按需健康軟體市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

2024 年全球按需健康軟體市場價值為 5.073 億美元，預計 2025 年至 2034 年期間的複合年成長率將達到 8.5%。按需健康軟體是指可隨時隨地提供個人化健康服務（包括健身、心理健康、營養和放鬆）的數位平台。這些平台使用戶能夠預訂健康服務、存取客製化計畫並即時監控他們的進度，提供符合現代生活方式的便利性和靈活性。

全球對健康和保健的日益關注是市場成長的主要動力。隨著人們越來越重視身心健康，對可獲得的、創新的健康解決方案的需求也不斷上升。雇主和組織也認知到整體健康的重要性，從而廣泛採用旨在提高生產力和員工滿意度的健康技術。智慧型手機的迅速普及、遠距醫療的進步以及預防保健意識的不斷增強進一步推動了對按需健康軟體的需求。隨著技術創新和個人化護理的轉變，市場將徹底改變健康格局。

市場分為基於雲端的解決方案和基於網路的解決方案。雲端運算領域引領市場，2024 年估值達 2.817 億美元，預計在預測期內將出現顯著成長。基於雲端的平台提供了無與倫比的靈活性，讓醫療保健提供者擴展資源並適應動態需求。這些平台使治療師和健康專家能夠遠端存取資料，從而最佳化遠距醫療諮詢和跨多個地點運作的效率。雲端解決方案的靈活性和可擴展性使其成為尋求創新方式提供無縫健康體驗的企業的首選。

根據應用，市場分為大型企業和中小型企業 (SME)。 2024 年，大型企業佔據了 52.1% 的主導市場佔有率，展現了其實施先進健康計畫的能力，以滿足廣大員工和客戶群的需求。大型組織擁有大量預算和資源，正在利用按需健康軟體來創建符合其策略目標的客製化健康計劃，從而提高員工參與度並改善整體組織績效。

美國已成為關鍵市場，2024 年的營收為 1.74 億美元，預計在整個預測期內將呈現強勁成長。對工作場所健康的日益關注，極大地促進了旨在提高員工福利和生產力的數位健康解決方案的採用。醫療費用的上漲和對預防保健的高度重視進一步增強了市場。此外，智慧型手機和健康應用程式的廣泛使用使用戶能夠輕鬆獲得健身追蹤、心理健康支援和個人化的健康計劃，鞏固了美國在按需健康軟體市場領先地位。

目錄

第 1 章：方法論與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 產業衝擊力
  • 成長動力
    • 健康意識不斷增強
    • 轉向數位化解決方案
    • 技術進步
    • 靈活性和可訪問性不斷提高
  • 產業陷阱與挑戰
    • 消費者隱私問題
• 成長潛力分析
• 監管格局
  • 美國
  • 歐洲
• 技術格局
• 未來市場趨勢
• 重要新聞和舉措
• 差距分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 策略儀表板

第 5 章：市場估計與預測：按類型，2021 年至 2034 年

• 主要趨勢
• 基於雲端
• 基於網路

第 6 章：市場估計與預測：按應用，2021 年至 2034 年

• 主要趨勢
• 大型企業
• 中小企業

第 7 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第8章：公司簡介

• Booksy
• Fresha
• Glowfox
• Mindbody
• Priv
• Schedulicity
• Setmore
• Soothe
• STYLEBEE
• Treatwell
• Urban Massage
• Urbanclap Technologies India
• WellnessLiving
• Zeel Networks
• Zenoti

The Global On-Demand Wellness Software Market, valued at USD 507.3 million in 2024, is projected to grow at an impressive CAGR of 8.5% from 2025 to 2034. On-demand wellness software refers to digital platforms that deliver personalized wellness services, including fitness, mental health, nutrition, and relaxation, accessible anytime and anywhere. These platforms empower users to book wellness services, access tailored programs, and monitor their progress in real time, offering convenience and flexibility that align with modern lifestyles.

The increasing focus on health and wellness globally is a primary driver of market growth. As individuals prioritize their mental and physical well-being, the demand for accessible, innovative wellness solutions continues to rise. Employers and organizations are also recognizing the importance of holistic health, leading to the widespread adoption of wellness technologies aimed at boosting productivity and employee satisfaction. The rapid proliferation of smartphones, advancements in telehealth, and growing awareness about preventive care further fuel the demand for on-demand wellness software. With technological innovation and a shift toward personalized care, the market is poised to revolutionize the wellness landscape.

The market is categorized into cloud-based and web-based solutions. The cloud-based segment led the market with a valuation of USD 281.7 million in 2024 and is expected to witness significant growth over the forecast period. Cloud-based platforms offer unparalleled flexibility, allowing healthcare providers to scale resources and adapt to dynamic demands. These platforms enable therapists and wellness professionals to access data remotely, optimizing efficiency in telehealth consultations and across multi-location operations. The flexibility and scalability of cloud solutions make them a preferred choice for enterprises seeking innovative ways to deliver seamless wellness experiences.

Based on application, the market is divided into large enterprises and small and medium enterprises (SMEs). In 2024, large enterprises held a dominant 52.1% market share, showcasing their ability to implement advanced wellness programs that cater to extensive employee and customer bases. With substantial budgets and resources, large organizations are leveraging on-demand wellness software to create customized wellness initiatives that align with their strategic goals, driving employee engagement and improving overall organizational performance.

The United States emerged as a key market, generating USD 174 million in 2024, and is expected to exhibit robust growth throughout the forecast period. The increasing focus on workplace wellness has significantly contributed to the adoption of digital health solutions aimed at enhancing employee well-being and productivity. Rising healthcare costs and a strong emphasis on preventative care have further strengthened the market. Additionally, the widespread use of smartphones and wellness applications enables users to conveniently access fitness tracking, mental health support, and personalized wellness plans, solidifying the position of the US as a leader in the on-demand wellness software market.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising health and wellness awareness
    • 3.2.1.2 Shift towards digital solutions
    • 3.2.1.3 Technological advancements
    • 3.2.1.4 Growing flexibility and accessibility
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Consumer privacy concerns
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 U.S.
  • 3.4.2 Europe
• 3.5 Technology landscape
• 3.6 Future market trends
• 3.7 Key news and initiatives
• 3.8 Gap analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Cloud-based
• 5.3 Web-based

Chapter 6 Market Estimates and Forecast, By Application, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Large enterprises
• 6.3 Small and medium enterprises

Chapter 7 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 UK
  • 7.3.3 France
  • 7.3.4 Spain
  • 7.3.5 Italy
  • 7.3.6 Netherlands
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Australia
  • 7.4.5 South Korea
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
  • 7.5.3 Argentina
• 7.6 Middle East and Africa
  • 7.6.1 South Africa
  • 7.6.2 Saudi Arabia
  • 7.6.3 UAE

Chapter 8 Company Profiles

• 8.1 Booksy
• 8.2 Fresha
• 8.3 Glowfox
• 8.4 Mindbody
• 8.5 Priv
• 8.6 Schedulicity
• 8.7 Setmore
• 8.8 Soothe
• 8.9 STYLEBEE
• 8.10 Treatwell
• 8.11 Urban Massage
• 8.12 Urbanclap Technologies India
• 8.13 WellnessLiving
• 8.14 Zeel Networks
• 8.15 Zenoti