Frost Radar：基於帳戶的行銷（ABM）平台，2025 年

Frost Radar: Account-Based Marketing Platforms, 2025

出版日期: 2025年12月10日 | 出版商:

Frost & Sullivan | 英文 69 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

一套能夠促使企業採取行動的標竿管理體系－創新能推動新交易的達成與成長管道的拓展。

2025 年的客戶帳戶行銷 (ABM) 平台市場正處於明顯的轉折點。經過多年的零散實施和試驗，企業現在需要的是可衡量的銷售管道影響，而不僅僅是互動指標。在經濟壓力、買家匿名性以及傳統市場推廣通路績效下降的推動下，從戰術性ABM 向可擴展的全通路市場推廣 (GTM)編配的轉變正在加速。企業現在期望平台能夠統一數據、自動化互動工作流程，並在跨通路啟動購買群體，同時實現清晰的收入歸因。精準定位、情境化個人化以及投資報酬率 (ROI) 的可見性至關重要。隨著企業從靜態細分轉向動態的、人工智慧驅動的市場推廣執行，支援策略性的一對一 ABM 以及可擴展的一對多或一對多專案的能力至關重要。 Frost Frost Radar ™ 旨在識別那些持續創新並展現永續成長的 ABM 平台。我們甄選最佳供應商，幫助企業實現市場推廣策略現代化，提升銷售與行銷的協調性，並產生收入。

Frost & Sullivan公司對產業內的眾多公司進行分析。根據領導力和其他特徵篩選出的公司將接受進一步分析，並根據10項成長和創新標準進行基準測試，以確定其在Frost Radar™上的位置。該報告為每家公司提供一份Frost Radar™上的競爭概況，其中考慮了公司的優勢以及最能發揮這些優勢的機會。

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic pressure, buyer anonymity, and the declining performance of traditional GTM channels. Enterprises now expect platforms that unify data, automate engagement workflows, and activate buying groups across channels with clear revenue attribution. Precision targeting, contextual personalization, and return on investment visibility are non-negotiable. The ability to support both strategic one-to-one ABM and scalable one-to-few or one-to-many programs is essential as companies move from static segmentation to dynamic, AI-driven GTM execution. This Frost Radar™ identifies the ABM platforms that are innovating and demonstrate sustainable growth. It highlights the vendors best positioned to help enterprises modernize GTM strategies, align sales and marketing, and drive predictable revenue.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.