兒童科技消費者調查

Kids Tech Consumer Survey

出版日期: 2025年05月07日 | 出版商:

Futuresource Consulting Ltd. | 英文 49 Pages | 商品交期: 請詢問到貨日

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簡介目錄

本報告深入分析了法國、德國、英國和美國四個國家 3 至 16 歲兒童的數位生活方式。報告探討了裝置存取和使用情況、內容消費類型、社群媒體、影片、音樂和遊戲的參與度，以及科技在兒童家庭教育中的作用。

抽樣人口統計

市場趨勢：

各年齡層的大多數兒童（50% 或以上）都使用互聯網，15-16 歲兒童中，每 10 個孩子中就有 9 個以上使用互聯網。

允許孩子上網的家長（77%）大多會限制孩子上網時間。對於五大最受歡迎的按次付費服務（Netflix、Amazon、Disney+、Apple TV+、Paramount），兒童擁有受年齡限制的個人資料的可能性高於擁有不受年齡限制的個人資料的可能性，或者在沒有自己個人資料的情況下訪問服務的可能性更大。

電視和智慧型手機是兒童觀看影片內容的首選設備，其中較小的兒童更喜歡電視，而較大的兒童則喜歡智慧型手機。

雖然智慧型手機的擁有率很低，但相當一部分（3-6 歲兒童中三分之一）可以使用朋友、家人或其他親戚的智慧型手機。

Sample demographics

Market Trends:

The majority (50%+) of children in each age bracket have access to the internet, with this figure reaching over 9 in 10 amongst 15 to 16-year-olds.

The majority (77%) of parents who allowed their children to access the internet imposed time restrictions on access. Across the 5 most popular paid viewing services (Netflix, Amazon, Disney+, Apple TV+, and Paramount), it is more common for children to have a profile with age restrictions than a profile without age restrictions, or to access the service without their own profile.

TVs and smartphones are the most favoured devices for kids to watch video content on, with the former preferred by younger children, and the latter preferred by those who are older.

While ownership of smartphones is low amongst the youngest in the sample, a sizable proportion (1 in 3 kids aged 3 to 6 years old) are given access to these devices owned by friends, family, or others.

Areas Explored:

This summary report on video and new media presents extracts from the 16th wave of research from Futuresource's Kids Tech consumer survey, providing insights into the digital lifestyles of kids aged 3-16.

This report covers four markets:

France

Germany

Fieldwork was completed in March 2025
A sample of approximately 1,400 respondents were recruited in each country in the survey with appropriate quotas set against both the age and gender of children

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Those who could benefit from this report include: