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市場調查報告書
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1655422

全球近距離行銷市場

Proximity Marketing
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 224 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球近距離行銷市場規模將達到 5,029 億美元

2024 年全球近距離行銷市場價值預計為 1,154 億美元，預計到 2030 年將達到 5,029 億美元，2024 年至 2030 年的複合年成長率為 27.8%。戶外近距離行銷是報告中分析的細分市場，預計到分析期結束時複合年成長率為 26.0%，達到 1785 億美元。在分析期內，室內近距離行銷領域的複合年成長率預計為 28.9%。

美國市場預估達 329 億美元，中國市場複合年成長率達 26.0%

預計到 2024 年，美國近距離行銷市場規模將達到 329 億美元。中國是世界第二大經濟體，預計到 2030 年市場規模將達到 729 億美元，2024-2030 年分析期間的複合年成長率為 26.0%。其他值得注意的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為 24.8% 和 23.4%。在歐洲，預計德國的複合年成長率約為 18.9%。

全球近距離行銷市場 - 主要趨勢與促進因素摘要

與消費者建立聯繫：不斷發展的近距離行銷市場

對於想要即時與特定地點的消費者互動的企業來說，近距離行銷已經成為一種強大的工具，它提供了一種個人化、即時的方式來與潛在客戶建立聯繫。利用藍牙、Wi-Fi 和 GPS 等技術，當消費者靠近商店、活動或特定產品時，企業可以向消費者的智慧型手機和其他裝置發送有針對性的訊息、優惠和廣告。這種行銷形式在零售環境中尤其有效，可以透過及時、相關的優惠來吸引客流量、改善購物體驗並增加銷售額。隨著消費者越來越依賴行動裝置進行購物和獲取訊息，近距離行銷正成為企業尋求提高客戶參與和忠誠度的重要策略。

科技創新如何推動近距離行銷市場？

技術創新推動了近距離行銷的成長和複雜化，從而實現了更精準的定位和更好的消費者體驗。信標技術的廣泛使用，即使用低功耗藍牙 (BLE) 將訊號傳輸到附近的設備，徹底改變了近距離行銷，使企業能夠根據消費者在商店或場所內的確切位置即時與他們互動。地理圍籬技術的進步可以虛擬包圍特定位置，進一步增強了在消費者進入或離開指定區域時向他們傳遞個人化訊息的能力。此外，近距離行銷與巨量資料分析和人工智慧（AI）的結合使企業能夠即時分析消費者行為，從而開展更有針對性和更有效的行銷宣傳活動。這些技術進步使得近距離行銷成為各行各業企業更強大、更重要的工具。

近距離行銷有哪些新的應用？

近距離行銷的新應用正在從傳統零售業擴展到酒店、醫療保健和交通運輸等領域。在飯店業，飯店和度假村正在使用近距離行銷來直接向客人的行動裝置發送個人化的推薦、促銷和便利設施，從而改善客人體驗。在醫療保健領域，近距離行銷用於提高與患者的互動和溝通，例如當患者靠近診所時發送預約提醒和健康提示。此外，近距離行銷也應用於交通運輸領域，透過提供機場和車站的時間表、登機口變更、宣傳活動等即時資訊來改善乘客體驗。隨著這些新應用的出現，近距離行銷擴大了其覆蓋範圍和影響力，使其成為廣泛行業中有價值的工具。

推動市場成長的關鍵因素有哪些？

近距離行銷市場的成長受到多種因素的推動。智慧型手機和行動裝置的使用日益增多是一個主要因素。隨著消費者擴大使用這些設備來購物、導航和獲取訊息，它們成為了近距離宣傳活動的理想目標。信標技術、地理圍欄和巨量資料分析等技術的進步顯著提高了近距離行銷的準確性和有效性，促進了企業對近距離行銷的採用。此外，零售、酒店、醫療保健和交通運輸等領域的應用範圍不斷擴大也促進了市場的成長。此外，對個人化和即時行銷策略的日益重視以及透過詳細的分析來衡量宣傳活動效果的能力也進一步推動了市場的發展。隨著企業不斷尋找與消費者互動的創新方式，對近距離行銷解決方案的需求預計將大幅增加。

部分

地點（室內、室外）；技術（Wi-Fi、BLE 信標、GPS 地理圍籬、近距離場通訊(NFC)、其他技術）

受訪公司範例（44家值得關注的公司）

  • Apple, Inc.
  • Bluvision, Inc.
  • Estimote, Inc.
  • Google LLC
  • Microsoft Corporation
  • Qualcomm, Inc.
  • Scanbuy, Inc.
  • Shopkick, Inc.
  • Swirl Networks, Inc.
  • Unacast
  • Zebra Technologies Corporation

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 競賽

簡介目錄
Product Code: MCP14269

Global Proximity Marketing Market to Reach US$502.9 Billion by 2030

The global market for Proximity Marketing estimated at US$115.4 Billion in the year 2024, is expected to reach US$502.9 Billion by 2030, growing at a CAGR of 27.8% over the analysis period 2024-2030. Outdoor Proximity Marketing, one of the segments analyzed in the report, is expected to record a 26.0% CAGR and reach US$178.5 Billion by the end of the analysis period. Growth in the Indoor Proximity Marketing segment is estimated at 28.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$32.9 Billion While China is Forecast to Grow at 26.0% CAGR

The Proximity Marketing market in the U.S. is estimated at US$32.9 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$72.9 Billion by the year 2030 trailing a CAGR of 26.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 24.8% and 23.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 18.9% CAGR.

Global Proximity Marketing Market - Key Trends and Drivers Summarized

Connecting with Consumers: The Evolving Market for Proximity Marketing

Proximity marketing has emerged as a powerful tool for businesses looking to engage with consumers in real-time and in specific locations, offering a personalized and immediate way to connect with potential customers. By using technologies such as Bluetooth, Wi-Fi, and GPS, businesses can send targeted messages, offers, and advertisements to consumers’ smartphones or other devices when they are in close proximity to a store, event, or specific product. This form of marketing is particularly effective in retail environments, where it can drive foot traffic, enhance the shopping experience, and increase sales through timely and relevant offers. As consumers increasingly rely on their mobile devices for shopping and information, proximity marketing is becoming an essential strategy for businesses aiming to improve customer engagement and loyalty.

How Are Technological Innovations Driving the Proximity Marketing Market?

Technological innovations are driving the growth and sophistication of proximity marketing, enabling more precise targeting and enhanced consumer experiences. The widespread adoption of beacon technology, which uses Bluetooth Low Energy (BLE) to transmit signals to nearby devices, has revolutionized proximity marketing by allowing businesses to engage with consumers in real-time based on their exact location within a store or venue. Advances in geofencing technology, which creates virtual boundaries around specific locations, have further enhanced the ability to deliver personalized messages to consumers when they enter or leave a designated area. Additionally, the integration of proximity marketing with big data analytics and artificial intelligence (AI) is enabling businesses to analyze consumer behavior in real-time, allowing for even more targeted and effective marketing campaigns. These technological advancements are making proximity marketing a more powerful and essential tool for businesses across various industries.

What Are the Emerging Applications of Proximity Marketing?

Emerging applications of proximity marketing are expanding its use beyond traditional retail environments, reaching into sectors such as hospitality, healthcare, and transportation. In the hospitality industry, hotels and resorts are using proximity marketing to enhance the guest experience by sending personalized recommendations, promotions, and information about amenities directly to guests' mobile devices. In healthcare, proximity marketing is being used to improve patient engagement and communication, for example, by sending appointment reminders or health tips when patients are near a clinic. The transportation sector is also exploring proximity marketing to improve passenger experiences, such as providing real-time updates on schedules, gate changes, and promotional offers in airports and train stations. These emerging applications are broadening the scope and impact of proximity marketing, making it a valuable tool for a wide range of industries.

What Are the Key Growth Drivers in the Market?

The growth in the proximity marketing market is driven by several factors. The increasing use of smartphones and mobile devices is a major driver, as more consumers rely on these devices for shopping, navigation, and information, making them prime targets for proximity-based campaigns. Technological advancements in beacon technology, geofencing, and big data analytics have significantly enhanced the precision and effectiveness of proximity marketing, driving adoption among businesses. The expanding range of applications in sectors such as retail, hospitality, healthcare, and transportation is also contributing to market growth. Additionally, the growing emphasis on personalized and real-time marketing strategies, coupled with the ability to measure the effectiveness of campaigns through detailed analytics, is further propelling the market. As businesses continue to seek innovative ways to engage with consumers, the demand for proximity marketing solutions is expected to increase significantly.

SCOPE OF STUDY:

The report analyzes the Proximity Marketing market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Location (Indoor, Outdoor); Technology (Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC), Other Technologies)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 44 Featured) -

  • Apple, Inc.
  • Bluvision, Inc.
  • Estimote, Inc.
  • Google LLC
  • Microsoft Corporation
  • Qualcomm, Inc.
  • Scanbuy, Inc.
  • Shopkick, Inc.
  • Swirl Networks, Inc.
  • Unacast
  • Zebra Technologies Corporation

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Proximity Marketing - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Adoption of Location-Based Services Propels Market Growth
    • Increasing Use of Mobile Devices Expands Addressable Market Opportunity
    • Technological Advancements in Bluetooth and Beacon Technologies Strengthen Market Position
    • Growing Focus on Personalized Customer Engagement Drives Adoption of Proximity Marketing
    • Surge in Demand for Real-Time Marketing Solutions Generates New Opportunities
    • Development of Data-Driven Marketing Strategies Sustains Market Growth
    • Expanding Applications in Retail and Hospitality Industries Throws Spotlight on Market Potential
    • Growth in E-commerce and Omnichannel Strategies Spurs Demand for Proximity Marketing
    • Rising Adoption of Proximity Marketing in Smart Cities Propels Market Expansion
    • Growing Awareness of Consumer Behavior Analytics Drives Market Adoption
    • Innovations in Augmented Reality (AR) and Proximity Marketing Generate New Market Opportunities
    • Rising Demand for In-Store Engagement Solutions Throws Spotlight on Market Dynamics
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Indoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for Indoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Outdoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 4: World 6-Year Perspective for Outdoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Wi-Fi by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World 6-Year Perspective for Wi-Fi by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for BLE Beacons by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World 6-Year Perspective for BLE Beacons by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for GPS Geofencing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 10: World 6-Year Perspective for GPS Geofencing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Other Technologies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World 6-Year Perspective for Other Technologies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Near Field Communication (NFC) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 14: World 6-Year Perspective for Near Field Communication (NFC) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 15: World Proximity Marketing Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Proximity Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Proximity Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 18: USA Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: USA 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 20: USA Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • CANADA
    • TABLE 22: Canada Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: Canada 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 24: Canada Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Canada 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • JAPAN
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 26: Japan Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Japan 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 28: Japan Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Japan 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • CHINA
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 30: China Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: China 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 32: China Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: China 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • EUROPE
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 34: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Europe 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 36: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Europe 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe 6-Year Perspective for Proximity Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • FRANCE
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 40: France Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: France 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 42: France Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: France 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • GERMANY
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 44: Germany Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Germany 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 46: Germany Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Germany 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • ITALY
    • TABLE 48: Italy Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Italy 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 50: Italy Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Italy 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • UNITED KINGDOM
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 52: UK Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: UK 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 54: UK Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: UK 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Rest of Europe 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Rest of Europe 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 60: Asia-Pacific Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Asia-Pacific 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 64: Rest of World Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Rest of World 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 66: Rest of World Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Rest of World 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030

IV. COMPETITION