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市場調查報告書
商品編碼
1856834
2032年生物分解清潔劑市場預測:按產品類型、成分、包裝、分銷管道、應用、最終用戶和地區分類的全球分析Biodegradable Cleaning Products Market Forecasts to 2032 - Global Analysis By Product Type, Composition, Packaging Format, Distribution Channel, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,預計 2025 年全球可生物分解清潔劑市場規模將達到 300.7 億美元,到 2032 年將達到 505.4 億美元,預測期內複合年成長率為 7.7%。
可生物分解的清潔產品採用環保的植物來源成分製成,能夠自然分解,不會對環境造成傷害。與傳統清潔產品不同,它們不含氨、氯或人工香料等有毒化學物質,確保使用者和生態系統的安全。這些永續的替代品在提供高效清潔效果的同時,也能減少污染,保護生物多樣性。日益增強的環保意識和更嚴格的化學廢棄物監管推動了清潔劑的普及。家庭和工業領域對可生物分解清潔產品的日益青睞,促使製造商開發先進的綠色清潔配方,在提供強效清潔效果的同時,最大限度地減少對環境的影響,從而為子孫後代創造一個更清潔、更健康的地球。
根據美國農業部(USDA)的生物優先計畫(BioPreferred Program),已有超過3000種清潔產品獲得生物基認證,其中許多產品可生物分解。該計劃旨在推廣可再生農業材料的使用,獲得認證的清潔產品數量正在穩步成長,顯示市場發展勢頭強勁。
日益增強的環保意識
公眾對環境惡化的日益關注是推動可生物分解清潔產品市場發展的主要動力。消費者越來越意識到傳統化學清潔劑對生態系統的危害,日益傾向於選擇天然和可生物分解的產品。政府和非政府組織主導的各類計畫正在普及環保生活概念,並提升消費者對生態認證產品的興趣。這種意識正在培養永續性的文化,促使消費者選擇能夠安全分解並最大限度地減少污染的清潔產品。隨著全球減少碳排放運動的不斷推進,無論是在家庭清潔還是商用清潔領域,可生物分解清潔產品的需求都在持續成長。
原料供應有限
生物分解清潔產品產業面臨的主要障礙之一是天然成分供應有限。植物來源活性劑、精油和生物分解酶的生產嚴重依賴農業,而農業容易受到氣候和季節波動的影響。供應不穩定和採購成本高昂使得製造商難以維持穩定的生產和定價。運輸問題和區域性短缺加劇了這一困境。這些供應限制阻礙了產品開發和擴張,尤其對中小型生產者而言更是如此。環保型原料供應的不確定性限制了市場擴充性,並減緩了生物分解清潔解決方案在全球的普及。
對永續和環保產品的需求日益成長
日益增強的環保意識正為可生物分解清潔產品市場開闢新的成長途徑。越來越多的消費者將永續性放在首位,並傾向於選擇對生態系統破壞最小的產品。尤其是千禧世代和都市區家庭,他們更青睞那些致力於減少廢棄物、倡導環保生活方式的品牌。製造商可以透過提供經認證的可生物分解產品和採用環保包裝來抓住這一機會。全球範圍內向循環經濟和負責任消費的轉型進一步推動了這一趨勢。人們對氣候變遷的日益關注預計將加速家庭、機構和企業對可生物分解清潔產品的偏好,因為他們需要更安全、更清潔、更永續的清潔產品。
激烈的市場競爭
激烈的市場競爭對生物分解清潔劑產業構成重大威脅。現有全球品牌和新興企業正透過技術創新、廣告宣傳和定價策略展開激烈競爭。傳統清潔劑生產商也在向綠色領域擴張,進一步加劇了競爭。中小企業難以與大型企業在行銷預算和供應鏈效率方面相匹敵。品牌認知度、消費者信任度和具競爭力的價格如今已成為成功的關鍵。隨著競爭加劇,利潤率不斷下降,市場進入難度也隨之增加。這種日益激烈的競爭可能導致併購,甚至迫使中小企業退出生物分解清潔劑市場。
新冠疫情的爆發對可生物分解清潔產品市場產生了顯著影響,凸顯了衛生和清潔的重要性。為防止病毒傳播,家庭和商業場所的清潔頻率增加,推動了清潔產品的需求成長。消費者對可生物分解產品的興趣日益濃厚,因為它們安全、無毒且環保。疫情也加速了數位轉型,線上銷售管道的普及提高了產品的可近性。儘管供應鏈中斷和原料短缺造成了一些暫時的挫折,但這場危機凸顯了永續清潔解決方案的價值。因此,新冠疫情為全球環保清潔產品的成長和普及創造了長期前景。
預計在預測期內,多用途表面清潔器細分市場將達到最大。
預計在預測期內,多用途表面清潔劑將佔據最大的市場佔有率。其在家庭和商業場所的廣泛應用,用於清潔檯面、地板和其他表面,是其主導的主要原因。消費者對環保產品的日益偏好,源自於對健康和環境影響的關注,加速了可生物分解表面清潔劑的普及。這些產品無需使用刺激性化學物質即可有效清潔,符合消費者對天然和永續替代品的日益成長的需求。因此,多用途表面清潔劑市場正經歷顯著成長,反映出消費者在清潔產品選擇上正朝著更負責任和有意識的方向轉變。
預計在預測期內,消費者細分市場將實現最高的複合年成長率。
預計在預測期內,個人消費品市場將達到最高成長率。這一趨勢主要受消費者日益增強的環保意識所驅動,他們越來越關注傳統清潔產品對環境和健康的影響。消費者正逐漸選擇安全、有效且環保的可生物分解產品。便利的網路購物也促進了此類產品的供應,鼓勵更多人做出永續的選擇。隨著消費者對綠色產品的偏好不斷提升,個人消費品市場預計將引領市場成長,反映出人們生活方式向永續轉變的趨勢。
預計亞太地區將在預測期內佔據最大的市場佔有率。其主導地位歸功於其強大的製造業基礎設施、高產能和完善的分銷管道。中國、印度和日本等主要國家在這些產品的生產和消費中都扮演著核心角色。快速的都市化、不斷壯大的中產階級以及日益增強的環保意識正在鞏固亞太地區的領先地位。此外,政府的支持性法規和大型清潔產品公司的存在,使得環保解決方案得以廣泛普及且經濟實惠。這些因素共同確保了亞太地區在全球市場中佔最大佔有率,對收入和消費的貢獻最大。
預計亞太地區在預測期內將呈現最高的複合年成長率。這一高成長率主要得益於日益增強的環保意識、不斷成長的可支配收入以及消費者向永續生活方式的轉變。印度、中國和東南亞等快速發展的城市正在推動對安全無毒清潔產品的需求。線上零售、現代化門市以及環保行銷宣傳活動的普及,也提高了產品的可得性。由於這些因素,亞太地區已成為全球可生物分解清潔產品市場成長最快的地區,並已佔據相當大的市場佔有率。
According to Stratistics MRC, the Global Biodegradable Cleaning Products Market is accounted for $30.07 billion in 2025 and is expected to reach $50.54 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Biodegradable cleaning products are made from eco-friendly, plant-based ingredients that naturally decompose without harming the environment. Unlike conventional cleaners, they contain no toxic chemicals such as ammonia, chlorine, or artificial scents, ensuring safety for users and ecosystems. These sustainable alternatives deliver effective cleaning performance while reducing pollution and conserving biodiversity. Rising environmental consciousness and stricter regulations on chemical waste are fueling their popularity. Both households and industries are increasingly adopting biodegradable cleaning agents, prompting producers to develop advanced, green cleaning formulations that offer strong cleaning results with minimal ecological footprint, supporting a cleaner and healthier planet for future generations.
According to the U.S. Department of Agriculture (USDA) BioPreferred Program, over 3,000 cleaning products are certified as biobased, many of which are biodegradable. The program promotes the use of renewable agricultural materials and has seen a steady rise in certified cleaning products, indicating strong market momentum.
Rising environmental awareness
Increasing public concern about environmental degradation strongly supports the biodegradable cleaning products market. Consumers are now more informed about the ecological harm caused by traditional chemical cleaners, leading to a growing preference for natural and biodegradable options. Various government and NGO-led programs are spreading awareness about green living, pushing people toward products with eco-certifications. This awareness has fostered a culture of sustainability, motivating consumers to select cleaning products that decompose safely and minimize pollution. As the global movement for reducing carbon emissions gains traction, the demand for biodegradable cleaners continues to grow across both domestic and commercial cleaning applications.
Limited availability of raw materials
A key obstacle for the biodegradable cleaning products industry is the restricted supply of natural raw materials. The production of plant-based surfactants, essential oils, and biodegradable enzymes depends heavily on agriculture, which is subject to climatic and seasonal fluctuations. Inconsistent supply and high sourcing costs make it challenging for manufacturers to maintain stable production and pricing. Transportation issues and regional shortages further add to the problem. These supply constraints hinder product development and expansion, especially for small and mid-sized producers. The unpredictable availability of eco-friendly inputs limits market scalability and slows the wider adoption of biodegradable cleaning solutions worldwide.
Growing demand for sustainable and green products
Rising environmental awareness is opening new growth avenues for the biodegradable cleaning products market. More consumers now prioritize sustainability and favor products that minimize ecological damage. Millennials and urban households, in particular, prefer brands committed to reducing waste and promoting greener living. Manufacturers can seize this opportunity by offering certified biodegradable products and adopting eco-friendly packaging. The ongoing global shift toward circular economies and responsible consumption further supports this trend. With climate change concerns intensifying, the preference for biodegradable cleaning solutions is expected to accelerate across households, institutions, and industries seeking safer, cleaner, and more sustainable cleaning alternatives.
Intense market competition
Strong market rivalry poses a major threat to the biodegradable cleaning products sector. Established global brands and emerging startups are aggressively competing through innovation, advertising, and pricing strategies. Conventional cleaning product companies expanding into the green segment add to this competitive intensity. Smaller businesses struggle to match the marketing budgets and supply chain efficiency of larger corporations. Brand recognition, consumer trust, and competitive pricing are now key determinants of success. As competition escalates, profit margins tighten and market entry becomes more difficult. This heightened rivalry could result in mergers, acquisitions, or the exit of smaller players from the biodegradable cleaning market.
The COVID-19 outbreak had a notable impact on the biodegradable cleaning products market by emphasizing the importance of sanitation and hygiene. Both households and commercial establishments increased cleaning frequency to prevent virus spread, which boosted demand for cleaning agents. Consumers showed growing interest in biodegradable options due to their safety, non-toxic nature, and environmental friendliness. The pandemic also accelerated digital adoption, with online sales channels facilitating product availability. Despite temporary setbacks from supply chain disruptions and raw material shortages, the crisis underscored the value of sustainable cleaning solutions. Consequently, COVID-19 has created long-term prospects for the growth and adoption of eco-friendly cleaning products worldwide.
The all-purpose surface cleaners segment is expected to be the largest during the forecast period
The all-purpose surface cleaners segment is expected to account for the largest market share during the forecast period. Their widespread use in households and commercial spaces for cleaning countertops, floors, and other surfaces contributes to this dominance. The growing consumer preference for eco-friendly products, driven by concerns over health and environmental impact, has accelerated the adoption of biodegradable surface cleaners. These products offer effective cleaning without the use of harsh chemicals, aligning with the increasing demand for natural and sustainable alternatives. Consequently, the surface cleaners segment is experiencing significant growth, reflecting a shift towards more responsible and conscious consumer choices in cleaning products.
The individual consumers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the individual consumers segment is predicted to witness the highest growth rate. This trend is attributed to a surge in consumer awareness regarding environmental and health impacts of traditional cleaning agents. Consumers are increasingly choosing biodegradable products that are safe, effective, and eco-friendly. The convenience of online shopping has also contributed to the accessibility of these products, encouraging more individuals to make sustainable choices. As the preference for green products continues to rise, the individual consumers segment is poised to lead the market in terms of growth rate, reflecting a broader shift towards sustainable living practices.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. Its dominance stems from strong manufacturing infrastructure, high production output, and well-developed distribution channels. Key countries like China, India, and Japan play a central role in both producing and consuming these products. Rapid urbanization, expanding middle-class populations, and rising environmental awareness reinforce APAC's leadership. Additionally, supportive government regulations and the presence of major cleaning product companies make eco-friendly solutions widely available and cost-effective. These combined factors ensure that APAC holds the largest share of the market globally, contributing the most to both revenue and consumption.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This high CAGR is driven by growing environmental consciousness, higher disposable incomes, and the shift towards sustainable living among consumers. Rapidly developing cities in countries like India, China, and Southeast Asia are experiencing rising demand for safe, non-toxic cleaning solutions. The proliferation of online retail, modern stores, and eco-focused marketing campaigns enhances product availability. These factors signal substantial future growth potential, making APAC the most rapidly expanding region in the global biodegradable cleaning products market, even as it already maintains significant market share.
Key players in the market
Some of the key players in Biodegradable Cleaning Products Market include The Clorox Company, Unilever PLC, Procter & Gamble, Henkel AG & Co. KGaA, Ecolab Inc., Seventh Generation, Inc., Earth Friendly Products, Inc., The Honest Company, Inc., Better Life Company, LLC, Diversey, LLC, Blueland, Ecochem, Koparo Clean, Bio-D Solutions and ECOS (Earth Friendly Products).
In July 2025, Henkel has announced the acquisition of South Africa-based Nordbak (Pty) Ltd, a specialist provider of maintenance, repair and overhaul solutions for mining, infrastructure and general industry. The company's broad product portfolio, established customer base and technical application know-how will expand Henkel's MRO offering in a strategically important and fast-growing regional market.
In June 2025, Unilever announced it has signed an agreement to acquire personal care brand Dr. Squatch from growth equity firm Summit Partners. This complementary acquisition marks another step in expanding Unilever's portfolio towards premium and high growth spaces.
In May 2025, Clorox Professional, a business unit of The Clorox Company and a long-standing leader in healthcare and commercial cleaning solutions, has announced a significant new agreement with Vizient, the largest provider-driven healthcare performance improvement company in the United States. The multi-year contract will see CloroxPro supply a comprehensive range of its trusted cleaning and disinfecting products to Vizient's extensive and diverse member base of hospitals and healthcare systems.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.