消費者購買流程調查：音訊科技生活方式

Audio Tech Lifestyle - Path to Purchase Consumer Survey

出版日期: 2026年03月12日 | 出版商:

Futuresource Consulting Ltd. | 英文 | 商品交期: 請詢問到貨日

價格

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簡介目錄

Futuresource發布的「音訊技術生活方式」—消費者購買流程調查

Futuresource Consulting 的「音訊技術生活方式」消費者調查提供了關於消費者購買耳機和條形音箱的購買過程的詳細見解和分析。

本次調查涵蓋五個市場，包括中國、法國、德國、英國和美國。

本報告基於對超過 7,861 名受訪者的分析，為任何對個人音訊和家庭音訊技術市場感興趣的公司提供策略指南。

市場趨勢：

耳機

過去12個月中，最暢銷的商品是普通耳機（售價50美元或以上），超過一半的受訪者購買過。遊戲耳機和兒童專用耳機也很受歡迎，同期購買這兩種耳機的受訪者都超過三分之一。
TWS耳機仍然是最受歡迎、最廣為人知的耳機類型。
約有 60% 的受訪者表示，他們會在未來 12 個月內考慮購買另一副耳機。

條形音箱

雖然音質、成本績效、易用性和耐用性等基本性能要素是購買決策的主要因素，但年輕的買家更重視永續性、設計和易於維修性。
如今購買條形音箱的最大原因是為了提高音質，例如提高音樂和對話的清晰度。
雖然口碑和零售商網站在條形音箱研究中仍然佔主導地位，但使用人工智慧工具進行評級變得越來越重要。

研究領域：

耳機和條形音箱等產品的使用、需求、要求和主要功能。
零售商市佔率
在主要零售商中的品牌定位
產品購買流程
價格範圍
購買地點（線上/線下）
擁有率

您可知道？

過去30年來，Futuresource一直致力於追蹤、研究和諮詢消費性電子市場的趨勢。本報告是此系列研究報告之一，旨在為企業提供對市場狀況的全面觀點。

本報告對於任何從事家庭音訊及相關領域的公司來說都是一份寶貴的資訊來源。尤其推薦以下公司閱讀：

製造商及其供應商
仲介業者和供應鏈
零售商
消費性電子市場負責人、行銷與銷售專業人士
投資者

Market Trends:

Headphones

Standard pairs of headphones (costing over $50) were the most purchased type in the last 12 months, bought by over half. Headphones for gaming and dedicated kids’ headphones were also well represented, each purchased by more than a third over the same period.
TWS headphones remain the most popular headphones form factor, as well as the most widely known.
Around 6 in 10 say they would consider purchasing another new pair of headphones in the next 12 months.

Soundbars

Core performance factors, such as audio quality, value for money, ease of use, and durability mostly drive purchase decisions, but younger buyers elevate sustainability, design and repairability.
Upgrading for better audio quality, in both music and dialogue clarity, was the top trigger for recent soundbar purchases.
Word of mouth and retailer websites dominate soundbar research, with AI tools increasingly shaping evaluations.

Areas Explored:

Usage, wants, needs and key features of products such as headphones and soundbars.
Retailer share
Brand positioning with leading retailers
Product purchase journey
Price point
Purchase location (online/offline)
Ownership levels

Did you know?

Futuresource has been tracking, researching and consulting on the consumer electronics landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business operating within the home audio space and related sectors will benefit from this report, particularly: