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市場調查報告書
商品編碼
1708154

汽車空氣清新劑市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Car Air Freshener Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 190 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球汽車空氣清新劑市場規模達 27 億美元，預計 2025 年至 2034 年的複合年成長率為 4.7%。受消費者偏好變化、可支配收入水準提高以及對高階汽車配件的需求不斷成長的推動，該市場正在穩步擴張。隨著現代消費者優先考慮更愉快、更美觀的駕駛體驗，對高品質汽車空氣清新劑的需求持續激增。創新的產品、環保的配方以及更持久的香味促進了這一成長，使空氣清新劑成為車內舒適的重要組成部分。此外，針對不同消費者需求而設計的緊湊且易於使用的清新劑的日益普及也推動了市場的發展。對個人化和便利性的日益重視進一步導致了採用率的提高，製造商專注於透過獨特的氣味、改進的設計和基於天然成分的配方來實現產品差異化。隨著汽車產業的不斷發展，汽車空氣清新劑市場將受益於汽車內裝客製化和智慧香味擴散技術的新興趨勢。

汽車空氣清新劑市場 - IMG1

市場按產品類型細分，主要類別包括懸掛式空氣清新劑、通風口夾式清新劑、空氣清新劑噴霧和氣霧劑以及其他創新形式。其中，通風口夾式空氣清新劑成為主導細分市場，2024 年市場規模達 17.5 億美元。預計 2025-2034 年期間複合年成長率為 5.1%，該細分市場因其易於使用、香味持久以及能夠在整個車輛內有效散發香味而受到青睞。與噴霧或懸吊式清新劑不同，通風口夾直接連接到汽車通風口，利用車輛的空氣系統確保持續消除異味。人們對無憂無慮、無混亂解決方案的偏好日益增加，使得通風夾成為尋求有效且持久的空氣清新劑的消費者的熱門選擇。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 27億美元
預測值 42億美元
複合年成長率 4.7%

從終端用戶來看，汽車空氣清新劑市場分為乘用車和商用車。預計到 2034 年，乘用車市場的複合年成長率將達到 5%，這主要得益於日常通勤和長途旅行的私家車擁有量的增加。消費者正在積極尋求高品質的空氣清新劑，以保持清新宜人的車內環境，尤其是在個人交通工具市場占主導地位的轎車、SUV 和掀背車中。人們對消除異味和改善情緒的香水的偏好日益成長，與消費者對汽車內部護理日益成長的傾向相一致，進一步推動了整個領域的需求。

北美汽車空氣清新劑市場佔全球佔有率的 32.2%，2024 年市場規模達 8.8 億美元。該地區強勁的市場地位歸功於美國和加拿大的高汽車擁有率，而知名品牌繼續培養強大的客戶忠誠度。此外，亞馬遜和沃爾瑪等電子商務平台的快速發展擴大了消費者獲得各種空氣清新劑產品的途徑，對銷售成長做出了巨大貢獻。積極的行銷策略，包括名人代言、有影響力的合作和創意包裝創新，在塑造消費者購買決策方面發揮著至關重要的作用。隨著消費者擴大選擇優質、持久、美觀的空氣清新劑，預計北美市場將在未來幾年內保持成長軌跡。

目錄

第1章：方法論與範圍

  • 研究設計
    • 研究方法
    • 資料收集方法
  • 基礎估算與計算
    • 基準年計算
    • 市場估計的主要趨勢
  • 預測模型
  • 初步研究與驗證
    • 主要來源
    • 資料探勘來源
  • 市場定義

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
  • 供應商格局
  • 定價分析
  • 技術與創新格局
  • 重要新聞和舉措
  • 監管格局
  • 製造商
  • 經銷商
  • 零售商
  • 對部隊的影響
    • 成長動力
      • 汽車空氣清新劑擴大採用智慧技術
      • 對奢侈品和高階產品的需求增加
    • 產業陷阱與挑戰
      • 對健康風險的擔憂日益加劇
      • 對氣霧劑和塑膠廢物的嚴格環境法規
  • 成長潛力分析
  • 技術創新
  • 消費者購買行為
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：按產品類型，2021 - 2034 年（十億美元）

  • 主要趨勢
  • 懸掛式空氣清新劑
  • 通風口/夾子清新劑
  • 空氣清新劑噴霧/氣霧劑
  • 其他

第6章：市場估計與預測：按香水分類，2021 - 2034 年（十億美元）

  • 主要趨勢
  • 花的
  • 柑橘
  • 果味
  • 辛辣的
  • 其他香水

第7章：市場估計與預測：按材料，2021 - 2034 年（十億美元）

  • 主要趨勢
  • 紙
  • 凝膠
  • 塑膠
  • 其他材料

第8章：市場估計與預測：按最終用途，2021 - 2034 年（十億美元）

  • 主要趨勢
  • 搭乘用車
  • 商用車

第9章：市場估計與預測：按配銷通路，2021 - 2034 年（十億美元）

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 超市和大賣場
    • 百貨公司
    • 其他

第10章：市場估計與預測：按地區，2021 - 2034 年（十億美元）

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 阿拉伯聯合大公國
    • 南非
    • 沙烏地阿拉伯

第 11 章：公司簡介

  • Air Spencer
  • Armor All
  • California Scents
  • Chemical Guys
  • Custom Fresheners
  • Elix Scent
  • Febreze
  • Glade
  • Higante Works
  • Ikeda Scents
  • Little Trees
  • MakeMyFreshener
  • Meguiar's
  • Refresh Your Car!
  • Yankee Candle
簡介目錄
Product Code: 13289

The Global Car Air Freshener Market reached USD 2.7 billion in 2024 and is expected to grow at a CAGR of 4.7% from 2025 to 2034. The market is experiencing steady expansion, driven by evolving consumer preferences, higher disposable income levels, and an increasing demand for premium automotive accessories. As modern consumers prioritize a more enjoyable and aesthetically pleasing driving experience, the demand for high-quality car air fresheners continues to surge. Innovative product offerings, eco-friendly formulations, and longer-lasting fragrances have contributed to this growth, making air fresheners an essential part of in-car comfort. Additionally, the rising popularity of compact and easy-to-use fresheners tailored to different consumer needs is fueling the market. The growing emphasis on personalization and convenience has further led to increased adoption, with manufacturers focusing on product differentiation through unique scents, improved designs, and natural ingredient-based formulations. As the automotive industry continues to evolve, the car air freshener market is poised to benefit from emerging trends in vehicle interior customization and smart fragrance diffusion technology.

Car Air Freshener Market - IMG1

The market is segmented by product type, with key categories including hanging air fresheners, air vent clip fresheners, air freshener sprays and aerosols, and other innovative formats. Among these, vent clip air fresheners emerged as the dominant segment, generating USD 1.75 billion in 2024. Expected to grow at a CAGR of 5.1% during 2025-2034, this segment is favored for its ease of use, long-lasting fragrance, and ability to distribute scent efficiently throughout the vehicle. Unlike sprays or hanging fresheners, vent clips attach directly to car air vents, leveraging the vehicle's air system to ensure consistent odor elimination. The increased preference for hassle-free and mess-free solutions has made vent clips a popular choice among consumers looking for effective and durable air freshening options.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$2.7 billion
Forecast Value$4.2 billion
CAGR4.7%

In terms of end-users, the car air freshener market is categorized into passenger vehicles and commercial vehicles. The passenger vehicle segment is projected to grow at a CAGR of 5% through 2034, primarily driven by the increasing ownership of personal vehicles for daily commuting and long-distance travel. Consumers are actively seeking high-quality air fresheners to maintain a fresh and inviting interior environment, particularly in sedans, SUVs, and hatchbacks, which dominate personal transportation markets. This rising preference for odor-neutralizing and mood-enhancing fragrances aligns with the growing consumer inclination toward vehicle interior care, further propelling demand across the segment.

North America car air freshener market accounted for 32.2% of the global share and generated USD 880 million in 2024. The region's robust market presence is attributed to high vehicle ownership rates across the United States and Canada, where established brands continue to cultivate strong customer loyalty. Additionally, the rapid growth of e-commerce platforms such as Amazon and Walmart has expanded consumer access to a wide range of air freshener products, contributing significantly to sales growth. Aggressive marketing strategies, including celebrity endorsements, influencer collaborations, and creative packaging innovations, are playing a crucial role in shaping consumer purchasing decisions. With consumers increasingly opting for premium, long-lasting, and aesthetically appealing air fresheners, the North American market is expected to sustain its growth trajectory in the coming years.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research & validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier landscape
  • 3.3 Pricing analysis
  • 3.4 Technology & innovation landscape
  • 3.5 Key news & initiatives
  • 3.6 Regulatory landscape
  • 3.7 Manufacturers
  • 3.8 Distributors
  • 3.9 Retailers
  • 3.10 Impact on forces
    • 3.10.1 Growth drivers
      • 3.10.1.1 Growing adoption of smart technology for car air fresheners
      • 3.10.1.2 Increase in demand for luxury and premium products
    • 3.10.2 Industry pitfalls & challenges
      • 3.10.2.1 Growing concern over health risks
      • 3.10.2.2 Strict environmental regulations on aerosols and plastic waste
  • 3.11 Growth potential analysis
  • 3.12 Technological innovation
  • 3.13 Consumer buying behavior
  • 3.14 Porter's analysis
  • 3.15 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Bn) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Hanging air freshener
  • 5.3 Air vent/clips freshener
  • 5.4 Air freshener sprays/aerosols
  • 5.5 Others

Chapter 6 Market Estimates & Forecast, By Fragrance, 2021 - 2034 ($Bn) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Floral
  • 6.3 Citrus
  • 6.4 Fruity
  • 6.5 Spicy
  • 6.6 Other fragrances

Chapter 7 Market Estimates & Forecast, By Material, 2021 - 2034 ($Bn) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Paper
  • 7.3 Gel
  • 7.4 Plastic
  • 7.5 Other materials

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Passenger vehicles
  • 8.3 Commercial vehicles

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce
    • 9.2.2 Company website
  • 9.3 Offline
    • 9.3.1 Supermarkets & hypermarkets
    • 9.3.2 Department stores
    • 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 Australia
    • 10.4.5 South Korea
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 South Africa
    • 10.6.3 Saudi Arabia

Chapter 11 Company Profiles

  • 11.1 Air Spencer
  • 11.2 Armor All
  • 11.3 California Scents
  • 11.4 Chemical Guys
  • 11.5 Custom Fresheners
  • 11.6 Elix Scent
  • 11.7 Febreze
  • 11.8 Glade
  • 11.9 Higante Works
  • 11.10 Ikeda Scents
  • 11.11 Little Trees
  • 11.12 MakeMyFreshener
  • 11.13 Meguiar's
  • 11.14 Refresh Your Car!
  • 11.15 Yankee Candle