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市場調查報告書
商品編碼
1741043

鬍鬚蠟市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Beard Wax Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 225 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球鬍鬚蠟市場規模達9.522億美元，預計到2034年將以6.1%的複合年成長率成長，達到17.1億美元，這得益於男性美容趨勢的轉變以及人們越來越認可面部毛髮作為時尚宣言的理念。鬍鬚蠟是男士日常護理中不可或缺的一部分，可用於塑造、保濕和提升臉部毛髮的質感。隨著越來越多男性注重的外觀和自我護理，全球對鬍鬚造型產品的需求正在不斷成長。

鬍鬚蠟市場 - IMG1

推動鬍鬚蠟市場需求的另一個重要因素是永續性和健康趨勢在男性日常護理中日益成長的影響力。隨著越來越多的男性養成以皮膚健康和環保意識為中心的護理習慣，清潔標籤護理必需品的趨勢明顯。消費者不僅避免使用合成添加劑，還在積極尋求既能提供營養又不損害安全性或生態影響的配方。這種轉變促使製造商使用植物油、天然奶油和芳香萃取物來配製兼具功能性和治療功效的產品。無化學成分護理解決方案的吸引力增強了品牌與消費者之間的信任，並擴大了各個年齡層的市場接受度。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 9.522億美元
預測值 17.1億美元
複合年成長率 6.1%

除了配方之外，產品的呈現方式在塑造購買行為方面也起著關鍵作用。 2024年，圓形罐裝產品佔據了70.9%的市場佔有率，這主要歸功於其實用性和美觀性。其緊湊的結構確保了產品免受高溫、潮濕等外部因素的影響，同時方便攜帶和使用。此外，其寬大的表面積使其能夠展示富有創意、細節豐富的品牌訊息，使其在零售貨架上脫穎而出。隨著現代消費者越來越青睞視覺衝擊力強且環保的包裝，圓形罐裝在不斷發展的鬍鬚蠟市場中，將繼續發揮其功能性和策略性的行銷工具作用。

2024年，有機產品市場佔據主導地位，產值達7.699億美元，預計到2034年將以6.3%的複合年成長率成長。人們對更安全、更親膚的美容產品日益成長的興趣是推動這一成長的關鍵因素。有機鬍鬚蠟被廣泛認為較溫和，對使用者和環境更有益。有機油和奶油的使用日益增多，透過滋養和保護臉部毛髮和皮膚，提升了產品性能，從而提高了消費者滿意度。

亞太地區鬍鬚蠟市場佔31.3%的市場佔有率，2024年市場規模達2.986億美元。不斷壯大的中產階級，以及印度、日本和中國等國家對男士美容的日益關注，共同推動了該地區鬍鬚蠟市場的蓬勃發展。本土和國際品牌正在調整產品線，以滿足亞洲消費者的偏好，這些消費者對美容趨勢和產品品質的關注度日益提升。西方時尚和數位行銷的影響也在推動整個地區的消費需求。

活躍於鬍鬚蠟產業的公司，例如Beardbrand、Seven Potions、Honest For Men、Smooth Viking、Wild Willies、Detroit Grooming和Firehouse Moustache Wax，都專注於多種策略方法來保持競爭力。這些策略包括投資天然配方、推出可客製化的美容套裝以及透過電商平台拓展分銷管道。許多品牌正在最佳化包裝，並透過社群媒體驅動的行銷活動吸引消費者，並建立合作夥伴關係來提升知名度。其他品牌則利用區域洞察，專門針對當地髮質配製鬍鬚蠟，進一步鞏固品牌忠誠度和全球影響力。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
  • 川普政府關稅分析
    • 對貿易的影響
      • 貿易量中斷
      • 報復措施
    • 對產業的影響
      • 供應方影響（原料）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
      • 需求面影響（售價）
      • 價格傳導至終端市場
      • 市佔率動態
      • 消費者反應模式
    • 受影響的主要公司
    • 策略產業反應
      • 供應鏈重組
      • 定價和產品策略
      • 政策參與
    • 展望與未來考慮
  • 供應商格局
  • 定價分析
  • 技術與創新格局
  • 重要新聞和舉措
  • 監管格局
  • 製造商
  • 經銷商
  • 零售商
  • 衝擊力
    • 成長動力
      • 臉部毛髮趨勢的成長
      • 人們對美容的認知不斷提高
      • 偏好天然和有機產品
      • 社群媒體和影響者的影響力
    • 產業陷阱與挑戰
      • 監理合規性
      • 原料採購與供應鏈管理
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：按類型，2021 - 2034 年

  • 主要趨勢
  • 有機的
  • 合成的

第6章：市場估計與預測：依包裝，2021 - 2034 年

  • 主要趨勢
  • 圓形錫罐
  • 管
  • 其他（分配瓶等）

第7章：市場估計與預測：依價格區間，2021 年至 2034 年

  • 主要趨勢
  • 低（最高 10 美元）
  • 中（10-20美元）
  • 高（20 美元以上）

第8章：市場估計與預測：依最終用途，2021 - 2034 年

  • 主要趨勢
  • 個人
  • 商業的
    • 美容院
    • 沙龍
    • 其他

第9章：市場估計與預測：按配銷通路，2021 - 2034 年

  • 主要趨勢
  • 線上
    • 公司網站
    • 電子商務
  • 離線
    • 超市
    • 百貨公司
    • 其他

第10章：市場估計與預測：按地區，2021 - 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 11 章：公司簡介

  • Badass Beard Care
  • Beardbrand
  • Bossman Brands
  • CanYouHandlebar
  • Detroit Grooming
  • Firehouse Moustache Wax
  • Grave Before Shave
  • Hawkins & Brimble
  • Honest Amish
  • Honest For Men
  • Mountaineer Brand
  • Proraso
  • Seven Potions
  • Smooth Viking
  • Wild Willies
簡介目錄
Product Code: 10265

The Global Beard Wax Market was valued at USD 952.2 million in 2024 and is estimated to grow at a CAGR of 6.1% to reach USD 1.71 billion by 2034, driven by shifting trends in male grooming and an increased acceptance of facial hair as a style statement. Beard wax is an essential part of men's grooming routines, used for shaping, moisturizing, and adding texture to facial hair. As more men focus on appearance and self-care, demand for beard styling products is rising across the globe.

Beard Wax Market - IMG1

Another significant factor driving demand in the beard wax market is the growing influence of sustainability and wellness trends in male grooming routines. As more men adopt grooming habits centered around skin health and environmental awareness, there is a clear shift toward clean-label grooming essentials. Consumers are not only avoiding synthetic additives but are also actively seeking formulations that offer nourishment without compromising on safety or ecological impact. This shift has encouraged manufacturers to formulate products using plant-based oils, natural butters, and aromatic extracts that offer both functional and therapeutic benefits. The appeal of chemical-free grooming solutions has strengthened brand-consumer trust and broadened market acceptance across all age groups.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$952.2 Million
Forecast Value$1.71 Billion
CAGR6.1%

Beyond formulation, the way products are presented plays a pivotal role in shaping purchasing behavior. Round tins segment held 70.9% share in 2024, largely due to their practical and aesthetic appeal. Their compact structure ensures protection from external elements like heat and humidity while offering convenience in portability and use. Additionally, the generous surface area allows for creative, detailed branding that stands out on retail shelves. With modern consumers gravitating toward visually engaging and eco-conscious packaging, the round tin continues to serve as a functional and strategic marketing tool in the evolving beard wax landscape.

The organic segment led the market in 2024, generating USD 769.9 million, and is expected to grow at a 6.3% CAGR through 2034. Rising interest in safer and skin-friendly grooming products is a key contributor to this surge. Organic beard wax is widely perceived as gentler and more beneficial for the user and the environment. The increasing use of organic oils and butter enhances product performance by offering nourishment and protection for facial hair and skin, thereby increasing consumer satisfaction.

Asia Pacific Beard Wax Market held a 31.3% share and generated USD 298.6 million in 2024. The growing middle class, along with an increasing focus on men's grooming in countries like India, Japan, and China, is supporting this regional surge. Local and international brands are adapting their product offerings to meet the preferences of Asian consumers, who are becoming more conscious of grooming trends and product quality. The influence of Western fashion and digital marketing is also playing a part in driving consumer demand across the region.

