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市場調查報告書
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1830935

網際網路協定電視（IPTV）市場

Internet Protocol Television (IPTV) Market
出版日期: | 出版商: The Insight Partners | 英文 150 Pages | 商品交期: 1-5個工作天內

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簡介目錄

網際網路協定電視 (IPTV) 市場預計將從 2024 年的 512.5 億美元擴大到 2031 年的 827.2 億美元，2025 年至 2031 年期間的複合年成長率預計為 10.2%。

分析師觀點：近年來，網路協定電視 (IPTV) 市場經歷了顯著成長，這得益於視訊點播和高清頻道需求的不斷成長，以及另類投資興趣的不斷成長。此外，數位化轉型技術的日益普及和行動裝置的廣泛使用也對產業成長產生了積極影響。 5G 技術的日益普及也正成為推動市場擴張的關鍵趨勢。

市集概況：IPTV，即網際網路協定電視，利用網路提供直播或隨選的電視節目和電影。 IPTV 是指透過寬頻或網路連接，利用網路協定技術向使用者提供數位電視服務的一種方式。 IPTV 的部署架構主要有兩種：集中式和分散式，取決於服務提供者的網路結構。分散式架構在頻寬效率和整合系統管理能力方面具有優勢，這些能力對於管理更大規模的伺服器網路至關重要，但其可擴展性不如集中式架構。

分散式架構需要先進的內容分發系統，以增強透過服務供應商網路高效交付多媒體資源的能力。相反，集中式架構是一種實用且易於管理的解決方案，因為所有媒體內容都託管在集中式伺服器上，無需複雜的內容分發基礎架構。即使只部署有限數量的視訊點播服務，網路也能保持充足的核心和邊緣容量，並受益於集中式設計（內容分發網路），從而實現高效的內容交付。

戰略洞察

市場驅動力：另類投資需求增加推動市場成長

另類投資是快速發展的產業，新的機會不斷湧現。預計該行業將出現新的投資管道和另類投資類型。此外，服務供應商正在大力投資三網合一服務的交付和行銷，提供包含電話、視訊和資料的捆綁套餐，只需支付一次接入費，這顯著擴大了他們的客戶群。此外，由於客戶對目前提供者提供的服務不甚滿意，他們正在尋求根據自身偏好創建客製化套餐。因此，MatrixStream Technologies, Inc. 和 AT&T, Inc. 等公司根據客戶需求提供個人化解決方案，協助他們擴大用戶群。例如，2022 年 2 月，Allente 與 KAONMEDIA、NAGRA、Broadcom、3SS 和 Google 合作，透過衛星、IPTV 和 OTT 串流推出了其下一代 Android TV 服務。 Google 開發了標準化的通用廣播堆疊 (CBS)，以促進更廣泛地存取由 Android TV 作業系統 (OS) 支援的下一代應用豐富的服務。採用 CBS 可以使混合 Android TV OS 裝置更輕鬆、更快速地整合，縮短上市時間，簡化更新，並降低整體擁有成本 (TCO)，從而推動行業成長。

IPTV部署和網路安全為內容製作商和廣告商提供專業體驗，營造充滿活力的商業環境。其優點包括：

增強的使用者體驗、內容消費的靈活性、多樣化的內容提供、多播功能、頻寬最佳化、家長控制互動功能、成本效益、與各種裝置的兼容性、客製化和個人化。

IPTV（網際網路協定電視）的普及已獲得顯著發展，徹底改變了用戶觀看電視內容的方式。 IPTV已成為傳統衛星和有線電視服務的熱門替代方案，提供許多優勢和更個人化的觀看體驗。因此，IPTV解決方案的普及正在推動市場成長。

細分和範圍：「網際網路協定電視 (IPTV) 市場」根據組件、設備類型、最終用戶和地理位置進行分類。就組件而言，市場分為硬體、軟體和服務。按設備類型分類，包括智慧型手機和平板電腦、智慧型電視以及桌上型電腦和筆記型電腦。最終用戶細分包括商業用戶和住宅用戶。依地理位置分類，市場分為北美、歐洲、亞太地區、中東和非洲以及南美。

細分分析：就終端用戶而言，市場分為商業和住宅兩部分。預計住宅部分將在2022年佔據最大佔有率。 IPTV服務通常比傳統的有線或衛星服務更具成本效益，對於希望降低電視支出的住宅用戶來說，IPTV服務是一個相當吸引人的選擇。此外，與傳統服務相比，IPTV服務提供了更大的靈活性，允許住宅用戶透過各種設備（包括智慧型手機、平板電腦和智慧電視）觀看自己喜愛的節目。此外，IPTV服務通常比傳統的有線或衛星服務提供更多的客製化選項，使住宅用戶能夠選擇最適合自己喜好的頻道和節目。整體而言，住宅終端使用者部分是市場成長的關鍵驅動力，成本效益、靈活性、客製化、隨選內容和增強的觀看體驗等因素都有助於市場擴張。隨著越來越多的住宅用戶將IPTV服務視為傳統有線或衛星服務的可行替代方案，預計未來幾年市場將繼續保持成長動能。

區域分析：北美在全球網路協定電視 (IPTV) 市場佔有相當大的佔有率。該地區對串流媒體服務和隨選視訊內容的需求激增。越來越多的消費者選擇提供廣泛隨選內容的 IPTV 服務，以便他們隨時觀看喜愛的電影和節目。此外，由於 IPTV 服務的相關優勢，北美觀眾正在從傳統的有線和衛星電視服務轉向 IPTV 服務。 IPTV 的成本效益、豐富的內容選擇和便利性對尋求更多控制電視體驗的觀眾具有吸引力。此外，行動內容分送網路 (CDN) 的出現等技術進步進一步推動了北美市場的成長，使智慧型手機和平板電腦等各種裝置之間的內容無縫傳輸成為可能。

網際網路協定電視（IPTV）市場報告範圍

主要參與者分析：網際網路協議電視 (IPTV) 市場的分析包括 Tripleplay Services Ltd.、Akamai Technologies、Verizon Communications Inc.、華為技術有限公司、思科系統公司、德國電信股份公司、AT&T Inc.、愛立信、Airtel India 和 Broadcom Inc. 等主要參與者，報告中對這些參與者進行了介紹。

最新動態：市場上的公司正在積極採用無機和有機策略，例如併購。以下是網際網路協定電視 (IPTV) 市場近期的一些重要發展：

2023年7月，全球領先的技術驅動型服務公司Lytus Technologies Holdings PTV. Ltd.發布了其IPTV和寬頻服務的最新進展，宣布將在印度推出這些服務。該公司已建立配備先進技術的專用IPTV前端，為用戶提供高品質影片，並已獲得廣播公司的IPTV內容。透過收購Sri Sai，該公司已成為該地區領先的有線串流媒體提供商之一。 2023年3月，FMUSER推出了一款專為飯店業量身訂製的先進飯店IPTV系統。這款全面的解決方案為酒店經營者提供了提升盈利能力的理想工具，具有線上訂購、線上服務、視訊點播和本地區域介紹等功能。該系統支援多種語言，包括英語、阿拉伯語、俄語、法語、韓語、葡萄牙語、日語、西班牙語和義大利語，使其成為全球飯店的理想IPTV解決方案。

2023年6月，Mega Max Media在法國IPTV網路Freebox TV上推出了Duck TV，Freebox TV旨在播放學齡前兒童的教育節目。 2023年6月，土耳其電信與中興通訊和Netas合作，在土耳其推出了基於其IPTV/OTT平台的下一代電視平台Tivibu。該平台透過新的視訊應用程式增強了最終用戶體驗，並透過其Tivibu服務提供了更多方便用戶使用功能和更豐富的內容。 2023年9月，MBC集團旗下的Al Arabiya與法國公司Vianeos建立了策略夥伴關係。 Vianeos專門為各種平台提供靈活、先進的IPTV和OTT中間件伺服器，並提供直覺的使用者介面，Al Arabiya將利用尖端技術升級其現有的內部IPTV系統。

2021年6月，德國能源公司兼替代電信營運商EWE與Ocilion合作，增強了其IPTV產品ZuhauseTV。 Ocilion是電視技術和內容專家，為EWE的IPTV服務提供了本地基礎設施，包括4K機上盒、第一屏和第二屏應用程式以及內容包，服務於德國西北部、勃蘭登堡州、呂根島和波蘭部分地區的70多萬用戶。 2019年2月，德國電信股份公司推出了全新的Nick+服務，在其IPTV平台MagentaTV上推出了900多集兒童新劇集，旨在吸引更多觀眾，並確保公司業務策略的有效性。

目錄

第1章：簡介

第 2 章：執行摘要

  • 關鍵見解
  • 市場吸引力分析

第3章：研究方法

第4章：網際網路協定電視（IPTV）市場格局

  • 概述
  • PEST分析
  • 生態系分析
    • 價值鏈中的供應商列表

第5章：網際網路協定電視（IPTV）市場－關鍵市場動態

  • 關鍵市場促進因素
  • 主要市場限制因素
  • 關鍵市場機會
  • 未來趨勢
  • 促進因素和限制因素的影響分析

第6章：網際網路協定電視（IPTV）市場－全球市場分析

  • 網際網路協定電視（IPTV）-全球市場概覽
  • 網際網路協定電視 (IPTV) - 全球市場及 2030 年預測

第7章：網際網路協定電視（IPTV）市場-收入分析-按組件，2020-2030年

  • 概述
  • 硬體
  • 軟體
  • 服務

第 8 章：網際網路協定電視 (IPTV) 市場 - 收入分析 - 按設備類型，2020-2030 年

  • 概述
  • 智慧型手機和平板電腦
  • 智慧電視
  • 桌上型電腦和筆記型電腦

第9章：網際網路協定電視（IPTV）市場-收入分析-按最終用戶，2020-2030年

  • 概述
  • 商業的
  • 住宅

第 10 章：網際網路協定電視 (IPTV) 市場 - 收入分析，2020-2030 年 - 地理分析

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 法國
    • 西班牙
    • 英國
    • 俄羅斯
    • 歐洲其他地區
  • 亞太
    • 澳洲
    • 中國
    • 印度
    • 日本
    • 韓國
    • 亞太其他地區
  • 中東和非洲
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 中東和非洲其他地區
  • 南美洲和中美洲
    • 巴西
    • 阿根廷
    • 南美洲和中美洲其他地區

第 11 章：新冠疫情前後的影響

第 12 章：產業格局

  • 併購
  • 協議、合作、合資企業
  • 新產品發布
  • 擴張和其他策略發展

第 13 章：競爭格局

  • 關鍵參與者的熱圖分析
  • 公司定位與集中度

第 14 章：網際網路協定電視 (IPTV) 市場 - 主要公司簡介

  • Tripleplay Services Ltd.
  • Akamai Technologies
  • Verizon Communication
  • Huawei Technologies Co., Ltd.
  • Cisco Systems, Inc.
  • Deutsche Telecom AG
  • Erricsson
  • Airtel
  • Broadcom
  • ATandT

第 15 章：附錄

簡介目錄
Product Code: TIPRE00004829

The Internet Protocol Television (IPTV) market is projected to expand from US$ 51.25 billion in 2024 to US$ 82.72 billion by 2031, with an estimated CAGR of 10.2% during the period from 2025 to 2031.

Analyst Perspective:The Internet Protocol Television (IPTV) market has experienced notable growth in recent years, fueled by the rising demand for video-on-demand and high-definition channels, alongside an increase in interest for alternative investments. Additionally, the growing adoption of digital transformation technologies and the widespread use of mobile devices have positively impacted industry growth. The increasing implementation of 5G technology is also becoming a key trend driving market expansion.

Market Overview:IPTV, or Internet Protocol Television, leverages the internet to deliver live or on-demand television shows and movies. The IPTV sector represents a method of providing digital television services to subscribers through Internet protocol technology over a broadband or internet connection. There are two primary architectural types for deployment: centralized and distributed, depending on the service provider's network structure. The distributed architecture offers advantages in bandwidth efficiency and integrated system management capabilities necessary for overseeing a larger server network, although it is less scalable than the centralized model.

The distributed architecture requires advanced content distribution systems to enhance the effective delivery of multimedia resources through the service provider's network. Conversely, the centralized architecture is a practical and manageable solution, as all media content is hosted on centralized servers, eliminating the need for complex content distribution infrastructure. A network that implements a limited number of VOD services can maintain sufficient core and edge capacity, benefiting from a centralized design (CDN) for efficient content delivery.

Strategic Insights

Market Driver:Growth of the Market Driven by Increased Demand for Alternative Investments

Alternative investments are a rapidly expanding sector, with new opportunities consistently emerging. The industry is expected to see new investment avenues and types of alternatives. Moreover, service providers are heavily investing in the delivery and marketing of triple-play services, offering bundled packages that include phone, video, and data for a single access fee, which has significantly expanded their customer base. Additionally, customers are seeking to create customized packages tailored to their preferences, as they find current offerings from providers unsatisfactory. Consequently, companies like MatrixStream Technologies, Inc. and AT&T, Inc. provide personalized solutions based on customer needs, helping them grow their subscriber base. For example, in February 2022, Allente launched its Next-Gen Android TV service through satellite, IPTV, and OTT streaming, in partnership with KAONMEDIA, NAGRA, Broadcom, 3SS, and Google. Google developed the standardized Common Broadcast Stack (CBS) to facilitate broader access to next-generation app-rich services enabled by the Android TV operating system (OS). The adoption of CBS allows for easier and quicker integration for hybrid Android TV OS devices, faster time-to-market, simpler updates, and reduced overall total cost of ownership (TCO), thereby driving industry growth.

IPTV deployments and network security provide a professional experience for both content producers and advertisers, fostering a vibrant business environment. The benefits include:

Enhanced user experience, Flexibility in content consumption, Diverse content offerings, Multicast capabilities, Bandwidth optimization, Parental controlsInteractive features, Cost-effectiveness, Compatibility with various devices, Customization and personalization.

The adoption of IPTV (Internet Protocol Television) has gained substantial traction, transforming how users consume television content. IPTV has emerged as a favored alternative to traditional satellite and cable TV services, providing numerous advantages and a more tailored viewing experience. Thus, the increased implementation of IPTV solutions is driving market growth.

Segmentation and Scope:The "Internet Protocol Television (IPTV) Market" is categorized based on component, device type, end user, and geography. In terms of components, the market is divided into hardware, software, and services. By device type, it includes smartphones and tablets, smart TVs, and desktops and laptops. The end-user segmentation comprises commercial and residential users. Geographically, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Segmental Analysis:In terms of end-users, the market is divided into commercial and residential segments. The residential segment is anticipated to dominate with the largest share in 2022. IPTV services are generally more cost-effective than traditional cable or satellite services, making them an appealing choice for residential users looking to reduce their television expenses. Additionally, IPTV services provide greater flexibility compared to traditional options, allowing residential users to access their favorite programming on various devices, including smartphones, tablets, and smart TVs. Furthermore, IPTV services often offer more customization options than traditional cable or satellite services, enabling residential users to select channels and programming that best suit their preferences. Overall, the residential end-user segment is a crucial driver of market growth, with factors such as cost-effectiveness, flexibility, customization, on-demand content, and enhanced viewing experiences all contributing to the market's expansion. As more residential users consider IPTV services as a viable alternative to traditional cable or satellite options, the market is expected to continue its growth trajectory in the coming years.

Regional Analysis:North America holds a significant share of the global Internet Protocol Television (IPTV) market. The region is experiencing a surge in demand for streaming services and video-on-demand content. Consumers are increasingly choosing IPTV services that offer a broad array of on-demand content, allowing them to watch their favorite movies and shows at their convenience. Additionally, viewers in North America are shifting from traditional cable and satellite TV services to IPTV services due to the associated benefits. The cost-effectiveness, extensive content options, and convenience of IPTV are attractive to viewers seeking more control over their television experience. Moreover, technological advancements, such as the emergence of mobile content delivery networks (CDNs), have further fueled market growth in North America, enabling seamless content streaming across various devices, including smartphones and tablets.

Internet Protocol Television (IPTV) Market Report Scope

Key Player Analysis:The analysis of the Internet Protocol Television (IPTV) market includes key players such as Tripleplay Services Ltd., Akamai Technologies, Verizon Communications Inc., Huawei Technologies Co., Ltd., Cisco Systems Inc., Deutsche Telekom AG, AT&T Inc., Ericsson, Airtel India, and Broadcom Inc., all of whom are profiled in the report.

Recent Developments:Companies in the market are actively employing both inorganic and organic strategies, such as mergers and acquisitions. Below are some recent significant developments in the Internet Protocol Television (IPTV) market:

In July 2023, Lytus Technologies Holdings PTV. Ltd., a leading global technology-driven services company, provided updates on its IPTV and Broadband Services, announcing the launch of these services in India. The company has established a dedicated IPTV headend equipped with advanced technology to deliver high-quality video to its users and has secured broadcasters' IPTV content. With the acquisition of Sri Sai, the company has positioned itself as one of the region's top cable streaming providers.In March 2023, FMUSER unveiled a state-of-the-art hotel IPTV system tailored for the hospitality sector. This comprehensive solution offers hoteliers an ideal tool for enhancing profitability, featuring capabilities such as online ordering, online services, video-on-demand, and local area introductions. The system supports multiple languages, including English, Arabic, Russian, French, Korean, Portuguese, Japanese, Spanish, and Italian, making it an ideal IPTV solution for hotels worldwide.

In June 2023, Mega Max Media launched Duck TV on Freebox TV, a French IPTV network aimed at broadcasting educational programs for preschool children.In June 2023, Turk Telekom introduced the next-generation TV platform Tivibu in Turkey, based on its IPTV/OTT platform, in collaboration with ZTE Corporation and Netas. This platform enhances end-user experiences with new video applications and offers more user-friendly features and richer content through its Tivibu service.In September 2023, Al Arabiya, a subsidiary of MBC Group, formed a strategic partnership with Vianeos, a French company specializing in flexible and advanced IPTV & OTT middleware servers with intuitive UIs for various platforms, to upgrade its existing internal IPTV system with cutting-edge technologies.

In June 2021, EWE, a German energy company and alternative telco, enhanced its IPTV product, ZuhauseTV, in collaboration with Ocilion. The TV technology and content expert provided EWE's IPTV service with on-premises infrastructure, including 4K set-top boxes, first and second-screen applications, and content bundles, serving over 700,000 customers in northwestern Germany, Brandenburg, Rugen, and parts of Poland.In February 2019, Deutsche Telekom AG launched the new Nick+ service, featuring over 900 new episodes for children on its IPTV platform, MagentaTV, designed to attract a larger audience and ensure the company's business strategies remain effective.

Table Of Contents

1. Introduction

  • 1.1 Scope of the Study
  • 1.2 Market Definition, Assumptions and Limitations
  • 1.3 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness Analysis

3. Research Methodology

4. Internet Protocol Television (IPTV) Market Landscape

  • 4.1 Overview
  • 4.2 PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Vendors in the Value Chain

5. Internet Protocol Television (IPTV) Market - Key Market Dynamics

  • 5.1 Key Market Drivers
  • 5.2 Key Market Restraints
  • 5.3 Key Market Opportunities
  • 5.4 Future Trends
  • 5.5 Impact Analysis of Drivers and Restraints

6. Internet Protocol Television (IPTV) Market - Global Market Analysis

  • 6.1 Internet Protocol Television (IPTV) - Global Market Overview
  • 6.2 Internet Protocol Television (IPTV) - Global Market and Forecast to 2030

7. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million) - By Component, 2020-2030

  • 7.1 Overview
  • 7.2 Hardware
  • 7.3 Software
  • 7.4 Services

8. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million) - By Device Type, 2020-2030

  • 8.1 Overview
  • 8.2 Smartphones and Tablets
  • 8.3 Smart TV
  • 8.4 Desktop and Laptops

9. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million) - By End User, 2020-2030

  • 9.1 Overview
  • 9.2 Commercial
  • 9.3 Residential

10. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million), 2020-2030 - Geographical Analysis

  • 10.1 North America
    • 10.1.1 North America Internet Protocol Television (IPTV) Market Overview
    • 10.1.2 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts to 2030
    • 10.1.3 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By Component
    • 10.1.4 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By Device Type
    • 10.1.5 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By End User
    • 10.1.6 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By Countries
      • 10.1.6.1 United States Internet Protocol Television (IPTV) Market
        • 10.1.6.1.1 United States Internet Protocol Television (IPTV) Market, by Component
        • 10.1.6.1.2 United States Internet Protocol Television (IPTV) Market, by Device Type
        • 10.1.6.1.3 United States Internet Protocol Television (IPTV) Market, by End User
      • 10.1.6.2 Canada Internet Protocol Television (IPTV) Market
        • 10.1.6.2.1 Canada Internet Protocol Television (IPTV) Market, by Component
        • 10.1.6.2.2 Canada Internet Protocol Television (IPTV) Market, by Device Type
        • 10.1.6.2.3 Canada Internet Protocol Television (IPTV) Market, by End User
      • 10.1.6.3 Mexico Internet Protocol Television (IPTV) Market
        • 10.1.6.3.1 Mexico Internet Protocol Television (IPTV) Market, by Component
        • 10.1.6.3.2 Mexico Internet Protocol Television (IPTV) Market, by Device Type
        • 10.1.6.3.3 Mexico Internet Protocol Television (IPTV) Market, by End User
  • 10.2 Europe
    • 10.2.1 Germany
    • 10.2.2 France
    • 10.2.3 Spain
    • 10.2.4 United Kingdom
    • 10.2.5 Russia
    • 10.2.6 Rest of Europe
  • 10.3 Asia-Pacific
    • 10.3.1 Australia
    • 10.3.2 China
    • 10.3.3 India
    • 10.3.4 Japan
    • 10.3.5 South Korea
    • 10.3.6 Rest of Asia-Pacific
  • 10.4 Middle East and Africa
    • 10.4.1 South Africa
    • 10.4.2 Saudi Arabia
    • 10.4.3 U.A.E
    • 10.4.4 Rest of Middle East and Africa
  • 10.5 South and Central America
    • 10.5.1 Brazil
    • 10.5.2 Argentina
    • 10.5.3 Rest of South and Central America

11. Pre and Post Covid-19 Impact

12. Industry Landscape

  • 12.1 Mergers and Acquisitions
  • 12.2 Agreements, Collaborations, Joint Ventures
  • 12.3 New Product Launches
  • 12.4 Expansions and Other Strategic Developments

13. Competitive Landscape

  • 13.1 Heat Map Analysis by Key Players
  • 13.2 Company Positioning and Concentration

14. Internet Protocol Television (IPTV) Market - Key Company Profiles

  • 14.1 Tripleplay Services Ltd.
    • 14.1.1 Key Facts
    • 14.1.2 Business Description
    • 14.1.3 Products and Services
    • 14.1.4 Financial Overview
    • 14.1.5 SWOT Analysis
    • 14.1.6 Key Developments
  • 14.2 Akamai Technologies
  • 14.3 Verizon Communication
  • 14.4 Huawei Technologies Co., Ltd.
  • 14.5 Cisco Systems, Inc.
  • 14.6 Deutsche Telecom AG
  • 14.7 Erricsson
  • 14.8 Airtel
  • 14.9 Broadcom
  • 14.10 ATandT

15. Appendix

  • 15.1 Glossary
  • 15.2 About The Insight Partners
  • 15.3 Market Intelligence Cloud