眼霜市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球眼霜市場價值為 50 億美元，預計 2025 年至 2034 年的複合年成長率為 6.7%。對天然和有機護膚產品的需求不斷成長是推動這一擴張的關鍵因素。消費者越來越重視含有清潔、安全和天然成分的保養品，尤其是針對眼睛等嬌嫩的部位。這種轉變是由人們對成分安全性的認知提高、對合成添加劑的日益擔憂以及對環保和無殘忍配方的偏好所推動的。市場也受益於社群媒體和美容影響者的影響，他們放大了預防性護膚的重要性。隨著自我照護程序變得越來越先進，對具有保濕、抗衰老和亮白等特殊功效的眼霜的需求持續上升。此外，全球老齡人口的成長和可支配收入的增加也促進了市場的成長，因為消費者更願意投資細紋、黑眼圈和浮腫的優質護膚解決方案。各大品牌正在透過擴大產品組合、推出創新配方以及利用先進的護膚技術來提高產品功效來應對這項挑戰。

市場分為保濕、抗老化、亮白、消腫和抗過敏眼霜。保濕眼霜在 2024 年創造了最高的收入，這主要得益於人們對保濕和維持皮膚彈性的需求日益成長。富含透明質酸等成分的產品的需求正在增加，透明質酸以其保濕特性而聞名。隨著消費者積極尋求對抗細紋和皮膚鬆弛的解決方案，抗衰老眼霜也越來越受歡迎。隨著對預防性護膚的日益重視，各大品牌正在開發將保濕與抗衰老特性相結合的配方，在單一產品中提供雙重功效。

根據應用，市場分為專業用途和個人用途。 2024 年，專業護膚領域將佔據 55% 的市場佔有率，這得益於專業護膚需求的不斷成長。皮膚科醫生、美容師和高階護膚診所正在將先進的眼霜融入治療方案中，以經過臨床驗證的配方解決深層皺紋、黑眼圈和浮腫問題。同時，隨著越來越多的消費者開始採用家庭護膚程序，個人使用領域也不斷擴大。自我照顧的便利性，加上高品質非處方眼霜的日益普及，推動了這個類別的銷售。

美國眼霜市場佔全球收入的 72%，2024 年創造 8.6 億美元的收入。這種主導地位歸因於消費者在護膚方面的高支出、持續的產品創新以及對天然成分的強烈傾向。領先美容品牌在研發方面投入巨資，進一步推動了市場擴張。各公司正在推出具有多種功能的先進眼霜，包括抗衰老、保濕和亮白功效，以滿足不同消費者的需求。隨著清潔美容影響力的不斷提升以及注重護膚的消費者數量的不斷增加，預計美國眼霜市場在未來幾年將保持領先地位。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素。
  • 利潤率分析。
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 眼部皮膚問題日益普遍
    • 提高對有機成分的認知
  • 產業陷阱與挑戰
    • 皮膚過敏問題日益嚴重
    • 網路平台存在假冒風險
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021-2034

• 主要趨勢
• 保濕眼霜
• 定型眼霜
• 抗老眼霜
• 抗敏眼霜
• 亮白眼霜
• 消腫眼霜

第6章：市場估計與預測：依成分，2021-2034

• 主要趨勢
• 維生素E
• 菸鹼醯胺
• 維生素A
• 視黃醇
• 其他（玻尿酸等）

第7章：市場估計與預測：依皮膚類型，2021-2034

• 主要趨勢
• 皮膚乾燥
• 油性肌膚
• 其他（所有皮膚、敏感性皮膚等）

第8章：市場估計與預測：按價格，2021-2034 年

• 主要趨勢
• 低的
• 中等的
• 高的

第9章：市場估計與預測：按應用，2021-2034

• 主要趨勢
• 專業的
• 個人的

第 10 章：市場估計與預測：按配銷通路，2021-2034 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 專賣店
  • 大型零售商店
  • 其他（個體店、百貨公司等）

第 11 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非

第12章：公司簡介

• Amorepacific
• Avon Products
• Beiersdorf
• Cadila Pharmaceuticals
• Eye Care Cosmetics
• Johnson & Johnson
• Kao
• L'Oreal
• Mary Kay
• Oriflame Holding
• Shiseido
• The Body Shop
• The Estee Lauder Companie
• The Procter & Gamble
• Unilever

The Global Eye Cream Market was valued at USD 5 billion in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2034. The rising demand for natural and organic skincare products is a key factor fueling this expansion. Consumers are increasingly prioritizing skincare solutions with clean, safe, and naturally derived ingredients, particularly for delicate areas like the eyes. This shift is driven by heightened awareness of ingredient safety, growing concerns over synthetic additives, and the preference for eco-friendly and cruelty-free formulations. The market is also benefiting from the influence of social media and beauty influencers, who amplify the importance of preventive skincare. As self-care routines become more advanced, the demand for eye creams with specialized benefits, including hydration, anti-aging, and brightening properties, continues to rise. Additionally, the growing aging population and increasing disposable incomes worldwide contribute to market growth, as consumers are more willing to invest in premium skincare solutions that target fine lines, dark circles, and puffiness. Brands are responding by expanding their product portfolios, introducing innovative formulations, and leveraging advanced skincare technology to enhance product efficacy.

The market is segmented into moisturizing, anti-aging, brightening, de-puffing, and anti-allergy eye creams. Moisturizing eye creams generated the highest revenue in 2024, largely driven by the growing need for hydration and skin elasticity maintenance. Products enriched with ingredients like hyaluronic acid, which is known for its moisture-retaining properties, are witnessing increased demand. Anti-aging eye creams are also gaining traction as consumers actively seek solutions to combat fine lines and sagging skin. With a rising emphasis on preventative skincare, brands are developing formulations that combine hydration with anti-aging properties, offering dual benefits in a single product.

By application, the market is categorized into professional and personal use. In 2024, the professional segment held a 55% market share, driven by the growing demand for specialized skincare treatments. Dermatologists, aestheticians, and high-end skincare clinics are integrating advanced eye creams into treatment regimens to address deep wrinkles, dark circles, and puffiness with clinically proven formulas. Meanwhile, the personal use segment is expanding as more consumers embrace at-home skincare routines. The convenience of self-care, coupled with the increasing availability of high-quality, over-the-counter eye creams, is boosting sales in this category.

The U.S. eye cream market accounted for 72% of global revenue, generating USD 860 million in 2024. This dominance is attributed to high consumer spending on skincare, continuous product innovations, and a strong inclination toward natural ingredients. The presence of leading beauty brands investing heavily in research and development further drives market expansion. Companies are launching advanced eye creams with multi-functional benefits, including anti-aging, hydration, and brightening effects, to cater to diverse consumer needs. With the rising influence of clean beauty and an increasing number of skincare-conscious consumers, the U.S. eye cream market is expected to maintain its leading position in the years ahead.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations.
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain.
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Key news & initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Increasing prevalence of eye skin issues
    • 3.5.1.2 Rising awareness of organic components
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 Rising skin allergy issues
    • 3.5.2.2 Risk of counterfeiting on online platforms
• 3.6 Growth potential analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Moisturizing eye cream
• 5.3 Forming eye cream
• 5.4 Anti-aging eye cream
• 5.5 Anti-allergy eye cream
• 5.6 Brightening eye cream
• 5.7 De-puffing eye cream

Chapter 6 Market Estimates & Forecast, By Ingredients, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Vitamin E
• 6.3 Niacinamide
• 6.4 vitamin A
• 6.5 Retinol
• 6.6 Other (hyaluronic acid, etc.)

Chapter 7 Market Estimates & Forecast, By Skin Type, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Dry skin
• 7.3 Oily skin
• 7.4 Other (all skin, sensitive skin etc.)

Chapter 8 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Professional
• 9.3 Personal

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty store
  • 10.3.2 Mega retail stores
  • 10.3.3 Others (individual stores, department stores, etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 Saudi Arabia
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Amorepacific
• 12.2 Avon Products
• 12.3 Beiersdorf
• 12.4 Cadila Pharmaceuticals
• 12.5 Eye Care Cosmetics
• 12.6 Johnson & Johnson
• 12.7 Kao
• 12.8 L'Oreal
• 12.9 Mary Kay
• 12.10 Oriflame Holding
• 12.11 Shiseido
• 12.12 The Body Shop
• 12.13 The Estee Lauder Companie
• 12.14 The Procter & Gamble
• 12.15 Unilever