,使用戶能夠反映他們獨特的風格偏好。這一因素尤其引起年輕一代的共鳴,他們尋求透過設備脫穎而出並展示自己的身份。這種對個人化的需求超越了美學範圍。用戶還尋找符合他們生活方式的功能配件,例如適合健身愛好者的臂帶或適合經常出行的磁性汽車支架。提供多樣化客製化選項並滿足特定用戶需求的製造商在這個競爭激烈的市場中佔據有利地位,配件成為用戶個性和需求的反映。
The global mobile phone accessories market size reached US$ 90.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 139.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.9% during 2024-2032. The proliferation of smartphones, significant technological advancements customization and personalization, protection and durability of the device, evolving lifestyles and connectivity ideas, and growing e-commerce and online retail are some of the major factors propelling the market.
Mobile phone accessories refer to a diverse range of supplementary products designed to enhance and complement the functionality and aesthetics of mobile devices. These accessories play a pivotal role in personalizing, protecting, and extending the capabilities of smartphones and other mobile devices. Some of the most common types of mobile phone accessories include protective cases and covers, screen protectors, chargers and power banks, earphones and headphones, Bluetooth speakers, pop sockets, and mobile stands. These accessories not only safeguard devices from physical damage but also allow users to express their individual style and preferences. Moreover, mobile phone accessories cater to the evolving technological landscape by adapting to new features and requirements of modern devices. With the increasing demand for connectivity and convenience, wireless chargers, fast-charging cables, and hands-free car mounts have gained prominence.
The widespread adoption of smartphones on a global scale forms the foundation for the mobile accessories market. As smartphones become integral to daily life, the demand for accessories that optimize their usability, protection, and personalization rises. Additionally, consumers seek to distinguish their mobile devices from others, driving the demand for customizable accessories. Phone cases, skins, and pop sockets allow users to express their individual style and preferences, contributing to the growth of the accessory market. Other than this, with smartphones becoming increasingly sophisticated and expensive, consumers are keen on protecting their investments. Protective cases, tempered glass screen protectors, and rugged accessories address these concerns, ensuring the longevity of devices. Besides this, as mobile devices extend beyond communication tools to encompass various aspects of modern life, the need for accessories that support this evolution grows. Car mounts, wireless earphones, and portable power banks cater to users' on-the-go lifestyles and connectivity requirements. In line with this, the rise of e-commerce platforms provides consumers with easy access to a wide variety of mobile accessories. Online marketplaces enable customers to explore and purchase accessories from around the world, fueling market growth. Furthermore, the endorsement of mobile accessories by influencers and celebrities enhances their visibility and desirability among consumers. This trend drives demand as consumers aspire to emulate their favorite personalities' choices. Moreover, the continuous advancement of mobile device technologies stimulates the development of corresponding accessories. Innovations such as wireless charging, high-resolution displays, and improved audio capabilities prompt the creation of accessories that complement these features, such as wireless chargers, screen protectors, and high-quality headphones.
Increasing Proliferation of Smartphones
With smartphones becoming indispensable tools for communication, productivity, entertainment, and more, consumers are increasingly seeking ways to enhance their devices' capabilities and aesthetics. This demand has led to the development of a wide array of accessories, including protective cases, screen guards, and portable chargers. As smartphone ownership becomes nearly ubiquitous, businesses in the mobile accessory sector are presented with a vast and diverse customer base to target. The need to differentiate devices from others and protect investments fuels the demand for accessories that offer functionality, style, and individuality.
Rapid Technological Advancements
As smartphones integrate cutting-edge features such as wireless charging, multiple camera systems, and high-definition displays, accessory manufacturers respond by creating complementary products that enhance these functionalities. Wireless charging pads and stands capitalize on the convenience of wireless technology, while advanced camera lenses and clip-on accessories elevate photography capabilities. Moreover, accessories like screen protectors are designed to preserve the clarity of high-resolution displays. The interplay between technological progress and accessory development creates a symbiotic relationship that fosters continuous evolution and growth in both sectors.
Customization and Personalization
Cases, skins, and grips come in a myriad of colors, patterns, and materials, enabling users to reflect their unique style preferences. This factor resonates particularly with younger generations who seek to stand out and showcase their identity through their devices. This demand for personalization extends beyond aesthetics; users also look for functional accessories that align with their lifestyles, such as armbands for fitness enthusiasts or magnetic car mounts for frequent travelers. Manufacturers that offer diverse customization options and cater to specific user needs position themselves favorably in this competitive market, where the accessory becomes a reflection of the user's personality and needs.
IMARC Group provides an analysis of the key trends in each segment of the global mobile phone accessories market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, price range and distribution channel.
Headphone/Earphone
Portable Speaker
Charger
Memory Card
Power Bank
Protective Case
Screen Guards
Popsockets
Others
Headphone/earphone dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes headphone/earphone, portable speaker, charger, memory card, power bank, protective case, screen guards, popsockets, and others. According to the report, headphone/earphone represented the largest segment.
The increasing prevalence of mobile devices, particularly smartphones, has driven the demand for immersive audio experiences. Headphones and earphones cater to this demand by offering enhanced audio quality for various activities such as music streaming, video watching, gaming, and virtual meetings. Besides this, the convenience and portability of headphones and earphones align with modern lifestyles. As users engage in activities on the go, the compact nature of these accessories allows for seamless integration into daily routines, making them indispensable companions for commuting, exercising, and leisure. Moreover, the rise of wireless connectivity, exemplified by Bluetooth technology, has liberated users from the constraints of wired solutions. Wireless headphones and earphones offer freedom of movement while maintaining high audio quality. Additionally, personalization plays a role in the segment's growth. Consumers seek headphones and earphones that match their style and preferences, driving the production of diverse designs and features.
Premium
Mid
Low
A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes premium, mid, and low.
The premium price range within the mobile accessories market encompasses products that offer top-tier quality, advanced features, and exceptional craftsmanship. Catering to discerning consumers who prioritize superior performance and luxury, these accessories often incorporate cutting-edge technology, premium materials, and meticulous design. In the context of headphones and earphones, premium offerings may include noise-cancelling capabilities, studio-grade audio quality, and ergonomic designs for prolonged comfort. This segment caters to audiophiles, professionals, and individuals seeking the epitome of both functionality and style. While commanding a higher price point, premium accessories garner a devoted customer base that values exclusivity and a refined user experience.
The mid price range in the mobile accessories market strikes a balance between quality and affordability. Positioned to cater to a broad consumer base, these products offer commendable performance without reaching the premium price bracket. In the headphones and earphones segment, mid-range options often feature good audio quality, wireless connectivity, and durable construction. This range appeals to budget-conscious consumers who seek dependable accessories that enhance their mobile experiences without compromising on key features. Manufacturers targeting the mid-range market prioritize delivering reliable performance at a reasonable cost, making these products accessible to a wide array of users.
The low price range in the mobile accessories market targets cost-conscious consumers who prioritize affordability. Accessories in this segment offer basic functionality and essential features, making them accessible to a wide demographic. In the realm of headphones and earphones, these products provide fundamental audio capabilities, often with wired connectivity and straightforward designs. While not catering to audiophiles or those seeking advanced features, the low-price range fulfills the needs of users who require budget-friendly options for casual use or as backups. Manufacturers in this segment focus on cost-effective production without compromising on basic quality standards, allowing them to capture a sizable market share by appealing to price-sensitive consumers.
Online
Offline
Offline channels hold the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline and online. According to the report, offline channel represented the largest segment.
The offline channel provides a tactile and personalized shopping experience. Customers can physically interact with products, test their functionality, and seek advice from knowledgeable store staff. This hands-on approach is particularly relevant for mobile accessories, as consumers often want to assess factors like comfort, fit, and compatibility. Additionally, offline stores offer immediate gratification. Consumers can purchase and possess their chosen accessories instantly, eliminating the wait associated with online deliveries. This is especially appealing for customers who need accessories urgently or those who prefer to avoid online transactions. Furthermore, the offline channel fosters trust and credibility. Consumers may feel more secure making purchases in person, especially for higher-priced items or when seeking assistance with technical queries.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, Asia Pacific was the largest market for mobile phone accessories.
Asia pacific possesses a colossal and diverse population that exhibits a remarkable affinity for mobile technology. With a rising middle class and increasing smartphone penetration, the sheer number of potential consumers in countries like China, India, and Southeast Asian nations creates a substantial market. Additionally, the region's rapid economic growth has bolstered disposable incomes, enabling consumers to invest in enhancing their mobile device experiences through accessories. This trend is particularly prominent among young consumers seeking to align with global technology trends. Moreover, Asia Pacific is home to some of the world's leading mobile device manufacturers, contributing to a tech-savvy culture and driving accessory demand. The prevalence of advanced devices prompts corresponding demand for high-quality accessories to optimize functionality and aesthetics. Furthermore, e-commerce has flourished in Asia Pacific, enabling easy access to a wide variety of mobile accessories. Online platforms have become instrumental in connecting consumers with a vast array of products from both local and international brands.
Key players invest heavily in research and development (R&D) to create cutting-edge accessories that align with the latest mobile device technologies. This involves the development of wireless charging solutions, noise-cancelling headphones, and accessories that integrate seamlessly with emerging features like augmented reality (AR) and virtual reality (VR). Additionally, they engage in strategic partnerships and collaborations with mobile device manufacturers to ensure compatibility and enhance user experiences. By closely aligning with smartphone brands, key players can produce accessories that perfectly complement new device models and leverage the brand's marketing reach. Moreover, marketing and branding efforts play a pivotal role. Key players focus on establishing themselves as authoritative voices in the industry through content marketing, influencer collaborations, and thought leadership initiatives. These efforts contribute to shaping consumer perceptions and driving demand. E-commerce strategies are also crucial, as key players leverage online platforms to reach global audiences efficiently. This involves optimizing online marketplaces, offering personalized shopping experiences, and utilizing data analytics to understand consumer behavior and trends. Furthermore, sustainability and environmental responsibility are gaining prominence. Many key players are taking steps to produce eco-friendly accessories, utilizing recyclable materials and minimizing waste.
Apple Inc.
Bose Corporation
Energizer Holdings Inc.
JVCKENWOOD Corporation
Kingston Technology Corporation
Panasonic Corporation, Plantronics Inc.
Samsung Electronics Co. Ltd.
Sennheiser electronic GmbH & Co. KG
Sony Corporation
Western Digital Corporation
Xiaomi Inc.
Samsung Electronics Co. Ltd. unveiled a collaboration with plant-based designer Sean Wotherspoon, introducing an environmentally conscious smartphone case and watch accessories. These accessories are crafted exclusively from sustainable resources, comprised entirely of 100% recycled materials. Moreover, the cases and watch bands are designed to be biodegradable, aligning seamlessly with the commitment to eco-friendliness.
Apple Inc. introduced the next iteration of its AirPods Pro, marking the launch of the second generation. This updated version incorporates the latest H2 chip, which greatly enhances its noise cancellation capabilities, overall performance, and introduces a transparency mode.
Bose Corporation and Lexie Hearing have joined forces in a collaborative effort to integrate Bose's cutting-edge self-fitting hearing aid technology into the Lexie hearing product range. This partnership aims to combine Bose's expertise in advanced audio solutions with Lexie Hearing's commitment to providing high-quality hearing aids. The result will be an expansion of the Lexie hearing product line to incorporate the convenience and effectiveness of Bose's self-fitting technology, further enhancing the auditory experience for individuals seeking top-tier hearing solutions.