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市場調查報告書
商品編碼
2005396
消費者調查分析：2025年第三季調查—永續性和道德規範Consumer Survey Insights: Q3 2025 Survey-Sustainability & Ethics |
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「永續性和道德性」是GlobalData Trendsights八大趨勢之一，這些趨勢追蹤不斷變化的消費行為，幫助企業保持競爭優勢。 GlobalData透過其全球消費者調查計畫，定期評估每個趨勢的規模、發展動能及其對消費行為的影響。本報告分析了關於「永續性和道德性」這一趨勢的調查回饋，評估了其影響和不斷變化的行為模式，旨在幫助品牌更好地契合消費者在這一趨勢下的意圖。
「永續性和倫理道德」這一大趨勢指的是全球對社會和環境問題的日益關注，以及消費者和企業應對這些問題的責任感。這一趨勢促使消費者和品牌做出體現其對環境永續性、社會責任、動物福利、道德採購、公平貿易和健康意識等價值觀日益重視的決策。
調查範圍
- 消費者，尤其是年輕一代，期望品牌積極應對社會和環境問題，其中Y世代對品牌的道德主張最為認可。品牌應強調永續發展和道德實踐，並清楚傳達其價值觀，以培養消費者忠誠度。
- 消費者對永續發展有著多方面的理解，並將環境、社會和道德因素放在首位。品牌可以強調環保材料和負責任的資源管理，這將特別吸引嬰兒潮世代和X世代。
- 在各大消費品類別中，消費者對可重複使用、耐用包裝的需求日益成長，而此包裝有助於減少廢棄物。品牌可以透過提高可重複使用產品的供應量並在各個品類中推廣此類產品，來把握這一趨勢，並為永續消費做出貢獻。
購買原因
- 透過識別影響每種品牌類型和「可信度」指標的消費者信任度的因素，並了解人們期望獲得什麼樣的證據來避免「綠色清洗」的風險，我們可以使永續性和道德聲明更加清晰。
- 透過了解世代差異和區域差異，以及支付意願、價格障礙、區域主義和特定類別的行為，我們基於更精細的細分和商業性洞察，追求永續性和合乎道德的成長，最佳化每個市場和類別的創新、通訊和定價。
- 為了幫助消費者優先考慮能夠促進購買的材料和傳播策略，我們確定哪些永續性訊號和包裝材料（玻璃、紙板、金屬、塑膠）更容易被消費者接受。
- 這將揭示將可填充產品轉化為擴充性成長和包裝策略的關鍵見解。具體而言，您將了解商業性優勢所在以及如何利用這些優勢，如何以消費者易於理解的方式推廣可填充產品，以及每個品類和地區應優先考慮哪些填充模式。
目錄
目錄
第1章：TrendSights概述
第2章：環境與倫理論證
第3章：人們的個人價值觀
第4章：永續性意味著什麼？
第5章 可補充物品
第6章要點
附錄
"Sustainability & Ethics" is one of eight GlobalData Trendsights mega-trends that track evolving consumer behaviors and help companies maintain a competitive edge. Through its global consumer survey program, GlobalData periodically assesses the magnitude and strength of each mega-trend and its influence on consumer behavior. This report analyzes survey responses related to the "Sustainability & Ethics" mega-trend to assess how the evolution of influences and behavioral patterns are changing, helping brands stay closely aligned with consumer sentiment in this mega-trend.
The "Sustainability & Ethics" mega-trend refers to the growing global awareness and concern around social and environmental challenges and the responsibilities of both consumers and companies to address them. It drives both consumers and brands to make decisions that reflect an increased commitment to values such as environmental sustainability, social responsibility, animal welfare, ethical sourcing, fair trade, and health awareness.
Scope
- Consumers, especially younger generations, expect brands to actively address social and environmental issues, with Generation Y showing the highest agreement on ethical statements. Brands should communicate their values clearly, emphasizing sustainability and ethical practices to foster consumer loyalty.
- Shoppers have a nuanced understanding of sustainability, prioritizing environmental, social, and ethical factors. Brands could emphasize eco-friendly materials and responsible resource management, which are particularly appealing to Boomers and Generation X.
- Consumer interest in purchasing refillable durable packaging to help reduce waste is growing across key consumer packaged goods categories. By improving the availability refillable products and promoting them across categories, brands can capitalize on this trend and contribute to sustainable consumption.
Reasons to Buy
- Sharpen sustainability, and ethics claims, by identifying what drives consumer trust (by brand type and "authenticity" cues) and what proof people expect to avoid greenwashing risk.
- Target growth around sustainability and ethics with sharper segmentation and commercial insight, by understanding generational and regional differences-plus willingness-to-pay, price barriers, localism, and category-specific behaviors-to tailor innovation, messaging, and pricing by market and category.
- Pinpoint which on-pack sustainability cues and packaging materials-glass, paperboard, metals, plastic-consumers are more willing to accept to help prioritize material and communication strategy that can drive purchase.
- Discover key insights into how to turn refillables into a scalable growth and packaging strategy by learning where the commercial upside is, and how to unlock it, how to promote refillables in ways consumers understand, and which refill model to prioritize by category and region.
Table of Contents
Table of Contents
1. TrendSights overview
2. Environmental and ethical claims
3. People's personal values
4. What does sustainability mean?
5. Refillables
6. Takeaways
Appendix
