2023-2028 年 AR 農業市場報告（按解決方案（硬體、軟體、服務）、應用程式（室外農業、室內農業）和地區）
AR in Agriculture Market Report by Solution (Hardware, Software, Services), Application (Outdoor Farming, Indoor Farming), and Region 2023-2028
2022年全球農業AR市場規模達到118萬美元展望未來，IMARC Group預計到2028年市場規模將達到718萬美元，2023-2028年年複合成長率（CAGR）為35.28%。廣泛採用精準農業技術來提高作物產量和農業效率，對即時和特定位置數據的需求不斷成長以最大限度地提高產量，以及下一代 AR 設備的出現是推動市場的一些關鍵因素。
農業中的擴增實境（AR）是指數位技術的整合，將電腦生成的圖像疊加到用戶對現實世界的看法上，從而提供合成視圖。它是一項創新技術，增強用戶與物理世界的感知和互動，創造豐富的互動農業環境。 AR 利用數位模型、模擬、動畫和其他圖形表示為農民提供即時數據，促進更好的決策和提高生產力。 AR在農業中的應用涉及多種應用，例如農作物監測、牲畜管理、農業機械維護和農場勞動力培訓等。該技術增強了農民直接在物理環境中可視化數據的能力，包括作物生長模式、土壤條件、天氣預報和牲畜健康指標。通過這樣做，它有助於解釋複雜的農業數據、最佳化資源分配並有效處理意外情況。此外，農業中的 AR 代表了農業經營的變革性轉變，融合了物理世界和數位世界之間的差距，並提供了交互式和身臨其境的農業體驗。
對精準農業不斷成長的需求主要推動了全球市場。隨著全球糧食需求的不斷成長和耕地的減少，AR 等精準農業技術對於提高作物產量和農業效率變得越來越重要。 AR 能夠提供即時、特定位置的數據，使農民能夠有效地管理資源並最大限度地提高產量，這推動了全球範圍內的需求。除此之外，AR 還促進了高級培訓和技能發展，有助於克服農業勞動力老齡化以及由此導致的技術專業知識缺乏的挑戰，這為市場提供了動力。此外，下一代 AR 設備的出現以及機器學習和人工智慧的顯著進步推動了該技術對全球農民的可及性和負擔能力不斷提高，從而極大地支持了市場。影響市場的另一個重要趨勢是科技初創公司和農業設備製造商擴大採用 AR。除此之外，AR在農業設備中的整合為農民提供了直覺的交互界面，提高了設備的可用性和效率。此外，農業部門數位化公私合作夥伴關係的興起正在促進 AR 技術的開發和部署。此外，AR 在農業實踐現代化方面帶來的好處以及政府實體日益成長的支持正在創造積極的市場前景。推動市場的其他一些因素包括快速數位化和持續的技術進步。
The global AR in agriculture market size reached US$ 1.18 Million in 2022 Looking forward, IMARC Group expects the market to reach US$ 7.18 Million by 2028, exhibiting a growth rate (CAGR) of 35.28% during 2023-2028. The widespread adoption of precision farming techniques to improve crop yields and farming efficiency, the rising demand for real-time, and location-specific data to maximize yields, and the advent of next-generation AR devices represent some of the key factors driving the market.
Augmented reality (AR) in agriculture refers to the integration of digital technology that superimposes a computer-generated image onto the user's view of the real world, thereby providing a composite view. It is an innovative technology that enhances users' perception and interaction with the physical world, creating an enriched and interactive agricultural environment. AR leverages digital models, simulations, animations, and other graphical representations to provide farmers with real-time data, facilitating better decision-making and greater productivity. The utilization of AR in agriculture involves diverse applications, such as crop monitoring, livestock management, agricultural machinery maintenance, and training farm labor. This technology enhances farmers' ability to visualize data, including crop growth patterns, soil conditions, weather forecasts, and livestock health indicators, directly in their physical environment. By doing so, it aids in interpreting complex farming data, optimizing resource allocation, and effectively handling unexpected situations. Additionally, AR in agriculture represents a transformative shift in farming operations, merging the gap between the physical and digital world, and providing an interactive and immersive farming experience.
The escalating need for precision farming majorly drives the global market. With growing global food demands and dwindling arable land, precision farming techniques, such as AR have become increasingly critical to enhancing crop yields and farming efficiency. AR's ability to provide real-time, location-specific data allows farmers to manage resources effectively and maximize yields, this is impelling the demand on the global level. Along with this, AR facilitates advanced training and skill development, aiding in overcoming the challenge of an aging farming workforce and the consequential lack of technological expertise, which is providing an impetus to the market. Also, the technology's increasing accessibility and affordability to farmers worldwide is fueled by the emergence of next-generation AR devices and notable advancements in machine learning and AI, thus significantly supporting the market. Another significant trend influencing the market is the rising adoption of AR by tech startups and farming equipment manufacturers. Apart from this, the integration of AR in farming equipment provides intuitive and interactive interfaces for farmers, enhancing equipment usability and efficiency. In addition, the rise in public-private partnerships for digitalizing the agricultural sector is fostering the development and deployment of AR technologies. Furthermore, the benefits offered by AR in modernizing agricultural practices and the growing support from governmental entities are creating a positive market outlook. Some of the other factors driving the market include rapid digitization and continual technological advancements.
IMARC Group provides an analysis of the key trends in each segment of the global AR in agriculture market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on solution and application.
AR Headsets and Smart Glasses
AR-Based Heads Up Display (HUD)
AR Development Packages
Handheld and Mobile Device Apps
Content Creation Software and Engines
System Integration Services
The report has provided a detailed breakup and analysis of the AR in agriculture market based on the solution. This includes hardware (AR headsets and smart glasses and AR-based heads up display-HUD), software (AR development packages, handheld and mobile device apps, and content creation software and engines), and services (system integration services, content services, and others). According to the report, software represented the largest segment.
Precision Agriculture and Smart Farming
Weather Tracking and Forecasting
A detailed breakup and analysis of the AR in agriculture market based on application has also been provided in the report. This includes outdoor farming (crop maintenance, field monitoring, smart irrigation, livestock monitoring, simulated training, and weather tracking and forecasting), and indoor farming. According to the report, indoor farming represented the largest segment.
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for AR in agriculture. Some of the factors driving the North America AR in agriculture market included the growing need for precision farming, rapid digitization, continual technological advancements, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global AR in agriculture market. The detailed profiles of all major companies have been provided. Some of the companies covered include Augmenta Holding (CNH Industrial N.V.), Nedap N.V., Think Digital, YeppAr Smart Solutions, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.