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市場調查報告書

商品編碼

1684668

工作場所健康市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

Workplace Wellness Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年01月11日 | 出版商:

Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球工作場所健康市場價值為 538 億美元，並將呈現穩定的成長軌跡，預計 2025 年至 2034 年的複合年成長率為 5%。全球各地的公司越來越認知到員工健康在推動組織成功方面的關鍵作用。投資健康計畫不僅可以增強員工的健康，還可以提高專注力、提高工作效率、減少曠工，直接有助於提高企業績效。雇主發現，更健康的團隊可以減少醫療索賠並降低保險成本，將工作場所健康計畫定位為一項策略性舉措而不僅僅是一項福利。

隨著個人化健康解決方案的需求不斷成長以及技術的進步，推動了全面健康計劃的採用。從整合穿戴裝置到利用人工智慧平台提供個人化的健康建議，企業正在客製化計畫以滿足不同員工的需求。這種動態轉變強調了人們越來越認知到整體員工關懷是實現長期永續發展和獲利的途徑。隨著工作場所文化逐漸優先考慮心理、身體和情緒健康，工作場所健康市場預計將進一步蓬勃發展，滿足對創新、可訪問和可衡量的解決方案的需求。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	538億美元
預測值	866億美元
複合年成長率	5％

市場細分為營養和體重管理、健身服務、壓力管理、戒菸、健康教育和健康檢查等服務。其中，健康風險評估領域脫穎而出，由於其能夠識別員工健康風險並指導客製化的健康策略而經歷了顯著的成長。 2024 年該領域價值為 118.8 億美元，預計到 2034 年將達到 214 億美元，這得益於雇主對數據驅動的員工健康方法的興趣日益濃厚。

在交付方式方面，現場和場外專案佔據市場主導地位。 2024 年，現場健康計畫佔據領先地位，佔據 53.15% 的市場。這些計劃透過現場使用健身中心、心理健康資源、健康檢查和營養諮詢為員工提供便利，使員工能夠無縫參與而不會擾亂他們的工作時間表。預計現場健康計畫的需求將保持主導地位，到 2034 年該領域規模預計將成長到 286 億美元。

美國繼續引領全球工作場所健康市場，到 2024 年將佔 54.6% 的佔有率。美國企業正在大力投資這些項目，以提高員工敬業度並解決健康與生產力之間的連結。穿戴式健康追蹤器和行動應用程式等尖端技術的採用提高了健康計劃的個人化和有效性。透過提供可行的見解並促進持續改進，這些技術使工作場所健康成為現代企業策略不可或缺的一部分。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 服務提供者
供應商概況
利潤率分析
重要新聞及舉措
監管格局
衝擊力
- 成長動力
  - 提高員工健康意識
  - 政府法規和支持
  - 職場文化轉變
- 產業陷阱與挑戰
  - 實施成本高
  - 資料隱私問題
成長潛力分析
消費者服務偏好分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：工作場所健康市場估計與預測：按服務，2021-2034 年

主要趨勢
營養和體重管理
健身服務
健康風險評估企業健康
壓力管理
戒菸
健康檢查
酒精和藥物濫用服務
健康教育服務
生物特徵篩檢
其他

第 6 章：工作場所健康市場估計與預測：按類別，2021-2034 年

主要趨勢
健身和營養顧問
心理治療師
組織

第 7 章：工作場所健康市場估計與預測：依最終用途 2021-2034

主要趨勢
小型私人組織
中型私人組織
大型民間組織
公部門
非政府組織

第 8 章：工作場所健康市場估計與預測：以交付方式 2021-2034

主要趨勢
現場
場外

第 9 章：工作場所健康市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
中東和非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第10章：公司簡介

Alyfe Wellbeing Strategies
Aptora
BSDI
Burner Fitness
Ceridian Lifeworks
Cerner Wellness
CoreHealth Technologies
HealthifyMe Wellness
Infinite Wellness Solutions
Limeade
MediKeeper
Namaste New York
NC State Human Resources
Sprout
Virgin Pulse

簡介目錄

Product Code: 13083

The Global Workplace Wellness Market was valued at USD 53.8 billion in 2024 and is poised to experience a steady growth trajectory, with a projected CAGR of 5% from 2025 to 2034. Companies worldwide are increasingly acknowledging the critical role of employee well-being in driving organizational success. Investing in wellness programs not only enhances employee health but also fosters improved focus, higher productivity, and reduced absenteeism, directly contributing to better business performance. Employers are finding that healthier teams lead to fewer healthcare claims and lower insurance costs, positioning workplace wellness programs as a strategic initiative rather than just a benefit.

Rising demand for personalized wellness solutions, along with advancements in technology, has fueled the adoption of comprehensive wellness initiatives. From integrating wearable devices to leveraging AI-powered platforms for personalized health recommendations, businesses are tailoring programs to meet diverse employee needs. This dynamic shift underscores the growing recognition of holistic employee care as a pathway to long-term sustainability and profitability. As workplace cultures evolve to prioritize mental, physical, and emotional health, the workplace wellness market is expected to thrive further, catering to the demand for innovative, accessible, and measurable solutions.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$53.8 Billion
Forecast Value	$86.6 Billion
CAGR	5%

The market is segmented into services such as nutrition and weight management, fitness services, stress management, smoking cessation, health education, and health screenings. Among these, the health risk assessment segment stands out, experiencing significant growth due to its ability to identify employee health risks and guide customized wellness strategies. Valued at USD 11.88 billion in 2024, this segment is forecasted to reach USD 21.4 billion by 2034, driven by growing employer interest in data-driven approaches to workforce wellness.

In terms of delivery methods, onsite and offsite programs dominate the market. Onsite wellness programs led in 2024, capturing 53.15% of the market share. These programs offer convenience through onsite access to fitness centers, mental health resources, health screenings, and nutrition counseling, enabling employees to engage seamlessly without disrupting their work schedules. The demand for onsite wellness programs is projected to sustain its dominance, with the segment estimated to grow to USD 28.6 billion by 2034.

The United States continues to lead the global workplace wellness market, holding a commanding 54.6% share in 2024. American businesses are heavily investing in these programs to promote employee engagement and address the link between health and productivity. The adoption of cutting-edge technologies like wearable health trackers and mobile applications has elevated the personalization and effectiveness of wellness programs. By providing actionable insights and fostering continuous improvement, these technologies have made workplace wellness an indispensable part of the modern corporate strategy.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Service Providers
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Increased awareness of employee health
  - 3.6.1.2 Government regulations and support
  - 3.6.1.3 Workplace culture shift
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 High implementation costs
  - 3.6.2.2 Data privacy concerns
3.7 Growth potential analysis
3.8 Consumer service preferences analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Workplace Wellness Market Estimates & Forecast, By Service, 2021-2034 (USD Billion)

5.1 Key trends
5.2 Nutrition and weight management
5.3 Fitness services
5.4 Health risk assessment corporate wellness
5.5 Stress management
5.6 Smoking cessation
5.7 Health screening
5.8 Alcohol and drug abuse services
5.9 Health education services
5.10 Biometric screening
5.11 Others

Chapter 6 Workplace Wellness Market Estimates & Forecast, By Category, 2021-2034 (USD Billion)

6.1 Key trends
6.2 Fitness and nutrition consultants
6.3 Psychological therapists
6.4 Organizations

Chapter 7 Workplace Wellness Market Estimates & Forecast, By End Use 2021-2034 (USD Billion)

7.1 Key trends
7.2 Small-size private organizations
7.3 Mid-size private organizations
7.4 Large-size private organizations
7.5 Public sector
7.6 NGO

Chapter 8 Workplace Wellness Market Estimates & Forecast, By Delivery Mode 2021-2034 (USD Billion)

8.1 Key trends
8.2 Onsite
8.3 Offsite

Chapter 9 Workplace Wellness Market Estimates & Forecast, By Region, 2021-2034 (USD Billion)

9.1 Key trends
9.2 North America
- 9.2.1 US
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 Middle East & Africa
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE