護髮市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球護髮市場規模達939億美元，預計2034年將以3.2%的複合年成長率成長，達到1,287億美元。這一成長主要源於消費者偏好的轉變，包括個人護理和健康意識的提升，以及個人護理產品支出的增加。如今，人們更加重視頭髮健康，並意識到適當的照護不僅是為了美觀，更與整體健康息息相關。隨著消費者對產品成分及其功效的了解日益加深，對透明、清潔標籤護髮解決方案的需求也日益成長。

在這個不斷發展的市場中，最顯著的趨勢之一是天然和有機產品日益普及。消費者越來越挑剔，避免購買含有硫酸鹽、對羥基苯甲酸酯和人工化學物質的產品，因為他們認為這些成分會隨著時間的推移而損害頭髮。相反，他們更傾向於選擇以植物成分製成、不含合成添加劑的產品。這些配方被認為更安全，更有效地保持頭髮健康。因此，製造商正專注於生產更清潔的替代品，以滿足諸如頭髮乾燥、稀疏或受損等特定需求。消費者正在積極尋求個人化解決方案，這進一步推動了針對性護髮的需求。

在產品類型中，洗髮精類別佔據領先地位，2024 年市場價值達 364 億美元。預計該細分市場在 2025 年至 2034 年期間的複合年成長率將達到 3.6%。針對去屑、頭皮護理或保濕等特殊問題而設計的洗髮精正日益受到青睞。定製配方產品正成為行業標準，尤其是那些不含刺激性成分，並具有滋養、保濕和強韌頭皮等功效的產品。

護髮素也越來越受歡迎，尤其是那些專注於修復受損或染髮的護髮素。輕盈不油膩、讓秀髮柔順易打理的產品深受眾多用戶的青睞。除了洗髮精和護髮素，造型產品也持續受到關注。集亮澤、定型、保濕和防熱於一體的多功能產品正日益受到追捧。人們對蓬鬆蓬鬆、紋理豐富的髮型的需求日益成長，尤其是在那些崇尚自然髮型的人群中，這促使人們擴大使用豐盈劑、摩絲和紋理增強劑。

從終端用戶的角度來看，商業領域在2024年佔據了市場主導地位，佔總佔有率的75%。專業沙龍和美容服務提供者擴大選擇高性能、沙龍級的配方，以提供即時和持久的效果。這些產品通常採用先進技術，旨在強化、修復和提升髮質。同時，個人消費者也越來越追求個人化和便利性，青睞那些透過線上平台直接銷售的品牌。電子商務的發展讓人們更容易探索和購買適合自己髮質或需求的產品，使得線上購物成為個人消費者的主要購買管道。

依成分分類，截至2024年，合成護髮產品仍佔市場主導地位。然而，隨著人們對產品安全和環境永續性的認知不斷提高，天然和有機配方正日益流行。消費者正逐漸放棄石油基成分，轉而青睞源自再生資源的成分，例如植物油和微生物萃取物。這一趨勢推動了生物基替代品和綠色化學的廣泛使用，這些替代品既能帶來環境效益，又能提升功效。

從地理分佈來看，美國在北美地區佔據主導地位，2024年為護髮市場貢獻了222億美元。推動美國市場成長的因素有很多，包括人們對頭皮護理和頭髮健康的認知不斷提高，以及對天然和專業解決方案的強烈偏好。針對捲髮、染髮或稀疏髮質的個人化護髮護理越來越普遍，而針對頭皮去角質、保濕和平衡的產品也越來越受歡迎。

產業領導者正積極投資研發創新，以引領新興趨勢。他們也積極建立策略合作關係，以增強產品線，滿足不斷變化的客戶期望。這些努力不僅有助於品牌提供更有效率的解決方案，更符合消費者日益成長的永續性和客製化需求。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素。
  • 利潤率分析。
  • 中斷
  • 未來展望
  • 製成品
  • 經銷商
• 川普政府關稅分析
  • 對貿易的影響
    • 貿易量中斷
    • 報復措施
  • 對產業的影響
    • 供給側影響（原料）
    • 主要材料價格波動
    • 供應鏈重組
    • 生產成本影響
    • 需求面影響（售價）
    • 價格傳導至終端市場
    • 市佔率動態
    • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 供應商格局
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 頭髮健康意識不斷增強
    • 沙龍和水療行業的擴張
  • 產業陷阱與挑戰
    • 快速變化的消費者偏好
    • 頭髮健康和脫髮問題
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021-2034

