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2128696

數位生活型態消費者調查

Living with Digital Consumer Survey

出版日期: 2026年05月08日 | 出版商:

Futuresource Consulting Ltd. | 英文 | 商品交期: 請詢問到貨日

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簡介目錄

「數位生活」是一項長期進行的消費者調查，其首批結果於2009年 9月發布。該調查全面分析了所有娛樂領域觀眾和消費者的習慣和行為，評估了關鍵趨勢，並提供了涵蓋七個國家（法國、德國、英國、美國、加拿大、義大利和西班牙）的最新分析結果。

本報告並未涵蓋調查中的所有問題，但包含了部分關鍵資訊。所有問題的詳細答案可在相關的Excel® 檔案中找到。 SPSS 檔案可依需求提供。

市場趨勢：

整體

在受訪的大多數市場中，家庭經濟穩定性略有改善。

在英國和美國，表示財務狀況有「一些」或「顯著」改善的家庭比例仍然最高，分別為 27%和 31%。

雖然這有力地表明家庭財務狀況依然良好，但這項調查是在當前美伊衝突爆發之前進行的。自那以後，除美國以外，所有地區的GDP成長等經濟指標預測都被下調。此外，2025年底的通膨率高於預期，在大多數主要地區，油價上漲的外溢效應轉嫁給消費者。

電影

根據Futuresource Screen的趨勢追蹤，2025年影院營收強勁復甦，成長7%至超過330億美元。該成長部分歸功於平均票價的持續上漲以及觀眾對更高階觀影體驗的需求，但觀影頻率的提高也是幾乎所有市場成長的主要驅動力。

交易型

除英國以外，歐洲其他市場使用購買或租賃服務的觀眾數量持續成長。與美國和加拿大類似，英國參與交易的觀眾比例下降。

訂閱式視訊點播

SVoD（訂閱隨選視訊）普及率的成長全面顯著放緩，七個國家的平均普及率從去年同期的72%下降到73%。每個家庭訂閱的平均服務數量也保持不變，為2.8項服務。

AVOD 服務使用情況

在所有七個市場中，平均每10戶家庭中有4戶目前使用AVOD服務。然而，與前一年相比，部分市場的AVOD使用率保持平穩，而其他市場的AVOD使用率則有所成長，其中美國和西班牙的成長尤為顯著。

研究領域：

在最新的調查中，「Futuresource Living With Digital」計畫整合並分析了所有娛樂類別中的觀眾和消費者的習慣和行為。

該調查於2026年 2月進行。
本報告涵蓋的國家有法國、德國、英國、美國、加拿大、義大利和西班牙。
該調查採用全國代表性的線上樣本，每個國家抽取2000名受訪者進行調查。

你可知道？

過去30年來，Futuresource一直致力於追蹤、研究和諮詢消費性電子（CE）產業的趨勢。本報告是此系列研究報告之一，目的是為企業提供全面的市場狀況觀點。

任何在影片內容及相關領域營運的公司都能從這份消費者研究報告中獲益。它尤其適用於以下類型的公司：

內容版權所有擁有者
廣播公司和內容服務供應商
製造商及其供應商
仲介業者和供應鏈
零售商
CE市場負責人、行銷與銷售專業人員
投資者

常見問題（FAQ）

企業如何利用消費者對數位化生活方式的調查？

這項研究有助於內容提供者、平台營運商、製造商、零售商、行銷人員和投資者了解數位娛樂市場中不斷變化的消費者偏好、內容消費習慣、平台參與度和新興商機。

這份報告是否也包括互動式平板顯示器（IFPD）？

是的。本報告除了涵蓋互動式平板顯示器（IFPD）外，還涵蓋互動式白板，並分析了主要地區的市場趨勢、供應商表現、滲透率和技術發展。

「互動展示軌道」包含哪些區域？

本報告重點關注教育領域和企業/政府會議室的應用。具體而言，它檢驗了互動式顯示器在教育和協作環境中的使用，而不是在數位電子看板、自助服務終端或非互動式顯示器等應用中的使用。

The Living with Digital is a long-standing consumer survey with the 1st wave published back in September 2009. The survey brings together audience and consumer habits and behaviours across all entertainment categories, evaluating core trends and providing new analysis across seven countries, including France, Germany, the UK, USA, Canada, Italy and Spain.

Key information has been extracted for this report which does not cover all questions in the survey. The detailed responses for all questions are available in the associated Excel® files with SPSS files available on request.

Market Trends:

OVERALL

Household financial stability has seen slight improvements across most of the markets surveyed.

The UK and USA continue to see the largest levels of households somewhat or significantly better off, at 27% and 31% respectively.

Whilst a strong indicator of the continued financial health of households, the survey was in-field before the current USA / Iran conflict commenced. Since this point, all except the USA have seen financial forecasts for measurements such as GDP growth downgraded. In addition, inflation rates are higher than at the end of 2025, with the knock-on effect of oil prices being passed on to consumers in most key regions.

CINEMA

Based on Futuresource Screen Trends tracking, 2025 saw a strong return to revenue growth at 7%, generating over $33 billion. This was partly driven by continued price increases in the average ticket price and audiences wanting a more premium experience, but growth was also driven by increases in attendance frequency in nearly all markets.

TRANSACTIONAL

Audiences who buy or rent have seen a continued improvement across European markets, with the exception being the UK. Alongside the USA and Canada, the UK saw a dip in share of audiences transacting.

SUBSCRIPTION VIDEO ON DEMAND

Overall SVoD penetration growth slowed considerably, with the seven-country average reaching 73% compared with 72% a year ago. The average number of subscriptions per household also plateaued at 2.8 services.

AVOD SERVICE ENGAGEMENT

Across the 7-markets, on average 4 in every 10 households are now engaged across AVoD services. However, uptake of AVoD compared to the prior year has seen a mix of some markets plateauing, whilst others have seen a boost in engagement, with the USA and Spain seeing significant jumps in usage.

Areas Explored:

In this latest wave, the Futuresource Living With Digital programme brings together audience and consumer habits and behaviours across all entertainment categories.

The survey was in field February 2026.
This report covers the countries of France, Germany, UK, USA, Canada, Italy and Spain.
The fieldwork was completed using a nationally representative online sample, with 2,000 respondents targeted in each country.

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business operating within the video content space and related sectors will benefit from this consumer research report, particularly:

Content rights holders
Broadcasters and content service providers
Manufacturers and their suppliers
Intermediaries and supply chain
Retailers
CE market strategists, marketing and sales professionals
Investors

Frequently Asked Questions (FAQs)

How can businesses use the Living with Digital Consumer Survey?

The survey helps content providers, platform operators, manufacturers, retailers, marketers, and investors understand changing consumer preferences, content consumption habits, platform engagement, and emerging opportunities within digital entertainment markets.

Does the report include Interactive Flat Panel Displays (IFPDs)?

Yes. The report covers Interactive Flat Panel Displays (IFPDs) as well as Interactive Whiteboards, providing analysis of market trends, vendor performance, adoption rates, and technology developments across key regions.

Which sectors are included in the Interactive Displays Track?

The report focuses on education and corporate/government meeting room applications. It specifically examines interactive display use in teaching and collaboration environments rather than digital signage, kiosks, or non-interactive display applications.