數位農業市場報告：2031 年趨勢、預測與競爭分析

全球數位農業市場前景光明，在諮詢服務、精密農業和農場管理、品管和可追溯性、數位採購、農業電子商務和金融服務市場等方面都存在機會。預計到 2031 年，全球數位農業市場規模將達到 419 億美元，2025 年至 2031 年的複合年成長率為 10.8%。這個市場的主要驅動力是人們對數位農業的認知不斷提高，而推動其應用的因素是政府的策略政策、技術進步、減少浪費和有效利用資源。

• Lucintel 預測，基於營運的監控和偵察預計將在預測期內實現最高成長，因為偵察和監控使農民和其他相關人員能夠遠端記錄農業營運中的中斷。
• 按服務類型分類，諮詢服務預計將實現最高成長。這是因為大部分工作都是由服務供應商處理的，他們也會為農民提供如何提高產量的建議。
• 由於農業現代化，預計亞太地區將在預測期內實現最高成長。

數位農業市場的策略性成長機會

數位農業市場在一系列應用領域提供了眾多策略成長機會。以下是相關人員可以利用的五個關鍵成長機會：

• 智慧灌溉系統的發展：高效水資源管理的需求正在推動智慧灌溉技術的發展。公司可以開發利用感測器和資料分析的綜合解決方案來最佳化灌溉計劃並減少水資源浪費。
• 資料分析服務的擴展：隨著農民越來越依賴資料主導的洞察力，公司提供高階分析服務的機會也越來越多。這些服務幫助農民解讀資料並做出明智的決定。
• 投資永續農業技術：隨著對永續性的日益關注，促進環境友善農業實踐的技術具有成長潛力。這包括減少化學品使用和改善土壤健康的解決方案。
• 機器人與自動化的整合：農業勞動力短缺為機器人解決方案的發展創造了機會。公司可以投資自動化技術來協助完成種植、收穫和監測作物等任務。
• 與農業合作社的合作：與農業合作社的夥伴關係可以擴大市場範圍並加速數位解決方案的採用。此類合作有助於擴大創新技術的規模並改善小農戶的取得途徑。

這些策略性成長機會凸顯了數位農業市場巨大的成長潛力。專注於智慧灌溉、資料分析和永續農業技術將使相關人員能夠推動創新並提高效率。機器人技術的整合將解決勞動力短缺問題，與農業合作社的合作將增強市場進入。綜合起來，這些機會意味著數位農業市場將繼續成長和發展，以滿足現代農業方法和永續目標的需求。

數位農業市場驅動力與挑戰

數位農業市場受到各種促進因素​​和挑戰的影響，這些促進因素和挑戰決定了其成長動力。了解這些因素對於尋求有效應對不斷變化的情況的相關人員至關重要。以下是影響市場的五大促進因素和三大挑戰：

推動數位農業市場的因素有：

• 技術進步：物聯網、人工智慧和資料分析等技術的快速進步正在推動農業領域採用數位解決方案。這些技術可以實現更好的資源管理並提高作物產量。
• 世界人口不斷成長：世界人口不斷成長推動著對增加糧食產量的需求。數位農業提供了提高生產力和永續滿足日益成長的需求所需的工具。
• 強調永續性：人們對環境議題的認知不斷提高，推動了對永續農業方法的需求。數位技術使農民能夠實施環保的農業實踐並最佳化資源利用。
• 政府支持和財政援助：許多政府為採用數位農業技術提供財政支持和獎勵。這種支持將促進該領域的創新和先進解決方案的採用。
• 消費者對透明度的需求不斷增加：消費者對食品生產的透明度的要求越來越高。區塊鏈等數位農業解決方案可以增強可追溯性並確保產品滿足消費者的期望。

數位農業市場面臨的挑戰包括：

• 初始投資成本高：採用數位技術的初始成本對許多農民，尤其是小農戶來說可能是一個障礙。這項挑戰可能會限制獲得先進解決方案的途徑並減緩市場成長。
• 缺乏數位基礎設施：在許多地區，特別是農村地區，數位基礎設施不足會阻礙數位農業技術的應用。網路連線受限影響了農民獲取資料和數位工具的能力。
• 抵制改變：傳統的耕作方法導致一些農民抵制採用新技術。為了克服這種心態，需要宣傳和展示數位農業的好處。

這些市場促進因素和挑戰共同塑造了數位農業市場的動態。雖然技術進步和政府支援提供了巨大的成長機會，但也必須解決高啟動成本和缺乏基礎設施等挑戰。對永續性的關注和消費者對透明度日益成長的需求正在推動數位解決方案的採用。透過解決這些複雜問題，相關人員可以增強其競爭地位，促進數位農業的持續發展，並確保應對現代糧食生產的挑戰。

目錄

第1章執行摘要

第2章全球數位農業市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業驅動力與挑戰

第3章 2019年至2031年市場趨勢及預測分析

• 宏觀經濟趨勢（2019-2024）及預測（2025-2031）
• 全球數位農業市場趨勢（2019-2024）及預測（2025-2031）
• 按類型
  • 硬體
  • 軟體
  • 服務
• 按操作
  • 養殖與飼養
  • 監視和偵察
  • 行銷和需求生成
• 透過提供
  • 諮詢服務
  • 精密農業和農場管理
  • 品管和可追溯性
  • 數位化採購
  • 農業電商
  • 金融服務
• 依技術
  • 外圍技術
  • 核心技術

第4章2019年至2031年區域市場趨勢與預測分析

• 按地區分類：全球數位農業市場
• 北美數位農業市場
• 歐洲數位農業市場
• 亞太數位農業市場
• 其他地區的數位農業市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 按類型
  • 按操作
  • 透過提供
  • 依技術
  • 按地區
• 全球數位農業市場的新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球數位農業市場的能力
  • 全球數位農業市場的合併、收購和合資企業
  • 認證和許可

第7章主要企業簡介

• CISCO Systems
• IBM Corporation
• Accenture
• Deere & Company
• Trimble
• DeLaval
• AKVA Group
• Hexagon
• DJI
• Epicor Software Corporation

The future of the global digital agriculture market looks promising with opportunities in the advisory service, precision agriculture & farm management, quality management & traceability, digital procurement, agri e-commerce, and financial service markets. The global digital agriculture market is expected to reach an estimated $41.9 billion by 2031 with a CAGR of 10.8% from 2025 to 2031. The major drivers for this market are increasing awareness of digital agriculture and helping to increase adoption is a strategic government policy, advances in technology, minimizing waste and efficient use of resources, and reducing wastage and efficient use of resources.

• Lucintel forecasts that, within the operation category, monitoring & scouting are expected to witness the highest growth over the forecast period due to farmers and other stakeholders can remotely record any disruption in farm work through scouting and monitoring.
• Within the service category, advisory service is expected to witness the highest growth due to most tasks being handled by service providers, who also advise farmers on how to increase output.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to growing modernization in the agriculture industry.

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Emerging Trends in the Digital Agriculture Market

The digital agriculture market is evolving rapidly, driven by several emerging trends that reflect advancements in technology and changing agricultural practices. Below are five key trends shaping the landscape of digital agriculture.

• Precision Farming Technologies: Precision farming utilizes advanced technologies such as GPS, IoT, and data analytics to optimize farming practices. This trend allows farmers to make data-driven decisions, improving crop yields and resource efficiency.
• Increased Use of Drones: Drones are increasingly employed for monitoring crop health, assessing field conditions, and managing irrigation. Their ability to collect real-time data enables farmers to respond promptly to potential issues, enhancing productivity.
• Integration of AI and Machine Learning: AI and machine learning are used to analyze agricultural data and predict outcomes. These technologies help farmers optimize planting schedules, pest management, and resource allocation, leading to better decision-making.
• Blockchain for Supply Chain Transparency: Blockchain technology is gaining traction in agriculture to enhance supply chain transparency. This trend allows for tracking the origin of products, ensuring food safety, and building consumer trust.
• Mobile Applications for Farmers: Mobile apps are becoming essential tools for farmers, providing access to weather forecasts, market prices, and best practices. This trend empowers farmers with information that helps them make informed decisions.

These emerging trends are fundamentally reshaping the digital agriculture market by enhancing efficiency, productivity, and transparency. Precision farming technologies enable data-driven decision-making, while drones provide crucial real-time insights. The integration of AI enhances predictive capabilities, improving resource management. Blockchain technology adds a layer of transparency to the supply chain, ensuring food safety and trust among consumers. Mobile applications empower farmers with critical information, fostering a more connected and informed agricultural community. Collectively, these trends are driving the transformation of agriculture into a more data-centric and efficient industry.

Recent Developments in the Digital Agriculture Market

Recent developments in the digital agriculture market reflect the rapid evolution of technology and its impact on farming practices. Below are five key developments that are shaping the industry.

