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市場調查報告書
商品編碼
1782119
無麩質產品市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Gluten-Free Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球無麩質產品市場價值為 77 億美元,預計到 2034 年將以 5.4% 的複合年成長率成長至 127 億美元。這一成長主要源於消費者對麩質相關健康問題的認知不斷提高,以及採用無麩質飲食的趨勢日益成長,不僅限於乳糜瀉患者,還擴展到注重健康的消費者。無麩質產品因其公認的健康優勢以及麩質不耐症人數的增加而在全球範圍內廣受歡迎。市場涵蓋烘焙食品、點心、飲料和即食食品等各種各樣的產品,可滿足不同消費者的需求。此外,透過超市、專賣店、大賣場和網店等多種零售管道,無麩質產品的供應範圍顯著擴大,從而進一步推動了市場成長。
無麩質產品通常由米、玉米、藜麥和其他無麩質穀物等原料製成,這些穀物作為更健康、不含過敏原的替代品,正日益受到青睞。該市場面向廣泛的消費者群體,從因醫學原因必須遵循無麩質飲食的個人,到自願將這種生活方式作為更廣泛健康養生方案一部分的消費者。除了乳糜瀉和麩質敏感人士外,許多注重健康的消費者認為無麩質產品更乾淨、更輕盈、更有利於消化。消費者觀念的這種日益轉變,甚至推動了對無麩質替代品的需求,即使是沒有健康問題的人也是如此。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 77億美元 |
預測值 | 127億美元 |
複合年成長率 | 5.4% |
預計到2034年,烘焙業市場規模將達46億美元,複合年成長率為5.5%。由於小麥替代品的需求不斷成長,該領域在無麩質市場中佔據強勁地位。生產商正致力於提升風味、口感和營養價值,以滿足消費者的期望。儘管無麩質原料和生產成本較高,為定價和市場覆蓋帶來了挑戰,但諸如使用杏仁粉和椰子粉等替代麵粉的創新技術正在幫助克服這些障礙。
2024年,穀物和假穀物佔據了44.9%的市場佔有率,預計到2034年將以5.2%的複合年成長率成長。由於米、玉米、藜麥和蕎麥等無麩質穀物在烘焙食品、零食和即食食品等眾多產品類別中的廣泛使用,這一領域仍將是主要貢獻者。消費者對營養豐富且功能性食品的需求不斷成長,這促使製造商開發以這些成分為特色的創新產品。
2024年,北美無麩質產品市場佔據33.9%的市佔率。該地區由於健康意識的增強以及麩質不耐症和乳糜瀉的患病率較高而處於領先地位。美國是北美地區的主要貢獻者,得益於其強大的食品工業和成熟的無麩質產品製造商。要求清楚標註無麩質標示的監管措施也增強了消費者信心。同時,加拿大在無麩質烘焙和零食產品需求不斷成長方面也發揮著重要作用。
無麩質產品市場競爭激烈,家樂氏公司、Enjoy Life Foods、通用磨坊、Dr. Schar 和康尼格拉等領先公司共同佔據了相當大的市場佔有率。為了鞏固在無麩質產品市場的領先地位,各公司專注於幾項關鍵策略,其中包括持續的產品創新,旨在改善口味、質地和營養價值,以滿足不斷變化的消費者期望。
擴大產品組合,推出無過敏原和清潔標籤產品,有助於滿足注重健康的消費者的需求。企業投資行銷活動,強調無麩質飲食的健康優勢,以吸引更廣大的受眾。他們也強調透過與零售巨頭合作並增強線上銷售平台來拓展分銷管道,從而更好地覆蓋市場。此外,策略性併購使企業能夠擴大地域覆蓋範圍和產品種類,從而提升這個快速成長產業的整體競爭力。
The Global Gluten-Free Products Market was valued at USD 7.7 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 12.7 billion by 2034. This expansion is primarily fueled by rising consumer awareness of gluten-related health issues and the growing trend of adopting gluten-free diets beyond just individuals with celiac disease, extending to health-conscious consumers. Gluten-free offerings have gained popularity worldwide due to their perceived health advantages and the increasing number of people with gluten intolerance. The market covers a wide variety of products such as bakery goods, snacks, beverages, and ready-to-eat meals, which cater to diverse consumer needs. Furthermore, the availability of gluten-free products has broadened significantly through multiple retail channels like supermarkets, specialty shops, hypermarkets, and online stores, driving further market growth.
Gluten-free products are typically made from ingredients like rice, corn, quinoa, and other gluten-free grains, which are gaining traction as healthier and allergen-free alternatives. This market caters to a wide spectrum of consumers, from individuals medically required to follow gluten-free diets to those who voluntarily adopt such lifestyles as part of a broader wellness regimen. Beyond those with celiac disease and gluten sensitivity, many health-conscious consumers perceive gluten-free products as cleaner, lighter, and better for digestion. This growing shift in consumer mindset has fueled demand for gluten-free alternatives even among those without medical conditions.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $7.7 Billion |
Forecast Value | $12.7 Billion |
CAGR | 5.4% |
The bakery segment is expected to reach USD 4.6 billion by 2034, growing at a CAGR of 5.5%. This segment holds a strong position within the gluten-free market due to rising demand for wheat alternatives. Producers are focusing on enhancing flavor, texture, and nutritional value to meet consumer expectations. Although higher costs associated with gluten-free ingredients and manufacturing present challenges in pricing and market reach, innovations such as using alternative flours like almond and coconut are helping to overcome these barriers.
In 2024, the cereals and pseudocereals segment held a 44.9% share and is projected to grow at a CAGR of 5.2% through 2034. This segment remains a major contributor, driven by the widespread use of gluten-free grains like rice, corn, quinoa, and buckwheat in numerous product categories, including bakery items, snacks, and ready meals. The rising consumer demand for nutrient-rich and functional foods is encouraging manufacturers to develop new and innovative products featuring these ingredients.
North America Gluten-Free Products Market held a 33.9% share in 2024. This region leads due to increasing health awareness and a higher prevalence of gluten intolerance and celiac disease. The United States is a major contributor within North America, supported by a robust food industry and established gluten-free product manufacturers. Regulatory measures requiring clear gluten-free labeling have also enhanced consumer confidence. Meanwhile, Canada plays an important role with a growing demand for gluten-free bakery and snack products.
The Gluten-Free Products Market is highly competitive, with leading companies such as Kellogg's Company, Enjoy Life Foods, General Mills, Dr. Schar, and Conagra Brands collectively holding a substantial portion of the market. To strengthen their foothold in the gluten-free products market, companies focus on several key strategies. These include continuous product innovation aimed at improving taste, texture, and nutritional benefits to meet evolving consumer expectations.
Expanding product portfolios with allergen-free and clean-label options helps cater to health-conscious buyers. Firms invest in marketing campaigns that highlight the health advantages of gluten-free diets to attract a broader audience. They also emphasize expanding distribution channels by partnering with retail giants and enhancing online sales platforms for better market reach. Additionally, strategic mergers and acquisitions enable companies to increase their geographic presence and product offerings, boosting overall competitiveness in this fast-growing sector.