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亞太非公路電動車市場（按應用、推進類型、車輛類型和國家分類）分析與預測（2024 年至 2034 年）
市場調查報告書
商品編碼
1743356

亞太非公路電動車市場（按應用、推進類型、車輛類型和國家分類）分析與預測（2024 年至 2034 年）

Asia-Pacific Off-Highway Electric Vehicle Market: Focus on Application, Propulsion Type, Vehicle Type, and Country-Level Analysis - Analysis and Forecast, 2024-2034
出版日期: | 出版商: BIS Research | 英文 76 Pages | 商品交期: 1-5個工作天內

價格

亞太非公路電動車市場規模預計將從 2024 年的 18.349 億美元成長到 2034 年的 208.707 億美元，在 2024-2034 年預測期內的複合年成長率高達 27.52%。

隨著中國、印度和東南亞地區採礦、建築和農業領域電動設備的使用日益廣泛，亞太地區非公路用電動車 (EV) 市場正在快速成長。為了遵守更嚴格的污染法規並降低長期營運成本，企業正在轉向電動替代品。車輛性能、充電基礎設施和電池效率的技術發展顯著提高了非公路用電動設備的可行性和吸引力。同時，在政府排放法規、綠色籌資策略和企業 ESG 要求的推動下，公共和商業部門正在轉向更清潔的工業實踐。隨著各國加快脫碳和永續性目標的實現，非公路用電動車將在亞太地區向永續工業出行轉變中發揮關鍵作用。

市場介紹

主要市場統計數據
預測期 2024-2034
2024年評估 18.349億美元
2034年的預測 208.707億美元
複合年成長率 27.52%

隨著終端用戶、企業和政府尋求更清潔、更有效率的柴油動力機械替代品，亞太地區非公路用電動車 (OHEV) 市場正在不斷擴張。包括電動曳引機、裝載機、堆高機和其他專用機械在內的 OHEV 正在應對日益成長的燃油價格、排放標準和職業健康方面的擔憂，尤其是在中國、印度、日本和東南亞地區。快速的都市化和基礎設施建設正在推動對電氣化解決方案的需求，尤其是在採礦、建築、倉儲業和農業等行業。

中國的「農村電氣化計畫」和印度的「FAME」激勵措施等扶持政策旨在降低前期成本並鼓勵本地生產，是推動電動車發展的關鍵因素。電池化學技術（尤其是鋰離子和磷酸鋰電池）的進步以及充電網路的擴展將提升電動車的可靠性和續航里程。隨著車隊營運商意識到電動車在總擁有成本和企業永續性承諾方面的優勢，來自製造園區、物流中心和大型人工林的需求將進一步推動電動車的普及。

然而，諸如農村地區缺乏充足的充電基礎設施、建設成本高於柴油替代能源以及缺乏熟練的維護工人等問題可能會限制其擴張。為了克服這些障礙，市場參與企業正在投資售後服務支援網路或與當地組裝合作。未來五年，政府的大力支持、電池技術的進步以及環保意識的不斷增強預計將推動全封閉式電動車的強勁部署，使亞太地區成為非公路用車電氣化的領頭羊。

市場區隔

細分一：按應用

  • 建造
  • 礦業
  • 農業
  • 其他

細分 2：依推進類型

  • 純電動車（BEV）
  • 混合動力電動車（HEV）

細分3：按車輛類型

  • 挖土機
  • 追蹤
  • 裝載機
  • 其他（曳引機、雪地修整等）

細分4：按地區

  • 亞太地區

亞太地區非公路用電動車 (OHEV) 市場趨勢、促進因素與挑戰

趨勢

  • 農業和建築業的應用：隨著製造商推出電池供電的車型，電動曳引機、裝載機和其他非公路設備正受到越來越多的關注，尤其是在中國和印度。
  • 電動物料輸送的興起：東南亞的倉儲和物流業擴大使用電動堆高機和其他物料輸送車輛來改善室內空氣品質。
  • 夥伴關係和本地生產：OEM正在與泰國和越南等市場的本地組裝合作，開發適合當地需求的經濟高效的 OHEV 解決方案。
  • 電池技術的進步：更高的能量密度和更快的充電速度使得非公路應用的運作更長，從而推動更廣泛的商業化。

