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市場調查報告書
商品編碼
1268897

伏特加市場規模、份額、趨勢分析報告，按類型（調味、無味）、分銷渠道（場外交易、場內交易）、地區、細分市場預測，2023-2030 年

Vodka Market Size, Share & Trends Analysis Report By Type (Flavored, Non-Flavored), By Distribution Channel (Off-Trade, On-Trade), By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 92 Pages | 商品交期: 2-10個工作天內

價格

伏特加市場增長和趨勢：

全球伏特加市場規模預計到 2030 年將達到 402.5 億美元，並有望在預測期內以 5.6% 的複合年增長率增長。

從歷史上看，千禧一代在飲酒者中佔很大比例，預計這一趨勢在預測期內將持續下去。 這一代人是酒精飲料市場的關鍵人群，因為他們具有很高的購買力，並且在去餐館和酒吧的消費者中佔很大比例。 因此，他們似乎是包括伏特加在內的各種飲料最有影響力的買家。

預混伏特加雞尾酒、烈酒和硬蘇打水等即飲 (RTD) 飲料預計將隨著新產品開發的顯著增加而引領市場。 例如，2022 年 3 月，Constellation Brands 在 Svedka 品牌下推出了一系列罐裝伏特加。 Tea Spritz 系列被描述為一種以烈酒為基礎的硬質蘇打水，結合了真正的紅茶、蘇打水和天然熱帶水果風味，並提供三種口味：橙芒果和菠蘿番石榴（均含有薑黃）和覆盆子奇異果。

與啤酒和葡萄酒不同，餐館和酒吧的伏特加消費量正在增長。 預計未來的增長將超過本地消費。 在 COVID-19 混亂推動本地伏特加消費後，消費者重返酒吧，這一趨勢預計將持續下去。 根據 2019 年 IWSR 飲料市場分析，美國伏特加本地銷售總額增長了 5.9%，例如 Grey Goose，2021 年本地銷售增長了 181%，為優質伏特加製造商提供了有利可圖的機會。 .

由於對優質風味伏特加的需求不斷增加，尤其是千禧一代，預計調味部分在預測期內將呈現最快的增長速度。 大公司提供一系列伏特加產品，並試圖開拓“即飲”飲料類別。 新推出的產品包括使用 DEWAR'S Blended Scotch Whiskey 的“Whiskey Sour”、使用 BACARDI 朗姆酒的“Rum Daiquiri”，以及使用 42BELOW vodka 的“Espresso Martini Cocktail”和“Passion Fruit Martini Cocktail”。 . 通過這些努力

由於零售商提供的折扣和促銷活動，預計在預測期內，場外交易領域將出現顯著增長。 由於各種酒類的容易獲得，預計零售店在預測期內將出現顯著增長。

亞太地區預計在預測期內以 6.1% 的複合年增長率增長。 亞太地區是伏特加的主要市場之一，因為該地區的人們越來越多地購買更高品質的飲料。 自疫情爆發以來，中國已轉向在線購買酒類，這已不是什麼秘密。 據IWSR發布的調查結果顯示，2019-2020年中國酒類電商業務量增長約20%。 中國在線酒類銷售的日益普及正在推動伏特加市場的增長。

主要製造商是帝亞吉歐、百加得有限公司和保樂力加。 市場領導者也在採取行動收購服務於多個州的區域品牌。 參與者正在認識到本地品牌的重要性和優勢，不僅在擴大業務方面，而且在一致的服務可以對客戶產生積極影響方面。

伏特加市場亮點

  • 到 2022 年，無味細分市場將佔據最大份額，超過 65%。 對無味伏特加的需求可能是由於健康意識的增強，這鼓勵人們飲用由天然成分製成的酒。
  • 到 2022 年，場內交易行業佔據了超過 67% 的較大市場份額。 該細分市場的增長可歸因於酒吧數量的增加和醫院行業的擴張。
  • 歐洲預計在預測期內以 5.8% 的複合年增長率顯著增長。 對優質伏特加的需求不斷增長和雞尾酒文化的興起正在推動該地區伏特加市場的增長。

內容

第一章調查方法及範圍

  • 市場細分和範圍
  • 市場定義
  • 信息採購
    • 購買的數據庫
    • GVR 內部數據庫
    • 二手信息和第三方觀點
    • 初步調查
  • 信息分析
    • 數據分析模型
  • 市場形成和數據可視化
  • 驗證和發布數據

第 2 章執行摘要

  • 市場展望
  • 按細分市場預測
  • 區域展望

第 3 章伏特加市場變量、趨勢和範圍

  • 市場體系展望
  • 行業價值鏈分析
    • 原材料展望
    • 製造業展望
    • 利潤率分析
  • 市場動態
    • 市場驅動因素分析
    • 市場製約因素分析
    • 市場機會
    • 市場挑戰
  • 行業分析 - 波特五力分析
  • 市場進入策略

第 4 章伏特加市場：消費者行為分析

  • 消費者趨勢和偏好
  • 影響購買行為的因素
  • 介紹消費者服務的趨勢
  • 主要觀察和發現

第 5 章伏特加市場：類型估計和趨勢分析

  • 類型變化分析和市場份額，2022 年和 2030 年
  • 有味道
  • 無味

第 6 章伏特加市場：分銷渠道估計和趨勢分析

  • 2021 年和 2030 年分銷渠道變化分析和市場份額
  • 場外交易
  • Ontrade

第 7 章伏特加市場：區域估計和趨勢分析

  • 區域差異分析和市場份額，2021 年和 2030 年
  • 北美
    • 按類型，2017-2030 年
    • 按分銷渠道，2017-2030 年
    • 美國
    • 加拿大
  • 歐洲
    • 按類型，2017-2030 年
    • 按分銷渠道，2017-2030 年
    • 英國
    • 德國
    • 法國
    • 俄羅斯
    • 意大利
  • 亞太地區
    • 按類型，2017-2030 年
    • 按分銷渠道，2017-2030 年
    • 中國
    • 印度
    • 日本
  • 拉丁美洲
    • 按類型，2017-2030 年
    • 按分銷渠道，2017-2030 年
    • 巴西
    • 阿根廷
  • 中東和非洲
    • 按類型，2017-2030 年
    • 按分銷渠道，2017-2030 年
    • 南非

第8章競爭分析

  • 主要市場進入者的近期趨勢和影響分析
  • 公司分類
  • 參與者概覽
  • 財務業績
  • 產品基準
  • 2022 年公司市場份額分析 (%)
  • 公司熱圖分析
  • 戰略規劃
  • 以下是本部分分析的主要公司的列表：
    • Brown-Forman Corporation
    • Diageo
    • Pernod Ricard
    • Belvedere Vodka
    • Bacardi Limited
    • Constellation Brands, Inc.
    • Proximo Spirits, Inc.
    • Distell Limited
    • Stoli Group
    • Iceberg Vodka Corporation
Product Code: GVR-4-68039-924-4

Vodka Market Growth & Trends:

The global vodka market size was estimated to reach USD 40.25 billion in 2030 and is expected to expand at a CAGR of 5.6% over the forecast period. Millennials have accounted for a significant percentage of alcohol drinkers in the recent past and this trend is anticipated to continue over the forecast period. The generation exhibits significant purchasing power and represents a major demographic for the alcoholic beverages market as they form a major percentage of consumers frequently visiting restaurants and pubs. As a result, they appear to be the most powerful buyers of various food and drink items, including vodka.

Vodka-based Ready to Drink (RTD) beverages such as pre-mixed cocktails, spirits, and hard seltzers are witnessing a huge increase in new product development, which is expected to drive the market. For example, in March 2022, under the Svedka brand, Constellation Brands launched a canned vodka line. The Tea Spritz line is described as a spirit-based hard seltzer that combines real tea, sparkling water, and natural tropical fruit flavors and is available in three flavors: Orange Mango, Pineapple Guava (both of which include turmeric), and Raspberry Kiwi.

Unlike beer and wine, vodka consumption at restaurants and bars has been growing. The growth is expected to continue outpacing on-premise consumption. With consumers' return to bars following the COVID-19 disruptions, vodka's on-premise consumption has been fueled, and this trend is anticipated to continue. According to IWSR Drinks Market Analysis in 2019, total vodka on-premise sales increased by 5.9% in the U.S. Grey Goose, for example, saw a 181% increase in on-premises sales in 2021, presenting lucrative opportunities for premium vodka manufacturers.

The flavored segment is anticipated to witness the fastest growth rate during the forecast period owing to the growing demand for high-end flavored vodka, especially among the millennial population. key companies are trying to offer a variety of vodka products and pioneer the 'ready-to-shake' drinks category. The newly launched product line includes the 'Whisky Sour' with DEWAR'S Blended Scotch whisky, 'Rum Daiquiri' made with BACARDI rum, and the 'Espresso Martini Cocktail' and 'Passion Fruit Martini Cocktail' made with 42BELOW vodka. With such initiatives

The off-trade segment is expected to register significant growth during the forecast period owing to the discounts and promotional offers provided by the retail outlets. The ease of accessing different varieties of alcohol at the outlets is expected to notable growth during the forecast period.

Asia Pacific is expected to register a significant CAGR of 6.1% during the forecast period. Asia Pacific is one of the leading markets for vodka owing to increased spending from people on better quality beverages in the region. In China, there has been a well-documented shift to buying alcohol online since the start of the pandemic. According to the study published by IWSR, the data shows that from 2019-2020, the value of China's alcohol e-commerce sector grew by approximately 20%. The increased penetration of online sales of alcohol in China is driving the growth of the vodka market.

Leading manufacturers are Diageo, Bacardi Limited, and Pernod Ricard. Large players in the market are also setting the trend of acquiring regional brands that serve multiple states. Players are recognizing the importance and dominance of regional brands, not just in terms of scaling their businesses but also in terms of the positive impact of consistent service on customers.

Vodka Market Report Highlights:

  • Non-Flavored segment held the largest share of over 65% in 2022. The demand for non-flavored vodka can be attributed to the growth in health consciousness which encourages the consumption of alcohol made with natural ingredients
  • On-Trade segment held a significant market share of more than 67% in 2022. The growth of the segment can be attributed to the growing number of pubs and expanding hospitality industry
  • Europe is expected to register a significant CAGR of 5.8% during the forecast period. The rising demand for premium vodka and the growing cocktail culture are the key drivers for the growth of the vodka market in the region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Regional Outlook

Chapter 3. Vodka Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Raw Material Outlook
    • 3.2.2. Manufacturing Outlook
    • 3.2.3. Profit Margin Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challanges
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Vodka Market: Consumer Behaviour Analysis

  • 4.1. Consumer Trends & Preferences
  • 4.2. Factors Influencing Buying Behavior
  • 4.3. Consumer Service Adoption Trends
  • 4.4. Key Observations & Findings

Chapter 5. Vodka Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Flavored
    • 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.3. Non-Flavored
    • 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 6. Vodka Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
  • 6.2. Off-Trade
    • 6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 6.3. On-Trade
    • 6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 7. Vodka Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2030
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.2.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.2.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.2.5. Canada
      • 7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.2.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.2.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.4. U.K.
      • 7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.5. Germany
      • 7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.7. Russia
      • 7.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.3.7.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.8. Italy
      • 7.3.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.8.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.3.8.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.5. India
      • 7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.6. Japan
      • 7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.5.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.5.5. Argentina
      • 7.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.5.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.5.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.6.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Million)
      • 7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Recent developments & impact analysis, by key market participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2022 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. List of key companies analyzed in this section include:
    • 8.9.1. Brown-Forman Corporation
    • 8.9.2. Diageo
    • 8.9.3. Pernod Ricard
    • 8.9.4. Belvedere Vodka
    • 8.9.5. Bacardi Limited
    • 8.9.6. Constellation Brands, Inc.
    • 8.9.7. Proximo Spirits, Inc.
    • 8.9.8. Distell Limited
    • 8.9.9. Stoli Group
    • 8.9.10. Iceberg Vodka Corporation

List of Tables

  • 1. Vodka market estimates & forecast, by type (USD Million)
  • 2. Vodka market estimates & forecast, by distribution channel (USD Million)
  • 3. U.S. macro-economic outlay
  • 4. Canada macro-economic outlay
  • 5. U.K. macro-economic outlay
  • 6. Germany macro-economic outlay
  • 7. France macro-economic outlay
  • 8. Russia macro-economic outlay
  • 9. Italy macro-economic outlay
  • 10. China macro-economic outlay
  • 11. India macro-economic outlay
  • 12. Japan macro-economic outlay
  • 13. Brazil macro-economic outlay
  • 14. Argentina macro-economic outlay
  • 15. South Africa macro-economic outlay
  • 16. Recent developments & impact analysis, by key market participants

List of Figures

  • 1. Vodk market segmentation
  • 2. Information procurement
  • 3. Primary research pattern
  • 4. Primary research approaches
  • 5. Primary research process
  • 6. Market Snapshot
  • 7. Segment Snapshot
  • 8. Competitive Landscape Snapshot
  • 9. Vodka market - Industry value chain analysis
  • 10. Vodka market dynamics
  • 11. Vodka market: PORTER's analysis
  • 12. Vodka market, by type: Key takeaways
  • 13. Vodka market, by type: Market share, 2022 & 2030
  • 14. Vodka market estimates & forecasts, by flavored, 2017 - 2030 (USD Million)
  • 15. Vodka market estimates & forecasts, by non-flavored, 2017 - 2030 (USD Million)
  • 16. Vodka market, by distribution channel: Key takeaways
  • 17. Vodka market, by distribution channel: Market share, 2022 & 2030
  • 18. Vodka market revenue, by region, 2022 & 2030, (USD Million)
  • 19. Regional marketplace: Key takeaways
  • 20. North America vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 21. U.S. vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 22. Canada vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 23. Europe vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 24. U.K. vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 25. Germany vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 26. France vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 27. Russia vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 28. Italy vodka market estimates & forecasts, 2017 - 2030 (USD Million)
  • 29. Asia Pacific vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 30. China vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 31. India vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 32. Japan vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 33. Central & South America vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 34. Brazil vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 35. Argentina vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 36. Middle East & Africa vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 37. South Africa vodka market estimates & forecast, 2017 - 2030 (USD Million)
  • 38. Key company categorization
  • 39. Company market share analysis, 2022 (Value % Share)