全球女性衛生用品市場規模、佔有率、成長分析、依產品（經期護理和清潔除臭）、分銷管道（超市、藥局）- 2024-2031 年產業預測

Global Feminine Hygiene Products Market Size, Share, Growth Analysis, By Product(Menstrual Care and Cleaning & Deodorizing), By Distribution Channels(Supermarkets, Drug Stores) - Industry Forecast 2024-2031

出版日期: 2024年04月10日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球女性衛生用品市場規模為412.1億美元，預計將從2023年的433.7億美元成長到2031年的653.1億美元，預測期間（2024-2031年）複合年成長率為5.25%。

由於新產品的推出、女性健康問題的增加以及全球加入勞動力隊伍的女性人數不斷增加等多種因素，女性衛生用品市場正在經歷成長。透過各種銷售管道獲得這些產品進一步促進了這種成長。根據Plastic Oceans International在全球發表的文章《讓月經用品變得環保》，全球每年使用約450億月經用品，衛生棉使用者一生中平均消耗4,125個塑膠袋。因此，可重複使用的月亮杯、經期褲和護墊作為減少該市場廢物產生的解決方案而受到關注。例如，衛生保健公司 Essity 正在收購哥倫比亞衛生用品公司 Products Familia SA（Familia）約 44% 的股權，最終促使 Essity 擁有 Familia 至少 94% 的股份。此次收購價值 15.4 億美元（約 130 億瑞典克朗），無債務，凸顯了市場的潛力。此外，政府措施和社群媒體活動正在提高女性對個人衛生重要性的認知，從而促進對女性衛生產品的更多接受和理解。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 拉丁美洲其他地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- MEA 的其餘部分

競爭格局

前 5 名玩家比較
2021 年關鍵參與者的市場定位
主要市場參與者所採取的策略
最佳制勝策略
近期市集活動
主要公司市佔率（%），2021年

主要公司簡介

Procter & Gamble Co. (USA)
Kimberly-Clark Corporation (USA)
Unicharm Corporation (Japan)
Johnson & Johnson (USA)
Svenska Cellulosa Aktiebolaget (Sweden)
Edgewell Personal Care (USA)
Kao Corporation (Japan)
Lil-lets Group Limited (UK)
Bella Flor Inc. (USA)
Ontex Group NV (Belgium)
Corman SpA (Italy)
Bodywise (UK)
Seventh Generation Inc. (USA)
Rostam Ltd. (Israel)
Maxim Hygiene Products (USA)
The Honest Company Inc. (USA)
First Quality Enterprises, Inc. (USA)
TZMO SA (Poland)
Premier FMCG (South Africa)
Alyk, Inc. (USA)
Helen Harper LLC (USA)
Bodywise UK Ltd. (UK)

簡介目錄

Product Code: SQMIG30L2164

Global Feminine Hygiene Products Market size was valued at USD 41.21 Billion in 2022 and is poised to grow from USD 43.37 Billion in 2023 to USD 65.31 Billion by 2031, growing at a CAGR of 5.25% in the forecast period (2024-2031).

The market for feminine hygiene products is experiencing growth due to several factors such as the introduction of new products and increasing health concerns among women, alongside the rising number of women joining the workforce globally. The accessibility of these products through various sales channels further contributes to this growth. According to Plastic Oceans International's article "Making Menstrual Products Eco-Friendly" featured in the globe, approximately 45 billion menstrual products are used annually, with pad users consuming an average of 4,125 plastic bags in their lifetime. Consequently, reusable menstrual cups, period pants, and pads are gaining traction as solutions to reduce waste generation in this market. For example, Essity, a hygiene and health company, is acquiring Products Familia SA (Familia), a Colombian hygiene company, for around 44% of its equity, ultimately leading to Essity owning at least 94% of Familia. The purchase, valued at USD 1,540 million (approximately SEK 13 billion) on a debt-free basis, highlights the market's potential. Additionally, government initiatives and social media campaigns are raising awareness about the importance of personal hygiene among women, thus fostering greater acceptance and understanding of female hygiene products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Feminine Hygiene Products Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Feminine Hygiene Products Market Segmental Analysis

Global Feminine Hygiene Products Market is segmented on the basis of product, distribution channels, and region. By product, the market is segmented into menstrual care and cleaning & deodorizing. By distribution channels, market is segmented into supermarkets, drug stores, pharmacies, online retail, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Feminine Hygiene Products Market

As the worldwide economy shows signs of enhancement, consumers are finding themselves with more disposable income, consequently fueling an uptick in expenditures on personal care items, such as feminine hygiene products.

Restraints in the Global Feminine Hygiene Products Market

Apart from cultural obstacles, menstruation is further burdened by social taboos in numerous regions globally. Such stigma often discourages open dialogue on the subject and can hinder the accessibility and utilization of feminine hygiene products.

Market Trends of the Global Feminine Hygiene Products Market

The rising popularity of menstrual cups among women is attributed to their convenience, affordability, and eco-friendliness. These cups, which are reusable, offer a sustainable alternative to disposable products while also proving to be more economical in the long run.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Feminine Hygiene Products Market by Product

Market Overview
Menstrual Care and Cleaning & Deodorizing

Global Feminine Hygiene Products Market by Distribution Channels

Market Overview
Supermarkets
Drug Stores
Pharmacies
Online Retail
Others

Global Feminine Hygiene Products Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Procter & Gamble Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lil-lets Group Limited (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bella Flor Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ontex Group NV (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Corman SpA (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bodywise (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seventh Generation Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rostam Ltd. (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maxim Hygiene Products (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
First Quality Enterprises, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TZMO SA (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Premier FMCG (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alyk, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Helen Harper LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bodywise UK Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments