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日本影音市場：影片洞察
市場調查報告書
商品編碼
1883064

日本影音市場：影片洞察

Video Insights: Japan
出版日期: | 出版商: Futuresource Consulting Ltd. | 英文 29 Pages | 商品交期: 請詢問到貨日

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簡介目錄

Futuresource 的 "日本視訊市場" 報告 分析了日本視訊娛樂市場的市場格局，評估了影響因素、推動因素和未來成長機會。本報告重點關注宏觀經濟因素、競爭格局和當前市場狀況，並探討了線上影片、付費電視、SVoD（訂閱視訊點播）、實體家庭視訊和票房收入的態度、普及和預測。報告還解答了諸如 "視訊串流服務如何改變娛樂市場？" 和 "Netflix 如何顛覆家庭視訊市場？" 等問題。

本報告是全球家庭視訊市場洞察系列報告的一部分，該系列報告涵蓋了澳洲、比利時、巴西、加拿大、中國、丹麥、芬蘭、法國、德國、印度、義大利、日本、墨西哥、荷蘭、挪威、波蘭、俄羅斯、韓國、西班牙、瑞典、英國和美國等國家和地區。

市場趨勢：

日本視訊市場穩健發展，預計2025年將成長2%，達到1.44兆日圓。 SVOD（訂閱隨選）產業持續成長，預計2026年將超越付費電視支出，成為市場的主要推動力。

儘管SVOD面臨挑戰，付費電視仍然是一個重要的市場，預計到2025年將佔視訊總支出的38%。受多部國內大片上映的推動，預計2025年院線票房收入將表現更佳，成長10%。向交易型數位服務的轉型相對緩慢，落後於其他已開發地區。雖然實體媒體市場正在萎縮，但它仍然發揮作用，規模約為數位交易市場的三倍。

研究領域：

  • 日本家庭視訊市場的現況、規模與趨勢
  • 消費性電子硬體概覽
  • 視訊市場預測至2027年
  • 優質串流影音的競爭格局
  • AVoD市場規模
  • AVoD市佔率
  • BVoD行銷
  • 家庭視訊市場佔有率
  • SVoD市場成長
  • SVoD市佔率
  • 付費電視展望
  • 交易型影片趨勢

您知道嗎？

Futuresource 已對國際視訊產業進行追蹤、研究和諮詢超過30年。本報告是分析各國市場趨勢系列報告的一部分，旨在為企業提供消費者視訊市場的全面概覽。

從事此行業及相關行業的公司會發現本報告特別有用：

  • 內容提供者、廣播公司及其供應商
  • 中介機構與供應鏈公司
  • 硬體、基礎設施和服務供應商
  • 內容與消費性電子市場策略師、行銷與銷售專業人士
  • 對相關娛樂產業有興趣的公司
  • 投資者

目錄

  • 綜合PDF報告
  • 摘要整理
  • 影片產業格局專家評估
  • 線上影片（涵蓋電子銷售（電影和電視）、iVoD（電影）、訂閱式線上影片 (SVoD) 和廣告視訊隨選 (AVoD)）
  • 付費電視視訊點播 (VoD) 和 CVoD
  • 實體家庭視頻，包括DVD和藍光光碟的銷售租賃收入 付費電視收入，涵蓋每月有線電視和衛星電視訂閱費 票房收入 市場預測僅針對合法市場，不包括盜版內容和成人內容。 隨附一份 Excel 表格
簡介目錄

This Futuresource Japan Video Insights report reviews the video entertainment market landscape in Japan, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like 'how are video streaming services changing the entertainment market?', and 'how did Netflix disrupt home video market?'.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

Market Trends:

The Japanese video market remains strong and steady and is set to grow 2% in 2025 to reach Yen 1.44 trillion. With the SVoD sector continuing its momentum, it is the main driver of growth in the market and is set to overtake Pay-TV spend in 2026.

Pay-TV remains a key sector despite being challenged by SVoD and is still expected to account for 38% of total video spend in 2025. Box Office is on track for a more positive year and is expected to grow 10% in 2025, thanks to some key local titles. The transition to transactional digital services remains relatively slow and lags other developed territories, the physical market although in decline still has a role to play and is still nearly three times the size of the digital transactional market.

Areas Explored:

  • Current performance, sizing and trends within the Japanese home video market
  • CE hardware overview
  • Video market forecasting, out to 2027
  • The competitive environment for premium streaming video
  • AVoD market size
  • AVoD market share
  • BVoD marketing
  • Home video market share
  • SVoD market growth
  • SVoD market share
  • Pay-TV outlook
  • Trends in transactional video

Did you know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

  • Content providers, broadcasters and their suppliers
  • Intermediaries and supply chain companies
  • Hardware, infrastructure and service providers
  • Content and CE market strategists, marketing and sales professionals
  • Companies with interests in adjacent entertainment sectors
  • Investors

Table of Contents

  • Comprehensive PDF report
  • Executive summary
  • Expert assessment of the video industry landscape
  • Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
  • Pay-TV VoD and CVoD
  • Physical home video, covering DVD and Blu-ray sell-through and rental
  • Subscription Pay-TV covering monthly cable and satellite TV subscription fees
  • Box office
  • Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
  • Accompanying Excel spreadsheets are provided