巧克力市場機會、成長動力、產業趨勢分析及2025-2034年預測

2024 年全球巧克力市場規模達到 1,250 億美元，預計 2025 年至 2034 年的複合年成長率為 3.3%。受可支配收入增加、城市化和偏好變化的推動，不斷成長的消費者需求將繼續影響該行業的發展。新興經濟體中不斷擴大的中產階級人口正在推動巧克力消費，而全球消費者對高品質、特色巧克力的興趣也越來越大。注重健康的選擇也促進了市場的成長，因為越來越多的人尋求高可可含量的黑巧克力，因為它被認為有益於健康。季節性趨勢進一步支持了銷售額的成長，巧克力仍然是各種慶祝活動的熱門禮物。此外，糖果、乳製品和飲料等行業正在將巧克力融入其產品中，為市場擴張創造了進一步的機會。

市場成長的主要驅動力之一是巧克力零食、飲料和糖果的日益普及。優質巧克力，尤其是那些具有獨特風味和較高可可含量的巧克力，越來越受歡迎。在可支配收入不斷增加和飲食習慣西化地區的新興經濟體中，巧克力消費量正在激增。大眾市場巧克力的價格實惠繼續吸引買家，而高階市場則透過低糖和有機等更健康的替代品提供了成長潛力。

2024 年牛奶巧克力市場的規模將超過 739 億美元，預測期內的複合年成長率將超過 3.2%。其廣泛的吸引力、柔滑的質地和均衡的口味使其在市場上佔據強大的地位。牛奶巧克力仍然是各個年齡層消費者的首選。城市地區的擴張和收入水準的提高創造了進一步的成長機會，特別是在發展中地區。牛奶巧克力出現在糖果、烘焙食品和飲料等多種產品類別中，鞏固了其市場地位。該細分市場受益於大眾市場的吸引力以及低糖優質產品的推出。

巧克力產業的包裝部門也正在穩定成長。 2024 年，塑膠包裝市場價值為 601 億美元，預計 2025 年至 2034 年的複合年成長率為 2.8%。塑膠因其耐用性、重量輕以及保護巧克力免受潮濕和污染的能力，仍然是主要材料。它廣泛用於模製巧克力的單份包裝和托盤，確保安全運輸和延長保存期限。

超市和大賣場在巧克力分銷中發揮著至關重要的作用，該領域的規模到 2024 年將達到 728 億美元，預計複合年成長率為 2.9%。這些零售連鎖店提供各種各樣的巧克力，從經濟實惠的商品到高階品牌，推動了強勁的銷售。季節性促銷和廣泛的行銷活動使更廣泛的消費者群體能夠購買到巧克力。新興市場中組織零售業的擴張進一步提高了其可用性和可負擔性。

歐洲仍然是巧克力銷售的主要地區，市場成長強勁。 2024 年，德國將以 236 億美元的銷售額領先該地區，預計到 2034 年複合年成長率將達到 3.4%。

目錄

第1章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測計算
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 消費者偏好的改變
    • 新興市場巧克力消費量不斷擴大
    • 創新產品開發
  • 產業陷阱與挑戰
    • 可可豆價格波動
    • 健康問題
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依類型，2021-2034

• 主要趨勢
• 牛奶巧克力
• 黑巧克力
• 白巧克力
• 其他

第6章：市場估計與預測：依包裝，2021-2034

• 主要趨勢
• 塑膠
• 紙箱
• 其他

第7章：市場估計與預測：按配銷通路，2021-2034

• 主要趨勢
• 超市和大賣場
• 便利商店
• 巧克力專賣店
• 網上零售（電子商務）
• 其他

第8章：市場估計與預測：按地區，2021-2034

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第9章：公司簡介

• Arcor SAIC
• Barry Callebaut AG
• Chocoladefabriken Lindt & Sprüngli AG
• Ferrero Group
• Mars, Incorporated
• Meiji Holdings Co., Ltd.
• Mondelez International, Inc.
• Nestle SA
• The Australian Carob Co.
• The Hershey Company