Companies active in the beard wax industry-such as Beardbrand, Seven Potions, Honest For Men, Smooth Viking, Wild Willies, Detroit Grooming, and Firehouse Moustache Wax-focus on several strategic approaches to stay competitive. These include investing in natural formulations, introducing customizable grooming kits, and expanding distribution channels through e-commerce platforms. Many brands are enhancing their packaging and engaging consumers through social media-driven campaigns and influencing partnerships to strengthen visibility. Others leverage regional insights to formulate beard wax specifically suited for local hair types, further cementing brand loyalty and global reach.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research & validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Trump administration tariffs analysis
    • 3.2.1 Impact on trade
      • 3.2.1.1 Trade volume disruptions
      • 3.2.1.2 Retaliatory measures
    • 3.2.2 Impact on the industry
      • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.2 Price volatility in key materials
      • 3.2.2.3 Supply chain restructuring
      • 3.2.2.4 Production cost implications
      • 3.2.2.5 Demand-side impact (selling price)
      • 3.2.2.6 Price transmission to end markets
      • 3.2.2.7 Market share dynamics
      • 3.2.2.8 Consumer response patterns
    • 3.2.3 Key companies impacted
    • 3.2.4 Strategic industry responses
      • 3.2.4.1 Supply chain reconfiguration
      • 3.2.4.2 Pricing and product strategies
      • 3.2.4.3 Policy engagement
    • 3.2.5 Outlook and future considerations
  • 3.3 Supplier landscape
  • 3.4 Pricing analysis
  • 3.5 Technology & innovation landscape
  • 3.6 Key news & initiatives
  • 3.7 Regulatory landscape
  • 3.8 Manufacturers
  • 3.9 Distributors
  • 3.10 Retailers
  • 3.11 Impact forces
    • 3.11.1 Growth drivers
      • 3.11.1.1 Growth in facial hair trends
      • 3.11.1.2 Rising awareness of grooming
      • 3.11.1.3 Preference for natural and organic products
      • 3.11.1.4 Influence of social media and influencers
    • 3.11.2 Industry pitfalls & challenges
      • 3.11.2.1 Regulatory compliance
      • 3.11.2.2 Ingredient sourcing and supply chain management
  • 3.12 Growth potential analysis
  • 3.13 Porter's analysis
  • 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034 (USD Million) (thousand Units)

  • 5.1 Key trends
  • 5.2 Organic
  • 5.3 Synthetic

Chapter 6 Market Estimates & Forecast, By Packaging, 2021 - 2034 (USD Million) (thousand Units)

  • 6.1 Key trends
  • 6.2 Round tin
  • 6.3 Tubes
  • 6.4 Others (dispensing bottle, etc.)

Chapter 7 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Million) (thousand Units)

  • 7.1 Key trends
  • 7.2 Low (Up to USD 10)
  • 7.3 Mid (USD 10-USD 20)
  • 7.4 High (Above USD 20)

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034 (USD Million) (thousand Units)

  • 8.1 Key trends
  • 8.2 Individual
  • 8.3 Commercial
    • 8.3.1 Beauty parlor
    • 8.3.2 Salons
    • 8.3.3 Others

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (thousand Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 Company website
    • 9.2.2 E-commerce
  • 9.3 Offline
    • 9.3.1 Supermarkets
    • 9.3.2 Departmental stores
    • 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Million) (thousand Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Badass Beard Care
  • 11.2 Beardbrand
  • 11.3 Bossman Brands
  • 11.4 CanYouHandlebar
  • 11.5 Detroit Grooming
  • 11.6 Firehouse Moustache Wax
  • 11.7 Grave Before Shave
  • 11.8 Hawkins & Brimble
  • 11.9 Honest Amish
  • 11.10 Honest For Men
  • 11.11 Mountaineer Brand
  • 11.12 Proraso
  • 11.13 Seven Potions
  • 11.14 Smooth Viking
  • 11.15 Wild Willies