驅動程式

  • 嚴格的排放法規：中國積極的碳中和目標和印度對清潔農業設備的推動正在推動對電動非公路用車解決方案的投資。
  • 降低總擁有成本 (TCO)：在採礦和物流等領域，降低資產生命週期內的燃料和維護成本對最終用戶很有吸引力。
  • 政府獎勵和補貼：電動曳引機的補貼（例如印度的FAME計劃）和澳洲永續設備的稅收減免將加速OHEV的採用。
  • 企業永續性目標：亞太地區的大型人工林、採礦和建設公司都以淨零營運為目標，並青睞電動重型設備。

任務

  • 初始資本成本高：與柴油相比，價格較高對小型企業來說是一個障礙，尤其是在價格敏感的市場。
  • 充電基礎設施缺口：偏遠工作地點的快速充電站有限，為電動非公路車隊的持續運作帶來了障礙。
  • 電池耐用性和性能：礦山和建築工地的惡劣使用條件（灰塵、振動、極端溫度）測試電池的壽命和可靠性。
  • 熟練技術人員短缺：全部區域都缺乏經過訓練的高壓系統和鋰離子電池維修技術人員，減緩了售後服務和維護的速度。

產品/創新策略：該報告為亞太非公路電動車市場提供了全面的產品/創新策略，重點關注市場進入機會、技術進步和永續實踐，為企業實現碳減排目標和利用各個垂直領域對非公路電動車日益成長的需求提供可行的見解。

成長/行銷策略：報告概述了針對亞太地區非公路電動車市場的強勁成長和行銷策略。報告強調了有針對性的方法，例如識別細分市場、建立競爭優勢以及實施創新行銷計劃以最佳化市場佔有率和財務表現。利用這些策略建議，企業可以增強市場影響力，挖掘新機會，並有效推動收益成長。

競爭策略：本報告針對亞太非公路電動車市場制定了強而有力的競爭策略。報告評估了關鍵市場參與企業，提案了差異化策略，並提供了保持競爭力的指南。遵循這些策略方針，將使企業能夠有效地定位自身，從而在競爭中脫穎而出，確保在快速發展的市場中取得長期成功和盈利。

主要市場參與企業及競爭格局

亞太地區非公路電動車市場的公司是根據從關鍵專家、公司覆蓋範圍、計劃合和市場滲透分析收集的資訊而選出的。

本報告研究了亞太非公路電動車市場，概述了市場以及應用、推進類型、車輛類型、國家和公司概況的趨勢。

目錄

執行摘要

第1章 市場

  • 趨勢：現況與未來影響評估
  • 供應鏈概覽
  • 研發評審
  • 相關利益者分析
  • 市場動態概覽
  • 柴油和電動非公路用車輛的全面分析
  • 2023-2030年非公路用車輛市場電氣化未來趨勢
  • 公路和非公路電氣化之間的新相似之處

第2章 區域

  • 區域摘要
  • 亞太地區
    • 區域概況
    • 市場成長動力
    • 成長抑制因素
    • 目的
    • 產品
    • 亞太地區（按國家/地區）

第3章市場－競爭基準化分析與公司概況

  • 未來展望
  • 地理評估
    • Hitachi Construction Machinery Co., Ltd.
    • Sany Group
    • Komatsu Ltd.

第4章調查方法

Product Code: AME3004SS

Introduction to Asia-Pacific Off-Highway Electric Vehicle Market

The Asia-Pacific off-highway electric vehicle market is projected to grow from $1,834.9 million in 2024 to $20,870.7 million by 2034, showing a robust CAGR of 27.52% during the forecast period 2024-2034. Due to the growing use of electric equipment in mining, construction, and agriculture in China, India, and Southeast Asia, the off-highway electric vehicle (EV) market in Asia-Pacific is growing quickly. In order to comply with more stringent pollution regulations and reduce their long-term running expenses, businesses are switching to electric alternatives. Technological developments in vehicle performance, charging infrastructure, and battery efficiency have greatly increased the viability and attractiveness of electric off-highway equipment. Meanwhile, the public and commercial sectors are moving towards cleaner industrial practices due to government emissions laws, green procurement strategies, and corporate ESG obligations. Off-highway EVs are positioned to play a key role in APAC's shift to sustainable industrial mobility as national decarbonisation ambitions and sustainability targets pick up speed.

Market Introduction

KEY MARKET STATISTICS
Forecast Period2024 - 2034
2024 Evaluation$1,834.9 Million
2034 Forecast$20,870.7 Million
CAGR27.52%

The market for off-highway electric vehicles (OHEVs) in the Asia-Pacific region is expanding as end users, businesses, and governments look for cleaner, more effective substitutes for diesel-powered machinery. Particularly in China, India, Japan, and Southeast Asia, OHEVs-which include electric tractors, loaders, forklifts, and other specialised machinery-address growing concerns about fuel prices, emission standards, and occupational health. The need for electric solutions has increased due to rapid urbanisation and infrastructure initiatives, particularly in industries like mining, construction, warehousing, and agriculture.

Supportive policies that reduce upfront costs and promote local production, like China's rural electrification initiatives and India's FAME incentives, are important motivators. Reliability and operational range are increased by technological advancements in battery chemistries (particularly lithium-ion and LFP) and growing charging networks. Adoption is further accelerated by demand from manufacturing parks, logistics centres, and expansive plantations as fleet operators become aware of the advantages of total cost of ownership and corporate sustainability pledges.

Problems including a lack of adequate charging infrastructure in rural locations, greater construction costs than diesel alternatives, and a lack of skilled maintenance workers, however, may restrain expansion. To get around these obstacles, market participants are investing in after-sales support networks and forming alliances with regional assemblers. Strong OHEV deployment is anticipated over the next five years due to increased government support, ongoing battery technology advancements, and growing environmental consciousness, establishing APAC as a preeminent off-highway electrification region.

Market Segmentation

Segmentation 1: by Application

  • Construction
  • Mining
  • Agriculture
  • Others

Segmentation 2: by Propulsion Type

  • Battery Electric Vehicles (BEVs)
  • Hybrid Electric Vehicles (HEVs)

Segmentation 3: by Vehicle Type

  • Excavators
  • Trucks
  • Loaders
  • Others (Tractors, Snow Grooming, etc.)

Segmentation 4: by Region

  • Asia-Pacific

APAC Off-Highway Electric Vehicle (OHEV) Market Trends, Drivers and Challenges

Trends

  • Adoption in Agriculture and Construction: Electric tractors, loaders, and other off-highway equipment are gaining traction, particularly in China and India, as manufacturers introduce battery-powered models.
  • Emergence of Electric Material Handling: Warehousing and logistics sectors in Southeast Asia are increasingly using electric forklifts and other material handling vehicles to improve indoor air quality.
  • Partnerships and Local Manufacturing: OEMs are collaborating with local assemblers in markets like Thailand and Vietnam to develop cost-effective OHEV solutions tailored to regional needs.
  • Advancements in Battery Technology: Improved energy density and faster charging capabilities are enabling longer operating hours for off-highway applications, driving broader commercialization.

Drivers

  • Stringent Emission Regulations: China's aggressive carbon-neutrality targets and India's push for cleaner farm equipment are compelling investments in electric off-highway solutions.
  • Total Cost of Ownership (TCO) Savings: Lower fuel and maintenance costs over an asset's lifecycle appeal to end users in sectors like mining and logistics.
  • Government Incentives and Subsidies: Subsidies for electric tractors (e.g., India's FAME scheme) and tax breaks for sustainable equipment in Australia accelerate OHEV adoption.
  • Corporate Sustainability Goals: Large plantation, mining, and construction firms across APAC are targeting net-zero operations, favoring electric heavy machinery.

Challenges

  • High Upfront Capital Costs: Premium pricing compared to diesel counterparts deters small and medium enterprises, especially in price-sensitive markets.
  • Charging Infrastructure Gaps: Limited availability of fast-charging stations at remote worksites hinders operational continuity for electric off-highway fleets.
  • Battery Durability and Performance: Harsh operating conditions (dust, vibration, extreme temperatures) in mining and construction test battery longevity and reliability.
  • Lack of Skilled Technicians: Region-wide shortage of technicians trained to service high-voltage systems and lithium-ion batteries slows after-sales support and maintenance.

How can this report add value to an organization?

Product/Innovation Strategy: This report provides a comprehensive product and innovation strategy for the APAC off-highway electric vehicle market, highlighting opportunities for market entry, technological advancements, and sustainable practices. It offers actionable insights that enable organizations to meet carbon reduction goals and capitalize on the increasing demand for off-highway electric vehicles across various sectors.

Growth/Marketing Strategy: This report outlines a robust growth and marketing strategy specifically tailored for the APAC off-highway electric vehicle market. It emphasizes a targeted approach to identifying niche market segments, establishing competitive advantages, and implementing innovative marketing initiatives to optimize market share and financial performance. By leveraging these strategic recommendations, organizations can strengthen their market presence, exploit emerging opportunities, and drive revenue growth effectively.

Competitive Strategy: This report formulates a strong competitive strategy designed for the APAC off-highway electric vehicle market. It assesses key market players, suggests differentiation tactics, and provides guidance for maintaining a competitive edge. By following these strategic directives, companies can effectively position themselves against competitors, ensuring long-term success and profitability in a rapidly evolving market.

Key Market Players and Competition Synopsis

The companies that are profiled in the Asia-Pacific off-highway electric vehicle market have been selected based on input gathered from primary experts and analyzing company coverage, project portfolio, and market penetration.

Some of the prominent names in this market are:

  • Hitachi Construction Machinery Co., Ltd.
  • Sany Group
  • Komatsu Ltd.

Table of Contents

Executive Summary

Scope and Definition

1 Markets

  • 1.1 Trends: Current and Future Impact Assessment
    • 1.1.1 Trends Overview
    • 1.1.2 Technology Development in Off-Highway Electric Vehicles
    • 1.1.3 Integration of Autonomy in Mining Vehicles
  • 1.2 Supply Chain Overview
    • 1.2.1 Value Chain Analysis
    • 1.2.2 Market Map
      • 1.2.2.1 Excavators
      • 1.2.2.2 Trucks
      • 1.2.2.3 Loaders
      • 1.2.2.4 Others
    • 1.2.3 Pricing Forecast
  • 1.3 R&D Review
    • 1.3.1 Patent Filing Trend (by Country and Company)
    • 1.3.2 Regulatory Landscape
  • 1.4 Stakeholder Analysis
    • 1.4.1 Use Case
    • 1.4.2 End-User Buying Criteria
  • 1.5 Market Dynamics Overview
    • 1.5.1 Market Drivers
      • 1.5.1.1 Increased Focus toward Emission and Noise Reduction
      • 1.5.1.2 Compliance with Emission Regulations
    • 1.5.2 Market Restraints
      • 1.5.2.1 Energy Storage and Range Limitations
      • 1.5.2.2 High Initial Costs and Economic Viability
    • 1.5.3 Market Opportunities
      • 1.5.3.1 Mobile Charging Solutions to Support OHEV Adoption
      • 1.5.3.2 Renewable Energy Integration with OHEV Systems
  • 1.6 Comprehensive Analysis of Diesel vs. Electric Off-Highway Vehicles
  • 1.7 Future Trends in the Electrification of Off-Highway Vehicle Market, 2023-2030
  • 1.8 The Emerging Parallels Between On-Highway and Off-Highway Electrification

2 Region

  • 2.1 Regional Summary
  • 2.2 Asia-Pacific
    • 2.2.1 Regional Overview
    • 2.2.2 Driving Factors for Market Growth
    • 2.2.3 Factors Challenging the Market
    • 2.2.4 Application
    • 2.2.5 Product
    • 2.2.6 Asia-Pacific (by Country)
      • 2.2.6.1 China
        • 2.2.6.1.1 Application
        • 2.2.6.1.2 Product
      • 2.2.6.2 Japan
        • 2.2.6.2.1 Application
        • 2.2.6.2.2 Product
      • 2.2.6.3 South Korea
        • 2.2.6.3.1 Application
        • 2.2.6.3.2 Product
      • 2.2.6.4 Rest-of-Asia-Pacific
        • 2.2.6.4.1 Application
        • 2.2.6.4.2 Product

3 Markets - Competitive Benchmarking and Company Profiles

  • 3.1 Next Frontiers
  • 3.2 Geographic Assessment
    • 3.2.1 Hitachi Construction Machinery Co., Ltd.
      • 3.2.1.1 Overview
      • 3.2.1.2 Top Products/Product Portfolio
      • 3.2.1.3 Top Competitors
      • 3.2.1.4 Target Customers/End Users
      • 3.2.1.5 Key Personnel
      • 3.2.1.6 Analyst View
      • 3.2.1.7 Market Share, 2023
    • 3.2.2 Sany Group
      • 3.2.2.1 Overview
      • 3.2.2.2 Top Products/Product Portfolio
      • 3.2.2.3 Top Competitors
      • 3.2.2.4 Target Customers/End Users
      • 3.2.2.5 Key Personnel
      • 3.2.2.6 Analyst View
      • 3.2.2.7 Market Share, 2023
    • 3.2.3 Komatsu Ltd.
      • 3.2.3.1 Overview
      • 3.2.3.2 Top Products/Product Portfolio
      • 3.2.3.3 Top Competitors
      • 3.2.3.4 Target Customers/End Users
      • 3.2.3.5 Key Personnel
      • 3.2.3.6 Analyst View
      • 3.2.3.7 Market Share, 2023

4 Research Methodology

  • 4.1 Data Sources
    • 4.1.1 Primary Data Sources
    • 4.1.2 Secondary Data Sources
    • 4.1.3 Data Triangulation
  • 4.2 Market Estimation and Forecast

List of Figures

  • Figure 1: Asia-Pacific Off-Highway Electric Vehicle Market (by Scenario), $Million, 2024, 2027, and 2034
  • Figure 2: Asia-Pacific Off-Highway Electric Vehicle Market (by Application), $Million, 2023, 2027, and 2034
  • Figure 3: Asia-Pacific Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023, 2027, and 2034
  • Figure 4: Asia-Pacific Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023, 2027, and 2034
  • Figure 5: Key Events
  • Figure 6: Failure Rate of Batteries, 2011-2023
  • Figure 7: Number of Mining Fatalities, 2010-2023
  • Figure 8: Supply Chain and Risks within the Supply Chain
  • Figure 9: Value Chain of Off-Highway Electric Vehicle Market
  • Figure 10: Off-Highway Electric Vehicle Market, by Vehicle Type, ($US/Unit), 2023, 2027, and 2034
  • Figure 11: Patent Analysis (by Country), 2021-December 2024
  • Figure 12: Patent Analysis (by Company), January 2021-February 2025
  • Figure 13: End User and Buying Criteria in the Off-Highway Electric Vehicle Market
  • Figure 14: Impact Analysis of Market Navigating Factors, 2023-2034
  • Figure 15: Estimated Annual Emission (by Vehicle Type)
  • Figure 16: Announced Electric Vehicle Battery Manufacturing Capacity by Region and Manufacturing Capacity Needed in The Net Zero Scenario, 2025 and 2030
  • Figure 17: Mining Energy Intensity, Ventilation, and Cooling (by Energy Type), MJ/Ton
  • Figure 18: Performance Comparison when Loaded (by Vehicle Type)
  • Figure 19: Total Cost of Ownership, Net Present Cost ($), 2023
  • Figure 20: Total Cost of Ownership Savings, Percentage (%)
  • Figure 21: On-Highway vs. Off-Highway Compound Annual Growth Rate, Percentage, 2024-2034
  • Figure 22: Share of Battery Electric Vehicles of All Vehicle Sales
  • Figure 23: China Off-Highway Electric Vehicle Market, $Million, 2023-2034
  • Figure 24: Japan Off-Highway Electric Vehicle Market, $Million, 2023-2034
  • Figure 25: South Korea Off-Highway Electric Vehicle Market, $Million, 2023-2034
  • Figure 26: Rest-of-Asia-Pacific Off-Highway Electric Vehicle Market, $Million, 2023-2034
  • Figure 27: Strategic Initiatives, January 2022-February 2025
  • Figure 28: Share of Strategic Initiatives, 2023
  • Figure 29: Data Triangulation
  • Figure 30: Top-Down and Bottom-Up Approach
  • Figure 31: Assumptions and Limitations

List of Tables

  • Table 1: Market Snapshot
  • Table 2: Opportunities across Region
  • Table 3: Competitive Landscape Snapshot
  • Table 4: Future Outlook
  • Table 5: Regulatory Landscape
  • Table 6: Country-Wise Targets
  • Table 7: Electrification Rate (by Vehicle Type), 2023 and 2030
  • Table 8: Off-Highway Electric Vehicle Market (by Region), $Million, 2023-2034
  • Table 9: Asia-Pacific Off-Highway Electric Vehicle Market (by Application), $Million, 2023-2034
  • Table 10: Asia-Pacific Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023-2034
  • Table 11: Asia-Pacific Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023-2034
  • Table 12: China Off-Highway Electric Vehicle Market (by Application), $Million, 2023-2034
  • Table 13: China Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023-2034
  • Table 14: China Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023-2034
  • Table 15: Japan Off-Highway Electric Vehicle Market (by Application), $Million, 2023-2034
  • Table 16: Japan Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023-2034
  • Table 17: Japan Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023-2034
  • Table 18: South Korea Off-Highway Electric Vehicle Market (by Application), $Million, 2023-2034
  • Table 19: South Korea Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023-2034
  • Table 20: South Korea Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023-2034
  • Table 21: Rest-of-Asia-Pacific Off-Highway Electric Vehicle Market (by Application), $Million, 2023-2034
  • Table 22: Rest-of-Asia-Pacific Off-Highway Electric Vehicle Market (by Propulsion Type), $Million, 2023-2034
  • Table 23: Rest-of-Asia-Pacific Off-Highway Electric Vehicle Market (by Vehicle Type), $Million, 2023-2034
  • Table 24: Market Share