市場調查報告書
商品編碼
1438153
到 2030 年衛生用品 (FHP) 市場預測:按產品類型、性質、類別、年齡層、分銷管道和地區進行的全球分析Feminine Hygiene Products Market Forecasts to 2030 - Global Analysis By Product Type, Nature, Category, Age Group, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2023 年全球女性衛生用品 (FHP) 市場規模為 428.7 億美元,預計在預測期內複合年成長率為 8.1%,到 2030 年將達到 739.5 億美元。
催眠產品 (FHP) 是一種旨在管理月經和促進女性健康的個人保養用品。這些產品包括擦拭巾、墊片、衛生棉、月事杯、衛生護墊、沐浴清洗、噴霧劑、一次性和可重複使用的刮鬍刀、刀片等。這些產品包括多種月經期間、產後或一般個人衛生使用的物品。這些產品旨在透過確保適當的衛生習慣來預防感染疾病和過敏,從而支持女性的生殖健康。
根據聯合國(世界人口展望)發布的資料,全球女性人口估計約39億,佔全球人口的49.58%。
個人衛生意識不斷增強
教育舉措的結果是提高意識並鼓勵婦女優先考慮月經健康。這種減少恥辱的文化轉變有助於經期衛生用品 (FHP) 的普及。隨著女性教育程度的提高,她們對創新、高品質產品的需求不斷增加,包括那些優先考慮舒適性和環保性的產品。除了刺激市場擴張之外,個人衛生意識的提高也促使越來越多的人將健康和積極的自我護理放在首位,將經期衛生用品(FHP)定位為女性日常健康管理的必要組成部分也是一種體現。
健康和安全問題
產品召回和對成分安全的案例可能會削弱消費者的信心。與特定產品相關的過敏反應、刺激或不良健康影響等問題可能會導致消費者信任和忠誠度下降。製造商面臨著透過嚴格的品管措施和透明的溝通來解決和減輕這些問題的挑戰。因此,市場拓展受到限制。
消費者對永續產品的興趣日益濃厚
隨著環保意識的增強,消費者正在尋求環保的替代品,從而創造了對生物分解性、可重複使用和可回收的女性衛生用品 (FHP) 的需求。擁抱永續實踐的公司可以利用這一趨勢,開發創新、環保的產品,以滿足具有環保意識的消費者的需求。強調永續性不僅符合全球環境目標,還能提高品牌聲譽並吸引具有社會責任感的消費者群。結果,這些因素加速了市場需求。
仿冒品
仿冒品女性衛生用品 (FHP) 通常缺乏合法製造商所遵守的品質和安全標準。這些仿冒品可能含有不合格材料和有害物質,對消費者造成嚴重的健康風險。使用仿冒品可能會導致皮膚刺激、感染疾病和更嚴重的健康併發症等問題。仿冒品的存在也削弱了消費者對知名正品品牌的信任。結果,它已成為市場成長的主要障礙。
COVID-19 的影響
疫情擾亂了全球供應鏈,影響了經期衛生用品 (FHP) 的生產和分銷。停工、限制和勞動力短缺導致製造和物流延誤,影響了產品可用性。然而,大流行期間對個人衛生的日益關注可能對某些月經產品的需求產生了積極影響。此次疫情凸顯了永續性的重要性,並影響了消費者的偏好。
預計衛生棉細分市場在預測期內將是最大的
據估計,衛生棉領域佔最大佔有率。衛生棉為女性提供了一個方便且一次性的經期衛生解決方案。這些餐巾由吸收性材料製成,有多種類型,包括普通餐巾、超薄餐巾和超大餐巾,以適應不同的經血量。技術進步的重點是提高舒適度、吸收性和永續性。此外,這些護墊在滿足女性經期需求方面發揮著重要作用,並對整個經期市場做出了重大貢獻。
可重複使用部分預計在預測期間內複合年成長率最高
預計可重複使用部分在預測期內將出現良好成長。此細分市場包括可重複使用的月經產品,例如布餐巾和月事杯。可重複使用的產品旨在減少對環境的影響,並為尋求永續月經衛生解決方案的女性提供環保的選擇。這些產品通常由可清洗且耐用的材料製成,可提高長期成本效益。由於環保意識的增強以及設計和材料的進步,可重複使用的月經用品 (FHP) 變得越來越受歡迎。
由於都市化、生活方式的改變和可支配收入的增加,亞太地區在估計期間佔據了最大的市場佔有率。該地區人口眾多且多元化的國家對女性衛生用品 (FHP) 的認知和接受程度各不相同。本地和全球製造商透過調整其產品以適應文化偏好來競爭。此外,電子商務在改善全部區域經期產品的取得方面發揮關鍵作用。
預計北美在預測期內將實現獲利成長。該地區代表了一個成熟的市場,擁有廣泛的產品選擇,包括有機和環保產品。市場受到健康趨勢、整體性和永續性措施的影響。監管標準和消費者對產品安全和成分意識的提高在塑造北美時期市場方面發揮關鍵作用。
According to Stratistics MRC, the Global Feminine Hygiene Products Market is accounted for $42.87 billion in 2023 and is expected to reach $73.95 billion by 2030 growing at a CAGR of 8.1% during the forecast period. Feminine hygiene products are personal care items designed to manage menstrual hygiene and promote women's health. These products include wipes, tampons, pads, menstrual cups, panty liners, internal cleansers, sprays, disposable and reusable razors, and blades. These products include a diverse range of items intended for use during menstruation, postpartum periods, or for general personal cleanliness. They aim to support women's reproductive health by ensuring proper intimate hygiene to prevent infections and allergies.
According to data published by the UN (World Population Prospects), the population of females in the world is estimated at around 3.9 billion, representing 49.58% of the world population.
Rising awareness about personal hygiene
Raising awareness and encouraging women to prioritise menstrual health are the results of educational initiatives. The adoption of feminine hygiene products is aided by this cultural shift that reduces stigma. Women's demand for innovative, high-quality products-including products that prioritise comfort and environmental friendliness-is rising as they become more educated. In addition to fuelling market expansion, the growing awareness of personal hygiene is a reflection of a larger cultural trend that prioritises health and proactive self-care, framing feminine hygiene products as necessary components of women's daily health regimens.
Health and safety concerns
Instances of product recalls or worries about the safety of ingredients can undermine consumer trust. Issues related to allergic reactions, irritation, or adverse health effects associated with certain products may lead to a decline in consumer confidence and loyalty. Manufacturers face the challenge of addressing and mitigating these concerns through stringent quality control measures and transparent communication. Thus, it will limit market expansion.
Growing consumer interest in sustainable products
As environmental consciousness grows, consumers seek eco-friendly alternatives, creating a demand for biodegradable, reusable, and recyclable feminine hygiene options. Companies embracing sustainable practices can capitalise on this trend by developing innovative, environmentally friendly products that cater to eco-conscious consumers. Emphasising sustainability not only aligns with global environmental goals but also enhances brand reputation and attracts a socially responsible consumer base. Thereby, these factors accelerating market demand.
Counterfeit products
Counterfeit feminine hygiene products often lack the quality and safety standards adhered to by legitimate manufacturers. These fake products may contain substandard materials or harmful substances, posing serious health risks to consumers. Issues such as skin irritation, infections, or more severe health complications can result from the use of counterfeit items. Also, the presence of counterfeit products undermines the trust that consumers place in established and authentic brands. As a result, it acts as a significant barrier to the market growth.
Covid-19 Impact
The pandemic disrupted global supply chains, affecting the production and distribution of feminine hygiene products. Lockdowns, restrictions, and workforce shortages led to delays in manufacturing and logistics, impacting product availability. However, the heightened focus on personal hygiene during the pandemic could have positively influenced the demand for certain feminine hygiene products. The pandemic highlighted the importance of sustainability, influencing consumer preferences.
The sanitary napkins segment is expected to be the largest during the forecast period
The sanitary napkins segment is estimated to hold the largest share. Sanitary napkins are offering women a convenient and disposable solution for menstrual hygiene. Composed of absorbent materials, these pads come in various types, including regular, ultra-thin, and maxi pads, catering to different flow levels. Technological advancements focus on enhancing comfort, absorbency, and sustainability. Furthermore, these napkins play a crucial role in addressing women's menstrual needs, contributing significantly to the overall feminine hygiene market.
The reusable segment is expected to have the highest CAGR during the forecast period
The reusable segment is anticipated to have lucrative growth during the forecast period. This segment includes reusable menstrual products such as cloth pads and menstrual cups. Reusable products aim to reduce environmental impact, providing eco-friendly options for women seeking sustainable menstrual hygiene solutions. These products are typically made from washable, long-lasting materials, promoting cost-effectiveness over time. The increasing focus on environmental consciousness, coupled with advancements in design and materials, has contributed to the rising popularity of reusable feminine hygiene products.
Asia Pacific commanded the largest market share during the extrapolated period owing to Urbanisation, changing lifestyles, and increasing disposable incomes. With a large and diverse population, countries in this region exhibit varying levels of awareness and acceptance of feminine hygiene products. Local and global manufacturers compete by adapting products to meet cultural preferences. Moreover, E-commerce plays a crucial role in enhancing accessibility to feminine hygiene products across the Asia-Pacific region.
North America is expected to witness profitable growth over the projection period. The region exhibits a mature market with a wide array of product choices, including organic and eco-friendly options. The market is influenced by health-conscious trends, inclusivity, and sustainability initiatives. Regulatory standards and heightened consumer awareness regarding product safety and ingredients play a crucial role in shaping the North American feminine hygiene market.
Key players in the market
Some of the key players in the Feminine Hygiene Products Market include Johnson & Johnson, Procter & Gamble Company, First Quality Enterprises, Kao Corporation, Kimberly-Clark Corporation, Unicharm Corporation, Premier FMCG, Ontex BV, Hengan International Group Co. Limited, Drylock Technologies, Natracare LLC, Edgewell Personal Care Company, Bingbing Paper Co., Ltd., Lune Group Oy Ltd, Essity AB, Wuka Ltd, Cotton High Tech SL, Daio Paper Corporation, Unilever plc and Me Luna GmbH.
In June 2023, The Procter & Gamble Company announced an investment of USD 24 million to set up a personal healthcare manufacturing facility in Gujarat, India.
In April 2022, Kimberly-Clark Corporation launched new Poise Ultra Thin Pads with Wings. The Poise thinnest pads guarantee 100% clean, dry, fresh protection from bladder leaks.
In November 2021, Ontex BV launched its brand NAT in China. The products launched were tampons, towels, pantyliners, and menstruation pants.