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市場調查報告書
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1894237

全球CRM分析市場

CRM Analytics
出版日期: | 出版商: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 英文 140 Pages | 商品交期: 最快1-2個工作天內

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※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

全球CRM分析市場預計到2030年將達到281億美元。

全球客戶關係管理（CRM）分析市場規模在2024年估計為159億美元，預計到2030年將達到281億美元，在分析期（2024-2030年）內複合年成長率（CAGR）為10.0%。本報告分析的細分市場之一—銷售和行銷分析，預計將以10.9%的複合年成長率成長，並在分析期結束時達到128億美元。客服中心分析細分市場預計在分析期間內將以9.7%的複合年成長率成長。

美國市場規模估計為45億美元，而中國市場預計將以9.3%的複合年成長率成長。

預計到2024年，美國CRM分析市場規模將達45億美元。作為世界第二大經濟體，中國預計到2030年市場規模將達到43億美元，2024年至2030年的複合年成長率（CAGR）為9.3%。其他值得關注的區域市場包括日本和加拿大，預計在分析期內，這兩個市場的複合年成長率將分別達到9.4%和7.9%。在歐洲，德國的複合年成長率預計約為7.9%。

全球客戶關係管理分析市場－關鍵趨勢與促進因素摘要

解讀數據：CRM 分析如何改變客戶關係

客戶關係管理 (CRM) 分析利用資料分析工具和軟體，從 CRM 系統收集的客戶資料中獲取洞察。這種分析方法使企業能夠了解客戶行為、偏好和趨勢，從而製定個人化行銷策略、提升客戶參與並最佳化決策。透過分析來自各種接觸點的數據，企業可以更好地調整其服務和產品以適應客戶需求，預測未來行為並主動解決潛在問題，從而促進銷售成長並提高客戶維繫。

人工智慧和機器學習的進步如何提升客戶關係管理（CRM）分析能力？

人工智慧 (AI) 和機器學習 (ML) 透過自動化資料分析流程並提供更深入、更具可操作性的洞察，引領著客戶關係管理 (CRM) 分析的變革。透過分析大量數據，AI 演算法可以預測客戶偏好和購買行為，進而助力企業打造精準的行銷宣傳活動。機器學習模型會隨著時間的推移而不斷改進，從過往互動中學習，以提升未來的客戶體驗。這項技術也支援情緒分析，能夠從社群媒體互動、電子郵件和客戶支援溝通中提取並解讀客戶情緒，從而更細緻地觀點客戶滿意度。

實施高階CRM分析面臨哪些挑戰？

採用先進的CRM分析並非一帆風順。數據品質和完整性至關重要。低品質的數據會導致分析不準確，甚至得出錯誤的結論。將人工智慧和機器學習整合到現有的CRM系統中，通常需要在技術和專業知識方面進行大量的初始和持續投資。此外，打破組織內部的資料孤島，實現跨部門客戶互動資料的統一視圖，也是一大挑戰。隱私和資料保護同樣是需要重點關注的問題，因為企業在處理客戶資料時必須遵守GDPR等法規。

哪些因素正在推動CRM分析市場的成長？

CRM分析市場的成長受多種因素驅動。數位化客戶觸點產生的數據量日益成長，需要強大的分析工具來解讀這些資訊。競爭壓力也促使企業改善客戶體驗並實現行銷個人化，而CRM分析可以幫助他們實現這一目標。此外，人工智慧和機器學習（ML）技術的整合變得越來越便利且經濟實惠，使更多企業能夠利用進階分析功能。隨著企業不斷認知到數據驅動策略在獲取競爭優勢方面的價值，對複雜CRM分析解決方案的需求預計將大幅成長。

部分：

細分市場（銷售和行銷分析、客服中心分析、客戶分析、社群媒體分析、其他細分市場）

受訪公司範例

  • Accenture
  • Angoss Software Corporation
  • IBM Corporation
  • Infor
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS AB
  • Teradata Corporation

人工智慧整合

我們正在利用檢驗的專家內容和人工智慧工具，變革市場和競爭情報。

Market Glass, Inc. 並沒有採用查詢LLM 或產業專用的SLM 的典型方法，而是建立了一個由世界各地領域專家精心策劃的內容庫，其中包括影片轉錄、BLOG、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

在最新發布的報告中，Market Glass, Inc. 將關稅對地理市場的影響納入考量，並根據公司總部所在國、製造地以及進出口情況（成品和OEM產品）預測各公司的競爭地位變化。這種複雜多變的市場現實將對競爭對手產生多方面的影響，包括銷貨成本增加、盈利下降和供應鏈重組，同時也會影響微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲
  • 亞太地區
  • 世界其他地區

第4章 競賽

簡介目錄
Product Code: MCP11372

Global CRM Analytics Market to Reach US$28.1 Billion by 2030

The global market for CRM Analytics estimated at US$15.9 Billion in the year 2024, is expected to reach US$28.1 Billion by 2030, growing at a CAGR of 10.0% over the analysis period 2024-2030. Sales & Marketing Analytics, one of the segments analyzed in the report, is expected to record a 10.9% CAGR and reach US$12.8 Billion by the end of the analysis period. Growth in the Contact Center Analytics segment is estimated at 9.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.5 Billion While China is Forecast to Grow at 9.3% CAGR

The CRM Analytics market in the U.S. is estimated at US$4.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 9.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.4% and 7.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.9% CAGR.

Global CRM Analytics Market - Key Trends and Drivers Summarized

Decoding Data: How Is CRM Analytics Transforming Customer Relations?

CRM (Customer Relationship Management) analytics harnesses data analysis tools and software to glean insights from customer data gathered via CRM systems. This analytical approach helps businesses understand customer behavior, preferences, and trends, enabling personalized marketing strategies, improved customer engagement, and enhanced decision-making. By analyzing data from various touchpoints, companies can tailor their services or products to better meet their customers' needs, predict future behaviors, and proactively address potential issues, thereby driving sales growth and improving customer retention.

How Are Advances in AI and Machine Learning Enhancing CRM Analytics?

Artificial intelligence (AI) and machine learning (ML) are at the forefront of transforming CRM analytics by automating data analysis processes and providing deeper, actionable insights. AI algorithms can predict customer preferences and buying behaviors by analyzing vast amounts of data, which can help in crafting highly targeted marketing campaigns. Machine learning models improve over time, learning from past interactions to enhance future customer experiences. This technology also helps in sentiment analysis, extracting and interpreting customer feelings from social media interactions, emails, and customer support communications, thereby offering a more nuanced view of customer satisfaction.

What Are the Challenges in Implementing Advanced CRM Analytics?

Implementing advanced CRM analytics is not without challenges. Data quality and completeness are critical; poor data can lead to inaccurate analyses and misguided conclusions. Integrating AI and ML into existing CRM systems often requires substantial initial and ongoing investment in both technology and expertise. Additionally, there's the challenge of breaking down data silos within organizations to create a unified view of customer interactions across different departments. Privacy and data protection are also major concerns, as companies must comply with regulations such as GDPR while handling customer data.

What Drives the Growth in the CRM Analytics Market?

The growth in the CRM analytics market is driven by several factors. The increasing volume of data generated by digital customer interactions necessitates powerful analytical tools to make sense of this information. Competitive pressures also push businesses to enhance customer experiences and personalize their marketing efforts, which CRM analytics can facilitate. Additionally, the integration of AI and ML technologies is becoming more accessible and affordable, allowing more businesses to leverage advanced analytics. As companies continue to recognize the value of data-driven strategies in achieving competitive advantage, demand for sophisticated CRM analytics solutions is expected to surge.

SCOPE OF STUDY:

The report analyzes the CRM Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics, Other Segments)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 68 Featured) -

  • Accenture
  • Angoss Software Corporation
  • IBM Corporation
  • Infor
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS AB
  • Teradata Corporation

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy
    • CRM Analytics - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Growing Demand for Data-Driven Customer Insights Spurs Adoption of CRM Analytics
    • Integration of Artificial Intelligence and Machine Learning Enhances Predictive Capabilities
    • Rising Importance of Customer Experience Management in Business Strategies
    • Advancements in Big Data Technology Expand Capabilities of CRM Analytics Tools
    • Shift from Descriptive to Prescriptive Analytics in Customer Relationship Management
    • Increased Adoption of Cloud-based CRM Solutions for Scalability and Flexibility
    • Growing Small and Medium Enterprises (SMEs) Market Adopts CRM Analytics for Competitive Advantage
    • Integration of Social Media Insights into CRM Strategies Enhances Customer Engagement
    • Global Expansion of E-commerce Drives Need for Advanced CRM Analytical Tools
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for CRM Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for CRM Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Contact Center Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 4: World 6-Year Perspective for Contact Center Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World 6-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Customer Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World 6-Year Perspective for Customer Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 10: World 6-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 11: World CRM Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Sales & Marketing Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Sales & Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: USA 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • CANADA
    • TABLE 16: Canada Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: Canada 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • JAPAN
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 18: Japan Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Japan 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • CHINA
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • EUROPE
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 22: Europe Recent Past, Current & Future Analysis for CRM Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: Europe 6-Year Perspective for CRM Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 24: Europe Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Europe 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • FRANCE
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 26: France Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: France 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • GERMANY
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 28: Germany Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Germany 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • ITALY
    • TABLE 30: Italy Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Italy 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • UNITED KINGDOM
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 32: UK Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: UK 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Rest of Europe 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • ASIA-PACIFIC
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Asia-Pacific 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 38: Rest of World Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Rest of World 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

IV. COMPETITION