• Launch of Advanced Precision Agriculture Tools: New precision agriculture tools that leverage IoT and data analytics are being introduced. These tools enable farmers to monitor crop health, optimize irrigation, and make informed decisions based on real-time data.
• Adoption of AI-Driven Solutions: Companies are increasingly integrating AI into agricultural applications to enhance predictive analytics. These solutions help farmers anticipate crop diseases, optimize yields, and manage resources more effectively.
• Growth of E-commerce Platforms for Farmers: The rise of e-commerce platforms specifically designed for agricultural products is facilitating direct sales from farmers to consumers. This development enhances market access for farmers and promotes local produce.
• Increased Collaboration between Tech Firms and Farmers: Partnerships between technology providers and farmers are becoming more common. These collaborations focus on developing tailored solutions that address specific agricultural challenges, fostering innovation and efficiency.
• Regulatory Support for Digital Agriculture Initiatives: Governments are providing regulatory support to promote the adoption of digital technologies in agriculture. This support includes funding for research and development, as well as initiatives to improve digital infrastructure in rural areas.

These recent developments are significantly impacting the digital agriculture market by enhancing the capabilities available to farmers. The introduction of advanced precision agriculture tools and AI-driven solutions is transforming how farming is managed, allowing for greater efficiency and productivity. The growth of e-commerce platforms provides new market opportunities, while collaborations between tech firms and farmers drive innovation. Additionally, regulatory support fosters a conducive environment for adopting digital technologies, ensuring that the agricultural sector is better equipped to meet future challenges.

Strategic Growth Opportunities for the Digital Agriculture Market

The digital agriculture market presents numerous strategic growth opportunities across various applications. Below are five key opportunities that stakeholders can leverage for growth.

• Development of Smart Irrigation Systems: The demand for efficient water management is driving growth in smart irrigation technologies. Companies can develop integrated solutions that use sensors and data analytics to optimize irrigation schedules and reduce water waste.
• Expansion of Data Analytics Services: As farmers increasingly rely on data-driven insights, there is a growing opportunity for companies to provide advanced analytics services. These services can help farmers interpret data and make informed decisions.
• Investment in Sustainable Farming Technologies: With a focus on sustainability, there is potential for growth in technologies that promote eco-friendly farming practices. This includes solutions that minimize chemical use and enhance soil health.
• Integration of Robotics and Automation: The labor shortage in agriculture creates opportunities for the development of robotic solutions. Companies can invest in automation technologies that assist with tasks such as planting, harvesting, and monitoring crops.
• Collaboration with Agricultural Cooperatives: Partnerships with agricultural cooperatives can enhance market reach and facilitate the adoption of digital solutions. These collaborations can help scale innovative technologies and improve access for smallholder farmers.

These strategic growth opportunities highlight the potential for significant advancements in the digital agriculture market. By focusing on smart irrigation, data analytics, and sustainable farming technologies, stakeholders can drive innovation and improve efficiency. The integration of robotics addresses labor shortages, while collaborations with agricultural cooperatives enhance market access. Collectively, these opportunities position the digital agriculture market for continued growth and evolution, meeting the demands of modern farming practices and sustainability goals.

Digital Agriculture Market Driver and Challenges

The digital agriculture market is influenced by various drivers and challenges that shape its growth dynamics. Understanding these factors is essential for stakeholders aiming to navigate the evolving landscape effectively. Below are five main drivers and three key challenges impacting the market.

The factors driving the digital agriculture market include:

• Technological Advancements: Rapid advancements in technology, such as IoT, AI, and data analytics, are driving the adoption of digital solutions in agriculture. These technologies enable better resource management and improve crop yields.
• Increasing Global Population: The growing global population is driving the demand for increased food production. Digital agriculture provides the tools necessary to enhance productivity and meet this rising demand sustainably.
• Focus on Sustainability: There is a heightened awareness of environmental issues and the need for sustainable farming practices. Digital technologies enable farmers to implement eco-friendly practices and optimize resource use.
• Government Support and Funding: Many governments are providing financial support and incentives for adopting digital agriculture technologies. This support encourages innovation and the adoption of advanced solutions in the sector.
• Rising Consumer Demand for Transparency: Consumers are increasingly demanding transparency in food production. Digital agriculture solutions, such as blockchain, can enhance traceability, ensuring that products meet consumer expectations.

Challenges in the digital agriculture market include:

• High Initial Investment Costs: The initial costs of implementing digital technologies can be a barrier for many farmers, especially smallholders. This challenge limits access to advanced solutions and can slow market growth.
• Lack of Digital Infrastructure: In many regions, particularly rural areas, inadequate digital infrastructure can hinder the adoption of digital agriculture technologies. Limited internet connectivity affects farmers' ability to access data and digital tools.
• Resistance to Change: Traditional farming practices can lead to resistance among some farmers to adopt new technologies. Overcoming this mindset requires education and demonstration of the benefits of digital agriculture.

These drivers and challenges collectively shape the dynamics of the digital agriculture market. While technological advancements and government support create significant growth opportunities, challenges such as high initial costs and lack of infrastructure must be addressed. The focus on sustainability and rising consumer demand for transparency drive the adoption of digital solutions. By navigating these complexities, stakeholders can enhance their competitiveness and contribute to the continued evolution of digital agriculture, ensuring it meets the challenges of modern food production.

List of Digital Agriculture Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, digital agriculture companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the digital agriculture companies profiled in this report include-

• CISCO Systems
• IBM Corporation
• Accenture
• Deere & Company
• Trimble
• DeLaval
• AKVA Group
• Hexagon
• DJI
• Epicor Software Corporation

Digital Agriculture by Segment

The study includes a forecast for the global digital agriculture market by type, operation, offering, technology, and region.

Digital Agriculture Market by Type [Analysis by Value from 2019 to 2031]:

• Hardware
• Software
• Service

Digital Agriculture Market by Operation [Analysis by Value from 2019 to 2031]:

• Farming & Feeding
• Monitoring & Scouting
• Marketing & Demand Generation

Digital Agriculture Market by Offering [Analysis by Value from 2019 to 2031]:

• Advisory Services
• Precision Agriculture & Farm Management
• Quality Management & Traceability
• Digital Procurement
• Agri E-commerce
• Financial Services

Digital Agriculture Market by Technology [Analysis by Value from 2019 to 2031]:

• Peripheral Technologies
• Core Technologies

Digital Agriculture Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Digital Agriculture Market

The digital agriculture market is experiencing rapid advancements as technology transforms farming practices globally. Innovations in data analytics, IoT, and AI are helping farmers optimize their operations, enhance productivity, and address sustainability challenges. Countries like the United States, China, Germany, India, and Japan are leading this transformation by integrating digital solutions into traditional agricultural practices. These developments are not only improving crop yields but also providing farmers with valuable insights to make informed decisions, ultimately reshaping the agricultural landscape.

• United States: In the United States, the digital agriculture market is advancing through the integration of precision farming technologies. Farmers are increasingly adopting IoT devices and drones for real-time monitoring of crops and soil health. Major companies are investing in data analytics platforms that provide actionable insights, helping farmers optimize resource usage and increase yields. Additionally, government initiatives promoting sustainable practices are driving the adoption of digital solutions. The focus on automation and AI-driven technologies is setting a new standard for efficiency in American agriculture.
• China: China's digital agriculture market is rapidly expanding, driven by government support for modernization in agriculture. The country is seeing a surge in the adoption of smart farming technologies, including AI and big data analytics. Farmers are using mobile apps to access real-time weather information, market prices, and crop management tools. The integration of e-commerce platforms with agricultural data is also gaining momentum, allowing farmers to reach consumers directly. These advancements aim to improve food security and enhance productivity across the agricultural sector.
• Germany: In Germany, the digital agriculture market is characterized by strong collaboration between technology providers and farmers. The country focuses on sustainable farming practices, with many farmers adopting precision agriculture tools that utilize satellite imagery and data analytics. Innovations in robotics and automation are also enhancing efficiency in crop production. Moreover, Germany is promoting research and development initiatives to create eco-friendly digital solutions, aiming to reduce the environmental impact of agriculture. This commitment to sustainability is reshaping the agricultural landscape in the country.
• India: India's digital agriculture market is gaining traction as farmers increasingly adopt mobile technologies and data-driven solutions. The government is promoting initiatives that provide access to digital platforms for weather forecasts, pest management, and market prices. Startups are emerging with innovative solutions that empower smallholder farmers to optimize their practices. Furthermore, the integration of fintech solutions is helping farmers access credit and insurance more easily, enabling them to invest in technology and improve their productivity. These developments are essential for enhancing food security in a rapidly growing population.
• Japan: Japan's digital agriculture market focuses on advanced technologies such as robotics and automation to address labor shortages in the agricultural sector. Farmers leverage precision farming techniques and data analytics to enhance productivity and sustainability. The government actively promotes smart agriculture initiatives that encourage the adoption of digital solutions. Additionally, Japan is seeing a rise in collaborations between agricultural cooperatives and tech companies, fostering innovation and improving the efficiency of farming practices. This focus on modernization is transforming Japan's agricultural landscape.

Features of the Global Digital Agriculture Market

Market Size Estimates: Digital agriculture market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Digital agriculture market size by various segments, such as by type, operation, offering, technology, and region in terms of value ($B).

Regional Analysis: Digital agriculture market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, operations, offerings, technology, and regions for the digital agriculture market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the digital agriculture market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the digital agriculture market by type (hardware, software, and service), operation (farming & feeding, monitoring & scouting, and marketing & demand generation), offering (advisory services, precision agriculture & farm management, quality management & traceability, digital procurement, agri e-commerce, and financial services), technology (peripheral technologies and core technologies), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Digital Agriculture Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Digital Agriculture Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Digital Agriculture Market by Type
  • 3.3.1: Hardware
  • 3.3.2: Software
  • 3.3.3: Service
• 3.4: Global Digital Agriculture Market by Operation
  • 3.4.1: Farming & Feeding
  • 3.4.2: Monitoring & Scouting
  • 3.4.3: Marketing & Demand Generation
• 3.5: Global Digital Agriculture Market by Offering
  • 3.5.1: Advisory Services
  • 3.5.2: Precision Agriculture & Farm Management
  • 3.5.3: Quality Management & Traceability
  • 3.5.4: Digital Procurement
  • 3.5.5: Agri E-commerce
  • 3.5.6: Financial Services
• 3.6: Global Digital Agriculture Market by Technology
  • 3.6.1: Peripheral Technologies
  • 3.6.2: Core Technologies

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Digital Agriculture Market by Region
• 4.2: North American Digital Agriculture Market
  • 4.2.1: North American Digital Agriculture Market by Operation: Farming & Feeding, Monitoring & Scouting, and Marketing & Demand Generation
  • 4.2.2: North American Digital Agriculture Market by Offering: Advisory Services, Precision Agriculture & Farm Management, Quality Management & Traceability, Digital Procurement, Agri E-commerce, and Financial Services
• 4.3: European Digital Agriculture Market
  • 4.3.1: European Digital Agriculture Market by Operation: Farming & Feeding, Monitoring & Scouting, and Marketing & Demand Generation
  • 4.3.2: European Digital Agriculture Market by Offering: Advisory Services, Precision Agriculture & Farm Management, Quality Management & Traceability, Digital Procurement, Agri E-commerce, and Financial Services
• 4.4: APAC Digital Agriculture Market
  • 4.4.1: APAC Digital Agriculture Market by Operation: Farming & Feeding, Monitoring & Scouting, and Marketing & Demand Generation
  • 4.4.2: APAC Digital Agriculture Market by Offering: Advisory Services, Precision Agriculture & Farm Management, Quality Management & Traceability, Digital Procurement, Agri E-commerce, and Financial Services
• 4.5: ROW Digital Agriculture Market
  • 4.5.1: ROW Digital Agriculture Market by Operation: Farming & Feeding, Monitoring & Scouting, and Marketing & Demand Generation
  • 4.5.2: ROW Digital Agriculture Market by Offering: Advisory Services, Precision Agriculture & Farm Management, Quality Management & Traceability, Digital Procurement, Agri E-commerce, and Financial Services

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Digital Agriculture Market by Type
  • 6.1.2: Growth Opportunities for the Global Digital Agriculture Market by Operation
  • 6.1.3: Growth Opportunities for the Global Digital Agriculture Market by Offering
  • 6.1.4: Growth Opportunities for the Global Digital Agriculture Market by Technology
  • 6.1.5: Growth Opportunities for the Global Digital Agriculture Market by Region
• 6.2: Emerging Trends in the Global Digital Agriculture Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Digital Agriculture Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Digital Agriculture Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: CISCO Systems
• 7.2: IBM Corporation
• 7.3: Accenture
• 7.4: Deere & Company
• 7.5: Trimble
• 7.6: DeLaval
• 7.7: AKVA Group
• 7.8: Hexagon
• 7.9: DJI
• 7.10: Epicor Software Corporation