市場調查報告書
商品編碼
1325913
虛擬製作市場規模,按組件(硬體、軟體、服務)、按類型(預製作、製作、後期製作)、最終用途(電影、電視劇、商業廣告、線上影片),預測 2023 - 2032Virtual Production Market Size, By Component (Hardware, Software, Services), By Type (Pre-production, Production, Post-production), By End-use (Movies, TV Series, Commercial Ads, Online Videos), Forecast 2023 - 2032 |
2023年至2032年,全球虛擬製作市場將保持穩定成長。娛樂行業對沉浸式和交互式體驗(包括虛擬實境(VR)和擴增實境(AR)應用)的需求激增,導致虛擬製作技術的採用增加。 Meta(以前是 Facebook)的 Cambria VR 耳機計劃於 2023 年上市。Cambria 將是一款面向消費者和企業客戶的優質耳機。
即時渲染和動作捕捉等技術進步徹底改變了電影製作和內容創作,使電影製作者能夠高效且經濟高效地製作高品質的視覺效果。 COVID-19 大流行加速了向虛擬製作的轉變,因為它為傳統的現場拍攝提供了更安全、更靈活的替代方案。
整個虛擬製作市場根據組件、類型、最終用戶和地區進行分類。
根據組件,硬體部分將在 2023 年至 2032 年期間對市場做出重大貢獻。隨著虛擬製作技術變得更加先進和複雜,對強大且高效的硬體的需求至關重要。高性能顯卡、處理器和記憶體模組對於即時渲染和渲染密集型任務至關重要。運動捕捉系統和攝影機追踪設備也對捕捉現實世界的運動並將其無縫整合到虛擬環境中有著很高的需求。隨著對視覺吸引力和沈浸式內容的需求不斷成長,硬體組件在推動虛擬製作市場向前發展方面發揮著至關重要的作用。
按類型分類,到2032 年,後期製作領域的虛擬製作行業規模將呈現高速成長。隨著虛擬製作技術變得越來越普遍,熟練的專業人員將虛擬元素無縫整合到實景鏡頭中的需求至關重要。合成、視覺效果和顏色分級等後期製作任務在提高最終輸出的品質和真實感方面發揮著至關重要的作用。隨著內容創作者和電影製作人因其效率和創意可能性而接受虛擬製作,虛擬製作市場對後期製作服務的需求持續成長。
就最終用戶而言,虛擬製作市場的商業廣告部分將在 2023-2032 年出現顯著成長。品牌和廣告商正在採用虛擬製作技術來製作視覺上令人驚嘆的創新廣告來吸引受眾。虛擬生產可實現經濟高效的生產流程,同時提供無限的創意可能性。隨著廣告行業競爭的日益激烈,品牌尋求脫穎而出並提供引人入勝的內容,推動商業廣告中虛擬製作的日益採用,並為該領域的市場擴張做出貢獻。
從地區來看,由於該地區的電影和電視行業擁抱虛擬製作,歐洲虛擬製作市場將在預測期內獲得牽引力。利用技術來增強創造力、簡化生產工作流程並降低行業成本,從而支持成長。此外,歐洲內容創作者和電影製作人越來越注重提供視覺沉浸式的高品質內容,以滿足精通技術的觀眾的期望。
Global Virtual Production Market will have a stable growth rate from 2023-2032. The demand for immersive and interactive experiences in the entertainment industry, including virtual reality (VR) and augmented reality (AR) applications, has surged, leading to increased adoption of virtual production techniques. The Cambria VR headset from Meta (previously Facebook) is scheduled to go on sale in 2023. Cambria will be a premium headset intended for both consumers and corporate customers.
Advancements in technology, such as real-time rendering and motion capture, have revolutionized filmmaking and content creation, enabling filmmakers to produce high-quality visuals efficiently and cost-effectively. The COVID-19 pandemic accelerated the shift towards virtual production, as it offered a safer and more flexible alternative to traditional on-set shooting.
The overall Virtual Production Market is classified based on component, type, end-user, and region.
Based on the component, the hardware segment will contribute significantly to the market over 2023-2032. As virtual production techniques become more advanced and complex, the need for powerful and efficient hardware is paramount. High-performance graphics cards, processors, and memory modules are crucial for real-time rendering and rendering-intensive tasks. Motion capture systems and camera tracking devices are also in high demand to capture real-world movements and integrate them seamlessly into virtual environments. As the demand for visually captivating and immersive content grows, hardware components play a vital role in driving the virtual production market forward.
By type, the virtual production industry size from the post-production segment will show a high growth rate through 2032. As virtual production techniques become more prevalent, the need for skilled professionals to integrate virtual elements seamlessly into live-action footage is essential. Post-production tasks like compositing, visual effects, and color grading play a crucial role in enhancing the final output's quality and realism. As content creators and filmmakers embrace virtual production for its efficiency and creative possibilities, the demand for post-production services in the Virtual Production Market continues to grow.
In terms of end-user, the commercial ads segment of the virtual production market will depict notable growth over 2023-2032. Brands and advertisers are embracing virtual production techniques to create visually stunning and innovative ads that captivate audiences. Virtual production allows for cost-effective and efficient production processes while offering endless creative possibilities. With the growing competition in the advertising industry, brands seek to stand out and deliver engaging content, driving the increased adoption of virtual production in commercial ads and contributing to the market's expansion in this segment.
Regionally, the Europe Virtual Production Market will gain traction during the forecast period due to the region's film and television industry embracing virtual production. Using techniques for their ability to enhance creativity, streamline production workflows, and reduce costs in the industry supports growth. Additionally, European content creators and filmmakers are increasingly focused on delivering visually immersive and high-quality content to meet the expectations of tech-savvy audiences.