越野車市場規模、佔有率和趨勢分析報告：按產品類型、地區和細分市場趨勢：2023-2030

Off-road Vehicle Market Size, Share & Trends Analysis Report By Product Type (ATVs, UTVs, Snowmobile), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2023 - 2030

出版日期: 2023年07月13日 | 出版商:

Grand View Research | 英文 120 Pages | 商品交期: 2-10個工作天內

價格

簡介目錄圖表

越野車市場成長和趨勢

Grand View Research, Inc.最新報告顯示，預計2030年全球越野車市場規模將達到329.4億美元，2023年至2030年年複合成長率為5.3%。

自COVID-19 大流行爆發以來，消費者對戶外休閒活動的興趣不斷增加，政府機構更加注重加強旅遊相關活動，以及）、UTV（多功能地形車）、雪地摩托和其他非戶外休閒活動，推動了這一市場的發展。由於大多數國家的當地商店越來越受歡迎和供應等要素，公路車輛經歷了顯著成長。此外，越來越多的製造商致力於開發維護成本低的電池驅動汽車，以及消費者對電動汽車的偏好，預計將在預測期內推動市場開拓。

然而，較高的初始總擁有成本仍然是在一定程度上限制市場成長的挑戰之一。人們對碳排放和溫室氣體 (GHG) 大幅增加的擔憂日益增加，正促使各國政府當局啟動有關電動車(EV) 的必要政策。例如，在芬蘭，政府向安裝電動汽車充電站的公司和提供個人使用充電設備的住宅協會提供高達 35%的回扣。由於這些努力，包括越野車在內的電動汽車銷量在該國大幅成長。此外，隨著消費者對續航里程長、維護費用低的電動汽車的偏好不斷增加，OEM努力在預測期內開發和擴大其電動車和電池驅動汽車產品組合。預測為相關人員提供了多個成長機會。

消費者對體育、農業和旅遊等娛樂活動的興趣日益濃厚，將是推動全球市場越野車需求的主要要素之一。2023年 3月，Polaris Inc. 在其覆蓋牛津郡、沃里克郡和白金漢郡的經銷商網路中增加了一家新經銷商 Bruce Hopkins Ltd.。Bruce Hopkins 提供各種北極星零件以及完整的服務。 Ranger Diesel 和 Sportsman 570 車型目前在經銷商處展出，展示了 Polaris 產品對潛在客戶的適應性。這家新的 Polaris 經銷店將提供完整的公用事業產品陣容，包括青年車型 Ranger 150 和 Outlaw 70 EFI ATV、Sportsman ATV 和 Ranger UTV。因此，對上述拱形雙A臂、堅固的前後懸架、寬輪胎等產品的需求不斷增加，導致製造商不得不推出支援休閒活動的產品。

作為其成長戰略的一部分，這些市場參與企業優先考慮新產品推出、戰略合作夥伴關係和協作，以改善產品系列並擴大不同地區的市場覆蓋範圍。例如，2022年10月，非公路車輛製造商BRP宣布收購Kongsberg Inc.的Shawinigan業務，該公司是Kongsberg Automotive的子公司，開發和製造機電一體化和電子產品，也是BRP的供應商。 BRP 擁有大約 300 名熟練員工，專門為其產品線開發和製造零件。因此，該公司大力投資產品推出並加強必要的資源，預計將在預測期內主導市場。

越野車市場報告亮點

UTV 行業預計在預測期內年複合成長率最快。
該細分市場的成長得益於具有各種先進功能（例如防滾架、安全帶和其他安全功能）的UTV的開發，以滿足年輕一代對冒險活動日益成長的需求。
預計歐洲地區在預測期內將實現最快的成長率。
該地區的成長得益於新系列 ATV 和 UTV 車型的推出以及這些車輛的進步和創新。
對越野車的需求不斷成長是由於人們對尋求驚險體驗和戶外探險的熱情日益高漲。

公司分類（成熟公司、新興企業）
2022年公司市場佔有率分析
企業熱力圖分析
戰略規劃
公司簡介（公司概況、業績、產品概況、戰略舉措）
- Arcimoto
- Arctic Cat Inc.（Textron Inc.）
- ARGO
- BRP
- Deere &Company
- DRR USA
- Electra Meccanica
- Harley-Davison, Inc.
- HISUN
- Honda Motor Co., Ltd.
- Italika
- Kawasaki Heavy Industries
- Kymco
- Moto Avanzada Sa de Cv
- Polaris Inc.
- Segway Technology Co., Ltd.（Ninebot Inc.）
- SSR Motorsports
- Taiga Motors Inc.
- Yamaha Motor Co., Ltd.
- Zhejiang Chunfeng Power Co., Ltd.（CFMOTO）

簡介目錄圖表

Product Code: GVR-4-68040-097-3

Off-road Vehicle Market Growth & Trends

The global off-road vehicle market size is expected to reach USD 32.94 billion by 2030, registering a CAGR of 5.3% from 2023 to 2030, according to a new report by Grand View Research, Inc.The market is experiencing substantial growth owing to the factors, such as growing consumer interest in outdoor recreational activities since the outbreak of the COVID-19 pandemic, increasing focus of government agencies to enhance tourism-related activities, and rising popularity & availability of off-road vehicles, such as All-Terrain Vehicles (ATVs), Utility Terrain Vehicles (UTVs), and snowmobiles, at local stores in the majority of the countries. Moreover, the increasing focus of manufacturers to develop battery-powered vehicles that require low maintenance costs, and rising consumer preference for electric mobility options are anticipated to drive the market growth over the forecast period.

However, the high upfront total cost of ownership remains one of the challenging factors limiting the market growth to some extent. The growing concern regarding the substantial rise in carbon emissions and Greenhouse Gases (GHG) has enabled various government officials to initiate necessary policies regarding Electric Vehicles (EVs). For instance, in Finland, a refund of up to 35% is provided by the government to the companies that install EV charging stations, and housing organizations that provide charging facilities for private utilization. Subjected to such initiatives, the country is witnessing considerable growth in sales of EVs including off-road vehicles. Moreover, the increasing consumer preference for EVs that travel longer distances while requiring low maintenance is poised to engage OEMs in developing & broadening their electric or battery-powered vehicle portfolio thereby, creating several growth opportunities for the stakeholders over the forecast period.

The rising interest of consumers in recreational activities, such as sports, farming, and travel, is observed as one of the major factors driving the demand for off-road vehicles in the global market. In March 2023, Polaris Inc. added a new dealer, Bruce Hopkins Ltd., to its dealer network covering Oxfordshire, Warwickshire, and Buckinghamshire. Bruce Hopkins provides various Polaris parts along with full servicing. Ranger Diesel and Sportsman 570 models are now on display at the dealership to show potential customers what makes Polaris products adaptable. The new Polaris dealer will provide the entire utility lineup, such as Youth models including Ranger 150 and Outlaw 70 EFI ATVs, Sportsman ATVs, and RANGER UTVs. Thus, increasing demand for aforementioned products possessing features, such as arched dual A-arms, robust front & rear suspension, and wider tires, has compelled manufacturers to launch and promote their offerings that support recreational activities.

These industry participants prioritize new product introductions, strategic partnerships, and collaborations as part of their growth strategy to improve their product portfolio and expand their market reach across different regions. For instance, in October 2022, BRP, an off-highway automaker, announced the acquisition of Shawinigan operations of Kongsberg Inc., the subsidiary of Kongsberg Automotive that develops & manufactures mechatronic & electronic products as well as a supplier of BRP. BRP has included around 300 skilled and trained employees, specializing in developing and manufacturing components for its product lines. Thus, with substantial investments in launching products and enhancing necessary resources, the company is expected to dominate the market over the forecast period.

Off-road Vehicle Market Report Highlights

The UTV segment is projected to register the fastest CAGR over the forecast period
The growth of this segment is attributed to the development of UTV with a wide variety of advancements, such as roll cages, seat belts, and other safety features, to meet the growing need of the young generation for adventure activities
The Europe region is projected to register the fastest growth rate over the forecast period
The growth of this region is attributed to the introduction of new ranges of ATV and UTV models, coupled with advancements and innovations in these vehicles
A rise in demand for off-road vehicles can be attributed to the rising enthusiasm among individuals seeking thrilling experiences and outdoor adventures

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
1.4. Information analysis
- 1.4.1. Market formulation & data visualization
- 1.4.2. Data validation & publishing
1.5. Research Scope and Assumptions
1.6. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Product Type Segment Snapshot

Chapter 3. Off-Road Vehicle Industry Outlook

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market driver analysis
- 3.3.2. Market restraint analysis
- 3.3.3. Market opportunity analysis
3.4. Market Analysis Tools
- 3.4.1. Industry Analysis - Porter's Five Forces Analysis
- 3.4.2. PESTEL Analysis

Chapter 4. Off-Road Vehicle Market: Product Type Outlook

4.1. Product Type Movement Analysis & Market Share, 2022 & 2030 (Revenue, USD Million; Volume, Units)
4.2. All-terrain Vehicle
- 4.2.1. All-terrain vehicle off-road vehicle market, 2018 - 2030
4.3. Utility Terrain Vehicle
- 4.3.1. Utility terrain vehicle off-road vehicle market, 2018 - 2030
4.4. Snowmobile
- 4.4.1. Snowmobile Off-road vehicle market, 2018 - 2030
4.5. Three-wheeler
- 4.5.1. Three-wheeler off-road vehicle market, 2018 - 2030

Chapter 5. Off-Road Vehicle Market: Regional Outlook

5.1. Off-Road Vehicle Market Share by Region, 2022 & 2030 (Revenue, USD Million; Volume, Units)
5.2. North America
- 5.2.1. North America off-road vehicle market, 2018 - 2030
- 5.2.2. North America off-road vehicle market, by product type, 2018 - 2030
- 5.2.3. U.S.
  - 5.2.3.1. U.S. off-road vehicle market, 2018 - 2030
  - 5.2.3.2. U.S. off-road vehicle, by product type, 2018 - 2030
- 5.2.4. Canada
  - 5.2.4.1. Canada off-road vehicle market, 2018 - 2030
  - 5.2.4.2. Canada off-road vehicle, by product type, 2018 - 2030
5.3. Europe
- 5.3.1. Europe off-road vehicle market, 2018 - 2030
- 5.3.2. Europe off-road vehicle market, by product type, 2018 - 2030
- 5.3.3. UK
  - 5.3.3.1. UK off-road vehicle market, 2018 - 2030
  - 5.3.3.2. UK off-road vehicle, by product type, 2018 - 2030
- 5.3.4. Germany
  - 5.3.4.1. Germany off-road vehicle market, 2018 - 2030
  - 5.3.4.2. Germany off-road vehicle, by product type, 2018 - 2030
- 5.3.5. Italy
  - 5.3.5.1. Italy off-road vehicle market, 2018 - 2030
  - 5.3.5.2. Germany off-road vehicle, by product type, 2018 - 2030
5.4. Asia Pacific
- 5.4.1. Asia Pacific off-road vehicle market, 2018 - 2030
- 5.4.2. Asia Pacific off-road vehicle market, by product type, 2018 - 2030
- 5.4.3. China
  - 5.4.3.1. China off-road vehicle market, 2018 - 2030
  - 5.4.3.2. China off-road vehicle, by product type, 2018 - 2030
- 5.4.4. India
  - 5.4.4.1. India off-road vehicle market, 2018 - 2030
  - 5.4.4.2. India off-road vehicle, by product type, 2018 - 2030
- 5.4.5. Japan
  - 5.4.5.1. Japan off-road vehicle market, 2018 - 2030
  - 5.4.5.2. Japan off-road vehicle, by product type, 2018 - 2030
- 5.4.6. South Korea
  - 5.4.6.1. South Korea off-road vehicle market, 2018 - 2030
  - 5.4.6.2. South Korea off-road vehicle, by product type, 2018 - 2030
5.5. Latin America
- 5.5.1. Latin America off-road vehicle market, 2018 - 2030
- 5.5.2. Latin America off-road vehicle market, by product type, 2018 - 2030
- 5.5.3. Brazil
  - 5.5.3.1. Brazil off-road vehicle market, 2018 - 2030
  - 5.5.3.2. Brazil off-road vehicle, by product type, 2018 - 2030
- 5.5.4. Mexico
  - 5.5.4.1. Mexico off-road vehicle market, 2018 - 2030
  - 5.5.4.2. Mexico off-road vehicle, by product type, 2018 - 2030
- 5.5.5. Chile
  - 5.5.5.1. Chile off-road vehicle market, 2018 - 2030
  - 5.5.5.2. Chile off-road vehicle, by product type, 2018 - 2030
- 5.5.6. Argentina
  - 5.5.6.1. Argentina off-road vehicle market, 2018 - 2030
  - 5.5.6.2. Argentina off-road vehicle, by product type, 2018 - 2030
- 5.5.7. Colombia
  - 5.5.7.1. Colombia off-road vehicle market, 2018 - 2030
  - 5.5.7.2. Colombia off-road vehicle, by product type, 2018 - 2030

Chapter 6. Competitive Landscape

6.1. Company Categorization (Mature Players, Emerging Players)
6.2. Company Market Share Analysis, 2022
6.3. Company Heat Map Analysis
6.4. Strategy Mapping
6.5. Company Profiles (Overview, Financial Performance, Product Overview, Strategic Initiatives)
- 6.5.1. Arcimoto
- 6.5.2. Arctic Cat Inc. (Textron Inc.)
- 6.5.3. ARGO
- 6.5.4. BRP
- 6.5.5. Deere & Company
- 6.5.6. DRR USA
- 6.5.7. Electra Meccanica
- 6.5.8. Harley-Davison, Inc.
- 6.5.9. HISUN
- 6.5.10. Honda Motor Co., Ltd.
- 6.5.11. Italika
- 6.5.12. Kawasaki Heavy Industries
- 6.5.13. Kymco
- 6.5.14. Moto Avanzada Sa de Cv
- 6.5.15. Polaris Inc.
- 6.5.16. Segway Technology Co., Ltd. (Ninebot Inc.)
- 6.5.17. SSR Motorsports
- 6.5.18. Taiga Motors Inc.
- 6.5.19. Yamaha Motor Co., Ltd.
- 6.5.20. Zhejiang Chunfeng Power Co., Ltd. (CFMOTO)

簡介目錄圖表

List of Tables

Table 1 Off-road vehicle market - Industry snapshot & key buying criteria, 2018 - 2030
Table 2 Off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 3 Off-road vehicle market, by product type, 2018 - 2030 (USD Million)
Table 4 Off-road vehicle market, by product type, 2018 - 2030 (Units)
Table 5 Off-road vehicle - Key market driver impact
Table 6 Off-road vehicle - Key market challenge impact
Table 7 Off-road vehicle - Key market opportunity impact
Table 8 Off-road vehicle market for all-terrain vehicle, 2018 - 2030 (USD Million; Units)
Table 9 Off-road vehicle market for utility terrain vehicle, 2018 - 2030 (USD Million; Units)
Table 10 Off-road vehicle market for snowmobile, 2018 - 2030 (USD Million; Units)
Table 11 Off-road vehicle market for three-wheeler, 2018 - 2030 (USD Million; Units)
Table 12 North America off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 13 North America off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 14 U.S. off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 15 U.S. off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 16 Canada off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 17 Canada off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 18 Europe off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 19 Europe off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 20 UK off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 21 UK off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 22 Germany off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 23 Germany off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 24 Italy off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 25 Italy off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 26 Asia Pacific off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 27 Asia Pacific off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 28 China off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 29 China off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 30 India off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 31 India off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 32 Japan off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 33 Japan off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 34 South Korea off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 35 South Korea off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 36 Latin America off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 37 Latin America off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 38 Brazil off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 39 Brazil off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 40 Mexico off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 41 Mexico off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 42 Argentina off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 43 Argentina off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 44 Chile off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 45 Chile off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 46 Columbia off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 47 Columbia off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)

List of Figures

Fig. 1 Off-Road Vehicle Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Primary Research Pattern
Fig. 4 Primary Research Process
Fig. 5 Market Formulation and Data Visualization
Fig. 6 Market & Segment Snapshot
Fig. 7 Product Type Segment Snapshot
Fig. 8 Competitive Landscape Snapshot
Fig. 9 Off-Road Vehicle Market - Value Chain Analysis
Fig. 10 Off-Road Vehicle Market - Market Dynamics
Fig. 11 Off-Road Vehicle Market - Porter's Five Forces Analysis
Fig. 12 Off-Road Vehicle Market - PESTEL Analysis
Fig. 13 Off-Road Vehicle Vehicles Market: by Product: Key Takeaways
Fig. 14 Off-Road Vehicle Market, by Product: Market Share, 2022 & 2030
Fig. 15 All-Terrain Vehicle Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Fig. 16 Utility Terrain Vehicle Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Fig. 17 Snowmobile Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Fig. 18 Three-Wheeler Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Fig. 19 Off-Road Vehicle Market Revenue, by region, 2022 & 2030, (USD Millions)
Fig. 20 North America Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 21 U.S. Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 22 Canada Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 23 Europe Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 24 UK Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 25 Germany Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 26 Italy Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 27 Asia Pacific Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 28 China Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 29 India Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 30 Japan Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 31 South Korea Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 32 Latin America Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 33 Brazil Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 34 Mexico Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 35 Argentina Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 36 Chile Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 37 Colombia Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 38 Rest of Latin America Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 39 Key Company Categorization
Fig. 40 North America: Market Share Analysis, 2022
Fig. 41 Europe Market Share Analysis, 2022
Fig. 42 Asia Pacific Market Share Analysis, 2022
Fig. 43 Latin America Market Share Analysis, 2022