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市場調查報告書
商品編碼
1886513

全球鬍鬚膏市場－產業規模、佔有率、趨勢、機會和預測，按類型、包裝、銷售通路、地區和競爭格局分類，2020-2030年預測

Beard Balm Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Packaging, By Sales Channel, By Region, By Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年全球鬍鬚膏市場規模為238.6億美元，預計到2030年將以6.60%的複合年成長率成長至350.1億美元。鬍鬚膏是一種專門的男士護理產品，採用天然油脂、乳木果油和蠟質配製而成，旨在滋養、保濕、調理和定型面部毛髮。它能為鬍鬚和下方的肌膚補充水分，幫助馴服毛躁的鬍鬚，並提供輕盈的定型效果。全球鬍鬚膏市場正經歷著顯著成長，這主要得益於男性個人護理意識的提高以及精心打理的鬍鬚作為一種時尚宣言的日益流行。這種文化轉變，尤其是在年輕族群中，促使男性在個人護理產品方面投入更多資金。

市場概覽
預測期 2026-2030
市場規模：2024年 238.6億美元
市場規模：2030年 350.1億美元
複合年成長率：2025-2030年 6.60%
成長最快的細分市場 有機鬍鬚膏
最大的市場 北美洲

主要市場促進因素

全球鬍鬚膏市場受益於臉部毛髮潮流的日益流行和男性個人護理意識的增強。鬍鬚和其他臉部毛髮造型在文化上的廣泛接受度和時尚地位，從根本上擴大了專業護理產品的消費群體。

主要市場挑戰

激烈的市場競爭和市場飽和是全球鬍鬚膏市場成長的主要障礙。新品牌不斷湧入，與現有品牌並駕齊驅，導致市場競爭日益激烈，有效的產品差異化變得越來越困難。

主要市場趨勢

全球鬍鬚膏市場的一大趨勢是轉向天然有機配方。消費者越來越重視成分透明度，並尋求不含合成化學物質的產品，轉而選擇採用天然油脂、乳木果油和蠟製成的鬍鬚膏。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球鬍鬚膏市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依類型（有機鬍鬚膏、合成鬍鬚膏）
    • 依包裝類型（罐裝、錫罐裝）
    • 依銷售管道（大型超市/超市、便利商店、線上、其他）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美鬍鬚膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲鬍鬚膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區鬍鬚膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲鬍鬚膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲鬍鬚膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球鬍鬚膏市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • The Captain's Beard Ltd.
  • B2 Premium Ltd (Seven Potions)
  • Honest Amish, LLC.
  • Lancaster Beard Company
  • Badass Brand, Inc
  • Newport Apothecary, Inc.
  • Grave Before Shave
  • Rocky Mountain Barber Company
  • The Bearded Bastard, LLC
  • Texas Beard Company

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 22505

The Global Beard Balm Market, valued at USD 23.86 Billion in 2024, is projected to experience a CAGR of 6.60% to reach USD 35.01 Billion by 2030. Beard balm is a specialized grooming product formulated with natural oils, butters, and waxes, designed to nourish, moisturize, condition, and style facial hair. It provides hydration to the beard and the underlying skin, helps tame unruly hairs, and offers a light hold for shaping. The Global Beard Balm Market is experiencing significant growth driven by increasing male grooming consciousness and the rising popularity of well-maintained beards as a style statement. This cultural shift, particularly among younger demographics, has led to greater investment in male self-care products.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 23.86 Billion
Market Size 2030USD 35.01 Billion
CAGR 2025-20306.60%
Fastest Growing SegmentOrganic Beard Balms
Largest MarketNorth America

Key Market Drivers

The global beard balm market experiences significant impetus from the rising popularity of facial hair trends and increasing male grooming awareness. The widespread cultural acceptance and fashion prominence of beards and other facial hair styles have fundamentally expanded the consumer base for specialized grooming products. This shift is evident in demographic data, where according to the American Academy of Dermatology, a 2023 survey indicated that 67% of men aged 25-40 maintain some form of facial hair, a notable increase from 42% in 2015. This trend drives demand for beard balm as men seek to maintain well-groomed and healthy facial hair.

Key Market Challenges

Intense competition and market saturation represent a significant impediment to the growth of the Global Beard Balm Market. The continuous entry of new brands, alongside established players, fosters a crowded market landscape where effective product differentiation becomes increasingly difficult. This saturation frequently results in heightened price sensitivity among consumers and compressed profit margins for manufacturers. Many brands encounter challenges in securing prominent retail placement or achieving distinct visibility in competitive online channels, directly affecting their sales performance and ability to capture market share.

Key Market Trends

A significant trend in the global beard balm market is the shift towards natural and organic formulations. Consumers are increasingly prioritizing ingredient transparency and seeking products free from synthetic chemicals, opting instead for balms crafted with naturally derived oils, butters, and waxes. This preference for cleaner ingredients resonates across the broader personal care sector; according to Statistisches Bundesamt, revenue for body care and fragrance production in Germany reached approximately EUR 6.43 billion in 2023, an increase from EUR 6.14 billion in 2022.

Key Market Players

  • The Captain's Beard Ltd.
  • B2 Premium Ltd (Seven Potions)
  • Honest Amish, LLC.
  • Lancaster Beard Company
  • Badass Brand, Inc
  • Newport Apothecary, Inc.
  • Grave Before Shave
  • Rocky Mountain Barber Company
  • The Bearded Bastard, LLC
  • Texas Beard Company

Report Scope:

In this report, the Global Beard Balm Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Beard Balm Market, By Type:

  • Organic Beard Balms
  • Synthetic Beard Balms

Beard Balm Market, By Packaging:

  • Jars Packaging
  • Tins Packaging

Beard Balm Market, By Sales Channel:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online
  • Others

Beard Balm Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Beard Balm Market.

Available Customizations:

Global Beard Balm Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Beard Balm Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Organic Beard Balms, Synthetic Beard Balms)
    • 5.2.2. By Packaging (Jars Packaging, Tins Packaging)
    • 5.2.3. By Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Beard Balm Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Packaging
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Beard Balm Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Packaging
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Beard Balm Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Packaging
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Beard Balm Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Packaging
        • 6.3.3.2.3. By Sales Channel

7. Europe Beard Balm Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Packaging
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Beard Balm Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Packaging
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Beard Balm Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Packaging
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Beard Balm Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Packaging
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Beard Balm Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Packaging
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Beard Balm Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Packaging
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Beard Balm Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Packaging
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Beard Balm Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Packaging
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Beard Balm Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Packaging
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Beard Balm Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Packaging
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Beard Balm Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Packaging
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Beard Balm Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Packaging
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Beard Balm Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Packaging
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Beard Balm Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Packaging
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Beard Balm Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Packaging
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Beard Balm Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Packaging
        • 9.3.3.2.3. By Sales Channel

10. South America Beard Balm Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Packaging
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Beard Balm Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Packaging
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Beard Balm Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Packaging
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Beard Balm Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Packaging
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Beard Balm Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Captain's Beard Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. B2 Premium Ltd (Seven Potions)
  • 15.3. Honest Amish, LLC.
  • 15.4. Lancaster Beard Company
  • 15.5. Badass Brand, Inc
  • 15.6. Newport Apothecary, Inc.
  • 15.7. Grave Before Shave
  • 15.8. Rocky Mountain Barber Company
  • 15.9. The Bearded Bastard, LLC
  • 15.10. Texas Beard Company

16. Strategic Recommendations

17. About Us & Disclaimer