• 主要趨勢
• 洗髮精
• 護髮素
• 美髮產品
  • 髮膠
  • 髮膠
  • 護髮精華素
  • 頭油
  • 其他（髮膠等）
• 髮色
• 其他（髮膜等）

第6章：市場估計與預測：依成分，2021-2034

• 主要趨勢
• 有機的
• 合成的

第7章：市場估計與預測：依髮質，2021-2034

• 主要趨勢
• 直髮
• 捲髮
• 捲髮
• 其他（濃密的頭髮等）

第8章：市場估計與預測：依消費者群體，2021-2034 年

• 主要趨勢
• 男士
• 女性
• 孩子們

第9章：市場估計與預測：按價格，2021-2034

• 主要趨勢
• 低的
• 中等的
• 高的

第 10 章：市場估計與預測：按最終用途，2021-2034 年

• 主要趨勢
• 個人
• 商業的
  • 沙龍和水療中心
  • 飯店和度假村
  • 其他（美容院等）

第 11 章：市場估計與預測：按配銷通路，2021-2034 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司擁有的網站
• 離線
  • 超市和大賣場
  • 專賣店
  • 其他（百貨公司等）

第 12 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非

第13章：公司簡介

• Aveda
• Avon
• Coty
• Estee Lauder
• Henkel
• Johnson & Johnson
• KAO Group
• Loreal
• LVMH
• Paul Mitchell
• Procter & Gamble
• Redken
• Revlon
• Shiseido
• Unilever

The Global Hair Care Market was valued at USD 93.9 billion in 2024 and is estimated to grow at a CAGR of 3.2% to reach USD 128.7 billion by 2034. This growth is primarily driven by shifting consumer preferences, including a rising awareness of personal grooming and wellness, alongside increased spending on self-care products. People are now placing a higher emphasis on hair health, recognizing that proper care goes beyond aesthetics and ties directly into overall well-being. As consumers become more informed about ingredients and their effects, demand for transparent, clean-label hair care solutions is surging.

One of the most significant trends in this evolving market is the increasing popularity of natural and organic products. Buyers are growing more selective, avoiding products with sulfates, parabens, and artificial chemicals, which they believe may harm hair over time. Instead, they are gravitating towards items made with plant-based ingredients, free from synthetic additives. These formulations are perceived to be safer and more effective for maintaining healthy hair. As a result, manufacturers are focusing on producing cleaner alternatives that address specific needs like dryness, thinning, or damage. Consumers are actively seeking personalized solutions, further driving the demand for targeted hair treatments.

Within product types, the shampoo category holds the leading position, with a market value of USD 36.4 billion in 2024. This segment is anticipated to expand at a CAGR of 3.6% from 2025 to 2034. Shampoos designed for unique concerns such as dandruff control, scalp care, or moisture retention are gaining traction. Custom-formulated products are becoming standard, especially those that exclude harsh agents and offer benefits such as scalp nourishment, hydration, and strengthening.

Conditioners are also gaining popularity, particularly those that focus on repairing damaged or color-treated hair. Lightweight, non-greasy solutions that promote smoothness and manageability are preferred by many users. In addition to shampoos and conditioners, styling products continue to capture attention. Multifunctional offerings that combine shine, hold, moisture, and heat protection in one product are becoming more sought-after. The rise in demand for voluminous and textured hairstyles, especially among those embracing natural hair patterns, is contributing to increased use of volumizers, mousses, and texture enhancers.

From the end-user perspective, the commercial segment dominated the market in 2024, accounting for 75% of the total share. Professional salons and beauty service providers are increasingly choosing high-performance, salon-grade formulas that deliver both instant and lasting results. These products often incorporate advanced technologies designed to strengthen, restore, and enhance hair quality. Meanwhile, individual consumers are moving towards greater personalization and convenience, favoring brands that sell directly through online platforms. The growth of e-commerce has made it easier for people to explore and purchase products tailored to their hair type or concern, making online shopping a major channel for individual buyers.

When categorized by ingredients, the synthetic hair care segment still leads the market as of 2024. However, natural and organic formulations are gaining momentum, driven by heightened awareness around product safety and environmental sustainability. Consumers are shifting away from petroleum-based ingredients in favor of those derived from renewable sources such as plant oils and microbial extracts. This movement supports the increasing use of bio-based alternatives and green chemistry, which offer both environmental benefits and improved efficacy.

In terms of geographical distribution, the United States holds a commanding position in the North American region, contributing USD 22.2 billion to the hair care market in 2024. Several factors are driving growth in the U.S., including growing awareness around scalp care, hair health, and a strong inclination toward naturally derived and specialized solutions. Personalized hair routines that cater to curly, color-treated, or thinning hair are becoming more common, while products targeting scalp exfoliation, hydration, and balance are gaining widespread popularity.

Leading companies in the industry are actively investing in research and innovation to stay ahead of emerging trends. They are also forming strategic collaborations to enhance their product lines and meet evolving customer expectations. These efforts are helping brands to offer solutions that are not only more effective but also aligned with the growing preference for sustainability and customization.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations.
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain.
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufactures
  • 3.1.6 Distributors
• 3.2 Trump administration tariffs analysis
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
    • 3.2.2.2 Price volatility in key materials
    • 3.2.2.3 Supply chain restructuring
    • 3.2.2.4 Production cost implications
    • 3.2.2.5 Demand-side impact (selling price)
    • 3.2.2.6 Price transmission to end markets
    • 3.2.2.7 Market share dynamics
    • 3.2.2.8 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Supplier landscape
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Growing awareness of hair health
    • 3.6.1.2 Salon and spas industry's expansion
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Rapidly changing consumer preferences
    • 3.6.2.2 Hair health and hair loss concerns
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Shampoo
• 5.3 Conditioner
• 5.4 Hair styling products
  • 5.4.1 Hair mousse
  • 5.4.2 Hair spray
  • 5.4.3 Hair serums
  • 5.4.4 Hair oil
  • 5.4.5 Others (hair gel etc.)
• 5.5 Hair color
• 5.6 Others (hair mask etc.)

Chapter 6 Market Estimates & Forecast, By Ingredient, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Organic
• 6.3 Synthetic

Chapter 7 Market Estimates & Forecast, By Hair Type, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Straight hair
• 7.3 Curly hair
• 7.4 Wavy hair
• 7.5 Others (thick hair etc.)

Chapter 8 Market Estimates & Forecast, By Consumer Group, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Men
• 8.3 Women
• 8.4 Kids

Chapter 9 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Individual
• 10.3 Commercial
  • 10.3.1 Salons and spas
  • 10.3.2 Hotels and resorts
  • 10.3.3 Other (cosmetology institutes, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Company owned website
• 11.3 Offline
  • 11.3.1 Supermarkets & hypermarkets
  • 11.3.2 Specialty stores
  • 11.3.3 Others (department stores etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 UAE
  • 12.6.2 Saudi Arabia
  • 12.6.3 South Africa

Chapter 13 Company Profiles

• 13.1 Aveda
• 13.2 Avon
• 13.3 Coty
• 13.4 Estee Lauder
• 13.5 Henkel
• 13.6 Johnson & Johnson
• 13.7 KAO Group
• 13.8 Loreal
• 13.9 LVMH
• 13.10 Paul Mitchell
• 13.11 Procter & Gamble
• 13.12 Redken
• 13.13 Revlon
• 13.14 Shiseido
• 13.15 Unilever