三級包裝與電子商務包裝市場：全球市場規模，2024-2031年

本報告評估了全球三級包裝和電商包裝市場，分析了新興趨勢、區域發展動態、競爭重點和成長機會。三級包裝是貨物在運輸和儲存過程中最外層的保護層，隨著零售通路的拓展和物流的日益複雜化，人們對安全高效的貨物處理提出了更高的要求，三級包裝的重要性也日益凸顯。

本報告不僅涵蓋三級包裝，還包括末端電商包裝，對於線上零售業務的履約至關重要。市場按包裝材質、包裝類型、終端用戶行業和業務履約管道進行細分。主要調查材質包括紙/紙板、塑膠和木材，涵蓋美洲、歐洲、中東/非洲/南亞和亞太地區四個區域。

紙和紙板包裝憑藉其強度高、承重能力強、可回收和設計靈活等優點，在全球三級包裝市場佔據主導地位。這些材料兼具保護性和永續性，是多點觸控物流和大批量運輸的理想選擇。亞太地區憑藉著快速成長的電子商務、強勁的零售需求和大規模的消費群引領市場，推動了對高效三級包裝和電商包裝解決方案的需求。

該報告還分析了這個相互關聯的生態系統的運作情況，確定了關鍵的成長要素和挑戰，評估了競爭格局，並重點介紹了有可能改變市場的關鍵機會。

隨著零售商、物流供應商和品牌商採用更耐用、更輕、更經濟的材料來支援全通路運營，全球零售和電商包裝市場持續擴張。報告顯示，全球市場規模預計在2024年達到981.4億美元，到2031年將成長至1,341.2億美元，年複合成長率為4.6%。

零售消費的穩定成長、全通路模式的擴展以及數位商務滲透率的提高推動了這一成長，進而帶動了所有類別對三級包裝、保護性包裝和運輸包裝解決方案的需求。

主要市場趨勢

• 食品、家居用品、個人護理用品、藥品和消費性電子產品產業的快速擴張正在重塑消費品包裝市場，並推動各行業的需求穩定。
• 由於回收的強制性規定、零售商減少塑膠使用的壓力以及對永續、適合電子商務的設計的需求，紙張和紙板仍然是最受歡迎的基材。
• 塑膠在飲料、生鮮食品和耐用消費品的全球物流中繼續發揮著至關重要的作用，尤其是在高強度、防潮型塑膠方面。
• 隨著社群電商、準電商和訂閱服務的發展，電子商務包裝市場對模組化、輕量化的三級包裝形式的需求日益成長。

市場規模及預測

• 2024年：981.4億美元
• 2031年：1,341.2億美元
• 複合年成長率（2024-2031年）：4.6%

目錄

調查範圍

• 調查摘要
• 分析範圍
• 範圍和細分
• 按材料和類型進行細分
• 按最終用戶和區域進行細分

成長環境：三級包裝與電子商務包裝的轉型

• 為什麼經濟成長變得越來越困難？
• The Strategic Imperative 8
• 三大策略要務對三級包裝與電子商務包裝產業的影響

三級與電子商務包裝生態系統

• 生態系概覽
• 垂直價值鏈：紙和紙板
• 垂直價值鏈：塑膠
• 垂直價值鏈：木材
• 競爭環境：紙/紙板、塑膠、木材
• 主要競爭對手：紙/紙板、塑膠、木材
• 橫向價值鏈：生態系推動者
• 業務履行價值鏈：線上
• 業務履行價值鏈：線下

三級包裝與電子商務包裝市場的成長促進因素

• 成長指標
• 成長促進因素
• 成長促進因素分析
• 成長抑制因素
• 成長抑制因素分析
• 預測考量：紙張和紙板
• 預測考量：塑膠
• 預測考量：木材
• 營收和銷售量預測
• 收入和銷售量預測分析
• 按材質分類的收入預測
• 銷售量預測：依材質
• 按材質分析收入和銷售量預測
• 價格趨勢與預測
• 按材質分類的價格趨勢和預測
• 價格趨勢和預測分析
• 按地區分類的收入預測
• 銷售量預測：按地區分類
• 按地區分類的收入和銷售量分析
• 按最終用戶分類的收入預測
• 最終用戶銷售量預測
• 按最終用戶分類的收入和銷售量分析
• 按業務管道分類的收入預測
• 按業務通路預測銷售量

按業務管道分類的收入和銷售量預測分析

• 收益分成
• 收入佔有率分析
• M&A

成長引擎：紙張和紙板

• 成長指標
• 細分市場特徵及概述
• 營收和銷售量預測
• 收入和銷售量預測分析
• 按地區分類的收入預測
• 銷售量預測：按地區分類
• 預測分析：按地區
• 按最終用戶分類的收入預測
• 最終用戶銷售量預測
• 預測分析：最終用戶

按業務管道分類的收入預測

• 按業務通路預測銷售量
• 商業頻道預測分析
• 按產品類型分類的銷售量預測

成長引擎：塑膠

• 成長指標
• 細分市場特徵及概述
• 營收和銷售量預測
• 收入和銷售量預測分析
• 按地區分類的收入預測
• 銷售量預測：按地區分類
• 預測分析：按地區
• 按最終用戶分類的收入預測
• 最終用戶銷售量預測
• 預測分析：最終用戶

按業務管道分類的收入預測

• 按業務通路預測銷售量
• 商業頻道預測分析
• 銷售量預測：依產品分類

生長生成器：木材

• 成長指標
• 細分市場特徵及概述
• 營收和銷售量預測
• 收入和銷售量預測分析
• 按地區分類的收入預測
• 銷售量預測：按地區分類
• 預測分析：按地區
• 按最終用戶分類的收入預測
• 最終用戶銷售量預測
• 預測分析：最終用戶

按業務管道分類的收入預測

• 按業務管道分類的銷售量預測
• 商業頻道預測分析
• 銷售量預測：依產品分類

三級包裝與電子商務包裝市場的成長機遇

• 成長機會 1：經營模式創新 - PaaS
• 成長機會 2：產品創新－差異化與附加功能
• 成長機會3：循環創新－以本地為基礎的生產

附錄與後續步驟

• 成長機會帶來的益處和影響
• 下一步
• 圖表清單
• 免責聲明

Tertiary and eCommerce Packaging are Experiencing Transformational Growth due to Rapid eCommerce Expansion, Supply Chain Modernization, and the Push for Sustainable Packaging Materials

This Frost & Sullivan study evaluates the global tertiary and eCommerce packaging market from 2021 to 2031, highlighting emerging trends, regional dynamics, competitive priorities, and growth opportunities. Tertiary packaging, the outermost layer safeguarding goods during transport and storage, has become increasingly critical as retail business channels expand and complex logistics heighten expectations for safe and efficient handling.

Along with tertiary packaging, this study explicitly covers last-mile eCommerce packaging, given its growing importance in online retail business fulfillment. The market is segmented by packaging materials, packaging formats, end-use industry verticals, and business fulfillment channels. Key materials examined include paper and paperboard, plastic, and wood. Geographically, the study covers 4 regions: the Americas, Europe, the Middle East, Africa, and South Asia (MEASA), and Asia-Pacific (APAC).

Paper and paperboard-based packaging hold a dominant position in the global tertiary market due to their strength, stackability, recyclability, and design versatility. These materials balance protection and sustainability, making them the preferred choice for multi-touch logistics and high-volume shipments. APAC leads the market due to fast-growing eCommerce, robust retail demand, and a sizable consumer base, boosting the need for efficient tertiary and eCommerce packaging solutions.

The study analyzes the functioning of the interconnected ecosystem, identifies key growth drivers and challenges, evaluates the competitive landscape, and highlights top opportunities that have the potential to transform the market. The base year of study is 2024, and the forecast period is from 2025 to 2031.

Report Summary: Tertiary and eCommerce Packaging Market

The global tertiary and eCommerce packaging market continues to expand as retailers, logistics operators, and brands adopt more resilient, lightweight, and cost-efficient materials to support omnichannel fulfilment. According to the report, global market revenue reached USD 98.14 billion in 2024 and is expected to grow to USD 134.12 billion by 2031, at a CAGR of 4.6%

Growth is supported by steadily rising retail consumption, the expansion of omnichannel formats, and the increasing penetration of digital commerce, which intensifies demand for tertiary, protective, and transit packaging solutions across categories.

Key Market Insights

• Rapid expansion in food, household, personal care, pharmaceuticals, and consumer electronics is reshaping the consumer packaging market, increasing demand consistency across verticals.
• Paper & paperboard remain the most preferred substrate, driven by recyclability mandates, retailer pressure to reduce plastics, and the need for sustainable e-commerce-ready designs.
• Plastics continue to play a role in high-strength, moisture-resistant formats, particularly in global logistics for beverages, perishables, and durable goods.
• Growth in social commerce, Q-commerce, and subscription services amplifies the need for modular, lightweight tertiary formats within the e-commerce packaging market.

Market Size & Forecast

• 2024: USD 98.14 Billion
• 2031: USD 134.12 Billion
• CAGR (2024-2031): 4.6%

As digital fulfilment networks expand and sustainability intensifies, the Packaging Materials Market-particularly tertiary and eCommerce formats-will continue to evolve to deliver durability, environmental compliance, and cost-optimized logistics performance.

Market Overview & Trends: Tertiary and eCommerce Packaging Market

The tertiary and eCommerce packaging market is undergoing a multi-dimensional transformation driven by retail evolution, sustainability regulations, logistics modernization, and rapid digitalization. The study highlights that tertiary packaging is becoming more central to end-to-end supply chain efficiency as products increasingly travel through omnichannel routes involving warehouses, dark stores, micro-fulfilment centers, and last-mile delivery hubs. This diversifies handling requirements and accelerates demand for robust packaging materials that withstand multiple touchpoints while optimizing weight and cube efficiency.

The e-commerce packaging market continues to expand as global online retail evolves beyond traditional categories into bulky items, home essentials, personal care, pharmacy, and temperature-sensitive shipments. Growth in Q-commerce (10-60 minute delivery), social commerce, and platform-led retail has reshaped expectations for packaging durability, reusability, and ease of returns. Retailers and marketplaces increasingly mandate packaging that reduces damage rates, improves volumetric efficiency, and minimizes excess material usage.

A crucial trend highlighted in the report is the role of sustainability:

• Governments across the Americas, Europe, APAC, and MEASA are implementing regulations that reduce packaging intensity, restrict single-use plastics, and encourage recycled content adoption.
• Retailers themselves are enforcing packaging-light programs, auto-fit box sizing, plastic reduction schemes, and packaging opt-out features. These trends reduce material waste, yet they also require innovation in fibre-based and hybrid materials across the Packaging Materials Market.

Paper & paperboard dominate due to containerboard demand in eCommerce and retail. Containerboard grades-kraft liner, white-top liner, testliner, recycled medium-remain essential to fulfilment packaging. Plastics retain demand for moisture barriers, cushioning, cold-chain packaging, and pallet stretch & shrink films. Wood packaging retains importance for heavy loads, industrial shipments, durables, appliances, and export logistics.

The consumer packaging market also influences tertiary trends. As branded manufacturers push for sustainable secondary packaging, tertiary packaging suppliers adapt by introducing lightweight packaging papers, advanced corrugated grades, molded packaging solutions, and poly-reduced film structures.

Logistics automation is another transformative trend. Robotic picking, automated storage and retrieval systems (AS/RS), and smart warehousing require standardized packaging dimensions, higher compression strength, and improved stackability. This shifts design requirements across all materials, reinforcing the role of the Packaging Materials Market in retail supply chain modernization.

Overall, the market is poised for stable long-term growth as global consumption rises, fulfilment networks expand, sustainability mandates tighten, and eCommerce penetration increases.

Revenue & Spending Forecast: Tertiary and eCommerce Packaging Market

The global tertiary and eCommerce packaging market is projected to grow consistently through 2031, driven by rising consumption, retail expansion, and increased digital commerce activity. According to the PDF, the total market revenue stood at USD 98.14 billion in 2024 and is forecast to reach USD 134.12 billion by 2031, reflecting a CAGR of 4.6% over the forecast period

The forecast incorporates GDP movement, retail consumption patterns, packaging material regulations, shifts in containerboard pricing, resin market dynamics, and wood price fluctuations. It also reflects the strong influence of eCommerce fulfilment volumes, last-mile logistics development, and retailer packaging policies targeting waste reduction.

Online retail-particularly marketplaces and direct-to-consumer models-significantly increases tertiary packaging demand due to product-level handling and multi-node distribution. This drives structural growth in paper & paperboard, especially containerboard. Plastics show moderated growth because of tightening environmental regulations, while wood consumption aligns with industrial and durable-goods logistics trends.

Regional growth varies:

• APAC shows the highest incremental consumption, driven by China, India, Japan, and Southeast Asia.
• Europe experiences moderated growth influenced by packaging minimization rules and EPR regulations.
• Americas maintains steady demand through strong retail networks.
• MEASA benefits from rising retail penetration and distribution infrastructure upgrades.

Overall, the forecast data confirms medium-term stability and long-term structural resilience in the Packaging Materials Market and the consumer packaging market.

Scope of Analysis: Tertiary and eCommerce Packaging Market

The study covers the global tertiary and eCommerce packaging market across retail-driven material demand, fulfilment network requirements, and sector-specific packaging needs. The scope includes tertiary packaging used for protection, bundling, stacking, warehousing, shipping, and multi-touch logistics handling.

The report evaluates four primary categories:

Materials: paper & paperboard, plastics, and wood.

Substrates & Formats: containerboard, cartonboard, packaging papers, pallet wraps, films, crates, pallets, boxes, mailers, and corrugated formats.

End-use Industries: food, beverages, pharmaceuticals, personal care, home care, durables, electronics, apparel, toys, furniture, and other retail-driven categories.

Business Channels: offline (retail stores, wholesale distribution) and online (marketplaces, D2C sellers, rapid commerce, and social commerce).

The analysis spans four regions-Americas, Europe, MEASA, and APAC-with country-level factors integrated into high-level assessments. Market definitions exclude primary packaging and brand-level secondary packaging that does not contribute to tertiary logistics.

The scope incorporates regulatory influences, sustainability compliance, retailer packaging standards, consumption trends, and economic factors influencing the Packaging Materials Market. Retail inflation, GDP movement, logistics bottlenecks, packaging restriction laws, and raw material dynamics (containerboard pulp, resin pricing, wood pricing) are factored into the forecast.

The study emphasizes the expanding role of tertiary formats within the consumer packaging market and eCommerce transition, ensuring a holistic outlook for 2024-2031.

Market Segmentation Analysis: Tertiary and eCommerce Packaging Market

The tertiary and eCommerce packaging market is segmented according to materials, end-use industries, and business channels. Although revenue numbers for individual segments are not included (per your requirement), the PDF provides detailed structural segmentation.

A. By Material Type

Paper & Paperboard:

This is the largest segment globally. Key formats include containerboard (kraft liner, white top liner, testliner, recycled medium), cartonboard (FBB, WLC/URB), and packaging papers (sack kraft, specialty papers). Strong momentum is driven by fibre-based sustainability mandates, recyclability, eCommerce box demand, and lightweight packaging innovations. Paper dominates the global Packaging Materials Market due to cost efficiency, printing compatibility, and regulatory preference.

Plastics:

Includes PE, PP, biodegradable plastics, and engineered films. They remain important for pallet unitization, stretch and shrink wrapping, moisture protection, cushioning, bubble films, and flexibles used for return shipments. Adoption is influenced by plastic taxes, EPR rules, and retailer sustainability commitments.

Wood:

Wood packaging-sawn timber pallets, engineered pallets, crates-retains essential demand for industrial loads, global exporting, automotive, machinery, electronics, furniture, and durables. APAC, MEASA, and Europe show high adoption. Wood supports both eCommerce and offline supply chain handling where load-bearing capacity is critical.

B. By End-Use Industry

The consumer packaging market overlaps closely with tertiary packaging demand. Key sectors include:

• Food & beverages: the largest FMCG category.
• Pharmaceuticals & healthcare: driven by OTC growth and cold-chain distribution.
• Consumer electronics: sensitive, high-damage-risk products requiring robust tertiary protection.
• Apparel, footwear, personal care: large-volume eCommerce categories influencing mailer and corrugated demand.
• Home & living, toys, furniture, appliances: expanding in online retail, increasing bulk packaging demand.

C. By Business Channel

Offline (B&M Retail): Includes supermarkets, convenience stores, wholesale formats, and traditional retail. Drives high-volume tertiary packaging for pallet shipments, bulk stocking, and store-level distribution.

Online (eCommerce): Includes marketplaces, D2C brands, subscription commerce, quick commerce, and social commerce. Driving needs:

• Optimized corrugated packaging
• Auto-fit box designs
• Mailers
• Polybags
• Return-ready packaging
• Frustration-free designs
• Tamper-evident and protective materials

This segmentation reflects how omnichannel logistics shape the modern e-commerce packaging market.

Growth Drivers: Tertiary and eCommerce Packaging Market

Key growth drivers shaping the tertiary and eCommerce packaging market include:

1. Rising eCommerce and Omnichannel Retail

Online retail continues to expand across categories such as essentials, OTC, electronics, apparel, household goods, and furniture-each requiring differentiated tertiary packaging formats. Q-commerce, curated commerce, and subscription commerce add further momentum.

2. Shift Toward Sustainable Materials

Governments and retailers are enforcing sustainable packaging initiatives, accelerating adoption of paper-based formats and reducing plastics in tertiary packaging. This significantly strengthens demand in the Packaging Materials Market, especially containerboard.

3. Expanding Food & Pharma Sectors

Food and beverages remain the largest consumer category globally. Pharmaceuticals and healthcare packaging benefit from cold-chain growth and OTC sales expansion. These sectors increase consistent tertiary packaging consumption.

4. Growth of Logistics Infrastructure

Automated warehousing, robotics, and improved distribution networks require standardized, durable packaging optimized for stacking, storage, scanning, and handling.

5. Increased Household Consumption

Global consumption growth-driven by rising middle-class populations-supports packaging material demand across offline and online retail.

6. Retailer Packaging Policies

Packaging optimization mandates, right-sized packaging, and damage-reduction expectations drive higher-grade packaging materials.

Collectively, these drivers reinforce sustained medium-term demand across the e-commerce packaging market.

Growth Restraints: Tertiary and eCommerce Packaging Market

Despite its growth potential, the tertiary and eCommerce packaging market faces several restraints:

1. Packaging Minimization Legislation

Governments are actively restricting over-packaging and single-use materials. Reduction programs, plastic bans, and packaging taxes lower per-unit material consumption.

2. Retailer-Led Packaging Optimization

Major retailers enforce packaging-light guidelines, right-sized boxes, reduced dunnage, and eco-friendly formats. Auto-fit technology reduces packaging volumes further.

3. Consumer Pushback Against Excess Packaging

Consumers increasingly prefer minimal packaging, opting out of extra packaging layers in eCommerce checkouts. This influences material usage in the consumer packaging market.

4. Regulatory Pressure on Plastics

EPR laws, plastic taxes, and recycling mandates significantly compress growth in tertiary plastic formats.

5. Supply Chain Volatility

Containerboard pulp pricing, resin fluctuations, and wood material constraints impact stability and create cost-pressure across the Packaging Materials Market.

6. Economic Slowdowns

GDP contractions or retail demand dips directly influence tertiary packaging consumption across both online and offline channels.

These restraints collectively moderate long-term material demand despite robust structural market drivers.

Competitive Landscape: Tertiary and eCommerce Packaging Market

The market is competitive and fragmented, with strong regional clusters of manufacturers and global leaders operating across materials.

Global Leaders

Major players include Smurfit WestRock, International Paper, Stora Enso, Mondi, Packaging Corporation of America, Sealed Air, UFP Industries, CHEP (Brambles), Visy, VPK, Oji Paper, Nippon Paper, Georgia-Pacific. These companies supply containerboard, corrugated packaging, plastics, wood pallets, and value-added tertiary formats.

APAC Competitors

Includes Oji, Nippon Paper, Nine Dragons Paper, Lee & Man, SCG Packaging, Muda Paper, Astron Paper, and regional wood and polymer suppliers. APAC dominates containerboard production and exports.

Americas

Dominated by International Paper, PCA, WestRock (Smurfit WestRock), Georgia-Pacific, UFP, and polymer film suppliers.

Europe

Home to Stora Enso, Mondi, DS Smith, Smurfit Kappa (now part of Smurfit WestRock), VPK, and major engineered-wood companies.

MEASA

Includes a mix of emerging corrugated suppliers, timber packaging manufacturers, polymer packaging companies, and regional converters.

Competitive Strategy Trends:

• Fibre-based packaging innovation
• Packaging lightweighting
• Recyclable & biodegradable formats
• Digitalization across packaging production
• Material recovery and circularity
• Automation-ready packaging for fulfilment centers
• Right-sized packaging solutions

The rising prominence of private-label converters and regional specialists also intensifies competition across the e-commerce packaging market.

Table of Contents

Research Scope

• Research Summary
• Scope of Analysis
• Scope and Segmentation
• Segmentation by Material and Formats
• Segmentation by End Use and Regions

Growth Environment: Transformation in Tertiary and eCommerce Packaging

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8
• The Impact of the Top 3 Strategic Imperatives on the Tertiary and eCommerce Packaging Industry

Ecosystem in Tertiary and eCommerce Packaging

• Ecosystem Overview
• Vertical Value Chain: Paper and Paperboard
• Vertical Value Chain: Plastic
• Vertical Value Chain: Wood
• Competitive Environment: Paper and Paperboard, Plastic, and Wood
• Key Competitors: Paper and Paperboard, Plastic, and Wood
• Horizontal Value Chain: Ecosystem Enablers
• Business Fulfilment Value Chain: Online
• Business Fulfilment Value Chain: Offline

Growth Generator in the Tertiary and eCommerce Packaging Market

• Growth Metrics
• Growth Drivers
• Growth Driver Analysis
• Growth Restraints
• Growth Restraint Analysis
• Forecast Considerations: Paper and Paperboard
• Forecast Considerations: Plastic
• Forecast Considerations: Wood
• Revenue and Volume Forecast
• Revenue and Volume Forecast Analysis
• Revenue Forecast by Material
• Volume Forecast by Material
• Revenue and Volume Forecast Analysis by Material
• Pricing Trends and Forecast
• Pricing Trends and Forecast by Material
• Pricing Trends and Forecast Analysis
• Revenue Forecast by Region
• Volume Forecast by Region
• Revenue and Volume Analysis by Region
• Revenue Forecast by End Use
• Volume Forecast by End Use
• Revenue and Volume Analysis by End Use
• Revenue Forecast by Business Channel
• Volume Forecast by Business Channel

Revenue and Volume Forecast Analysis by Business Channel

• Revenue Share
• Revenue Share Analysis
• Mergers and Acquisitions

Growth Generator: Paper and Paperboard

• Growth Metrics
• Segment Characteristics and Overview
• Revenue and Volume Forecast
• Revenue and Volume Forecast Analysis
• Revenue Forecast by Region
• Volume Forecast by Region
• Forecast Analysis by Regions
• Revenue Forecast by End Use
• Volume Forecast by End Use
• Forecast Analysis by End Use

Revenue Forecast by Business Channel

• Volume Forecast by Business Channel
• Forecast Analysis by Business Channels
• Volume Forecast by Product Type

Growth Generator: Plastic

• Growth Metrics
• Segment Characteristics and Overview
• Revenue and Volume Forecast
• Revenue and Volume Forecast Analysis
• Revenue Forecast by Region
• Volume Forecast by Region
• Forecast Analysis by Regions
• Revenue Forecast by End Use
• Volume Forecast by End Use
• Forecast Analysis by End Use

Revenue Forecast by Business Channel

• Volume Forecast by Business Channel
• Forecast Analysis by Business Channel
• Volume Share Forecast by Product

Growth Generator: Wood

• Growth Metrics
• Segment Characteristics and Overview
• Revenue and Volume Forecast
• Revenue and Volume Forecast Analysis
• Revenue Forecast by Region
• Volume Forecast by Region
• Forecast Analysis by Region
• Revenue Forecast by End Use
• Volume Forecast by End Use
• Forecast Analysis by End Use

Revenue Forecast by Business Channel

• Volume Forecast by Business Channel
• Forecast Analysis by Business Channel
• Volume Forecast by Product

Growth Opportunity Universe in the Tertiary and eCommerce Packaging Market

• Growth Opportunity 1: Business Model Innovation - PaaS
• Growth Opportunity 2: Product Innovation - Differentiation and Added Functionality
• Growth Opportunity 3: Circular Innovation - Build Local

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer