印度的高級巴士·身體保養產品市場:各產品類型，各配方，各終端用戶，各流通管道，各劑型，各用途，各地區，機會，預測，2019年～2033年

印度奢侈沐浴和身體護理產品市場規模預計將從 2025 年的 15.2 億美元增長到 2033 年的 24 億美元，預測期內（2026-2033 年）的複合年增長率為 5.88%，這主要得益於可支配收入的增加、對奢侈產品的需求增加以及對奢侈和有機美容產品的有機產品的需求。受不斷變化的消費趨勢和市場條件等多種因素的共同作用，印度高端沐浴和身體護理產品市場正在經歷強勁增長。關鍵推動因素是中國富裕消費者、中上收入和高收入家庭群體的快速成長，加上城市化進程的加快，讓更多消費者接觸全球奢侈品潮流。這種經濟轉型促使了高端化文化的出現，千禧世代和 Z 世代的顧客越來越多地將奢侈個人護理視為一種身份的象徵和生活方式的必需品，而非奢侈消費。

改變市場的關鍵趨勢之一是消費者對天然阿育吠陀產品的強烈需求，大多數高端消費者優先考慮符合古老健康傳統但具有現代益處的無化學成分、草藥產品。這促使國內傳統品牌和國際公司使用檀香、薑黃和藏紅花等成分來開發以印度為中心的配方。市場成長是由國際奢侈品公司與高端零售平台合作推動的，而本土阿育吠陀品牌則透過企業支持和與水療中心的合作蓬勃發展。以奢華美容平台和社交商務為主導的電子商務和全通路零售創新，顯著提高了一線和二線城市的奢侈品覆蓋面和發現度。男士奢華美容和中性產品等新領域正在開闢新的成長機會，其成長速度是傳統女性類別的兩倍。總的來說，這些都是推動印度奢侈沐浴及身體護理產品市場成長的因素。

例如，2024 年 5 月，大型香水專業零售商 Bath & Body Works, Inc. 推出了名為 "追逐螢火蟲" 的奢華香水系列。這個令人愉悅的系列包括全系列的身體護理產品，從沐浴露​​和保濕沐浴露到身體磨砂膏、身體乳液、身體霜、細膩香氛噴霧和適合分層使用的 EDP。

本報告提供印度的高級巴士·身體保養產品市場相關調查，提供市場概要，以及各產品類型，各配方，各終端用戶，各流通管道，各劑型，各用途，各地區趨勢，及加入此市場的主要企業簡介等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 摘要整理

第4章 顧客的迴響

第5章 印度的高級巴士·身體保養產品市場預測，2019年～2033年

• 市場規模分析與預測
• 市場佔有率分析與預測
• 2025年市場地圖分析
  • 各產品類型
  • 各配方
  • 各終端用戶
  • 各流通管道
  • 各劑型
  • 各用途
  • 各地區

第6章 需求供給分析

第7章 進出口的分析

第8章 價值鏈分析

第9章 波特的五力分析

第10章 大環境分析

第11章 價格分析

第12章 市場動態

• 市場促進因素
• 市場課題

第13章 市場趨勢與發展

第14章 案例研究

第15章 競爭情形

• 前五名市場領導的競爭矩陣
• 市場主要加入企業首位11形勢
  • Apparel Group (India) Private Limited
  • Lloyds Luxuries Ltd
  • Estee Lauder Companies Inc.
  • Salty Secrets
  • Plum Island Soap Company LLC
  • Avon Products, Inc.
  • Mountain Valley Springs (I) Pvt. Ltd. (Forest Essentials)
  • Bio Veda Action Research Co.
  • Lotus Herbals Pvt. Limited
  • APCOS Naturals Private Limited
  • LaCarene Luxury Trading Private Limited

第16章 策略性建議

第17章 關於調查公司·免責聲明

India luxury bath and body products market is projected to witness a CAGR of 5.88% during the forecast period FY2026-FY2033, growing from USD 1.52 billion in FY2025 to USD 2.40 billion in FY2033F owing to rising disposable incomes, increasing demand for premium personal care, and a shift toward organic, natural, and sustainable beauty products. India's luxury bath and body care market is growing strongly, fueled by several converging forces that capture changing consumer trends and market conditions. The main driver is the country's fast-growing base of affluent consumers, upper-middle and high-income households, combined with growing urbanization that exposes more consumers to global luxury trends. This economic transformation has brought about a culture of premiumization, under which millennials and Gen Z customers increasingly see high-end personal care as a status symbol and necessity of lifestyle in place of excess.

One of the key trends altering the market is the strong consumer demand for natural, ayurvedic products, with most luxury consumers prioritizing chemical-free, herb-based products that align with ancient wellness traditions but deliver contemporary efficacy expectations. This has prompted domestic heritage brands as well as international players to create India-centric formulations using ingredients such as sandalwood, turmeric, and saffron. The market growth is also driven by the entry of international luxury players through tie-ups with high-end retail platforms, while indigenous ayurvedic brands grow with corporate support and spa tie-ups. E-commerce and omnichannel retailing innovations, led by luxury beauty platforms and social commerce, have significantly enhanced the reach and discovery of high-end products in tier-1 and tier-2 cities. New segments such as men's luxury grooming and gender-neutral products are opening new growth opportunities, expanding at twice the rate of conventional women's categories. Overall, these are the drivers driving the growth of India's luxury bath and body products market.

For instance, in May 2024, Bath & Body Works, Inc., one of the leading specialty retailers & America's favorite fragrances, introduced an exclusive fragrance collection, Chasing Fireflies. This delightful collection includes a complete range of body care products, from Shower Gel and Moist Body Wash to Body Scrub, Body Lotion, Body Cream, Fine Fragrance Mist, and EDP, perfect for layering.

Growing Preference for Premiumization and Self-Care Driving the Market

India luxury bath and body care market is witnessing strong growth, driven primarily by a cultural transformation towards premiumization and self-care among affluent consumers. This shift is altering shopping habits, as more Indians are becoming willing to pay for premium personal care products providing functional value along with emotional delight. The premiumization trend is realized in several trends: consumers are upgrading from mass-market products to luxury options that guarantee better ingredients, beautiful fragrances, and sensorial experiences. This trend is especially true among urban millennials and Gen Z consumers who consider premium personal care as a lifestyle staple and not just an indulgence. For instance, in May 2024, Bath & Body Works, Inc., famous for its vibrant, luxurious products, rolled out the latest fragrance, Luminous, available in stores across the country and online. A recent survey by Bath & Body Works found that 77% of people enjoy receiving compliments on their scent, but interestingly, 83% wear fragrance primarily for their enjoyment rather than impressing anyone else.

Social media influence plays a pivotal role in this evolution, as beauty influencers and digital platforms normalize the use of luxury products while educating consumers about ingredient benefits and application rituals.

Innovation Driving the India Luxury Bath and Body Products Market

The Indian luxury bath and body care industry is being revolutionized by pioneering innovation in product formulations, packaging, and consumer engagement strategies. Top brands are pushing boundaries that combine ancient Ayurvedic wisdom with cutting-edge cosmetic science. The market has seen a boom in performance-driven activities, including clinically proven ingredients such as bakuchiol (plant-based retinol alternative) and postbiotic complexes being integrated into luxury body care routines. Luxury houses are reinterpreting indulgence in the form of multi-sensory experiences, from effervescent bath tablets that turn an everyday bath into a chromatic therapy session to temperature-sensitive body butter whose texture shifts once applied. While R&D investments in the market increase, the market is likely to enter an era where sensory luxury and scientific innovation come together to redefine high-end personal care in India.

For instance, in December 2023, Myntra Designs Private Limited teamed up with Apparel Group (India) Private Limited to bring Victoria's Secret & Co. Victoria's Secret, a brand under Apparel Group, will delight shoppers with its wide array of fragrances, body mists, lotions, and stylish accessories, including trendy handbags and cosmetic cases.

Body Wash is Anticipated to Propel the Growth of the Market

The body wash category is emerging as a key growth driver in India's luxury bath and body products market. The change is a response to changing consumer behavior that balances functionality and indulgence, with urban consumers increasingly turning to high-end body washes that provide pH-balanced, moisturizing benefits. The category's growth is being driven by three major trends, high-tech product innovation, with brands launching skin-targeting solutions such as probiotic body washes to balance the microbiome and retinol-based formulas for body acne; a booming men's grooming category, where detox washes infused with cologne and charcoal; and growing sustainable luxury, expressed through refillable aluminum pouches and Ayurvedic cold-pressed formulations. Leading players are riding this trend through strategic actions and are rolling out sophisticated formulations. Various luxury hotel chains are launching their signature body wash and other range of amenities for the in-house guests.

For example, in February 2022, The Leela Palaces, Hotels and Resorts launched Tishya by The Leela, their signature fragrance, paired with a fresh line of uniquely crafted bath amenities. Tishya by The Leela embodies the heart of India, offering a rich blend of genuine and inspiring scents that invite into an enchanting sensory experience.

Future Market Scenario (FY2026 - FY2033F)

The expansion of e-commerce platforms is facilitating greater access to luxury bath and body products, making it easier for consumers to purchase premium items online.

Brands increasingly adopting eco-friendly practices and sustainable sourcing, responding to consumer demand for environmentally responsible products will align with the broader shift towards sustainable consumption in India.

The luxury market will witness a rise in men's grooming products, reflecting changing attitudes towards male personal care and grooming.

Key Players Landscape and Outlook

The Indian luxury bath and body products market is undergoing a dynamic transformation, characterized by intense competition between global luxury brands, heritage Ayurvedic players, and disruptive D2C (direct-to-consumer) startups. Currently dominated by Indian heritage brands, the landscape is seeing aggressive expansion from global players. Disruptive D2C brands are rapidly gaining ground, while luxury hotel brands like Taj Spa Secrets cater to exclusive segments. Strategic developments will include major mergers and acquisitions activity, innovative distribution through airport retail and medical spas, and cutting-edge product innovations ranging from AI-customized fragrances to CBD-infused body oils. By 2030, the market is expected to mature with 3-4 dominant Indian brands, 10+ global players, and 20+ profitable indie brands, with success hinging on combining authentic Ayurvedic heritage with global luxury appeal while mastering omnichannel distribution. The coming years will likely see major acquisitions and new product launches as global beauty giants aggressively pursue Indian market footholds in this high-growth sector.

For instance, in April 2023, Apparel Group (India) Private Limited partnered with Shoppers Stop to launch Bath & Body Works, Inc., a leading fragrance brand from America, in India. This strategic alliance is a key moment for Bath & Body Works as it steps into the shop-within-a-shop retail concept.

Table of Contents

1. Project Scope & Definition

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Influencing Purchase Decision
• 4.4. Sources of Information
• 4.5. Preferred Distribution Channel
• 4.6. Frequency of Purchase
• 4.7. Challenges Faced Post Purchase

5. India Luxury Bath and Body Products Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Body Wash
    • 5.2.1.2. Body Oil
    • 5.2.1.3. Body Lotion and Cream
    • 5.2.1.4. Body Scrub
    • 5.2.1.5. Soap Bar
    • 5.2.1.6. Hand Cream
    • 5.2.1.7. Others (Bath Accessories, Fragrances, etc.)
  • 5.2.2. By Compound
    • 5.2.2.1. Organic
    • 5.2.2.2. Inorganic
  • 5.2.3. By End-user
    • 5.2.3.1. Male
    • 5.2.3.2. Female
    • 5.2.3.3. Unisex
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets/Hypermarkets
    • 5.2.4.2. Convenience Stores
    • 5.2.4.3. Specialty Stores
    • 5.2.4.4. Online
    • 5.2.4.5. Others
  • 5.2.5. By Formulation
    • 5.2.5.1. Spray
    • 5.2.5.2. Gel
    • 5.2.5.3. Liquid
    • 5.2.5.4. Others
  • 5.2.6. By Application
    • 5.2.6.1. Hotels and Resorts
    • 5.2.6.2. Spas and Wellness Centers
    • 5.2.6.3. Residential
    • 5.2.6.4. Others
  • 5.2.7. By Region
    • 5.2.7.1. North
    • 5.2.7.2. West and Central
    • 5.2.7.3. East
    • 5.2.7.4. South
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies Market Share, Others - By Value, FY2025)
• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Product Type
  • 5.3.2. By Compound
  • 5.3.3. By End-user
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Formulation
  • 5.3.6. By Application
  • 5.3.7. By Region

6. Demand Supply Analysis

7. Import & Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. Key Players Landscape for Top 11 Market Players
  • 15.2.1. Apparel Group (India) Private Limited
    • 15.2.1.1. Company Details
    • 15.2.1.2. Key Management Personnel
    • 15.2.1.3. Key Products Offered
    • 15.2.1.4. Key Financials
    • 15.2.1.5. Key Market Focus and Geographical Presence
    • 15.2.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 15.2.1.7. SWOT Analysis for Top 5 Players
  • 15.2.2. Lloyds Luxuries Ltd
  • 15.2.3. Estee Lauder Companies Inc.
  • 15.2.4. Salty Secrets
  • 15.2.5. Plum Island Soap Company LLC
  • 15.2.6. Avon Products, Inc.
  • 15.2.7. Mountain Valley Springs (I) Pvt. Ltd. (Forest Essentials)
  • 15.2.8. Bio Veda Action Research Co.
  • 15.2.9. Lotus Herbals Pvt. Limited
  • 15.2.10. APCOS Naturals Private Limited
  • 15.2.11. LaCarene Luxury Trading Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us & Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Luxury Bath and Body Products Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Luxury Bath and Body Products Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Luxury Bath and Body Products Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Luxury Bath and Body Products Market Share (%), By Compound, FY2019-FY2033F
• Figure 5. India Luxury Bath and Body Products Market Share (%), By End-user, FY2019-FY2033F
• Figure 6. India Luxury Bath and Body Products Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Luxury Bath and Body Products Market Share (%), By Formulation, FY2019-FY2033F
• Figure 8. India Luxury Bath and Body Products Market Share (%), By Application, FY2019-FY2033F
• Figure 9. India Luxury Bath and Body Products Market Share (%), By Region, FY2019-FY2033F
• Figure 10. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Compound Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 14. By Formulation Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 15. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025