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市場調查報告書

商品編碼

1685154

複合維生素軟糖市場機會、成長動力、產業趨勢分析和 2025 - 2034 年預測

Multivitamin Gummies Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年01月13日 | 出版商:

Global Market Insights Inc. | 英文 200 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球複合維生素軟糖市場價值為 64 億美元，預計 2025 年至 2034 年的複合年成長率為 10.8%。隨著消費者越來越重視健康和福祉，他們開始選擇複合維生素軟糖作為補充飲食的一種方便、愉快且簡單的方法。這種日益成長的偏好推動了這些產品的受歡迎程度激增，促使許多品牌進入市場，提供廣泛的產品系列，包括迎合不斷變化的飲食偏好的素食和有機產品。消費者生活方式的改變、對預防性醫療保健重要性的認知的不斷提高以及對以單一、易於食用的形式提供多種必需營養素的補充劑的需求不斷成長，進一步推動了市場擴張。隨著越來越多的人尋求增強整體健康的方法，複合維生素軟糖正成為全球各地健康習慣中不可或缺的一部分。

2024 年，複合維生素軟糖市場的成人消費者細分市場規模為 36 億美元，預計到 2034 年將以 10.6% 的複合年成長率穩步成長。這一成長主要歸因於成年人尋求方便有效的方法來維持他們的整體健康和保健。此外，隨著人口老化，對幫助老年人保持活力和健康的產品的需求不斷增加，特別是旨在支持骨骼健康、免疫力和認知功能的補充品。產前維生素市場也代表著一個較小但意義重大的利基市場，因為孕婦需要這些補充劑來獲取支持孕婦和胎兒健康的必需營養素。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	64億美元
預測值	179億美元
複合年成長率	10.8％

2024 年一般健康領域價值為 22 億美元，預計 2025 年至 2034 年期間的複合年成長率為 10.4%。在此類別中，重點關注領域包括增強免疫力、增強骨骼和關節健康以及支持整體健康。預防性醫療保健的興起，尤其是在全球大流行之後，促使消費者對支持免疫功能、對抗心臟病和糖尿病等慢性疾病並促進長期健康的複合維生素軟糖的興趣日益濃厚。消費者越來越注重自己的健康，積極尋求能夠提供針對性益處並支持更健康生活方式的產品。

在美國，複合維生素軟糖市場在 2024 年的收入為 6.292 億美元，預計到 2034 年的複合年成長率為 10.6%。推動這一成長的原因是，越來越多的人注重健康，青睞方便、易於食用的補充劑。美國市場高度多樣化，各種各樣的品牌都提供旨在滿足特定飲食需求的產品，例如純素和有機配方。此外，尤其是在疫情之後，人們對免疫健康意識的增強，也導致了對增強免疫力的複合維生素軟糖的需求不斷增加，從而進一步推動了該地區市場的擴張。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
供應商概況
利潤率分析
重要新聞及舉措
監管格局
衝擊力
- 成長動力
  - 純素和素食生活方式的興起
  - 提高美麗和皮膚健康
  - 消費者健康意識
- 產業陷阱與挑戰
  - 合規與過度消費
  - 監管審查
  - 過敏原和敏感性
成長潛力分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按來源，2021 年至 2034 年

主要趨勢
明膠
植物性明膠替代品

第 6 章：市場估計與預測：依最終用途，2021 年至 2034 年

主要趨勢
成年人
老年
孕婦
孩子們

第 7 章：市場估計與預測：按應用，2021 年至 2034 年

主要趨勢
一般健康
骨骼和關節健康
免疫
心臟健康
糖尿病
皮膚/頭髮/指甲
產前健康
其他

第 8 章：市場估計與預測：按配銷通路，2021-2034 年

主要趨勢
線上
大賣場/超市
藥局
專賣店
公關行動者
其他

第 9 章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
中東及非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第10章：公司簡介

Bayer AG
Hero Nutritional's
Nature's Bounty
Olly Nutrition
Pfizer
SmartyPants Vitamins

簡介目錄

Product Code: 6849

The Global Multivitamin Gummies Market was valued at USD 6.4 billion in 2024 and is projected to experience a CAGR of 10.8% from 2025 to 2034. As consumers increasingly prioritize their health and well-being, they are turning to multivitamin gummies as a convenient, enjoyable, and easy way to supplement their diets. This rising preference has fueled a surge in the popularity of these products, prompting numerous brands to enter the market with an extensive range of offerings, including vegan and organic options that cater to evolving dietary preferences. The market expansion is further driven by changing consumer lifestyles, the increasing awareness of the importance of preventive healthcare, and the growing demand for supplements that provide a wide array of essential nutrients in a single, easy-to-consume form. As more people look for ways to enhance their overall wellness, multivitamin gummies are becoming a staple in health routines across the globe.

The adult consumer segment of the multivitamin gummies market accounted for USD 3.6 billion in 2024 and is anticipated to grow at a steady CAGR of 10.6% through 2034. This growth is largely attributed to adults seeking convenient and effective ways to maintain their general health and wellness. Furthermore, as the population ages, there is an increasing demand for products that help seniors maintain vitality and wellness, particularly supplements designed to support bone health, immunity, and cognitive function. The prenatal vitamins segment also represents a smaller but significant niche in the market, as pregnant women turn to these supplements for essential nutrients that support both maternal and fetal health.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$6.4 Billion
Forecast Value	$17.9 Billion
CAGR	10.8%

The general health segment, valued at USD 2.2 billion in 2024, is projected to grow at a CAGR of 10.4% between 2025 and 2034. Within this category, key areas of focus include boosting immunity, enhancing bone and joint health, and supporting overall wellness. The rise of preventive healthcare, especially in the aftermath of the global pandemic, has contributed to increased consumer interest in multivitamin gummies that support immune function, combat chronic conditions like heart disease and diabetes, and promote long-term health. Consumers are becoming more conscious of their health, actively seeking products that provide targeted benefits and support a healthier lifestyle.

In the U.S., the multivitamin gummies market generated USD 629.2 million in 2024, with a projected CAGR of 10.6% through 2034. This growth is fueled by a health-conscious population that increasingly favors convenient, easy-to-consume supplements. The U.S. market is highly diverse, with a wide variety of brands offering products designed to meet specific dietary needs, such as vegan and organic formulations. Additionally, heightened awareness of immune health, particularly post-pandemic, has contributed to the rising demand for immunity-boosting multivitamin gummies, further driving market expansion in the region.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Rise in vegan and vegetarian lifestyles
  - 3.6.1.2 Increasing in beauty and skin health
  - 3.6.1.3 Consumer health awareness
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 Compliance and overconsumption
  - 3.6.2.2 Regulatory scrutiny
  - 3.6.2.3 Allergens and sensitivities
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Source, 2021-2034 (USD Million) (Tons)

5.1 Key trends
5.2 Gelatin
5.3 Plant-based gelatin substitute

Chapter 6 Market Estimates & Forecast, By End Use, 2021-2034 (USD Million) (Tons)

6.1 Key trends
6.2 Adults
6.3 Geriatric
6.4 Pregnant women
6.5 Children

Chapter 7 Market Estimates & Forecast, By Application, 2021-2034 (USD Million) (Tons)

7.1 Key trends
7.2 General health
7.3 Bone & joint health
7.4 Immunity
7.5 Cardiac health
7.6 Diabetes
7.7 Skin/hair/nails
7.8 Prenatal health
7.9 Others

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Tons)

8.1 Key trends
8.2 Online
8.3 Hypermarkets/supermarkets
8.4 Pharmacies
8.5 Specialty stores
8.6 PR actioner
8.7 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Tons)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE