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市場調查報告書
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1662258

全球行動擴增實境(MAR) 市場

Mobile Augmented Reality (MAR)

出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 229 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年,全球行動擴增實境(MAR) 市場規模將達到 841 億美元

2024 年全球行動擴增實境(MAR) 市場規模估計為 183 億美元,預計到 2030 年將達到 841 億美元,2024 年至 2030 年的複合年成長率為 29.0%。報告分析的細分市場之一 MAR 軟體預計將實現 25.1% 的複合年成長率,到分析期結束時達到 449 億美元。在分析期間內,MAR 服務部門的複合年成長率預計為 34.7%。

美國市場規模估計為 50 億美元,中國市場預計複合年成長率為 27.6%

預計 2024 年美國行動擴增實境(MAR) 市場價值將達到 50 億美元。中國是世界第二大經濟體,預計到 2030 年市場規模將達到 126 億美元,2024-2030 年分析期間的複合年成長率為 27.6%。其他值得注意的區域市場包括日本和加拿大,預計在分析期間的複合年成長率分別為 25.4% 和 24.8%。在歐洲,預計德國的複合年成長率約為 19.9%。

全球行動擴增實境(MAR) 市場 - 主要趨勢與促進因素摘要

行動擴增實境(MAR)技術目前正處於快速成長和廣泛創新的變革時期。 MAR 透過智慧型手機疊加聲音、圖形和文字等數位元素來擴增實境環境,為使用者提供融合數位和實體領域的互動體驗。這項技術最初始於航空領域,後來擴展到汽車、遊戲和醫療領域,由於配備先進攝影機和感測器的智慧型手機的廣泛使用,其應用範圍得到了極大的擴展。這些設備使 AR 的存取變得民主化,成為許多現代軟體應用程式的標準功能,並使開發人員能夠創造以前僅限於專用硬體的身臨其境型體驗。

有幾個關鍵因素推動行動 AR 市場的成長。對於互動式和沈浸式內容的需求正在不斷成長,消費者正在尋找 MAR 可以提供的動態和引人入勝的數位體驗,尤其是在遊戲、教育內容和互動行銷等應用中。此外,透過將濾鏡和鏡頭等 AR 功能嵌入到日常數位互動中,MAR 與社群媒體平台的整合將使 AR 普及到更廣泛的受眾。在零售和行銷領域,MAR 也被用於透過在即時環境中實現虛擬產品視覺化來改善客戶購物體驗,從而提高客戶參與和銷售轉換率。此外,蘋果、谷歌和微軟等主要科技公司正在大力投資 AR,開發支援硬體和軟體,不僅刺激了 MAR 創新,而且還提高了市場知名度和可及性。

有多種成長動力推動了 MAR 技術的採用和發展。隨著行動連線的增強,尤其是 5G 網路的推出,MAR 應用程式將能夠以更高的頻寬和更低的延遲運行,以支援更複雜的 AR 體驗。特定 AR 硬體和配件(如 AR 眼鏡和先進感測器)的開發將進一步豐富 MAR 體驗,超越標準智慧型手機所能提供的體驗。跨產業合作正在打造針對特定需求的客製化 AR 解決方案,擴大 MAR 在汽車、房地產和醫療保健等領域的應用範圍。此外,隨著數互動在日常生活中變得越來越普遍,數位科技的文化接受度也在不斷提高,從而降低了文化障礙並促進了 MAR 的快速採用。此外,透過確保遵守嚴格的資料保護條例,增強 AR 平台的隱私和安全性對於推動更廣泛的採用至關重要,從而使 MAR 在隱私敏感的市場中更具吸引力。總的來說,這些因素為 MAR 創造了一個強大的生態系統,確保其持續成長並融入廣泛的數位體驗。

部分

產品(軟體、服務);應用程式(消費者、商業、製造、醫療保健、航太和國防、其他應用程式)

受訪企業範例(共113家)

  • Apple Inc.
  • Augmensys GmbH
  • Augment
  • Augmented Pixels Inc.
  • Blippar
  • Catchoom Technologies
  • DAQRI
  • Google Inc.
  • Gravity Jack
  • Hunter Research and Technology, LLC
  • LM3LABS Corp.
  • Marxent Labs LLC
  • Mollejuo Software, Inc.
  • Mybrana Network SL
  • Niantic, Inc.
  • Occipital Inc.
  • Seabery Augmented Technology
  • Snap, Inc.
  • ViewAR GmbH
  • VividWorks Ltd.
  • Wikitude GmbH
  • Zappar Ltd.

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 競賽

簡介目錄
Product Code: MCP-7910

Global Mobile Augmented Reality (MAR) Market to Reach US$84.1 Billion by 2030

The global market for Mobile Augmented Reality (MAR) estimated at US$18.3 Billion in the year 2024, is expected to reach US$84.1 Billion by 2030, growing at a CAGR of 29.0% over the analysis period 2024-2030. MAR Software, one of the segments analyzed in the report, is expected to record a 25.1% CAGR and reach US$44.9 Billion by the end of the analysis period. Growth in the MAR Services segment is estimated at 34.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.0 Billion While China is Forecast to Grow at 27.6% CAGR

The Mobile Augmented Reality (MAR) market in the U.S. is estimated at US$5.0 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$12.6 Billion by the year 2030 trailing a CAGR of 27.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 25.4% and 24.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 19.9% CAGR.

Global Mobile Augmented Reality (MAR) Market - Key Trends and Drivers Summarized

Mobile Augmented Reality (MAR) technology is currently experiencing a transformative phase marked by rapid growth and extensive technological innovation. MAR enhances real-world environments by overlaying digital elements such as audio, graphics, and text through smartphones, offering users an interactive experience that combines digital and physical realms. This technology, which started primarily in aviation and has since spread to automotive, gaming, and medical fields, has significantly broadened its applications due to the widespread adoption of smartphones equipped with advanced cameras and sensors. These devices have democratized access to AR, making it a standard feature in many modern software applications and allowing developers to create immersive experiences previously confined to specialized hardware.

The expansion of the mobile AR market is driven by several key factors. The demand for interactive and immersive content is increasing, with consumers seeking dynamic and engaging digital experiences that MAR can provide, particularly evident in applications such as gaming, educational content, and interactive marketing. Additionally, the integration of MAR with social media platforms has popularized AR among broader audiences by embedding AR features like filters and lenses into daily digital interactions. Retail and marketing sectors are also leveraging MAR to enhance customer shopping experiences by allowing virtual product visualizations in real-time environments, thereby increasing customer engagement and sales conversion rates. Furthermore, major tech companies like Apple, Google, and Microsoft are heavily investing in AR by developing supportive hardware and software, which not only facilitates MAR innovations but also boosts market awareness and accessibility.

Several growth drivers contribute to the adoption and development of MAR technology. Enhanced mobile connectivity, particularly with the rollout of 5G networks, allows MAR applications to operate with higher bandwidth and lower latency, supporting more complex AR experiences. The development of AR-specific hardware and accessories, such as AR glasses and advanced sensors, further enriches MAR experiences beyond what standard smartphones might offer. Cross-industry collaborations are spawning bespoke AR solutions tailored to specific needs, expanding MAR's applicability across fields such as automotive, real estate, and healthcare. Additionally, cultural acceptance of digital technologies is increasing as digital interactions become more embedded in daily life, lowering cultural barriers and fostering a quicker adoption of MAR. Moreover, privacy and security enhancements in AR platforms are crucial in encouraging wider adoption by ensuring compliance with stringent data protection regulations, thereby making MAR more appealing in privacy-sensitive markets. These factors collectively foster a robust ecosystem for MAR, ensuring its continued growth and integration into a wide range of digital experiences.

SCOPE OF STUDY:

The report analyzes the Mobile Augmented Reality (MAR) market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Offering (Software, Services); Application (Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense, Other Applications)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 113 Featured) -

  • Apple Inc.
  • Augmensys GmbH
  • Augment
  • Augmented Pixels Inc.
  • Blippar
  • Catchoom Technologies
  • DAQRI
  • Google Inc.
  • Gravity Jack
  • Hunter Research and Technology, LLC
  • LM3LABS Corp.
  • Marxent Labs LLC
  • Mollejuo Software, Inc.
  • Mybrana Network S.L.
  • Niantic, Inc.
  • Occipital Inc.
  • Seabery Augmented Technology
  • Snap, Inc.
  • ViewAR GmbH
  • VividWorks Ltd.
  • Wikitude GmbH
  • Zappar Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Mobile Augmented Reality (MAR) - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Proliferation of Smartphones and Mobile Devices Propels Growth of MAR
    • Advances in AR Technology Expands Addressable Market Opportunity
    • Integration with AI and Machine Learning Strengthens Business Case for MAR
    • Increasing Use of MAR in E-Commerce Drives Adoption
    • Enhanced User Experience through Immersive Technologies Accelerates Demand
    • Surge in Mobile Gaming Applications Throws the Spotlight on MAR
    • Adoption of 5G Networks Generates Demand for High-Performance MAR
    • Growth in Social Media and AR Filters Drives Market Expansion
    • Here's the Story of AR in Education and Training
    • Rising Consumer Expectations for Interactive Marketing Spurs Growth
    • Investment in AR Startups and Innovations Strengthens the Business Case
    • Expansion of AR Advertising and Branding Opportunities
    • Integration of MAR in Healthcare Applications Accelerates Adoption
    • Cost Reductions in AR Hardware and Software Propel Market Growth
    • Increasing Application of AR in Real Estate and Interior Design Expands Opportunities
    • Evolution of AR Content Creation Tools Generates Demand for MAR Solutions
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Mobile Augmented Reality (MAR) Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Consumer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Consumer by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Commercial by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Commercial by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Aerospace & Defense by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Aerospace & Defense by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 20: USA Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 22: USA Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: USA 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • CANADA
    • TABLE 24: Canada Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Canada 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • JAPAN
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 28: Japan Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Japan 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 30: Japan Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Japan 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • CHINA
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 32: China Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: China 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 34: China Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: China 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • EUROPE
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 36: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 37: Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 40: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • FRANCE
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 42: France Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: France 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 44: France Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: France 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • GERMANY
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 46: Germany Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Germany 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 48: Germany Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Germany 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • ITALY
    • TABLE 50: Italy Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Italy 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 52: Italy Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Italy 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • UNITED KINGDOM
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 54: UK Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: UK 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 56: UK Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: UK 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Rest of Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 60: Rest of Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Rest of Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 64: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Asia-Pacific 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 66: Rest of World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Rest of World 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 68: Rest of World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Rest of World 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030

IV. COMPETITION