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市場調查報告書

商品編碼

1661071

沐浴和淋浴產品市場報告，按類型（香皂、沐浴液、沐浴乳和沐浴油等）、配銷通路（超市和大賣場、便利商店、網路商店等）和地區分類，2025 年至 2033 年

Bath and Shower Products Market Report by Type (Bar Soap, Liquid Bath Products, Shower Cream and Oil, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2025-2033

出版日期: 2025年02月10日 | 出版商:

IMARC | 英文 134 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

2024IMARC Group全球沐浴和淋浴產品市場規模達到 519 億美元。個人衛生意識的增強、可支配收入的增加、向天然和有機產品的轉變以及產品配方的創新是推動市場成長的主要因素。

沐浴和淋浴產品是指有助於清潔、去角質和滋潤身體的個人護理產品。它們有助於舒緩緊張的肌肉、給皮膚帶來清爽的感覺並保持個人衛生。它們由水、乳化劑、潤膚劑、保濕劑、界面活性劑、防腐劑和香料配製而成。目前，沐浴產品一般有凝膠、條狀、油狀、霜狀、噴霧狀、粉末狀、乳液等形式。

隨著收入水準的提高和個人衛生意識的增強，全球市場正在經歷成長。除此之外，使用天然和有機成分製造的多功能產品的需求也在增加，例如乳木果油、蘆薈、茶樹、甘油、杏仁油、摩洛哥堅果油和水果萃取物。此外，隨著人們對環境問題的日益關注，領先的製造商正致力於推出永續、可回收和環保的包裝產品。他們還推出了含有黏土和水楊酸等活性成分的產品，以適合不同使用者的皮膚和頭髮類型。此外，由於冠狀病毒病（COVID-19）的傳播，對個人護理用品（例如沐浴和淋浴產品）的需求顯著增加，主要透過線上分銷管道。這歸功於各國政府實施的封鎖措施以及人們採取的社會疏離措施，以防止疫情蔓延。

本報告回答的關鍵問題：

全球沐浴及淋浴產品市場迄今表現如何？
COVID-19 對全球沐浴和淋浴產品市場有何影響？
主要的區域市場有哪些？
根據類型，市場區隔是怎樣的？
根據配銷通路，市場如何分類？
該產業的價值鏈分為哪些階段？
該行業的關鍵促進因素和挑戰是什麼？
全球沐浴及淋浴產品市場的結構是怎樣的？
產業的競爭程度如何？

市場結構
關鍵參與者
關鍵參與者簡介
- Bath & Body Works LLC (L Brands)
- Beiersdorf AG
- Colgate-Palmolive Company
- Estee Lauder Inc.
- Henkel AG & Co. KGaA
- ITC Limited
- Johnson & Johnson Consumer Inc.
- Kao Corporation
- L'Oreal SA
- Plum Island Soap Co.
- The Procter & Gamble Company
- Unilever

簡介目錄圖表

Product Code: SR112025A2452

The global bath and shower products market size reached USD 51.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 74.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The growing awareness of personal hygiene, surging disposable income, shift towards natural and organic products and innovation in product formulations are primarily driving the market's growth.

Bath and shower products refer to personal care products that help in cleansing, exfoliating and moistening the body. They assist in soothing stressed muscles, providing a feeling of freshness to the skin, and maintaining personal hygiene. They are formulated using water, emulsifiers, emollients, humectants, surfactants, preservatives and fragrances. At present, bath and shower products are generally available in the form of gels, bars, oils, cream, sprays, powder, lotions, etc.

The global market is experiencing growth on account of the inflating income levels and the growing awareness about personal hygiene among individuals. Apart from this, there is a rise in the demand for multi-functional products manufactured using natural and organic ingredients, such as shea butter, aloe vera, tea tree, glycerin, almond oil, argan oil and fruit extracts. Moreover, with the rising environmental concerns, leading manufacturers are focusing on introducing their products in sustainable, recyclable and eco-friendly packaging. They are also launching products with active ingredients like clay and salicylic acid to suit the skin and hair type of different users. Furthermore, due to the spread of the coronavirus disease (COVID-19), there is a significant rise in the demand for personal care items, such as bath and shower products, primarily through online distribution channels. This can be accredited to the lockdowns implementation by governments of various countries and the adoption of social distancing measures by people to prevent the spread of the pandemic.

Key Market Segmentation:

Breakup by Type:

Bar Soap
Liquid Bath Products
Shower Cream and Oil
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Bath & Body Works LLC (L Brands), Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Inc., Henkel AG & Co. KGaA, ITC Limited, Johnson & Johnson Consumer Inc., Kao Corporation, L'Oreal S.A., Plum Island Soap Co., The Procter & Gamble Company and Unilever.

Key Questions Answered in This Report:

How has the global bath and shower products market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global bath and shower products market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global bath and shower products market and who are the key players?
What is the degree of competition in the industry?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Bath and Shower Products Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Bar Soap
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Liquid Bath Products
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Shower Cream and Oil
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Convenience Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Online Stores
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast

8 Market Breakup by Region

8.1 North America
- 8.1.1 United States
  - 8.1.1.1 Market Trends
  - 8.1.1.2 Market Forecast
- 8.1.2 Canada
  - 8.1.2.1 Market Trends
  - 8.1.2.2 Market Forecast
8.2 Asia Pacific
- 8.2.1 China
  - 8.2.1.1 Market Trends
  - 8.2.1.2 Market Forecast
- 8.2.2 Japan
  - 8.2.2.1 Market Trends
  - 8.2.2.2 Market Forecast
- 8.2.3 India
  - 8.2.3.1 Market Trends
  - 8.2.3.2 Market Forecast
- 8.2.4 South Korea
  - 8.2.4.1 Market Trends
  - 8.2.4.2 Market Forecast
- 8.2.5 Australia
  - 8.2.5.1 Market Trends
  - 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
  - 8.2.6.1 Market Trends
  - 8.2.6.2 Market Forecast
- 8.2.7 Others
  - 8.2.7.1 Market Trends
  - 8.2.7.2 Market Forecast
8.3 Europe
- 8.3.1 Germany
  - 8.3.1.1 Market Trends
  - 8.3.1.2 Market Forecast
- 8.3.2 France
  - 8.3.2.1 Market Trends
  - 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
  - 8.3.3.1 Market Trends
  - 8.3.3.2 Market Forecast
- 8.3.4 Italy
  - 8.3.4.1 Market Trends
  - 8.3.4.2 Market Forecast
- 8.3.5 Spain
  - 8.3.5.1 Market Trends
  - 8.3.5.2 Market Forecast
- 8.3.6 Russia
  - 8.3.6.1 Market Trends
  - 8.3.6.2 Market Forecast
- 8.3.7 Others
  - 8.3.7.1 Market Trends
  - 8.3.7.2 Market Forecast
8.4 Latin America
- 8.4.1 Brazil
  - 8.4.1.1 Market Trends
  - 8.4.1.2 Market Forecast
- 8.4.2 Mexico
  - 8.4.2.1 Market Trends
  - 8.4.2.2 Market Forecast
- 8.4.3 Others
  - 8.4.3.1 Market Trends
  - 8.4.3.2 Market Forecast
8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast

9 SWOT Analysis

9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
- 13.3.1 Bath & Body Works LLC (L Brands)
  - 13.3.1.1 Company Overview
  - 13.3.1.2 Product Portfolio
- 13.3.2 Beiersdorf AG
  - 13.3.2.1 Company Overview
  - 13.3.2.2 Product Portfolio
  - 13.3.2.3 Financials
  - 13.3.2.4 SWOT Analysis
- 13.3.3 Colgate-Palmolive Company
  - 13.3.3.1 Company Overview
  - 13.3.3.2 Product Portfolio
  - 13.3.3.3 Financials
  - 13.3.3.4 SWOT Analysis
- 13.3.4 Estee Lauder Inc.
  - 13.3.4.1 Company Overview
  - 13.3.4.2 Product Portfolio
- 13.3.5 Henkel AG & Co. KGaA
  - 13.3.5.1 Company Overview
  - 13.3.5.2 Product Portfolio
  - 13.3.5.3 Financials
  - 13.3.5.4 SWOT Analysis
- 13.3.6 ITC Limited
  - 13.3.6.1 Company Overview
  - 13.3.6.2 Product Portfolio
  - 13.3.6.3 Financials
  - 13.3.6.4 SWOT Analysis
- 13.3.7 Johnson & Johnson Consumer Inc.
  - 13.3.7.1 Company Overview
  - 13.3.7.2 Product Portfolio
- 13.3.8 Kao Corporation
  - 13.3.8.1 Company Overview
  - 13.3.8.2 Product Portfolio
  - 13.3.8.3 Financials
  - 13.3.8.4 SWOT Analysis
- 13.3.9 L'Oreal S.A.
  - 13.3.9.1 Company Overview
  - 13.3.9.2 Product Portfolio
  - 13.3.9.3 Financials
  - 13.3.9.4 SWOT Analysis
- 13.3.10 Plum Island Soap Co.
  - 13.3.10.1 Company Overview
  - 13.3.10.2 Product Portfolio
- 13.3.11 The Procter & Gamble Company
  - 13.3.11.1 Company Overview
  - 13.3.11.2 Product Portfolio
  - 13.3.11.3 Financials
  - 13.3.11.4 SWOT Analysis
- 13.3.12 Unilever
  - 13.3.12.1 Company Overview
  - 13.3.12.2 Product Portfolio
  - 13.3.12.3 Financials

簡介目錄圖表

List of Figures

Figure 1: Global: Bath and Shower Products Market: Major Drivers and Challenges
Figure 2: Global: Bath and Shower Products Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Bath and Shower Products Market: Breakup by Type (in %), 2024
Figure 4: Global: Bath and Shower Products Market: Breakup by Distribution Channel (in %), 2024
Figure 5: Global: Bath and Shower Products Market: Breakup by Region (in %), 2024
Figure 6: Global: Bath and Shower Products Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 7: Global: Bath and Shower Products (Bar Soap) Market: Sales Value (in Million USD), 2019 & 2024
Figure 8: Global: Bath and Shower Products (Bar Soap) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 9: Global: Bath and Shower Products (Liquid Bath Products) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Bath and Shower Products (Liquid Bath Products) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Bath and Shower Products (Shower Cream and Oil) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Bath and Shower Products (Shower Cream and Oil) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Bath and Shower Products (Other Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Bath and Shower Products (Other Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Bath and Shower Products (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Bath and Shower Products (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Bath and Shower Products (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Bath and Shower Products (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Bath and Shower Products (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Bath and Shower Products (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: North America: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: North America: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: United States: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: United States: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Canada: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Canada: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Asia Pacific: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Asia Pacific: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: China: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: China: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Japan: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Japan: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: India: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: India: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: South Korea: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: South Korea: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Australia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Australia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Indonesia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Indonesia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Europe: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Europe: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Germany: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Germany: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: France: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: France: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: United Kingdom: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: United Kingdom: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Italy: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Italy: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Spain: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Spain: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Russia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Russia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Latin America: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Latin America: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Brazil: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Brazil: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Mexico: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Mexico: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Middle East and Africa: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Middle East and Africa: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Global: Bath and Shower Products Industry: SWOT Analysis
Figure 72: Global: Bath and Shower Products Industry: Value Chain Analysis
Figure 73: Global: Bath and Shower Products Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Bath and Shower Products Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Bath and Shower Products Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 3: Global: Bath and Shower Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 4: Global: Bath and Shower Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 5: Global: Bath and Shower Products Market Structure
Table 6: Global: Bath and Shower Products Market: Key Players

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