市場調查報告書
商品編碼
1351533
衛生棉市場 - 按類型(拋棄式、可重複使用)、分銷管道(零售藥房、醫院藥房、電子商務通路、實體店、超市/大賣場) - 到 2032 年的全球預測Sanitary Pads Market - By Type (Disposable, Reusable), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar, Supermarket/Hypermarket) - Global Forecast to 2032 |
2023 年至 2032 年,全球衛生棉市場複合年成長率預計將超過 4%。
製造商不斷加大研發投資力度,以提供更舒適、更有效率的衛生棉,這將促進市場成長。例如,2022 年 10 月,個人衛生品牌 Soothe Healthcare 投資超過 2,100 萬美元(17.5 億盧比),用於進一步擴大其分銷管道並擴大其對二三級市場女性的影響力。先進材料和技術的湧入也導致了高吸水性聚合物的出現和改進的墊設計,以提供更好的吸收和防漏性能。
整個衛生棉產業根據類型、分銷管道和地區進行細分。
就類型而言,由於布墊和可洗月經墊因其環保和永續的特性而越來越受歡迎,可重複使用的衛生棉市場從2023年到2032年的複合年成長率可能會達到4.5 %。與拋棄式墊不同,這些墊有助於減少對環境的影響。為了滿足不斷成長的消費者需求而日益關注的創新將影響該細分市場的成長。例如,2021 年 9 月,丹麥 LastObject 推出了新型可重複使用衛生棉 LastPad。
在分銷管道方面,預計到2032 年,醫院藥房領域的衛生棉行業規模複合年成長率將達到3.5%。醫院藥房透過驗證用藥訂單、提供準確的藥品資訊並協助防止用藥錯誤,為患者安全做出重大貢獻。協助醫院工作人員取得個人衛生用品也將促進該細分市場的擴張。
從地區來看,到2032 年,歐洲衛生棉市場規模預計將以3% 的速度成長。人們對經期健康和衛生意識的高漲,為減少月經帶來的恥辱、同時促進婦女和女孩獲得衛生用品的舉措讓路。不斷變化的監管要求,加上對環保和永續衛生棉的更高需求,將促進區域市場的成長。
Global sanitary pads market is poised to record over 4% CAGR from 2023-2032.
The growing efforts by manufacturers on R&D investments to offer more comfortable and efficient sanitary pads will add to the market growth. For instance, in October 2022, personal hygiene brand Soothe Healthcare invested over USD 21 million (Rs 175 crore) for further growing its distribution channels and expanding its reach across women in the tier two and three markets. The influx of advanced materials and technologies has also resulted in the advent of superabsorbent polymers and improved pad designs to offer better absorption and leakage prevention.
The overall sanitary pads industry is segmented based on type, distribution channel, and region.
In terms of type, the reusable sanitary pads market may record 4.5% CAGR from 2023-2032 driven by rising popularity of cloth pads and washable menstrual pads owing to their eco-friendly and sustainable nature. Unlike their disposable counterparts, these pads help reduce the environmental impacts. The growing focus on innovations to match the surging consumer requirements will influence the segment growth. For instance, in September 2021, Denmark-based LastObject launched LastPad, its new reusable sanitary towel.
With respect to distribution channel, the sanitary pads industry size from the hospital pharmacy segment is expected to hit 3.5% CAGR up to 2032. Hospital pharmacies significantly contribute to patient safety as they verify medication orders, offer accurate drug information, and assist prevent medication errors. The assistance to hospital staff in obtaining personal hygiene items will also add to the segment expansion.
Regionally, Europe sanitary pads market size is expected to observe 3% growth rate through 2032. The surging awareness of menstrual health and hygiene has made way for initiatives to reduce the stigma around menstruation while promoting access to sanitary products for women and girls. The evolving regulatory requirements coupled with the higher demand for eco-friendly and sustainable sanitary pads will add to the regional market growth.