消費者之聲：印度 CNG 汽車購買趨勢

Voice of Consumer: Buying Preference of CNG Vehicles in India

出版日期: 2025年12月26日 | 出版商:

Frost & Sullivan | 英文 58 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

成長對話和研究有助於深入了解買賣雙方的行為。

本研究對印度CNG乘用車市場進行了全面的客戶聲音（VOC）評估，揭示了消費者行為、決策促進因素和生態系統挑戰的關鍵洞察。該研究基於對新德里、馬哈拉斯特拉邦和古吉拉突邦的深入定量和定性調查，評估了現有CNG車主、潛在買家、非專業消費者以及整車製造商和售後經銷商的觀點。

調查結果顯示，低燃料成本、高燃油經濟性和較低的維護成本仍然是推動CNG汽車普及的關鍵因素，尤其是在高里程的都市區和商業駕駛者。然而，一些主要障礙依然存在，包括基礎設施不足（CNG加氣站數量有限）、安全隱患、後行李箱空間有限以及對引擎性能的認知不足。潛在用戶由於成本柔軟性而更傾向於改裝套件，而原廠CNG汽車則因其可靠性更有保障而更受歡迎。

經銷商認為，儘管市場環境分散，但蘊藏著豐富的機會。他們指出，以價值為導向的訊息、擴大改裝套件的融資管道以及為原廠套件提供安全保障，將有助於推動市場接受度。他們建議進行有針對性的宣傳活動，尤其是在YouTube和Facebook等數位平台上，同時進行區域性客製化並利用網紅行銷，以建立消費者信任和提升需求。

該研究為汽車製造商、售後服務提供者、金融機構和政策制定者提供了切實可行的策略，以推動 CNG 汽車成為可行且環保的城市出行解決方案。透過生態系統協作、統一的安全標準以及以消費者為中心的創新，隨著印度向清潔能源轉型，CNG 作為過渡燃料的潛力可以充分發揮。

五分之一的客戶擁有 CNG 汽車的時間不到兩年。
多達三分之二的車輛已改用壓縮天然氣（CNG）。
選擇 CNG 汽車的主要原因
CNG汽車車主的體驗大致上是一致的，但面臨的挑戰因地區而異。
相對於行駛里程而言，擁有低成本：這是一項關鍵賣點。
在特定情境下，影響 CNG 汽車選擇的決定因素是什麼？
了解 CNG 乘用車購買行為
影響消費者選擇原廠CNG車輛還是改裝CNG車輛的因素有哪些？
資金籌措缺口阻礙了CNG車輛的廣泛普及
保險業的不確定性削弱了人們對壓縮天然氣市場的信心
汽車貸款匱乏和CNG改裝套件難以取得：是普及應用的主要障礙。
由於日均使用量高，CNG 成為城市通勤的理想選擇。
滿意度的差異凸顯了產品改進的必要性。
經濟和環境價值有助於提升正面形象。

CNG乘用車產業生態系：經銷商

經銷商環境：單一品牌的優勢與服務改善空間
零售商的洞察：顧客的優先事項與購買障礙
消費者對原廠正品 CNG 汽車的看法：來自經銷商的見解
哪些因素驅動CNG購買決策？經銷商對客戶優先事項的觀點
為什麼消費者不選擇CNG汽車？經銷商指出的障礙。
原廠正品 CNG 車輛與改裝 CNG 車輛比較：性能分析及經銷商偏好

CNG乘用車產業生態系：普及落後者

潛在買家往往會選擇改裝車，因為它們柔軟性且價格實惠。
成本是首要考量：潛在買家在選購 CNG 汽車時最重視的因素。
哪些因素會影響潛在 CNG 買家的購買意願？
潛在買家對 CNG 汽車最重視的是什麼：核心性能需求
除了基本配置之外，舒適性、空間和行駛平順性對潛在買家來說也很重要。
為何對CNG汽車不感興趣的消費者會拒絕它：認知和形像差距
不同的偏好：原廠配件（OEM）注重保修，改裝配件則更重視價格和選擇。
成長機會驅動Growth Pipeline Engine™
為什麼經濟成長變得越來越困難？
The Strategic Imperative 8（TM）
成長機會帶來的益處和影響
下一步
附件清單
免責聲明

簡介目錄

Product Code: PG2T-45

Growth Dialog and Survey Insights into Buyer and Seller Behavior

This study provides a comprehensive voice-of-customer (VOC) assessment of India's CNG passenger car market, uncovering key insights into buyer behavior, decision triggers, and ecosystem challenges. Based on in-depth quantitative and qualitative research across Delhi NCR, Maharashtra, and Gujarat, the study evaluates perspectives from current CNG car owners, potential buyers, and non-interested consumers, alongside OEM and aftermarket dealers.

Findings indicate that low fuel cost, high mileage, and reduced maintenance continue to be the core drivers for CNG car adoption, especially among urban, high-mileage users and commercial drivers. However, major barriers persist, including poor infrastructure (limited CNG stations), safety concerns, limited boot space, and weak perceptions of engine performance. The study reveals a strong preference among potential users for retrofit kits due to cost flexibility, while OEM-fitted CNG vehicles are favored for warranty-backed reliability.

Dealers perceive a fragmented but opportunity-rich ecosystem, where value-based messaging, improved financing for retrofits, and safety assurances for OEM kits can boost uptake. Targeted campaigns, especially on digital platforms such as YouTube and Facebook, coupled with regional customization and influencer outreach, are recommended to build consumer confidence and demand.

This research equips automotive OEMs, aftermarket service providers, financial institutions, and policymakers with actionable strategies to mainstream CNG vehicles as a viable, eco-conscious urban mobility solution. As India transitions toward cleaner energy, CNG's potential as a bridge fuel can be unlocked through ecosystem alignment, safety standardization, and consumer-centric innovation.

Key Findings

Lack of Infrastructure and Build Quality Issues Determine Consumer Opinion on the Purchase of CNG Cars
Further Safety-Specific Concerns of Consumers in the Industry

Ecosystem in the CNG Passenger Cars Sector

Research Objectives and Methodology
Respondents for the Study
Descriptive Statistics of Respondents
Respondent's Occupation and Category
Lifestyle Choices of Respondents for Show Leisure Determines Buying Interest
Hindi Media Exposure Population Surveyed for Insights
Meta-Linked Social Sites Popular Across the Population Dealing With CNG Car-Buying Decisions

Ecosystem in the CNG Passenger Cars Sector: Customers

1 in 5 Customers Use Their CNG Cars for Less Than 2 Years
Up to 2 in 3 Report Retrofitting Their Cars for CNG
Key Reasons for Choosing to use a CNG-Operated Car
CNG Car Owners Have a Uniform Experience of Ownership, While Issues Vary Across Locations
Low Cost of Ownership viz-a-viz Distance Travelled: A Key Selling Point
What Drives CNG Car Choice Under Conditional Scenarios?
Understanding the Purchase Behavior for CNG Passenger Cars
What Influences OEM Versus Aftermarket CNG Car Preferences?
Financing Gaps Undermine CNG Car Adoption
Insurance Uncertainty Slows CNG Market Confidence
Lack of Auto-Financing and Availability of CNG Kits: Big Hurdles to Adoption
High Daily Usage Makes CNG Ideal for Urban Commutes
Mixed Satisfaction Highlights the Need for Product Refinement
Monetary and Environmental Value Drive Positive Associations

Ecosystem in the CNG Passenger Cars Sector: Dealers

Dealer Landscape: Single-Brand Strength with Scope for Service Enhancement
Dealer Insights: What Customers Value and What Holds Them Back
Customer Perceptions of OEM-Fitted CNG Cars: Insights from Dealers
What Drives CNG Purchase Decisions? Dealer Viewpoint on Customer Priorities
What Stops Customers from Choosing CNG? Dealer-Identified Barriers
OEM Versus Retrofitted CNG Cars: Dealer Comparison of Performance and Preference