近距離行銷市場：全球產業分析、規模、佔有率、成長、趨勢與預測，2025年至2032年

Persistence Market Research 最近發布了一份關於全球近距離行銷市場的綜合報告，本報告徹底評估了重要市場動態，包括市場促進因素、趨勢、機會和挑戰，並對市場結構提供了詳細的見解。

關鍵見解

• 近距離行銷市場規模（2025年）：768億美元
• 市場預測（2032年）：3,035億美元
• 全球市場成長率（2025-2032年年複合成長率）：21.7%

近距離行銷市場-報告範圍：

近距離行銷利用低功耗藍牙（BLE）、Wi-Fi 和近場通訊（NFC）等定位技術，為距離商家或興趣點較近的用戶提供有針對性的內容、廣告和服務。近距離行銷廣泛應用於零售、餐旅服務業、旅遊和娛樂產業，目的是增強消費者參與度、改善客戶體驗並增加店內客流量。智慧型手機和穿戴式裝置的普及以及行動技術的進步是加速近距離行銷解決方案應用的關鍵因素。該市場涵蓋各種工具和平台，包括信標技術、地理圍欄和推播通知系統，使企業能夠進行超當地語系化、個人化的行銷宣傳活動。

市場成長動力：

全球近距離行銷市場受多種關鍵因素驅動，包括行動裝置的快速普及以及對個人化客戶體驗日益成長的需求。向全通路策略的轉變以及實體店和數位體驗的整合將進一步推動零售業的市場成長。低功耗藍牙（BLE）信標技術和位置分析技術的進步使品牌能夠最佳化鎖定客戶、衡量宣傳活動活動成效並最佳化參與度。此外，智慧城市發展和物聯網整合的日益成長趨勢增強基於近距離的服務在公共場所、交通樞紐和商業中心的部署。

市場限制：

儘管近距離行銷市場前景光明，但它仍面臨著隱私問題、資料安全和消費者知情權等方面的挑戰。 GDPR 等法規以及不斷發展的資料保護法都提出了嚴格的合規要求，這使得企業必須實施透明且安全的資料收集實務。此外，技術碎片化、中小企業的高昂實施成本以及對消費性設備相容性的依賴可能會阻礙其廣泛應用。克服這些障礙需要標準化、強大的資料加密通訊協定，以及對使用者進行近距離行銷優勢和保障措施的教育。

市場機會：

近距離行銷市場透過人工智慧、機器學習和巨量資料分析的融合，帶來了巨大的機會。這些技術使負責人能夠即時傳遞與情境相關的訊息，提升宣傳活動的效果和客戶滿意度。擴增擴增實境（AR）和遊戲化技術在宣傳活動中的日益普及，為互動式沉浸式品牌體驗開闢了新的途徑。此外，5G 連結的興起有望提高資料傳輸速度和可靠性，促進更具活力、更具吸引力的近距離互動。投資於可擴展平台、跨通路互動和策略夥伴關係的公司將佔據有利地位，能夠利用這些機會並保持競爭力。

本報告探討的關鍵問題

• 推動全球近距離行銷市場成長的主要因素有哪些？
• 近距離行銷宣傳活動最常用的技術和部署模式是什麼？
• 隱私保護條例如何影響近距離行銷策略的設計與實施？
• 誰是近距離行銷市場的主要企業？他們關注哪些創新？
• 全球近距離行銷市場有哪些新興趨勢和未來機會？

目錄

第1章 執行摘要

第2章 市場概述

• 市場範圍和定義
• 價值鏈分析
• 宏觀經濟因素
  • 世界GDP展望
  • 世界GDP展望
  • 全球經濟成長預測
  • 全球都市化進程
  • 其他宏觀經濟因素
• 預測因子 - 相關性和影響力
• COVID-19影響評估
• PESTLE分析
• 波特五力分析
• 地緣政治緊張局勢：市場影響
• 監管和技術格局

第3章 市場動態

• 促進因素
• 抑制因素
• 機會
• 趨勢

第4章 2019-2032年價格趨勢分析

• 區域價格分析
• 依細分市場定價
• 價格影響因素

第5章 全球近距離行銷展望：實績（2019-2024）及預測（2025-2032）

• 主要亮點
• 全球近距離行銷展望：位置
  • 簡介/主要調查結果
  • 2019-2024年市場規模趨勢分析：依位置
  • 2025-2032年目前市場規模預測：依位置
    • 室內近距離行銷
    • 戶外近距離行銷
  • 市場吸引力分析：位置
• 全球近距離行銷展望：技術
  • 簡介/主要調查結果
  • 2019-2024年市場規模趨勢分析：依技術
  • 2025-2032年當前市場規模預測：依技術
    • Wi-Fi
    • BLE 信標
    • 近距離場通訊（NFC）
    • GPS地理圍欄
  • 市場吸引力分析：技術
• 全球近距離行銷展望：硬體
  • 簡介/主要調查結果
  • 2019-2024年市場規模趨勢分析：依硬體
  • 2025-2032年市場規模預測：依硬體
    • 感應器
    • RFID標籤
    • 其他
  • 市場吸引力分析：硬體
• 全球近距離行銷展望：軟體
  • 簡介/主要調查結果
  • 2019-2024年市場規模趨勢分析：依軟體
  • 2025-2032年市場規模預測：依軟體
    • 內容管理系統
    • 位置分析
    • 上下文加速器和地理圍欄
    • 其他
  • 市場吸引力分析：軟體
• 全球近距離行銷展望：服務
  • 簡介/主要調查結果
  • 2019-2024年市場規模趨勢分析：依服務
  • 2025-2032年市場規模預測：依服務
    • 諮詢服務
    • 實施和整合服務
    • 應用支援和維護服務
  • 市場吸引力分析：服務

第6章 全球近距離行銷展望：區域

• 主要亮點
• 2019-2024年市場規模趨勢分析：依地區
• 2025-2032年目前市場規模預測：依地區
  • 北美洲
  • 歐洲
  • 東亞
  • 南亞和大洋洲
  • 拉丁美洲
  • 中東和非洲
• 市場吸引力分析：地區

第7章 北美近距離行銷展望：實績（2019-2024）與預測（2025-2032）

第8章 歐洲近距離行銷展望：實績（2019-2024年）與預測（2025-2032年）

第9章 東亞近距離行銷展望：實績（2019-2024）及預測（2025-2032）

第10章 南亞和大洋洲的近距離行銷展望：實績（2019-2024年）和預測（2025-2032年）

第11章 拉丁美洲近距離行銷展望：實績（2019-2024年）與預測（2025-2032年）

第12章 中東和非洲近距離行銷展望：實績（2019-2024年）和預測（2025-2032年）

第13章 競爭格局

• 2025年市場佔有率分析
• 市場結構
  • 競爭強度圖
  • 競爭儀表板
• 公司簡介
  • Google Inc
  • Microsoft Corporation
  • Apple Inc
  • Zebra Technologies Corporation
  • Qualcomm Inc
  • Inmarket LLC
  • Shopkick
  • Estimote Inc
  • Unacast
  • HID Global
  • Scanbuy, Inc.

第14章 附錄

• 調查方法
• 調查前提
• 首字母縮寫和簡稱

Persistence Market Research has recently released a comprehensive report on the worldwide market for proximity marketing. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

• Proximity Marketing Market Size (2025E): USD 76.8 Billion
• Projected Market Value (2032F): USD 303.5 Billion
• Global Market Growth Rate (CAGR 2025 to 2032): 21.7%

Proximity Marketing Market - Report Scope:

Proximity marketing leverages location-based technologies such as Bluetooth Low Energy (BLE), Wi-Fi, and Near Field Communication (NFC) to deliver targeted content, advertisements, or services to users in close physical proximity to a business or point of interest. Widely adopted across retail, hospitality, tourism, and entertainment industries, proximity marketing is designed to enhance consumer engagement, improve customer experience, and drive in-store traffic. The increasing use of smartphones and wearable devices, coupled with advancements in mobile technology, are key factors accelerating the adoption of proximity marketing solutions. The market includes a variety of tools and platforms, such as beacon technology, geofencing, and push notification systems, enabling businesses to implement hyperlocal and personalized marketing campaigns.

Market Growth Drivers:

The global proximity marketing market is propelled by several critical factors, including the rapid increase in mobile device penetration and the rising demand for personalized customer experiences. The retail sector's transformation toward omnichannel strategies and the integration of physical and digital experiences further fuel market growth. Advancements in BLE beacon technology and location analytics are enabling brands to refine customer targeting, measure campaign performance, and optimize engagement. Additionally, the growing trend of smart city development and IoT integration enhances the deployment of proximity-based services in public spaces, transportation hubs, and commercial centers.

Market Restraints:

Despite its promising outlook, the proximity marketing market faces challenges related to privacy concerns, data security, and consumer consent. Regulations such as GDPR and evolving data protection laws impose strict compliance requirements, making it essential for companies to implement transparent and secure data collection practices. Furthermore, technological fragmentation, high implementation costs for small and medium enterprises, and dependency on consumer device compatibility can hinder widespread adoption. Overcoming these barriers necessitates standardization, robust data encryption protocols, and user education on the benefits and safeguards of proximity marketing.

Market Opportunities:

The proximity marketing market presents significant opportunities through the convergence of AI, machine learning, and big data analytics. These technologies enable marketers to deliver contextually relevant messages in real time, enhancing campaign effectiveness and customer satisfaction. The expanding use of augmented reality (AR) and gamification in proximity campaigns opens new avenues for interactive and immersive brand experiences. Moreover, the rise of 5G connectivity promises to improve data transmission speeds and reliability, facilitating more dynamic and engaging proximity interactions. Businesses investing in scalable platforms, cross-channel integrations, and strategic partnerships are well-positioned to capitalize on these opportunities and maintain a competitive edge.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the proximity marketing market globally?
• Which technologies and deployment models are most commonly used in proximity marketing campaigns?
• How are privacy regulations influencing the design and implementation of proximity marketing strategies?
• Who are the key players in the proximity marketing market, and what innovations are they focusing on?
• What are the emerging trends and future opportunities in the global proximity marketing landscape?

Competitive Intelligence and Business Strategy:

These players focus on offering flexible platforms with customizable features that align with industry-specific needs. Collaborations with retail chains, sports venues, and airports enhance market reach and drive use-case diversification. Investments in AI-powered marketing automation and omnichannel engagement tools enable companies to offer end-to-end proximity marketing solutions. Furthermore, strategic acquisitions, global expansion initiatives, and adherence to regulatory frameworks are central to sustaining growth and customer trust.

Key Companies Profiled:

• Google Inc
• Microsoft Corporation
• Apple Inc
• Zebra Technologies Corporation
• Qualcomm Inc
• Inmarket LLC
• Shopkick
• Estimote Inc
• Unacast
• HID Global
• Scanbuy, Inc.

Proximity Marketing Market Research Segmentation:

By Location:

• Indoor Proximity Marketing
• Outdoor Proximity Marketing

By Technology:

• Wi-Fi
• BLE Beacons
• Near Field Communication-NFC
• GPS Geofencing
• Others

By Hardware:

• Sensors
• RFID Tags
• Others

By Software:

• Content Management System
• Location Analytics
• Context Accelerator and Geofencing
• Others

By Service:

• Consulting Services
• Deployment & Integration Services
• Application Support & Maintenance Services

By Application:

• Retail & E-Commerce
• Healthcare
• Infrastructural
  • * Medai and Entertainment
  • * Transportation and Logistics
  • * Hospitality

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

Table of Contents

1. Executive Summary

• 1.1. Global Proximity Marketing Snapshot 2025 and 2032
• 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
• 1.3. Key Market Trends
• 1.4. Industry Developments and Key Market Events
• 1.5. Demand Side and Supply Side Analysis
• 1.6. PMR Analysis and Recommendations

2. Market Overview

• 2.1. Market Scope and Definitions
• 2.2. Value Chain Analysis
• 2.3. Macro-Economic Factors
  • 2.3.1. Global GDP Outlook
  • 2.3.2. Global GDP Outlook
  • 2.3.3. Global economic Growth Forecast
  • 2.3.4. Global Urbanization Growth
  • 2.3.5. Other Macro-economic Factors
• 2.4. Forecast Factors - Relevance and Impact
• 2.5. COVID-19 Impact Assessment
• 2.6. PESTLE Analysis
• 2.7. Porter's Five Forces Analysis
• 2.8. Geopolitical Tensions: Market Impact
• 2.9. Regulatory and Technology Landscape

3. Market Dynamics

• 3.1. Drivers
• 3.2. Restraints
• 3.3. Opportunities
• 3.4. Trends

4. Price Trend Analysis, 2019-2032

• 4.1. Region-wise Price Analysis
• 4.2. Price by Segments
• 4.3. Price Impact Factors

5. Global Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 5.1. Key Highlights
• 5.2. Global Proximity Marketing Outlook: Location
  • 5.2.1. Introduction/Key Findings
  • 5.2.2. Historical Market Size (US$ Bn) Analysis by Location, 2019-2024
  • 5.2.3. Current Market Size (US$ Bn) Forecast, by Location, 2025-2032
    • 5.2.3.1. Indoor Proximity Marketing
    • 5.2.3.2. Outdoor Proximity Marketing
  • 5.2.4. Market Attractiveness Analysis: Location
• 5.3. Global Proximity Marketing Outlook: Technology
  • 5.3.1. Introduction/Key Findings
  • 5.3.2. Historical Market Size (US$ Bn) Analysis by Technology, 2019-2024
  • 5.3.3. Current Market Size (US$ Bn) Forecast, by Technology, 2025-2032
    • 5.3.3.1. Wi-Fi
    • 5.3.3.2. BLE Beacons
    • 5.3.3.3. Near Field Communication-NFC
    • 5.3.3.4. GPS Geofencing
  • 5.3.4. Market Attractiveness Analysis: Technology
• 5.4. Global Proximity Marketing Outlook: Hardware
  • 5.4.1. Introduction/Key Findings
  • 5.4.2. Historical Market Size (US$ Bn) Analysis by Hardware, 2019-2024
  • 5.4.3. Current Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
    • 5.4.3.1. Sensors
    • 5.4.3.2. RFID Tags
    • 5.4.3.3. Others
  • 5.4.4. Market Attractiveness Analysis: Hardware
• 5.5. Global Proximity Marketing Outlook: Software
  • 5.5.1. Introduction/Key Findings
  • 5.5.2. Historical Market Size (US$ Bn) Analysis by Software, 2019-2024
  • 5.5.3. Current Market Size (US$ Bn) Forecast, by Software, 2025-2032
    • 5.5.3.1. Content Management System
    • 5.5.3.2. Location Analytics
    • 5.5.3.3. Context Accelerator and Geofencing
    • 5.5.3.4. Others
  • 5.5.4. Market Attractiveness Analysis: Software
• 5.6. Global Proximity Marketing Outlook: Service
  • 5.6.1. Introduction/Key Findings
  • 5.6.2. Historical Market Size (US$ Bn) Analysis by Service, 2019-2024
  • 5.6.3. Current Market Size (US$ Bn) Forecast, by Service, 2025-2032
    • 5.6.3.1. Consulting Services
    • 5.6.3.2. Deployment & Integration Services
    • 5.6.3.3. Application Support & Maintenance Services
  • 5.6.4. Market Attractiveness Analysis: Service

6. Global Proximity Marketing Outlook: Region

• 6.1. Key Highlights
• 6.2. Historical Market Size (US$ Bn) Analysis by Region, 2019-2024
• 6.3. Current Market Size (US$ Bn) Forecast, by Region, 2025-2032
  • 6.3.1. North America
  • 6.3.2. Europe
  • 6.3.3. East Asia
  • 6.3.4. South Asia & Oceania
  • 6.3.5. Latin America
  • 6.3.6. Middle East & Africa
• 6.4. Market Attractiveness Analysis: Region

7. North America Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 7.1. Key Highlights
• 7.2. Pricing Analysis
• 7.3. North America Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 7.3.1. U.S.
  • 7.3.2. Canada
• 7.4. North America Market Size (US$ Bn) Forecast, by Location, 2025-2032
  • 7.4.1. Indoor Proximity Marketing
  • 7.4.2. Outdoor Proximity Marketing
• 7.5. North America Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 7.5.1. Wi-Fi
  • 7.5.2. BLE Beacons
  • 7.5.3. Near Field Communication-NFC
  • 7.5.4. GPS Geofencing
• 7.6. North America Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 7.6.1. Sensors
  • 7.6.2. RFID Tags
  • 7.6.3. Others
• 7.7. North America Market Size (US$ Bn) Forecast, by Software, 2025-2032
  • 7.7.1. Content Management System
  • 7.7.2. Location Analytics
  • 7.7.3. Context Accelerator and Geofencing
  • 7.7.4. Others
• 7.8. North America Market Size (US$ Bn) Forecast, by Service, 2025-2032
  • 7.8.1. Consulting Services
  • 7.8.2. Deployment & Integration Services
  • 7.8.3. Application Support & Maintenance Services

8. Europe Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 8.1. Key Highlights
• 8.2. Pricing Analysis
• 8.3. Europe Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 8.3.1. Germany
  • 8.3.2. Italy
  • 8.3.3. France
  • 8.3.4. U.K.
  • 8.3.5. Spain
  • 8.3.6. Russia
  • 8.3.7. Rest of Europe
• 8.4. Europe Market Size (US$ Bn) Forecast, by Location, 2025-2032
  • 8.4.1. Indoor Proximity Marketing
  • 8.4.2. Outdoor Proximity Marketing
• 8.5. Europe Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 8.5.1. Wi-Fi
  • 8.5.2. BLE Beacons
  • 8.5.3. Near Field Communication-NFC
  • 8.5.4. GPS Geofencing
• 8.6. Europe Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 8.6.1. Sensors
  • 8.6.2. RFID Tags
  • 8.6.3. Others
• 8.7. Europe Market Size (US$ Bn) Forecast, by Software, 2025-2032
  • 8.7.1. Content Management System
  • 8.7.2. Location Analytics
  • 8.7.3. Context Accelerator and Geofencing
  • 8.7.4. Others
• 8.8. Europe Market Size (US$ Bn) Forecast, by Service, 2025-2032
  • 8.8.1. Consulting Services
  • 8.8.2. Deployment & Integration Services
  • 8.8.3. Application Support & Maintenance Services

9. East Asia Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 9.1. Key Highlights
• 9.2. Pricing Analysis
• 9.3. East Asia Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 9.3.1. China
  • 9.3.2. Japan
  • 9.3.3. South Korea
• 9.4. East Asia Market Size (US$ Bn) Forecast, by Location, 2025-2032
  • 9.4.1. Indoor Proximity Marketing
  • 9.4.2. Outdoor Proximity Marketing
• 9.5. East Asia Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 9.5.1. Wi-Fi
  • 9.5.2. BLE Beacons
  • 9.5.3. Near Field Communication-NFC
  • 9.5.4. GPS Geofencing
• 9.6. East Asia Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 9.6.1. Sensors
  • 9.6.2. RFID Tags
  • 9.6.3. Others
• 9.7. East Asia Market Size (US$ Bn) Forecast, by Software, 2025-2032
  • 9.7.1. Content Management System
  • 9.7.2. Location Analytics
  • 9.7.3. Context Accelerator and Geofencing
  • 9.7.4. Others
• 9.8. East Asia Market Size (US$ Bn) Forecast, by Service, 2025-2032
  • 9.8.1. Consulting Services
  • 9.8.2. Deployment & Integration Services
  • 9.8.3. Application Support & Maintenance Services

10. South Asia & Oceania Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 10.1. Key Highlights
• 10.2. Pricing Analysis
• 10.3. South Asia & Oceania Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 10.3.1. India
  • 10.3.2. Southeast Asia
  • 10.3.3. ANZ
  • 10.3.4. Rest of SAO
• 10.4. South Asia & Oceania Market Size (US$ Bn) Forecast, by Location, 2025-2032
  • 10.4.1. Indoor Proximity Marketing
  • 10.4.2. Outdoor Proximity Marketing
• 10.5. South Asia & Oceania Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 10.5.1. Wi-Fi
  • 10.5.2. BLE Beacons
  • 10.5.3. Near Field Communication-NFC
  • 10.5.4. GPS Geofencing
• 10.6. South Asia & Oceania Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 10.6.1. Sensors
  • 10.6.2. RFID Tags
  • 10.6.3. Others
• 10.7. South Asia & Oceania Market Size (US$ Bn) Forecast, by Software, 2025-2032
  • 10.7.1. Content Management System
  • 10.7.2. Location Analytics
  • 10.7.3. Context Accelerator and Geofencing
  • 10.7.4. Others
• 10.8. South Asia & Oceania Market Size (US$ Bn) Forecast, by Service, 2025-2032
  • 10.8.1. Consulting Services
  • 10.8.2. Deployment & Integration Services
  • 10.8.3. Application Support & Maintenance Services

11. Latin America Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 11.1. Key Highlights
• 11.2. Pricing Analysis
• 11.3. Latin America Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 11.3.1. Brazil
  • 11.3.2. Mexico
  • 11.3.3. Rest of LATAM
• 11.4. Latin America Market Size (US$ Bn) Forecast, by Location, 2025-2032
  • 11.4.1. Indoor Proximity Marketing
  • 11.4.2. Outdoor Proximity Marketing
• 11.5. Latin America Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 11.5.1. Wi-Fi
  • 11.5.2. BLE Beacons
  • 11.5.3. Near Field Communication-NFC
  • 11.5.4. GPS Geofencing
• 11.6. Latin America Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 11.6.1. Sensors
  • 11.6.2. RFID Tags
  • 11.6.3. Others
• 11.7. Latin America Market Size (US$ Bn) Forecast, by Software, 2025-2032
  • 11.7.1. Content Management System
  • 11.7.2. Location Analytics
  • 11.7.3. Context Accelerator and Geofencing
  • 11.7.4. Others
• 11.8. Latin America Market Size (US$ Bn) Forecast, by Service, 2025-2032
  • 11.8.1. Consulting Services
  • 11.8.2. Deployment & Integration Services
  • 11.8.3. Application Support & Maintenance Services

12. Middle East & Africa Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 12.1. Key Highlights
• 12.2. Pricing Analysis
• 12.3. Middle East & Africa Market Size (US$ Bn) Forecast, by Country, 2025-2032
  • 12.3.1. GCC Countries
  • 12.3.2. South Africa
  • 12.3.3. Northern Africa
  • 12.3.4. Rest of MEA
• 12.4. Middle East & Africa Market Size (US$ Bn) Forecast, by Location, 2025-2032
  • 12.4.1. Indoor Proximity Marketing
  • 12.4.2. Outdoor Proximity Marketing
• 12.5. Middle East & Africa Market Size (US$ Bn) Forecast, by Technology, 2025-2032
  • 12.5.1. Wi-Fi
  • 12.5.2. BLE Beacons
  • 12.5.3. Near Field Communication-NFC
  • 12.5.4. GPS Geofencing
• 12.6. Middle East & Africa Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
  • 12.6.1. Sensors
  • 12.6.2. RFID Tags
  • 12.6.3. Others
• 12.7. Middle East & Africa Market Size (US$ Bn) Forecast, by Software, 2025-2032
  • 12.7.1. Content Management System
  • 12.7.2. Location Analytics
  • 12.7.3. Context Accelerator and Geofencing
  • 12.7.4. Others
• 12.8. Middle East & Africa Market Size (US$ Bn) Forecast, by Service, 2025-2032
  • 12.8.1. Consulting Services
  • 12.8.2. Deployment & Integration Services
  • 12.8.3. Application Support & Maintenance Services

13. Competition Landscape

• 13.1. Market Share Analysis, 2025
• 13.2. Market Structure
  • 13.2.1. Competition Intensity Mapping
  • 13.2.2. Competition Dashboard
• 13.3. Company Profiles
  • 13.3.1. Google Inc
    • 13.3.1.1. Company Overview
    • 13.3.1.2. Product Portfolio/Offerings
    • 13.3.1.3. Key Financials
    • 13.3.1.4. SWOT Analysis
    • 13.3.1.5. Company Strategy and Key Developments
  • 13.3.2. Microsoft Corporation
  • 13.3.3. Apple Inc
  • 13.3.4. Zebra Technologies Corporation
  • 13.3.5. Qualcomm Inc
  • 13.3.6. Inmarket LLC
  • 13.3.7. Shopkick
  • 13.3.8. Estimote Inc
  • 13.3.9. Unacast
  • 13.3.10. HID Global
  • 13.3.11. Scanbuy, Inc.

14. Appendix

• 14.1. Research Methodology
• 14.2. Research Assumptions
• 14.3. Acronyms and Abbreviations