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客戶關係管理分析市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、部署方式、最終用戶產業、地區和競爭格局分類，2020-2030 年預測

Customer Relationship Management Analytics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Deployment, By End User Industry, By Region, and By Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球客戶關係管理分析市場規模將從2024年的91.3億美元成長到2030年的181.4億美元，複合年成長率（CAGR）為12.12%。全球客戶關係管理（CRM）分析市場專注於系統化收集、分析和解讀客戶資料，從而深入了解客戶行為、偏好和需求，幫助企業最佳化客戶互動和策略決策。市場成長的主要促進因素包括：雲端CRM解決方案的日益普及、個人化客戶體驗的迫切需求，以及企業日益重視以數據驅動的客戶維繫和獲取策略。

市場概覽
預測期 2026-2030
市場規模：2024年 91.3億美元
市場規模：2030年 181.4億美元
複合年成長率：2025-2030年 12.12%
成長最快的細分市場 客戶分析
最大的市場 北美洲

主要市場促進因素

對數據驅動型客戶洞察日益成長的需求是推動全球客戶關係管理分析市場發展的根本動力。企業優先進行全面的資料分析，以了解客戶行為、偏好和購買歷程，從而做出明智的策略決策。

主要市場挑戰

嚴格的資料隱私法規嚴重阻礙了全球客戶關係管理分析市場的擴張。諸如《一般資料保護規範》(GDPR) 和《加州消費者隱私法案》(CCPA) 等不斷變化的全球和區域隱私法規，給那些尋求利用客戶資料進行分析的組織帶來了沉重的負擔。

主要市場趨勢

用於預測和指導性分析的高階人工智慧和機器學習代表著一個重要的市場趨勢，它超越了歷史分析，能夠預測未來的客戶需求並推薦最佳行動方案。 CRM 分析平台正擴大嵌入這些功能，以預測客戶流失、識別交叉銷售機會並大規模地實現客戶旅程個人化。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：客戶之聲

第5章：全球客戶關係管理分析市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按類型（銷售與行銷分析、聯絡中心分析、客戶分析）
    • 依部署方式（本機部署、雲端部署）
    • 按最終用戶產業（銀行、金融服務和保險、醫療保健、零售、電信和IT、運輸和物流、媒體和娛樂）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美客戶關係管理分析市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲客戶關係管理分析市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區客戶關係管理分析市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲客戶關係管理分析市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲客戶關係管理分析市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球客戶關係管理分析市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Salesforce, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Adobe Inc.
  • Zoho Corporation Pvt. Ltd.
  • HubSpot, Inc.
  • QlikTech International AB
  • Looker, Inc.
  • Domo, Inc.

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 22981

The Global Customer Relationship Management Analytics Market will grow from USD 9.13 Billion in 2024 to USD 18.14 Billion by 2030 at a 12.12% CAGR. The Global Customer Relationship Management (CRM) Analytics market focuses on the systematic collection, analysis, and interpretation of customer data to derive actionable insights into customer behavior, preferences, and needs, thereby enabling businesses to optimize engagement and strategic decision-making. Market growth is primarily driven by the increasing adoption of cloud-based CRM solutions, the imperative for personalized customer experiences, and a growing organizational emphasis on data-driven strategies for customer retention and acquisition.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 9.13 Billion
Market Size 2030USD 18.14 Billion
CAGR 2025-203012.12%
Fastest Growing SegmentCustomer Analytics
Largest MarketNorth America

Key Market Drivers

The increasing demand for data-driven customer insights fundamentally drives the Global Customer Relationship Management Analytics Market. Businesses prioritize comprehensive data analysis to understand customer behavior, preferences, and journeys, enabling informed strategic decisions. This focus extends beyond collection to actionable intelligence that predicts trends and optimizes interactions, helping organizations leverage vast datasets for deeper customer understanding.

Key Market Challenges

Stringent data privacy regulations represent a significant impediment to the expansion of the Global Customer Relationship Management Analytics market. The evolving landscape of global and regional privacy mandates, such as the General Data Protection Regulation and the California Consumer Privacy Act, imposes substantial burdens on organizations seeking to leverage customer data for analytical insights. These regulations dictate strict controls over data collection, storage, processing, and sharing, directly limiting the scope and accessibility of data crucial for robust CRM analytics.

Key Market Trends

Advanced AI and machine learning for predictive and prescriptive analytics represents a significant market trend, moving beyond historical analysis to anticipating future customer needs and recommending optimal actions. CRM analytics platforms increasingly embed these capabilities to forecast customer churn, identify cross-selling opportunities, and personalize customer journeys at scale.

