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市場調查報告書
商品編碼
1913394

家用清潔工具及用品市場機會、成長要素、產業趨勢分析及2026年至2035年預測

Household Cleaning Tools and Supplies Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 200 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球家用清潔工具和用品市場預計到 2025 年將達到 343 億美元，到 2035 年將達到 579 億美元，年複合成長率為 5.4%。

家用清潔工具及用品市場-IMG1

這一成長主要受以下因素驅動：衛生意識的提高、住宅和商業環境日益嚴格的清潔要求以及消費行為的改變。家庭對衛生和表面維護的日益重視，推動了對清潔工具和用品的穩定需求。各行業職場清潔標準的不斷提高也進一步促進了產品的普及。消費者越來越重視清潔，將其視為日常生活的一部分，這持續影響他們的購買決策。此外，市場也在不斷發展，消費者需要符合現代生活方式的現代化、高效且美觀的清潔解決方案。永續性考量正在重塑產品開發，製造商致力於減少材料使用並提高環境性能。材料和設計的創新正在改變家庭清潔方式，使清潔更加高效，資源消耗更少。這些因素共同推動了市場擴張，同時促進了產品差異化和增值。

市場覆蓋範圍
開始年份 2025
預測年份 2026-2035
起始值 343億美元
預測金額 579億美元
複合年成長率 5.4%

預計到2025年，長柄清潔工具市場規模將達到77億美元，2026年至2035年的複合年成長率（CAGR）為5.5%。由於消費者對符合人體工學、能減輕清潔工作中身體疲勞的產品需求不斷成長，因此該細分市場佔據了最大的市場佔有率。隨著消費者尋求實用且高效的居家清潔解決方案，他們對能夠提供更大清潔範圍、更舒適便捷使用體驗的工具的需求也日益成長。

預計到2025年，浴室應用領域將佔據23.6%的市場佔有率，並在2035年之前以5.8%的複合年成長率成長。由於浴室區域濕度高且對衛生要求較高，因此需要定期清潔，從而持續推動對專業清潔工具和用品的需求。許多家庭表示浴室清潔頻率較高，進一步鞏固了該領域的市場主導地位。

預計到2025年，美國家用清潔工具和用品市佔率將達到73.7%。市場成長主要受家庭數量增加、可支配收入水準提高以及對創新永續清潔解決方案的強勁需求所驅動。持續的產品研發和環保措施也持續推動該地區的市場需求。

目錄

第1章調查方法和範圍

第2章執行摘要

第3章業界考察

  • 生態系分析
    • 供應商情況
    • 利潤率
    • 每個階段的附加價值
    • 影響價值鏈的因素
  • 產業影響因素
    • 促進要素
      • 人們衛生和清潔意識的提高
      • 清潔設備的技術進步
      • 電子商務和訂閱模式的成長
    • 產業潛在風險與挑戰
      • 擴大專業清潔服務的使用
      • 客戶維繫和產品差異化不足
    • 機會
      • 對永續性的需求日益成長
      • 整合智慧自動化清潔解決方案
  • 成長潛力分析
  • 未來市場趨勢
  • 科技與創新趨勢
    • 當前技術趨勢
    • 新興技術
  • 價格趨勢
    • 按地區
    • 依產品
  • 監管環境
    • 標準和合規要求
    • 區域法規結構
    • 認證標準
  • 風險評估與緩解
  • 差距分析
  • 貿易統計（HS編碼 - 9603；820551）
    • 主要進口國
    • 主要出口國
  • 波特五力分析
  • PESTEL 分析
  • 消費行為分析
    • 購買模式
    • 偏好分析
    • 消費行為的區域差異
    • 電子商務如何影響購買決策

第4章 競爭情勢

  • 介紹
  • 公司市佔率分析
    • 按地區
  • 企業矩陣分析
  • 主要市場公司的競爭分析
  • 競爭定位矩陣
  • 重大進展
    • 併購
    • 夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章 2022-2035年按產品分類的市場估算與預測

  • 長柄清潔工具
    • 拖把
    • 掃帚
    • 刷子
    • 簸箕
    • 旋轉拖把
    • 清掃機式拖把
    • 除塵器
  • 手持式清潔液
    • 海綿
    • 百潔布
    • 清潔刷
    • 刮水器
    • 馬桶刷和馬桶搋子
    • 清潔布/毛巾
    • 其他
  • 清潔手套
    • 一次性清潔手套
    • 可重複使用的清潔手套
    • 其他
  • 超細纖維產品
    • 毛巾/抹布
    • 超細纖維拖把
    • 旋轉拖把
    • 拖把
    • 除塵器
    • 其他
  • 清潔系統
    • 拖把/水桶系統
    • 清潔推車和手推車
    • 商用清潔系統
    • 黏毛滾筒
    • 收納和整理用品
    • 其他
  • 戶外清潔工具
    • 窗戶清潔工具
    • 排水溝清潔工具
    • 其他
  • 多功能清潔工具
    • 二合一多功能清潔工具
    • 三合一多功能清潔工具
    • 多功能清潔工具套裝
    • 其他
  • 商用清潔工具
    • 商用清潔工具
    • 商用清潔系統
    • 商用清潔工具
    • 其他
  • 電動/電池驅動清潔工具及配件
    • 電子/電池供電清潔工具
      • 短柄
      • 長柄
    • 電動/電池驅動清潔工具組及配件
    • 其他
  • 其他

第6章 按應用領域分類的市場估算與預測，2022-2035年

  • 地下室
  • 浴室
  • 臥室
  • 車庫
  • 廚房
  • 洗衣房
  • 客廳
  • 洗手間
  • 其他

7. 依最終用途分類的市場估計與預測，2022-2035 年

  • DIY/住宅
  • 清潔專業人員

第8章 按分銷管道分類的市場估算與預測，2022-2035年

  • 線上
    • 電子商務網站
    • 公司經營的網站
  • 離線
    • 家居建材商店
    • 大賣場/超級市場
    • 大型零售商店
    • 俱樂部頻道
    • 其他

第9章 2022-2035年各地區市場估算與預測

    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 法國
      • 英國
      • 義大利
      • 西班牙
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 澳洲
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
    • 中東和非洲
      • 南非
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國

第10章：公司簡介

  • 3M
  • Bissell
  • Casabella
  • Clorox
  • Dyson
  • Electrolux
  • Freudenberg
  • Karcher
  • Libman
  • Makita
  • Newell
  • Norwex
  • Procter and Gamble
  • Techtronic Industries
  • Unger
簡介目錄
Product Code: 5162

The Global Household Cleaning Tools & Supplies Market was valued at USD 34.3 billion in 2025 and is estimated to grow at a CAGR of 5.4% to reach USD 57.9 billion by 2035.

Household Cleaning Tools and Supplies Market - IMG1

Growth is supported by rising hygiene awareness, stricter cleanliness requirements across residential and commercial environments, and evolving consumer behavior. Households have become more attentive to sanitation and surface maintenance, reinforcing consistent demand for cleaning tools and supplies. Workplace cleanliness standards across multiple sectors have further contributed to product adoption. Consumers increasingly prioritize cleanliness as part of their daily routines, which continues to influence purchasing decisions. The market is also evolving through demand for modern, efficient, and visually appealing cleaning solutions that align with contemporary lifestyles. Sustainability considerations are reshaping product development, with manufacturers reducing material usage and improving environmental performance. Innovation in materials and design is transforming household cleaning practices, enabling more effective cleaning with lower resource consumption. These combined factors continue to strengthen market expansion while encouraging differentiation and value-added product offerings.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$34.3 Billion
Forecast Value$57.9 Billion
CAGR5.4%

In 2025, the long-handle cleaning tools segment generated USD 7.7 billion and is expected to grow at a CAGR of 5.5% during 2026-2035. This segment holds the largest share due to growing preference for ergonomically designed products that reduce physical strain during cleaning activities. Demand for tools that improve reach, comfort, and ease of use has increased as consumers seek practical and efficient household solutions.

The bathroom application segment held 23.6% share in 2025 and is projected to grow at a CAGR of 5.8% through 2035. Higher moisture exposure and hygiene sensitivity make this area a priority for regular cleaning, driving sustained demand for specialized cleaning tools and supplies. A significant share of households report frequent bathroom cleaning, reinforcing the segment's dominant position.

U.S. Household Cleaning Tools & Supplies Market held 73.7% share in 2025. Market growth is supported by rising household numbers, increasing disposable income levels, and strong demand for innovative and sustainable cleaning solutions. Continuous product development and environmentally focused initiatives continue to stimulate regional demand.

Key companies operating in the Global Household Cleaning Tools & Supplies Market include Procter and Gamble, Dyson, 3M, Electrolux, Bissell, Freudenberg, Karcher, Libman, Newell, Techtronic Industries, Makita, Unger, Casabella, Norwex, and Clorox. These companies compete through innovation, brand recognition, and extensive distribution networks. Companies in the Global Household Cleaning Tools & Supplies Market are strengthening their competitive position by focusing on product innovation, sustainability, and consumer-centric design. Manufacturers are investing in ergonomics and advanced materials to improve usability and cleaning efficiency. Environmental responsibility is a key strategy, with firms reducing material usage and enhancing product recyclability. Brand differentiation through design, performance, and durability is helping companies capture consumer loyalty. Expansion of e-commerce and direct-to-consumer channels is improving market reach and accessibility.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Region/country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product
    • 2.2.3 Application
    • 2.2.4 End Use
    • 2.2.5 Distribution channel
  • 2.3 CXO perspectives: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Increasing awareness of hygiene and cleanliness
      • 3.2.1.2 Technological advancements in cleaning equipment
      • 3.2.1.3 E-commerce expansion and subscription models
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Rising adoption of professional cleaning services
      • 3.2.2.2 Lack of consumer retention and product differentiation
    • 3.2.3 Opportunities
      • 3.2.3.1 Rising demand for sustainability
      • 3.2.3.2 Integration of smart and automated cleaning solutions
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By product
  • 3.7 Regulatory landscape
    • 3.7.1 Standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Risk assessment and mitigation
  • 3.9 Gap analysis
  • 3.10 Trade statistics (HS code- 9603; 820551)
    • 3.10.1 Major importing countries
    • 3.10.2 Major exporting countries
  • 3.11 Porter's analysis
  • 3.12 PESTEL analysis
  • 3.13 Consumer behaviour analysis
    • 3.13.1 Purchasing patterns
    • 3.13.2 Preference analysis
    • 3.13.3 Regional variations in consumer behaviour
    • 3.13.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2025

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East and Africa
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product, 2022 - 2035, (USD Billion) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Long handle cleaning tools
    • 5.2.1 Mops
    • 5.2.2 Brooms
    • 5.2.3 Brushes
    • 5.2.4 Dustpans
    • 5.2.5 Spin Mops
    • 5.2.6 Sweeper floor mop
    • 5.2.7 Dusters
  • 5.3 Handheld cleaning solutions
    • 5.3.1 Sponges
    • 5.3.2 Scour pads
    • 5.3.3 Cleaning brushes
    • 5.3.4 Squeegees
    • 5.3.5 Toilet brushes and plungers
    • 5.3.6 Cleaning cloths/towels
    • 5.3.7 Others
  • 5.4 Cleaning gloves
    • 5.4.1 Disposable cleaning gloves
    • 5.4.2 Reusable cleaning gloves
    • 5.4.3 Others
  • 5.5 Microfiber products
    • 5.5.1 Towels/cloth
    • 5.5.2 Microfiber mops
    • 5.5.3 Spin mops
    • 5.5.4 Mops
    • 5.5.5 Dusters
    • 5.5.6 Others
  • 5.6 Cleaning systems
    • 5.6.1 Mop/bucket systems
    • 5.6.2 Cleaning carts and caddies
    • 5.6.3 Professional cleaning systems
    • 5.6.4 Lint rollers
    • 5.6.5 Cleaning storage and organization
    • 5.6.6 Others
  • 5.7 Outdoor cleaning tools
    • 5.7.1 Window cleaning tools
    • 5.7.2 Gutter cleaning tools
    • 5.7.3 Others
  • 5.8 Multi-function cleaning tools
    • 5.8.1 2 in 1 multi-function cleaning tools
    • 5.8.2 3 in 1 multi-function cleaning tools
    • 5.8.3 Multi-function cleaning tool kits
    • 5.8.4 Other
  • 5.9 Professional cleaning tools
    • 5.9.1 Professional cleaning tools
    • 5.9.2 Professional cleaning systems
    • 5.9.3 Professional cleaning accessories
    • 5.9.4 Other
  • 5.10 Electric/battery powered cleaning tools and accessories
    • 5.10.1 Electronic/battery power cleaning tools
      • 5.10.1.1 Short handle
      • 5.10.1.2 Long handle
    • 5.10.2 Electric/battery power cleaning tool kits & accessories
    • 5.10.3 Others
  • 5.11 Others

Chapter 6 Market Estimates & Forecast, By Application, 2022 - 2035, (USD Billion) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Basement
  • 6.3 Bathroom
  • 6.4 Bedroom
  • 6.5 Garage
  • 6.6 Kitchen
  • 6.7 Laundry room
  • 6.8 Living room
  • 6.9 Toilet
  • 6.10 Others

Chapter 7 Market Estimates & Forecast, By End Use, 2022 - 2035, (USD Billion) (Thousand Units)

  • 7.1 Key trends
  • 7.2 DIY/homeowners
  • 7.3 Cleaning professionals

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035, (USD Billion) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 E-commerce websites
    • 8.2.2 Company owned websites
  • 8.3 Offline
    • 8.3.1 Home centers
    • 8.3.2 Hypermarkets/supermarkets
    • 8.3.3 Big box retailers
    • 8.3.4 Club channel
    • 8.3.5 Others

Chapter 9 Market Estimates & Forecast, By Region, 2022 - 2035, (USD Billion) (Thousand Units)

  • 9.1 Key trends
    • 9.1.1 North America
      • 9.1.1.1 U.S.
      • 9.1.1.2 Canada
    • 9.1.2 Europe
      • 9.1.2.1 Germany
      • 9.1.2.2 France
      • 9.1.2.3 UK
      • 9.1.2.4 Italy
      • 9.1.2.5 Spain
    • 9.1.3 Asia Pacific
      • 9.1.3.1 China
      • 9.1.3.2 India
      • 9.1.3.3 Japan
      • 9.1.3.4 South Korea
      • 9.1.3.5 Australia
    • 9.1.4 Latin America
      • 9.1.4.1 Brazil
      • 9.1.4.2 Mexico
      • 9.1.4.3 Argentina
    • 9.1.5 MEA
      • 9.1.5.1 South Africa
      • 9.1.5.2 Saudi Arabia
      • 9.1.5.3 UAE

Chapter 10 Company Profiles

  • 10.1 3M
  • 10.2 Bissell
  • 10.3 Casabella
  • 10.4 Clorox
  • 10.5 Dyson
  • 10.6 Electrolux
  • 10.7 Freudenberg
  • 10.8 Karcher
  • 10.9 Libman
  • 10.10 Makita
  • 10.11 Newell
  • 10.12 Norwex
  • 10.13 Procter and Gamble
  • 10.14 Techtronic Industries
  • 10.15 Unger