環保清潔產品市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024 年全球環保清潔產品市場價值為 122 億美元，預計到 2034 年將以 10% 的複合年成長率成長至 311 億美元。

消費者偏好的轉變，加上衛生意識的增強和生活方式的改變，持續推動對永續清潔解決方案的需求。近期公共衛生情勢的發展，使得人們對清潔的需求日益成長，濕紙巾和其他一次性清潔產品也因此備受關注。各大品牌不斷改進產品，將多功能特性融入環保解決方案，超越傳統的清潔方式。這些變化反映出市場正大力轉向更專業、更親膚、更永續的替代方案，以滿足消費者對個人安全和環境責任日益成長的期望。製造商正擴大探索可生物分解和植物性材料，並採用無塑膠包裝，以滿足消費者的期望和監管要求。該行業也正在向男士護理、老年護理和私人護理等特定產品類別拓展。由此形成了一個多元化的市場，並不斷湧現出吸引特定消費族群的創新解決方案。具有環保意識的消費者正在接受具有保濕和抗衰老等額外功效的綠色替代品，模糊了清潔和個人護理之間的界限。

2024年，洗衣液市場規模預計將達37億美元。此品類的成長主要得益於消費者重複購買行為以及對植物性界面活性劑和可生物分解化合物的需求成長。消費者越來越傾向選擇既環保又溫和的洗衣產品，以期在功效和環保責任之間取得平衡。他們願意為這類產品支付更高的價格，這反映了社會在日常家庭生活中日益推行永續發展的趨勢。

2024年，家庭/住宅市場佔了61%的市場。消費者日益增強的健康意識和對有毒清潔劑的擔憂，促使他們選擇無毒且低致敏的解決方案。對室內空氣品質和安全的日益關注，尤其是對敏感體質的家庭和個人而言，進一步鞏固了該市場的主導地位。圍繞環保生活方式的行銷和教育活動也進一步強化了家庭用戶的需求。

2024年，北美環保清潔產品市場規模達32億美元，佔34%的市場。支持永續產品使用的監管框架，以及消費者對環保產品的濃厚興趣，鞏固了該地區的領先地位。推廣永續採購的項目以及綠色建築認證也持續推動市場發展。然而，各州的環保產品普及率存在差異，反映出消費者向環保解決方案轉型所處的階段不同。

環保清潔產品市場的主要參與者包括金佰利公司、拜爾斯道夫股份公司、聯合利華公司、Albaad USA, Inc.、Rockline Industries Limited、強生消費品公司、Nice-Pak Products, Inc.、Suominen Corporation、高樂氏公司、LG生活健康有限公司、Ontexmond Group NV、Diamond Wipes, Inc.、寶潔公司、尤妮希姆公司、尤妮希姆公司。環保清潔產品市場的領導者優先考慮永續創新，使用可生物分解的成分、植物性表面活性劑和可堆肥包裝。許多公司正在投資研發，以提高產品功效並減少對環境的影響。各品牌也正在拓展產品組合，以滿足男士衛生、老年護理和多功能清潔解決方案等細分市場的需求。與原料供應商、認證機構和零售商建立策略合作夥伴關係，有助於擴大市場准入並建立消費者信任。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
  • 供應商格局
  • 利潤率
  • 每個階段的價值增加
  • 影響價值鏈的因素
  • 中斷
• 產業影響因素
  • 成長促進因素
    • 監理合規和政府採購政策
    • 消費者健康意識與環保意識
    • 企業永續發展承諾與ESG要求
  • 產業陷阱與挑戰
    • 價格溢價和原物料成本上漲
    • 績效認知與消費者教育障礙
  • 機會
    • 拓展新興市場
    • 電子商務和直接面對消費者管道的成長
• 成長潛力分析
• 市場進入與定位策略
• 監管環境
• 主要市場趨勢和顛覆性因素
• 技術和創新格局
  • 當前技術趨勢
  • 新興技術
• 2024年定價分析
  • 產品成本
  • 原料成本
• 未來市場趨勢
• 風險評估與緩解
  • 監理合規風險
  • 產能限制影響分析
  • 技術轉型風險
  • 價格波動和成本上漲風險
• 波特五力分析
• PESTEL 分析
• 消費者行為分析
  • 購買模式
  • 偏好分析
  • 消費者行為的區域差異
  • 電子商務對購買決策的影響

第4章：競爭格局

• 介紹
• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • MEA
    • 拉丁美洲
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 合作夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估算與預測：依產品類型分類，2021-2034年

• 主要趨勢
• 通用清潔劑
  • 多用途家用清潔劑
  • 商用多用途清潔劑
• 浴室和水療中心清潔劑
  • 浴缸和瓷磚清潔劑
  • 馬桶清潔劑
• 淋浴間和玻璃清潔劑
• 玻璃和窗戶清潔劑
  • 住宅玻璃清潔劑
  • 商業窗戶清潔解決方案
  • 汽車玻璃清潔劑
• 地板清潔劑和保護劑
  • 硬地面清潔劑
  • 地毯和家具清潔
  • 地板保護劑和飾面
• 洗碗產品
  • 手動洗碗液
  • 自動洗碗機洗滌劑
  • 漂洗劑和添加劑
• 洗衣液
  • 通用洗衣產品
  • 濃縮液體洗滌劑
  • 粉末和膠囊配方
  • 衣物柔軟精和護理劑
• 消毒劑和清潔劑
  • 經美國環保署DFE認證的抗菌產品
  • 洗手液和個人護理
  • 表面消毒劑
• 專業清潔劑
  • 烤箱和燒烤爐清潔劑
  • 金屬清潔劑和拋光劑
  • 地毯和家具清潔
  • 排水維護產品

第6章：市場估算與預測：依應用領域分類，2021-2034年

• 主要趨勢
• 家庭/住宅
• 商業設施
• 機構
• 工業的
• 餐飲服務

第7章：市場估算與預測：依最終用途分類，2021-2034年

• 主要趨勢
• 居民用戶
• 醫療機構
• 教育機構
• 政府和公共部門
• 商業地產
• 食品飲料業

第8章：市場估算與預測：依價格區間分類，2021-2034年

• 主要趨勢
• 低的
• 中
• 高的

第9章：市場估算與預測：依配銷通路分類，2021-2034年

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司自有網站
• 離線
  • 超市/大型超市
  • 零售商店
  • 其他

第10章：市場估計與預測：依地區分類，2021-2034年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第11章：公司簡介

• Albaad USA, Inc.
• Beiersdorf AG
• Diamond Wipes International, Inc.
• Essity Aktiebolag
• Johnson & Johnson Consumer Inc.
• Kimberly-Clark Corporation
• LG Household & Health Care Ltd.
• Nice-Pak Products, Inc.
• Ontex Group NV
• Rockline Industries Limited
• Suominen Corporation
• The Clorox Company
• The Procter & Gamble Company
• Unicharm Corporation
• Unilever PLC / Unilever NV

The Global Eco-friendly Cleaning Products Market was valued at USD 12.2 billion in 2024 and is estimated to grow at a CAGR of 10% to reach USD 31.1 billion by 2034.

A shift in consumer preferences, combined with increased hygiene awareness and lifestyle changes, continues to fuel demand for sustainable cleaning solutions. The heightened need for cleanliness in response to recent public health developments has placed wipes and other disposable cleaning products in the spotlight. Brands are evolving their offerings by integrating multifunctional benefits into eco-friendly solutions that go beyond traditional cleaning. These changes reflect a strong pivot toward more specialized, skin-friendly, and sustainable alternatives, aligning with rising expectations for personal safety and environmental responsibility. Manufacturers are increasingly exploring biodegradable and plant-based materials while adopting plastic-free packaging to meet both consumer expectations and regulatory compliance. The industry is also moving into targeted product categories like men's grooming, elderly care, and intimate hygiene. The result is a diversified market that continues to expand with innovative solutions that appeal to niche audiences. Eco-conscious consumers are embracing green alternatives with added benefits like skin hydration and anti-aging elements, blending the lines between cleaning and personal care.