The Global Chocolate Market reached USD 125 billion in 2024 and is expected to grow at a CAGR of 3.3% from 2025 to 2034. Rising consumer demand, driven by increasing disposable income, urbanization, and evolving preferences, continues to shape the industry. The expanding middle-class population in emerging economies is fueling chocolate consumption, while consumers worldwide are showing greater interest in high-quality, specialty chocolates. Health-conscious choices also contribute to market growth, as more people seek dark chocolate with high cocoa content for its perceived health benefits. Seasonal trends further support rising sales, with chocolates remaining a popular gift for various celebrations. Additionally, industries such as confectionery, dairy, and beverages are incorporating chocolate into their products, creating further opportunities for market expansion.

One of the primary drivers of market growth is the rising popularity of chocolate-based snacks, beverages, and confectionery items. Premium chocolates, especially those with unique flavors and higher cocoa content, are gaining traction. Emerging economies in regions with increasing disposable income and Westernized diets are seeing a surge in chocolate consumption. The affordability of mass-market chocolates continues to attract buyers, while premium segments offer growth potential with healthier alternatives, including low-sugar and organic options.

The milk chocolate segment accounted for over USD 73.9 billion in 2024 and is set to grow at a CAGR of more than 3.2% through the forecast period. Its widespread appeal, smooth texture, and balanced flavor contribute to its strong market presence. Milk chocolate remains a preferred choice for consumers across various demographics. The expansion of urban areas and rising income levels create further growth opportunities, particularly in developing regions. The presence of milk chocolate in diverse product categories, including confectionery, baked goods, and beverages, strengthens its market position. The segment benefits from both mass-market appeal and the introduction of premium options with reduced sugar content.

The chocolate industry's packaging sector is also witnessing steady growth. In 2024, the plastic packaging segment was valued at USD 60.1 billion, with an expected CAGR of 2.8% from 2025 to 2034. Plastic remains the dominant material due to its durability, lightweight nature, and ability to protect chocolate from moisture and contaminants. It is widely used in single-serve wrappers and trays for molded chocolates, ensuring safe transportation and extended shelf life.

Supermarkets and hypermarkets play a crucial role in chocolate distribution, with the segment reaching USD 72.8 billion in 2024 and expected to grow at a CAGR of 2.9%. These retail chains offer a diverse range of chocolates, from affordable options to premium brands, driving strong sales. Seasonal promotions and extensive marketing campaigns make chocolates more accessible to a broader consumer base. The expansion of organized retail in emerging markets is further enhancing availability and affordability.

Europe remains a key region for chocolate sales, with strong market growth. In 2024, Germany led the region with USD 23.6 billion in sales, maintaining a projected CAGR of 3.4% through 2034.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Changing consumer preferences
    • 3.6.1.2 Expanding chocolate consumption in emerging markets
    • 3.6.1.3 Innovative product developments
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Fluctuating cocoa bean prices
    • 3.6.2.2 Health concerns
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Milk chocolate
• 5.3 Dark chocolate
• 5.4 White chocolate
• 5.5 Others

Chapter 6 Market Estimates & Forecast, By Packaging, 2021-2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Plastic
• 6.3 Cartons
• 6.4 Others

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Supermarkets and hypermarkets
• 7.3 Convenience stores
• 7.4 Specialty chocolate stores
• 7.5 Online retail (e-commerce)
• 7.6 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Arcor SAIC
• 9.2 Barry Callebaut AG
• 9.3 Chocoladefabriken Lindt & Sprüngli AG
• 9.4 Ferrero Group
• 9.5 Mars, Incorporated
• 9.6 Meiji Holdings Co., Ltd.
• 9.7 Mondelez International, Inc.
• 9.8 Nestle SA
• 9.9 The Australian Carob Co.
• 9.10 The Hershey Company