2024年至2032年眼霜市場機會、成長動力、產業趨勢分析與預測

2023 年全球眼霜市場價值為 47.7 億美元，預計 2024 年至 2032 年將以 6.6% 的年複合成長率(CAGR) 成長。關注所推動的、浮腫和衰老跡象。壓力、睡眠不足和長時間看螢幕等因素加劇了這些問題，導致對有效眼部護理產品的需求增加。消費者對自己的護膚需求的了解越來越多，從而更傾向於有針對性的解決方案。社群媒體和美容影響者在促進眼部護理成為日常護膚程序的重要組成部分方面發揮了重要作用。

此外，年輕一代越來越意識到抗衰老策略，促使他們儘早尋求預防性護理，並有助於市場擴張。市場依產品類型分類，包括保濕、緊緻、抗衰老、抗過敏、提亮和去浮腫眼霜。 2023年，保濕眼霜佔最大市場佔有率，佔總銷售額的29.5%。該細分市場預計將保持其主導地位，預計到 2032 年將達到約 26.1 億美元。 這些面霜可解決乾燥、浮腫和膚質不均勻等各種問題，適合所有年齡和皮膚類型的個人。

透明質酸、甘油和天然油等有益成分的加入增強了它們的吸引力，因為消費者尋求立即改善和長期抗衰老功效。按皮膚類型分類，市場分為乾性皮膚、油性皮膚和其他細分市場，其中後者在 2023 年處於領先地位，佔據 48.4% 的市場佔有率。該細分市場預計將成長，預計到 2032 年估值將達到 41.8 億美元。隨著人們越來越認知到自己獨特的皮膚敏感性並尋求溫和而有效的產品，這些多功能配方吸引了更廣泛的消費者群體。

許多眼霜含有洋甘菊、蘆薈和低過敏性化合物等鎮靜成分，確保它們適合所有皮膚類型。亞太地區處於眼霜市場的前沿，預計複合年成長率為 7.1%，預計到 2032 年將達到 34.5 億美元。此外，隨著既定美容趨勢的影響，年輕消費者對護膚程序重要性的認知不斷提高，進一步推動了該市場對眼霜的需求。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 監管環境
• 衝擊力
  • 成長動力
    • 眼部皮膚問題日益普遍
    • 對有機成分的認知不斷提高
    • 社群媒體用戶數量增加
  • 產業陷阱與挑戰
    • 皮膚過敏問題日益嚴重
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
  • 首選價格範圍
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 - 2032

• 主要趨勢
• 保濕眼霜
• 成型眼霜
• 抗老眼霜
• 抗過敏眼霜
• 亮白眼霜
• 去浮腫眼霜

第 6 章：市場估計與預測：依成分分類，2021 - 2032

• 主要趨勢
• 維生素E
• 菸鹼醯胺
• 維生素A
• 視黃醇
• 其他（玻尿酸等）

第 7 章：市場估計與預測：按皮膚類型，2021 - 2032 年

• 主要趨勢
• 乾性皮膚
• 油性肌膚
• 其他（所有皮膚、敏感肌膚）

第 8 章：市場估計與預測：按價格，2021 - 2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 9 章：市場估計與預測：依應用分類，2021 - 2032

• 主要趨勢
• 專業的
• 個人的

第 10 章：市場估計與預測：按銷售管道，2021 - 2032 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 專賣店
  • 大型零售店
  • 其他

第 11 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非

第 12 章：公司簡介

• Amorepacific Corporation
• Avon Products, Inc.
• Beiersdorf AG
• Cadila Pharmaceuticals
• The Estee Lauder Companies Inc.
• Eye Care Cosmetics
• Johnson & Johnson
• Kao Corporation
• L'Oreal SA
• Mary Kay Inc.
• Oriflame Holding AG
• The Procter & Gamble Company
• Shiseido Company, Limited
• The Body Shop International Limited
• Unilever PLC

The Global Eye Cream Market was valued at USD 4.77 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2032. This growth is driven by increasing concerns about eye skin issues, including dark circles, puffiness, and signs of aging. Factors such as stress, insufficient sleep, and prolonged screen time exacerbate these problems, resulting in a heightened demand for effective eye care products. Consumers are becoming more educated about their skincare needs, leading to a preference for targeted solutions. Social media and beauty influencers have played a significant role in promoting eye care as an essential part of daily skincare routines.

Additionally, younger generations are increasingly conscious of anti-aging strategies, prompting them to seek preventative care earlier in life and contributing to market expansion. The market is categorized by product type, including moisturizing, firming, anti-aging, anti-allergy, brightening, and de-puffing eye creams. In 2023, moisturizing eye creams held the largest market share, accounting for 29.5% of total sales. This segment is expected to maintain its dominance, projected to reach approximately USD 2.61 billion by 2032. These creams address various issues such as dryness, puffiness, and uneven skin texture, making them suitable for individuals of all ages and skin types.

The inclusion of beneficial ingredients like hyaluronic acid, glycerin, and natural oils enhances their appeal, as consumers seek both immediate improvements and long-term anti-aging benefits. When classified by skin type, the market features segments for dry skin, oily skin, and others, with the latter segment leading in 2023 and capturing 48.4% of the market share. This segment is expected to grow, with a projected valuation of USD 4.18 billion by 2032. Eye creams designed for various skin types, including those formulated for sensitive skin, are gaining traction in the market. These versatile formulations attract a broader consumer base as individuals increasingly recognize their unique skin sensitivities and seek gentle yet effective products.

Many eye creams contain calming ingredients like chamomile, aloe vera, and hypoallergenic compounds, ensuring they are suitable for all skin types. The Asia-Pacific region is at the forefront of the eye cream market, anticipating a CAGR of 7.1% and expected to reach USD 3.45 billion by 2032. The region's significant and varied population generates robust demand for skincare products, including eye creams. Moreover, the rising awareness among younger consumers about the importance of skincare routines, in line with the influence of established beauty trends, further fuels the demand for eye creams in this market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Regulatory landscape
• 3.3 Impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Increasing prevalence of eye skin issues
    • 3.3.1.2 Rising awareness for organic component
    • 3.3.1.3 Increase in number of social media users
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 Rising skin allergy issues
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
  • 3.4.5 Preferred price range
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2032, (USD Million) (Million Units)

• 5.1 Key trends
• 5.2 Moisturizing eye cream
• 5.3 Forming eye cream
• 5.4 Anti-aging eye cream
• 5.5 Anti-allergy eye cream
• 5.6 Brightening eye cream
• 5.7 De-puffing eye cream

Chapter 6 Market Estimates & Forecast, By Ingredient, 2021 - 2032, (USD Million) (Million Units)

• 6.1 Key trends
• 6.2 Vitamin E
• 6.3 Niacinamide
• 6.4 vitamin A
• 6.5 Retinol
• 6.6 Other (hyaluronic acid, etc)

Chapter 7 Market Estimates & Forecast, By Skin Type, 2021 - 2032, (USD Million) (Million Units)

• 7.1 Key trends
• 7.2 Dry skin
• 7.3 Oily skin
• 7.4 Other (all skin, sensitive skin)

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Million) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2032, (USD Million) (Million Units)

• 9.1 Key trends
• 9.2 Professional
• 9.3 Personal

Chapter 10 Market Estimates & Forecast, By Sales Channel, 2021 - 2032, (USD Million) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty store
  • 10.3.2 Mega retail stores
  • 10.3.3 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Million) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 Saudi Arabia
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Amorepacific Corporation
• 12.2 Avon Products, Inc.
• 12.3 Beiersdorf AG
• 12.4 Cadila Pharmaceuticals
• 12.5 The Estee Lauder Companies Inc.
• 12.6 Eye Care Cosmetics
• 12.7 Johnson & Johnson
• 12.8 Kao Corporation
• 12.9 L'Oreal S.A.
• 12.10 Mary Kay Inc.
• 12.11 Oriflame Holding AG
• 12.12 The Procter & Gamble Company
• 12.13 Shiseido Company, Limited
• 12.14 The Body Shop International Limited
• 12.15 Unilever PLC