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全球網際網路通訊協定電視 (iPTV) 市場

Internet Protocol Television (iPTV)

出版日期: 2025年02月14日 | 出版商:

Global Industry Analysts, Inc. | 英文 234 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計到 2030 年全球網際網路通訊協定電視 (iPTV) 市場規模將達到 934 億美元

2024 年全球網路通訊協定電視 (iPTV) 市場規模估計為 665 億美元，預計到 2030 年將達到 934 億美元，2024 年至 2030 年的複合年成長率為 5.8%。訂閱 IPTV 是報告中分析的細分市場之一，預計到分析期結束時複合年成長率為 6.6%，達到 542 億美元。在分析期內，免費訂閱 IPTV 部分的複合年成長率預計為 4.9%。

美國市場預計將達到 183 億美元，中國市場年複合成長率為 5.4%

預計 2024 年美國網路通訊協定電視 (iPTV) 市值將達到 183 億美元。中國是世界第二大經濟體，預計到 2030 年市場規模將達到 145 億美元，2024-2030 年分析期間的複合年成長率為 5.4%。其他值得注意的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為 5.5% 和 4.5%。在歐洲，預計德國的複合年成長率約為 4.5%。

全球網際網路通訊協定電視 (iPTV) 市場 - 主要趨勢與促進因素摘要

什麼是 IPTV？

網際網路通訊協定電視 (iPTV) 是一種使用網際網路通訊協定套件透過分封交換網路（例如區域網路或網際網路）提供電視服務的系統，而不是採用傳統形式的地面電波、衛星訊號或有線電視。與下載的媒體不同，IPTV 提供了連續串流源媒體的功能。因此，用戶端媒體播放器幾乎可以立即開始播放內容（例如電影片道）。與廣播、有線和衛星電視等傳統電視傳輸技術相比，該技術可以提供更客製化和互動的用戶體驗。 IPTV不僅提供高畫質（HD）電視服務，還提供一系列多媒體服務，包括隨選視訊（VoD）、直播電視、互動電視（iTV）等。

科技進步如何增強IPTV服務？

技術進步透過改善服務交付和觀看體驗顯著增強了 IPTV。高速網際網路連接和先進網路技術的融合使得 IPTV 服務能夠提供無縫、高品質的視訊串流，而不會出現通常與緩衝相關的中斷。 H.265 等壓縮技術的進步有助於透過網路有效傳輸高清內容，這對於維持 IPTV 服務品質至關重要。此外，雲端 DVR 等創新技術讓使用者無需在家中安裝實體 DVR 即可錄製自己喜歡的節目。支援IPTV應用程式和服務的智慧型電視和行動裝置的興奮使得觀眾可以隨時隨地觀看自己喜歡的節目，從而使IPTV服務更加靈活和有吸引力。

哪些趨勢將影響IPTV產業？

IPTV 產業正受到反映消費者媒體消費習慣變化的幾個趨勢的深刻影響。向Over-The-Top(OTT) 內容的轉變就是這樣一種趨勢，其中節目和電影繞過傳統分發並可直接透過網路觀看。這一趨勢迫使傳統廣播公司採用 IPTV 平台來提供更靈活的內容傳遞。個人化內容和互動節目的需求也推動 IPTV 供應商創新其服務產品。此外，網際網路普及率的提高、連網設備的廣泛使用以及寬頻技術的增強正在推動全球 IPTV 服務的成長。與常規廣播相比，消費者對 VOD 和時移媒體的偏好日益增加，這也推動了 IPTV 領域服務的擴張。

推動IPTV市場成長的因素有哪些？

IPTV市場的成長受到多種因素的推動，包括寬頻基礎設施的廣泛採用以及智慧電視、智慧型手機和平板電腦等基於網際網路的消費設備的日益普及。隨著數位素養的提高，越來越多的消費者開始習慣使用互動式媒體應用，刺激了對 IPTV 服務的需求。技術進步使得以更低的頻寬成本實現更豐富的媒體體驗和更高的影像品質也是一個主要的成長動力。此外，消費行為的改變——希望更好地控制何時、觀看什麼和如何觀看媒體內容——也促使越來越多的廣播公司和電信業者投資 IPTV。此外，許多地區對數位廣播的監管支援以及對更高品質廣播標準的追求正在推動 IPTV 服務的採用。

部分

類型（訂閱式 IPTV、免費訂閱 IPTV）

受訪公司範例（132 家值得關注的公司）

ARRIS International Limited
AT&T, Inc.
Broadcom Inc.
BT GROUP PLC
China Telecom Corporation Ltd.
Chunghwa Telecom Co., Ltd.
Comcast Corporation
Deutsche Telekom AG
Huawei Technologies Co., Ltd.
Reliance Industries Ltd.
Tellabs, Inc.
Verizon Communications, Inc.
ZTE Corporation

The global market for Internet Protocol Television (iPTV) estimated at US$66.5 Billion in the year 2024, is expected to reach US$93.4 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2024-2030. Subscription-Based IPTV, one of the segments analyzed in the report, is expected to record a 6.6% CAGR and reach US$54.2 Billion by the end of the analysis period. Growth in the Subscription-Free IPTV segment is estimated at 4.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$18.3 Billion While China is Forecast to Grow at 5.4% CAGR

The Internet Protocol Television (iPTV) market in the U.S. is estimated at US$18.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$14.5 Billion by the year 2030 trailing a CAGR of 5.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.5% and 4.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.5% CAGR.

Global Internet Protocol Television (IPTV) Market - Key Trends & Drivers Summarized

What Is IPTV and How Does It Change the Viewing Experience?

Internet Protocol Television (IPTV) is a system where television services are delivered using the Internet protocol suite over a packet-switched network such as a LAN or the internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the source media continuously. As a result, a client media player can begin playing the content (such as a TV channel) almost immediately. This technology enables a more customized and interactive user experience compared to conventional TV broadcasting technologies such as broadcast TV, cable TV, and satellite TV. IPTV not only offers high-definition (HD) television service but also provides a plethora of multimedia services such as Video on Demand (VoD), live TV, and interactive TV (iTV).

How Are Technological Advancements Enhancing IPTV Services?

Technological advancements are significantly enhancing IPTV by improving the service delivery and viewer experience. The integration of high-speed internet connections and advanced network technologies has allowed IPTV services to provide seamless, high-quality video streaming without interruptions typically associated with buffering. The advancement in compression technology, such as H.265, helps in transmitting HD content efficiently over the internet, which is crucial for maintaining the quality of service in IPTV. Moreover, innovations like cloud DVR allow users to record their favorite shows without the need for a physical DVR at home. The rise of smart TVs and mobile devices that support IPTV apps and services enables viewers to watch their favorite shows anytime and anywhere, adding to the flexibility and appeal of IPTV services.

What Trends Are Influencing the IPTV Industry?

The IPTV industry is significantly influenced by several trends that reflect the changing media consumption habits of consumers. The shift towards over-the-top (OTT) content, where shows and films are available directly via the internet, bypasses traditional distribution, is one such trend. This trend is compelling traditional broadcasters to also adopt IPTV platforms to offer their content more flexibly. The demand for personalized content and interactive programming is also prompting IPTV providers to innovate their service offerings. Moreover, the increase in internet penetration, the proliferation of connected devices, and enhanced broadband technology are facilitating the growth of IPTV services globally. Consumers' growing preference for VOD and time-shifted media over scheduled broadcasting is also driving service enhancements in the IPTV sector.

What Drives the Growth of the IPTV Market?

The growth in the IPTV market is driven by several factors, including the widespread availability of broadband infrastructure, and the increasing penetration of internet-based consumer devices like smart TVs, smartphones, and tablets. As digital literacy increases, more consumers are becoming comfortable with using interactive media applications, fueling the demand for IPTV services. Technological advancements that allow for richer media experiences and higher video quality at lower bandwidth costs are also significant growth drivers. Additionally, the shift in consumer behavior towards wanting more control over what, when, and how they view media content is prompting more broadcasters and telecommunications companies to invest in IPTV. Furthermore, regulatory support in many regions for digital broadcasting and the push for higher-quality broadcasting standards are propelling the adoption of IPTV services.

SCOPE OF STUDY:

The report analyzes the Internet Protocol Television (iPTV) market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Subscription-Based IPTV, Subscription-Free IPTV)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 132 Featured) -

ARRIS International Limited
AT&T, Inc.
Broadcom Inc.
BT GROUP PLC
China Telecom Corporation Ltd.
Chunghwa Telecom Co., Ltd.
Comcast Corporation
Deutsche Telekom AG
Huawei Technologies Co., Ltd.
Reliance Industries Ltd.
Tellabs, Inc.
Verizon Communications, Inc.
ZTE Corporation

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Global Economic Update
- Internet Protocol Television (iPTV) - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Advances in Broadband Infrastructure Propel Growth in iPTV Market
- Increasing Demand for High-Quality Video Content Expands Addressable Market Opportunity
- Technological Innovations in Compression Algorithms Generate Demand for Efficient iPTV Solutions
- Growth in Smart TV Penetration Drives Adoption of iPTV Services
- Rising Focus on Personalized Viewing Experiences Strengthens Business Case for iPTV
- Adoption of Cloud-Based iPTV Platforms Spurs Growth in Market
- Impact of 5G Deployment Expands the Market for High-Speed iPTV Services
- Demand for Multi-Screen Viewing Generates Opportunities for iPTV Providers
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Internet Protocol Television (iPTV) Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 3: World Historic Review for Internet Protocol Television (iPTV) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 4: World 15-Year Perspective for Internet Protocol Television (iPTV) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for Subscription-Based IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 6: World Historic Review for Subscription-Based IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 7: World 15-Year Perspective for Subscription-Based IPTV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for Subscription-Free IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 9: World Historic Review for Subscription-Free IPTV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 10: World 15-Year Perspective for Subscription-Free IPTV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

UNITED STATES
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 11: USA Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 12: USA Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 13: USA 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
CANADA
- TABLE 14: Canada Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 15: Canada Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 16: Canada 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
JAPAN
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 17: Japan Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 18: Japan Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 19: Japan 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
CHINA
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 20: China Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 21: China Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 22: China 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
EUROPE
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 23: Europe Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
- TABLE 24: Europe Historic Review for Internet Protocol Television (iPTV) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 25: Europe 15-Year Perspective for Internet Protocol Television (iPTV) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
- TABLE 26: Europe Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 28: Europe 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
FRANCE
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 29: France Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 30: France Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 31: France 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
GERMANY
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 32: Germany Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 33: Germany Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 34: Germany 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
ITALY
- TABLE 35: Italy Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 36: Italy Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 37: Italy 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
UNITED KINGDOM
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 38: UK Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 39: UK Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 40: UK 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
REST OF EUROPE
- TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 42: Rest of Europe Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 43: Rest of Europe 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
ASIA-PACIFIC
- Internet Protocol Television (iPTV) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 45: Asia-Pacific Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 46: Asia-Pacific 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030
REST OF WORLD
- TABLE 47: Rest of World Recent Past, Current & Future Analysis for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
- TABLE 48: Rest of World Historic Review for Internet Protocol Television (iPTV) by Type - Subscription-Based IPTV and Subscription-Free IPTV Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
- TABLE 49: Rest of World 15-Year Perspective for Internet Protocol Television (iPTV) by Type - Percentage Breakdown of Value Sales for Subscription-Based IPTV and Subscription-Free IPTV for the Years 2015, 2025 & 2030