消費者之聲：印度三輪車購買者畫像（2025 年）

Voice of Consumer: Buyer Profiles of Three-Wheelers, India, 2025

出版日期: 2025年10月10日 | 出版商:

Frost & Sullivan | 英文 19 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

從中短期來看，印度三輪車生態系統中的相關人員應該優先考慮電動動力傳動系統的市場推廣工作。

印度三輪車市場在旅遊和物流生態系統中繼續發揮關鍵作用，為客運和貨運提供支援。燃料成本敏感度、不斷變化的車隊需求以及經銷商主導仍然是影響市場趨勢的關鍵因素。雖然壓縮天然氣（CNG）已在都市區客運領域佔據主導地位，但柴油憑藉其高有效載荷能力和良好的運行特性，仍然是貨運的重要組成部分。同時，具有競爭力的營運成本和政策獎勵正在加速電動三輪車進入市場。然而，由於初始購置成本、轉售價值的不確定性以及充電基礎設施的限制，車隊所有者仍保持謹慎。多年來，營運效率、購置價格和燃料彈性一直是影響購買決策的關鍵因素。對於獨立駕駛者而言，續航里程、操控性和有效載荷能力是購買決策的關鍵促進因素，而對於車隊營運商而言，運作和營運成本則是關鍵因素。市場仍然高度分散，這為基於產品耐用性、資金籌措和客製化車隊解決方案的差異化策略提供了空間。憑藉持續值得信賴的經銷商體驗、更便捷的融資方案以及拓展加油、充電和服務網路的夥伴關係，該市場預計將在未來幾年實現成長。

貨運車輛：依用途分類
影響購買決策的因素：貨運車輛
購買通路類型和主要購買動機：貨運車輛
買方資金籌措偏好：貨車
影響購買決策的車輛因素：貨運車輛
三輪車買家動力傳動系統選擇趨勢：貨運車輛
電動三輪車購買意願的主要促進因素：貨運車輛

印度三輪車市場乘用車買家概況分析

影響購買決策的因素：客運車輛
購買通路類型和主要購買動機：客運車輛
購車資金籌措偏好：乘用車
影響購車決策的車輛因素：客運車輛
三輪車買家動力傳動系統選擇趨勢：客運車輛
電動三輪車購買意願的主要促進因素：客運車輛

重點

主要結論：印度三輪車買家概況

附錄

成長引擎由成長機會驅動
為什麼成長變得越來越困難
The Strategic Imperative 8

下一步

成長機會的益處和影響
下一步
附件清單
免責聲明

簡介目錄

Product Code: PFUA-42

In the Short-to-mid Term, Stakeholders in India's Three-wheeler Ecosystem Should Prioritize their Electric Powertrain Marketing Efforts

India's three-wheeler (3W) market continues to play an important role in the mobility and logistics ecosystem, facilitating both passenger and goods transport. Fuel cost sensitivity and evolving fleet requirements, in conjunction with dealer-driven impetus, remain dominant factors affecting market dynamics. CNG has established a robust position in the urban passenger application, while diesel remains an essential factor in goods transport due to its capacity to carry large loads and its operational characteristics. Simultaneously, electric 3Ws are increasingly entering the market based on competitive operating costs and policy incentives. However, fleet owners remain cautious about initial purchase price, uncertain resale value, and restricted charging infrastructure. The importance of operating efficiency, purchasing price, and freedom to purchase fuel has consistently influenced purchase decisions over time. For driver-owners, mileage, maneuverability, and load capacity are major determinants of a favorable purchase decision, whereas uptime and operational costs are major factors for fleet operators. The market remains highly fragmented; as a result, there is room for differentiated strategies based on product durability, financing, and tailored fleet solutions. Driven by an ongoing trusted dealer experience, broader access to affordable credit, and partnerships to expand fueling, charging, and servicing, the market has many years of growth ahead.