The laundry detergents segment generated USD 3.7 billion in 2024. The growth in this category is largely driven by repeat purchasing behaviors and the shift toward plant-based surfactants and biodegradable compounds. Consumers are increasingly choosing laundry products that deliver environmental benefits while being gentle on skin, offering an appealing balance between efficacy and ecological responsibility. The willingness to pay a premium for these products reflects a broader societal move toward sustainability in everyday household routines.

The household/residential segment held a 61% share in 2024. Growing health awareness and concern over toxic cleaning agents have influenced consumers to opt for non-toxic and hypoallergenic solutions. Increased focus on indoor air quality and safety, especially for families and individuals with sensitivities, is strengthening this segment's dominance. Marketing and educational efforts around eco-conscious living have further reinforced this demand among home users.

North America Eco-friendly Cleaning Products Market generated USD 3.2 billion in 2024, holding a 34% share. Regulatory frameworks supporting sustainable product usage, alongside strong consumer interest in environmentally responsible options, have helped solidify the region's lead. Programs promoting sustainable purchasing, as well as green building certifications, continue to drive momentum. However, adoption levels vary across states, reflecting different stages of consumer transition toward eco-friendly solutions.

Key Eco-friendly Cleaning Products Market players include Kimberly-Clark Corporation, Beiersdorf AG, Unilever PLC / Unilever NV, Albaad USA, Inc., Rockline Industries Limited, Johnson & Johnson Consumer Inc., Nice-Pak Products, Inc., Suominen Corporation, The Clorox Company, LG Household & Health Care Ltd., Ontex Group NV, Diamond Wipes International, Inc., The Procter & Gamble Company, Unicharm Corporation, and Essity Aktiebolag. Leading companies in the Eco-friendly Cleaning Products Market are prioritizing sustainable innovation using biodegradable ingredients, plant-based surfactants, and compostable packaging. Many firms are investing in R&D to enhance product efficacy while reducing environmental impact. Brands are also expanding their product portfolios to target niche needs like men's hygiene, senior care, and multi-functional cleaning solutions. Strategic partnerships with raw material suppliers, certification bodies, and retailers allow for broader market access and trust-building with consumers.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Application
  • 2.2.4 Price range
  • 2.2.5 End Use Industry
  • 2.2.6 Distribution Channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future Outlook and Strategic Recommendations
• 2.5 Strategic recommendations
  • 2.5.1 Supply chain diversification strategy
  • 2.5.2 Product portfolio enhancement
  • 2.5.3 Partnership and alliance opportunities
  • 2.5.4 Cost management and pricing strategy
• 2.6 Decision framework
  • 2.6.1 Investment priority matrix
  • 2.6.2 Risk-adjusted ROI analysis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Regulatory compliance and government procurement policies
    • 3.2.1.2 Consumer health consciousness and environmental awareness
    • 3.2.1.3 Corporate sustainability commitments and ESG requirements
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Price premium and raw material cost inflation
    • 3.2.2.2 Performance perception and consumer education barriers
  • 3.2.3 Opportunities
    • 3.2.3.1 Expansion into emerging markets
    • 3.2.3.2 Growth in e-commerce and direct-to-consumer channels
• 3.3 Growth potential analysis
• 3.4 Market entry and positioning strategy
• 3.5 Regulatory landscape
  • 3.5.1 North America
  • 3.5.2 Europe
  • 3.5.3 Asia Pacific
  • 3.5.4 Latin America
  • 3.5.5 MEA
• 3.6 Major market trends and disruptions
• 3.7 Technological and innovation landscape
  • 3.7.1 Current technological trends
  • 3.7.2 Emerging technologies
• 3.8 Pricing analysis, 2024
  • 3.8.1 Product cost
  • 3.8.2 Raw material cost
• 3.9 Future market trends
• 3.10 Risk assessment and mitigation
  • 3.10.1 Regulatory compliance risks
  • 3.10.2 Capacity constraint impact analysis
  • 3.10.3 Technology transition risks
  • 3.10.4 Pricing volatility and cost escalation risks
• 3.11 Porter's five forces analysis
• 3.12 PESTEL analysis
• 3.13 Consumer behaviour analysis
  • 3.13.1 Purchasing patterns
  • 3.13.2 Preference analysis
  • 3.13.3 Regional variations in consumer behaviour
  • 3.13.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Introduction
• 4.3 Company market share analysis
  • 4.3.1 By region
    • 4.3.1.1 North America
    • 4.3.1.2 Europe
    • 4.3.1.3 Asia Pacific
    • 4.3.1.4 MEA
    • 4.3.1.5 LATAM
• 4.4 Company matrix analysis
• 4.5 Competitive analysis of major market players
• 4.6 Competitive positioning matrix
• 4.7 Key developments
  • 4.7.1 Mergers & acquisitions
  • 4.7.2 Partnerships & collaborations
  • 4.7.3 New Product Launches
  • 4.7.4 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 General purpose cleaner
  • 5.2.1 Multi-surface household cleaners
  • 5.2.2 Commercial all-purpose cleaners
• 5.3 Bathroom & spa cleaners
  • 5.3.1 tub & tile cleaners
  • 5.3.2 Toilet bowl cleaners
• 5.4 Shower & glass cleaners
• 5.5 Glass & window cleaners
  • 5.5.1 Residential glass cleaners
  • 5.5.2 Commercial window cleaning solutions
  • 5.5.3 Automotive glass cleaners
• 5.6 Floor cleaners & protectors
  • 5.6.1 Hard surface floor cleaners
  • 5.6.2 Carpet & upholstery cleaners
  • 5.6.3 Floor protectors & finishes
• 5.7 Dishwashing products
  • 5.7.1 Manual dishwashing liquids
  • 5.7.2 Automatic dishwasher detergents
  • 5.7.3 Rinse aids & additives
• 5.8 Laundry detergents
  • 5.8.1 General purpose laundry products
  • 5.8.2 Concentrated liquid detergents
  • 5.8.3 Powder & pod formulations
  • 5.8.4 Fabric softeners & conditioners
• 5.9 Disinfectants & sanitizers
  • 5.9.1 EPA DFE certified antimicrobial products
  • 5.9.2 Hand sanitizers & personal care
  • 5.9.3 Surface disinfectants
• 5.10 Specialty cleaners
  • 5.10.1 Oven & grill cleaners
  • 5.10.2 Metal cleaners & polishes
  • 5.10.3 Carpet & upholstery cleaners
  • 5.10.4 Drain maintenance products

Chapter 6 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Household/residential
• 6.3 Commercial facilities
• 6.4 Institutional
• 6.5 Industrial
• 6.6 Food Service

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Residential consumers
• 7.3 Healthcare facilities
• 7.4 Educational institutions
• 7.5 Government & public sector
• 7.6 Commercial real estate
• 7.7 Food & beverage industry

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Mid
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce websites
  • 9.2.2 Company-owned websites
• 9.3 Offline
  • 9.3.1 Supermarket/hyper market
  • 9.3.2 Retailer stores
  • 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Albaad USA, Inc.
• 11.2 Beiersdorf AG
• 11.3 Diamond Wipes International, Inc.
• 11.4 Essity Aktiebolag
• 11.5 Johnson & Johnson Consumer Inc.
• 11.6 Kimberly-Clark Corporation
• 11.7 LG Household & Health Care Ltd.
• 11.8 Nice-Pak Products, Inc.
• 11.9 Ontex Group NV
• 11.10 Rockline Industries Limited
• 11.11 Suominen Corporation
• 11.12 The Clorox Company
• 11.13 The Procter & Gamble Company
• 11.14 Unicharm Corporation
• 11.15 Unilever PLC / Unilever NV