Key Market Players

  • Salesforce, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Adobe Inc.
  • Zoho Corporation Pvt. Ltd.
  • HubSpot, Inc.
  • QlikTech International AB
  • Looker, Inc.
  • Domo, Inc.

Report Scope:

In this report, the Global Customer Relationship Management Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Customer Relationship Management Analytics Market, By Type:

  • Sales & Marketing Analytics
  • Contact Center Analytics
  • Customer Analytics

Customer Relationship Management Analytics Market, By Deployment:

  • On-premise
  • Cloud

Customer Relationship Management Analytics Market, By End User Industry:

  • BFSI
  • Healthcare
  • Retail
  • Telecom & IT
  • Transportation & Logistics
  • Media & Entertainment

Customer Relationship Management Analytics Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Customer Relationship Management Analytics Market.

Available Customizations:

Global Customer Relationship Management Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Customer Relationship Management Analytics Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics)
    • 5.2.2. By Deployment (On-premise, Cloud)
    • 5.2.3. By End User Industry (BFSI, Healthcare, Retail, Telecom & IT, Transportation & Logistics, Media & Entertainment)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Customer Relationship Management Analytics Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Deployment
    • 6.2.3. By End User Industry
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Customer Relationship Management Analytics Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Deployment
        • 6.3.1.2.3. By End User Industry
    • 6.3.2. Canada Customer Relationship Management Analytics Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Deployment
        • 6.3.2.2.3. By End User Industry
    • 6.3.3. Mexico Customer Relationship Management Analytics Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Deployment
        • 6.3.3.2.3. By End User Industry

7. Europe Customer Relationship Management Analytics Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Deployment
    • 7.2.3. By End User Industry
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Customer Relationship Management Analytics Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Deployment
        • 7.3.1.2.3. By End User Industry
    • 7.3.2. France Customer Relationship Management Analytics Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Deployment
        • 7.3.2.2.3. By End User Industry
    • 7.3.3. United Kingdom Customer Relationship Management Analytics Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Deployment
        • 7.3.3.2.3. By End User Industry
    • 7.3.4. Italy Customer Relationship Management Analytics Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Deployment
        • 7.3.4.2.3. By End User Industry
    • 7.3.5. Spain Customer Relationship Management Analytics Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Deployment
        • 7.3.5.2.3. By End User Industry

8. Asia Pacific Customer Relationship Management Analytics Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Deployment
    • 8.2.3. By End User Industry
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Customer Relationship Management Analytics Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Deployment
        • 8.3.1.2.3. By End User Industry
    • 8.3.2. India Customer Relationship Management Analytics Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Deployment
        • 8.3.2.2.3. By End User Industry
    • 8.3.3. Japan Customer Relationship Management Analytics Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Deployment
        • 8.3.3.2.3. By End User Industry
    • 8.3.4. South Korea Customer Relationship Management Analytics Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Deployment
        • 8.3.4.2.3. By End User Industry
    • 8.3.5. Australia Customer Relationship Management Analytics Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Deployment
        • 8.3.5.2.3. By End User Industry

9. Middle East & Africa Customer Relationship Management Analytics Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Deployment
    • 9.2.3. By End User Industry
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Customer Relationship Management Analytics Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Deployment
        • 9.3.1.2.3. By End User Industry
    • 9.3.2. UAE Customer Relationship Management Analytics Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Deployment
        • 9.3.2.2.3. By End User Industry
    • 9.3.3. South Africa Customer Relationship Management Analytics Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Deployment
        • 9.3.3.2.3. By End User Industry

10. South America Customer Relationship Management Analytics Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Deployment
    • 10.2.3. By End User Industry
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Customer Relationship Management Analytics Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Deployment
        • 10.3.1.2.3. By End User Industry
    • 10.3.2. Colombia Customer Relationship Management Analytics Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Deployment
        • 10.3.2.2.3. By End User Industry
    • 10.3.3. Argentina Customer Relationship Management Analytics Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Deployment
        • 10.3.3.2.3. By End User Industry

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Customer Relationship Management Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Salesforce, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Microsoft Corporation
  • 15.3. Oracle Corporation
  • 15.4. SAP SE
  • 15.5. Adobe Inc.
  • 15.6. Zoho Corporation Pvt. Ltd.
  • 15.7. HubSpot, Inc.
  • 15.8. QlikTech International AB
  • 15.9. Looker, Inc.
  • 15.10. Domo, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer