數位消費者調查- 見解報告:10個國家

Living with Digital Consumer Survey - Insight Report: 10 Countries

出版日期: 2025年10月17日 | 出版商:

Futuresource Consulting Ltd. | 英文 91 Pages | 商品交期: 請詢問到貨日

價格

如有價格方面的疑問請按下「詢問」鍵來信查詢

簡介目錄

"數位生活" 系列報告是Futuresource Consulting消費者研究計畫的定期出版品。這項調查於2024年8月在美國、英國、加拿大、德國、法國、義大利、西班牙、瑞典、日本和澳洲進行，全面分析了所有娛樂垂直領域的觀眾和消費者習慣及行為。

本報告分析的產品和消費者態度包括對優質內容、電影院、電子零售（EST）、電視點播（TVoD）、訂閱視訊點播（SVoD）、廣告支援視訊點播（AVoD）和免費廣告支援串流電視（FAST）的評估，以及更廣泛的娛樂消費習慣。

市場趨勢

第30版 "數位生活" 調查提供了涵蓋10個國家的核心趨勢和最新分析，深入探討了視訊娛樂產業各個接觸點上不斷變化的消費者習慣。

消費者信心及其可支配所得的使用能力似乎狀況良好。在上一次調查中，許多市場中，認為自身經濟狀況較六個月前有所改善的受訪者比例持續顯著上升（例如英國、美國和澳洲），或與去年同期相比保持穩定。

繼2023年演員和編劇罷工之後，2025年的電影發行計畫得以按期進行。我們最新的調查數據顯示，不僅戲院觀影人數增加，觀影頻率也有所提升。在受訪的十個國家中，有八個國家的受訪者影院觀影比例上升，其中以英語市場的增幅最為顯著。

LWD最新調查顯示，大多數市場的數位交易內容購買量進一步成長，其中英國位居榜首。這延續了去年的趨勢，反映了整個行業報告的實際業績，並受到消費者對優質內容的強烈需求的推動。

儘管市場成熟度有所不同，但在過去一年中，受訪的10個國家/地區的SVoD（訂閱視訊點播）普及率均持續成長。所有年齡層的觀眾都實現了增長，包括以往普及率較低的年輕觀眾和普及率仍然最低的老年消費者。

研究領域：

基於2024年8月進行的調查，消費者對娛樂消費和服務使用的態度和行為

付費串流、EST、TVoD、SVoD和AVoD的採用和使用趨勢
與2023年7月和2023年12月進行的先前調查結果的比較

您知道嗎？

Futuresource在過去30年中一直追蹤、研究和提供消費性電子（CE）產業趨勢的諮詢服務。本報告是一系列旨在為企業提供全面市場洞察的研究報告之一。

從事視訊內容及相關領域的公司將從這份消費者研究報告中受益。

它尤其適用於：

內容版權持有者
廣播公司和內容服務提供者
製造商及其供應商
中間商和供應鏈
零售商
消費性電子市場策略師、行銷與銷售專業人士
投資者

The Living With Digital report series is a regular offering from Futuresource Consulting's consumer research program. This wave of research carried out in August 2024 across the USA, UK, Canada, Germany, France, Italy, Spain, Sweden, Japan and Australia, bringing together audience and consumer habits and behaviours across all entertainment categories.

Products and consumer attitudes under review in this report include an assessment of Premium, cinema, EST and TVoD, SVoD, AVoD and FAST, along with wider entertainment consumption habits.

Market Trends:

Across this 30th wave of the Living with Digital survey, core trends and new analysis is provided from the 10-countries, exploring the detail on evolving consumer habits, across every touch-point in the visual entertainment industry.

Consumer confidence and ability to utilise disposable income should be in a good place, with many markets in this past wave having either continued to see a good step change in financial position of feeling better off vs. 6-months prior (EG: UK, USA and Australia) or have levelled out vs. the same time last year.

With 2025 having thankfully proved to be a stable year for a scheduled release slate (following the 2023 Actors and Writers strike), the latest survey data suggest not only an increase in audiences attending the cinema, but also an increase in the frequency of how often they have attended. Eight out of the ten countries surveyed saw an increase in share of respondents who have attended the cinema, with English language markets seeing the biggest boost.

Claimed purchasing of Digital Transaction content sees further engagement from audiences across most markets in this latest wave of LWD, with the UK leading the way. Continuing the trend set last year, reflecting the actual performance being reported across the industry, driven from strong engagement across premium content.

SVoD penetration continued to grow across all ten surveyed countries over the past year, despite differences in market maturity. Growth was seen across all age groups, including younger audiences where uptake had previously plateaued, and older consumers where penetration remains lowest.

Areas Explored:

Consumer attitudes and behaviours surrounding entertainment consumption and service usage, based on research carried out in August 2024.

Trends in the uptake and usage of Premium Releases, EST, TVoD, SVoD and AVoD
Comparisons with previous waves of research carried out in July 2023 and December 2023

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business operating within the video content space and related sectors will benefit from this consumer research report, particularly: