查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1813445

2032 年極簡美容訂閱市場預測：按產品類型、訂閱模式、性別、價格分佈、分銷管道和地區進行的全球分析

Minimalist Grooming Subscription Market Forecasts to 2032 - Global Analysis By Product Type, Subscription Model, Gender Demographics, Price Point, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球極簡主義美容訂閱市場預計在 2025 年達到 1.7609 億美元，到 2032 年將達到 3.9662 億美元，預測期內的複合年成長率為 12.3%。

極簡主義美容訂閱服務是精心策劃的定期提供個人保健產品，強調簡潔、功能性和永續性。這些訂閱通常包含刮鬍刀、刮鬍膏、保濕霜和潔面乳等高品質產品，旨在簡化日常護理流程，避免過度浪費。它們的目標客戶是尋求高效、環保解決方案的個人，重點是減少雜亂和決策疲勞。透過提供包含可重複使用組件的客製化套件，極簡主義美容訂閱服務鼓勵一致性、成本效益和精細化的自我護理方法。

自我護理和個人照護的需求不斷增加

消費者越來越青睞那些兼具便利性、高品質和美感的精選洗護套件，而非雜亂無章的傳統產品。這種趨勢在都市區千禧世代和Z世代中尤其明顯，他們注重省時的解決方案和個人化體驗。刮鬍刀、保濕霜和潔面乳等洗護必需品的訂閱模式正日益流行，因為它們鼓勵品牌推廣、生活方式的契合以及日常習慣的簡化。

客戶維繫和“訂閱疲勞”

每月重複配送會導致產品堆積，降低感知價值。此外，在競爭激烈的市場中留住客戶需要持續創新、個人化客製化和透明的定價策略。品牌必須透過提供靈活的方案、忠誠度獎勵和自適應的產品組合來應對客戶流失。如果沒有這些措施，即使是老字型大小企業也有可能將市場佔有率拱手讓給新參與企業和其他零售模式。挑戰在於如何在一致性和新穎性之間取得平衡，以長期保持用戶的興趣。

拓展新類別

極簡主義美容品牌正在探索口腔護理、美髮造型和健康補充品等相關品類，以拓展產品線並提升顧客終身價值。這種多元化發展使企業能夠在秉持其核心極簡主義理念的同時，拓展更廣泛的自我護理方案。人工智慧個人化和皮膚診斷等新興技術使品牌能夠根據個人需求客製化產品。此外，與皮膚科醫生和健康專家的夥伴關係有助於檢驗產品功效，並增強消費者信任。

不斷變化的消費者偏好和趨勢

極簡主義品牌必須持續關注護膚成分、美容習慣和偏好偏好的趨勢，才能保持與時俱進。突然興起的極簡主義護膚流程、DIY美妝技巧和自然療法，可能會削弱理性訂閱模式的吸引力。此外，體驗式零售和網紅主導的產品發布的興起，可能會將人們的注意力從標準化的訂閱模式上轉移開來。在一個以新穎性和個性化為核心的忠誠度驅動力的市場中，未能適應的品牌可能會變得陳舊。

COVID-19的影響：

新冠疫情顯著影響了美容產業的消費行為，加速了居家自我護理習慣的普及。由於美容沙龍和零售店暫時關閉，消費者轉向訂閱服務購買必需的美容產品，推動了短期成長。然而，供應鏈中斷和物流限制給及時配送和庫存管理帶來了挑戰。這場危機也提高了消費者的衛生意識，促使品牌強調清潔配方和安全包裝。

剃鬚精華預計將成為預測期內最大的細分市場

剃須配件細分市場預計將在預測期內佔據最大的市場佔有率，這得益於其穩定的需求和廣泛的適用性。刮鬍刀、刮鬍膏和鬍後膏等產品被視為所有細分市場中必不可少的護理用品。訂閱模式提供符合人體工學設計和溫和配方的高品質刀片，尤其受歡迎。潤滑條、可回收手柄和精準修剪器等創新技術正在提升產品的吸引力。隨著護理越來越性別化，剃須配件也正在根據不同的膚質和偏好進行客製化。

預計定期補貨市場在預測期內將出現最高的複合年成長率

預計在預測期內，補貨訂閱細分市場將實現最高成長率，這得益於其便利性和成本效益。消費者越來越傾向於自動配送常用的美容用品，從而減少了店內購買的需求。品牌正在利用預測分析來最佳化配送週期並避免庫存過剩。訂閱平台也整合了回饋機制，以動態調整產品數量和偏好。行動應用程式和數位錢包的興起正在簡化訂閱管理並提升用戶體驗。

佔比最大的地區：

預計北美將在預測期內佔據最大的市場佔有率，這得益於其較高的消費者認知度和完善的電商基礎設施。該地區對健康、清潔美容和個人化護理的強勁需求，使其成為訂閱模式的沃土。知名品牌正在投資直銷平台、網紅行銷和數據主導的個人化服務，以搶佔市場佔有率。監管部門對零殘忍和永續產品的支持，進一步提升了品牌信譽和消費者忠誠度。

複合年成長率最高的地區：

受都市化進程加快、中產階級人口成長以及數位化滲透率上升的推動，亞太地區預計將在預測期內實現最高的複合年成長率。印度、中國和韓國等國家對價格實惠、高品質且符合當地偏好的美容解決方案的需求激增。該地區充滿活力的美容文化和對護膚習慣的重視，正在推動極簡主義產品形式的創新。本地新興企業和全球參與企業正在嘗試融合電子商務和社交商務的混合訂閱模式。

免費客製化服務：

此報告的訂閱者可以使用以下免費自訂選項之一：

  • 公司簡介
    • 對最多三家其他市場公司進行全面分析
    • 主要企業的SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球極簡主義美容訂閱市場（依產品類型）

  • 刮鬍必需品
  • 護膚
  • 護髮
  • 身體與衛生
  • 口腔清潔用品
  • 其他產品類型

6. 全球極簡主義美容訂閱市場（以訂閱模式）

  • 續訂
  • 精選訂閱

7. 全球極簡主義美容訂閱市場（依性別分類）

  • 男性
  • 女士
  • 男女通用的

8. 全球極簡主義美容訂閱市場（以價格分佈範圍）

  • 經濟/價值
  • 中端/高階
  • 奢華

9. 全球極簡主義美容訂閱市場（按分銷管道）

  • 直接面對消費者（D2C）
  • 網路零售
  • 線下零售

第10章 全球極簡主義美容訂閱市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第 12 章：公司概況

  • Dollar Shave Club
  • Harry's
  • Birchbox Grooming
  • The Man Company
  • Bombay Shaving Company
  • Geologie
  • Scentbird
  • Manscaped
  • Beardo
  • Ustraa
  • Cornerstone
  • Horace
  • gruum
  • The Personal Barber
  • Quip
Product Code: SMRC30894

According to Stratistics MRC, the Global Minimalist Grooming Subscription Market is accounted for $176.09 million in 2025 and is expected to reach $396.62 million by 2032 growing at a CAGR of 12.3% during the forecast period. Minimalist grooming subscription is a curated service that delivers essential personal care products on a recurring basis, emphasizing simplicity, functionality, and sustainability. These subscriptions typically include high-quality items such as razors, shaving creams, moisturizers, and cleansers designed to streamline grooming routines without excess. Focused on reducing clutter and decision fatigue, they cater to individuals seeking efficient, eco-conscious solutions. By offering tailored kits with reusable components, minimalist grooming subscriptions promote consistency, cost-effectiveness, and a refined approach to self-care.

Market Dynamics:

Driver:

Growing demand for self-care and personal grooming

Consumers are increasingly seeking curated grooming kits that offer convenience, quality, and aesthetic appeal without the clutter of traditional product assortments. This trend is especially prominent among urban millennials and Gen Z, who value time-saving solutions and personalized experiences. Subscription models that deliver essential grooming items such as razors, moisturizers, and cleansers are gaining traction due to their ability to streamline daily routines encouraging brand adoption and lifestyle alignment.

Restraint:

Customer retention and "subscription fatigue

The repetitive nature of monthly deliveries can result in product accumulation, diminishing perceived value. Moreover, retaining customers in a competitive landscape requires continuous innovation, personalization, and transparent pricing strategies. Brands must address churn by offering flexible plans, loyalty incentives, and adaptive product assortments. Without these measures, even well-established players risk losing market share to newer entrants or alternative retail formats. The challenge lies in balancing consistency with novelty to maintain long-term subscriber interest.

Opportunity:

Expansion into new product categories

Minimalist grooming brands are increasingly exploring adjacent categories such as oral care, hair styling, and wellness supplements to expand their offerings and increase customer lifetime value. This diversification allows companies to tap into broader self-care routines while maintaining their core minimalist ethos. Emerging technologies like AI-driven personalization and skin diagnostics are enabling brands to tailor product bundles based on individual needs. Additionally, partnerships with dermatologists and wellness experts are helping validate product efficacy, enhancing consumer trust.

Threat:

Changing consumer preferences and trends

Minimalist brands must continuously monitor trends in skincare ingredients, grooming rituals, and aesthetic preferences to stay relevant. A sudden pivot toward maximalist routines, DIY beauty hacks, or natural remedies could undermine the appeal of streamlined subscriptions. Furthermore, the rise of experiential retail and influencer-driven product launches may divert attention from standardized subscription models. Brands that fail to adapt risk obsolescence in a market where novelty and personalization are key drivers of loyalty.

Covid-19 Impact:

The COVID-19 pandemic significantly influenced consumer behavior in the grooming sector, accelerating the adoption of home-based self-care routines. With salons and retail outlets temporarily closed, individuals turned to subscription services for essential grooming products, driving short-term growth. However, supply chain disruptions and logistical constraints posed challenges for timely deliveries and inventory management. The crisis also heightened awareness around hygiene, prompting brands to emphasize clean formulations and safe packaging.

The shaving essentials segment is expected to be the largest during the forecast period

The shaving essentials segment is expected to account for the largest market share during the forecast period due to its consistent demand and universal applicability. Products such as razors, shaving creams, and aftershave balms are considered foundational grooming items across demographics. Subscription models offering high-quality blades with ergonomic designs and skin-friendly formulations are particularly popular. Innovations like lubricating strips, recyclable handles, and precision trimmers are enhancing product appeal. As grooming becomes more gender-inclusive, shaving essentials are being tailored for diverse skin types and preferences.

The replenishment subscription segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the replenishment subscription segment is predicted to witness the highest growth rate driven by its convenience and cost-efficiency. Consumers increasingly prefer automated deliveries of frequently used grooming items, reducing the need for in-store purchases. Brands are leveraging predictive analytics to optimize delivery cycles and avoid overstocking. Subscription platforms are also integrating feedback mechanisms to adjust product quantities and preferences dynamically. The rise of mobile apps and digital wallets is streamlining subscription management, enhancing user experience.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share supported by high consumer awareness and established e-commerce infrastructure. The region's strong inclination toward wellness, clean beauty, and personalized care has created fertile ground for subscription-based models. Leading brands are investing in direct-to-consumer platforms, influencer marketing, and data-driven personalization to capture market share. Regulatory support for cruelty-free and sustainable products further enhances brand credibility and consumer loyalty.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rising urbanization, growing middle-class populations, and increased digital penetration. Countries like India, China, and South Korea are witnessing a surge in demand for affordable, high-quality grooming solutions tailored to local preferences. The region's dynamic beauty culture and emphasis on skincare rituals are driving innovation in minimalist product formats. Local startups and global entrants are experimenting with hybrid subscription models that combine e-commerce with social commerce.

Key players in the market

Some of the key players in Minimalist Grooming Subscription Market include Dollar Shave Club, Harry's, Birchbox Grooming, The Man Company, Bombay Shaving Company, Geologie, Scentbird, Manscaped, Beardo, Ustraa, Cornerstone, Horace, gruum, The Personal Barber, and Quip.

Key Developments:

In July 2025, Dollar Shave Club launched a line of College Razor Handles in partnership with Walmart, offering team-color handles aimed at students and sports fans. The release positions the SKU drop as part of Dollar Shave Club's expanded retail strategy to reach shoppers in big-box channels.

In April 2025, MANSCAPED announced a partnership as the Official Male Grooming Partner of the Natural Selection Tour. The press item highlights experiential marketing and brand placement at major action-sports events to reach an outdoor/sporting audience.

In February 2025, Quip launched the "Ultra," its first professional-grade sonic toothbrush, marking a product-category step up for the oral-care brand. It emphasizes design and engineering improvements (sonic tech) and positions Ultra as a premium upgrade for quip customers.

Product Types Covered:

  • Shaving Essentials
  • Skincare
  • Hair Care
  • Body & Hygiene
  • Oral Care
  • Other Product Types

Subscription Models Covered:

  • Replenishment Subscription
  • Curated Subscription

Gender Demographics Covered:

  • Men
  • Women
  • Gender-Neutral / Unisex

Price Points Covered:

  • Economy / Value
  • Mid-Tier / Premium
  • Luxury

Distribution Channels Covered:

  • Direct-to-Consumer (D2C)
  • Online Retail
  • Offline Retail

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Minimalist Grooming Subscription Market, By Product Type

  • 5.1 Introduction
  • 5.2 Shaving Essentials
  • 5.3 Skincare
  • 5.4 Hair Care
  • 5.5 Body & Hygiene
  • 5.6 Oral Care
  • 5.7 Other Product Types

6 Global Minimalist Grooming Subscription Market, By Subscription Model

  • 6.1 Introduction
  • 6.2 Replenishment Subscription
  • 6.3 Curated Subscription

7 Global Minimalist Grooming Subscription Market, By Gender Demographics

  • 7.1 Introduction
  • 7.2 Men
  • 7.3 Women
  • 7.4 Gender-Neutral / Unisex

8 Global Minimalist Grooming Subscription Market, By Price Point

  • 8.1 Introduction
  • 8.2 Economy / Value
  • 8.3 Mid-Tier / Premium
  • 8.4 Luxury

9 Global Minimalist Grooming Subscription Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Direct-to-Consumer (D2C)
  • 9.3 Online Retail
  • 9.4 Offline Retail

10 Global Minimalist Grooming Subscription Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Dollar Shave Club
  • 12.2 Harry's
  • 12.3 Birchbox Grooming
  • 12.4 The Man Company
  • 12.5 Bombay Shaving Company
  • 12.6 Geologie
  • 12.7 Scentbird
  • 12.8 Manscaped
  • 12.9 Beardo
  • 12.10 Ustraa
  • 12.11 Cornerstone
  • 12.12 Horace
  • 12.13 gruum
  • 12.14 The Personal Barber
  • 12.15 Quip

List of Tables

  • Table 1 Global Minimalist Grooming Subscription Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Minimalist Grooming Subscription Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Minimalist Grooming Subscription Market Outlook, By Shaving Essentials (2024-2032) ($MN)
  • Table 4 Global Minimalist Grooming Subscription Market Outlook, By Skincare (2024-2032) ($MN)
  • Table 5 Global Minimalist Grooming Subscription Market Outlook, By Hair Care (2024-2032) ($MN)
  • Table 6 Global Minimalist Grooming Subscription Market Outlook, By Body & Hygiene (2024-2032) ($MN)
  • Table 7 Global Minimalist Grooming Subscription Market Outlook, By Oral Care (2024-2032) ($MN)
  • Table 8 Global Minimalist Grooming Subscription Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global Minimalist Grooming Subscription Market Outlook, By Subscription Model (2024-2032) ($MN)
  • Table 10 Global Minimalist Grooming Subscription Market Outlook, By Replenishment Subscription (2024-2032) ($MN)
  • Table 11 Global Minimalist Grooming Subscription Market Outlook, By Curated Subscription (2024-2032) ($MN)
  • Table 12 Global Minimalist Grooming Subscription Market Outlook, By Gender Demographics (2024-2032) ($MN)
  • Table 13 Global Minimalist Grooming Subscription Market Outlook, By Men (2024-2032) ($MN)
  • Table 14 Global Minimalist Grooming Subscription Market Outlook, By Women (2024-2032) ($MN)
  • Table 15 Global Minimalist Grooming Subscription Market Outlook, By Gender-Neutral / Unisex (2024-2032) ($MN)
  • Table 16 Global Minimalist Grooming Subscription Market Outlook, By Price Point (2024-2032) ($MN)
  • Table 17 Global Minimalist Grooming Subscription Market Outlook, By Economy / Value (2024-2032) ($MN)
  • Table 18 Global Minimalist Grooming Subscription Market Outlook, By Mid-Tier / Premium (2024-2032) ($MN)
  • Table 19 Global Minimalist Grooming Subscription Market Outlook, By Luxury (2024-2032) ($MN)
  • Table 20 Global Minimalist Grooming Subscription Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 21 Global Minimalist Grooming Subscription Market Outlook, By Direct-to-Consumer (D2C) (2024-2032) ($MN)
  • Table 22 Global Minimalist Grooming Subscription Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 23 Global Minimalist Grooming Subscription Market Outlook, By Offline Retail (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.