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市場調查報告書
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1858159

按服務產品、類型、用例、部署方式、組織規模和行業分類的基於帳戶的行銷市場 - 全球預測 2025-2032 年

Account-based Marketing Market by Offering, Type, Use Case, Deployment, Organization Size, Verticals - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 186 Pages | 商品交期: 最快1-2個工作天內

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預計到 2032 年，基於帳戶的行銷市場規模將成長 35.2 億美元，複合年成長率為 11.15%。

關鍵市場統計數據
基準年 2024 15.1億美元
預計年份：2025年 16.7億美元
預測年份 2032 35.2億美元
複合年成長率 (%) 11.15%

這是一項策略性引入，它透過將領導層的優先事項與以買家為中心的結果和營運要求相結合，為基於客戶的行銷轉型奠定了基礎。

本執行摘要首先闡明了現代B2B企業中基於客戶的行銷（ABM）的策略背景，重點闡述了領導層和營收團隊如何攜手合作，實現優先考慮的客戶目標。引言部分指出，ABM並非戰術性的附加措施，而是一種系統化的營運模式，它融合了目標明確的編配、統一的資料和互聯商務。高階主管應從以買家為中心和價值實現的角度看待ABM。當團隊運用差異化的提案主張鎖定目標客戶、透過進階歸因分析衡量客戶參與度並及時推動銷售時，ABM才能蓬勃發展。

在當前環境下，領導者們既要努力加速銷售管道成長，又要控制支出並展現可衡量的回報。因此，投資決策越來越依賴明確的用例：新客戶獲取、業務拓展和客戶留存。本導言概述了成熟的ABM專案的核心組成部分：用於編配和個人化的整合平台、強大的數據和識別能力，以及能夠擴展宣傳活動創意和營運執行的服務。此外，本導言也指出，轉型是一個迭代的過程，需要管治、績效計畫以及鼓勵跨職能協作的企業文化。

最後，本節透過闡明高階主管希望解答的關鍵問題，為接下來的分析奠定了基礎：哪些能力能夠最快地產生影響？如何在有限的技術和服務中優先分配資源？以及如何根據不斷變化的經濟和監管環境調整ABM策略？這個框架有助於讀者理解後續的見解，並專注於可操作的決策和可解釋的結果。

深入剖析技術進步、數據保真度提高以及買家期望不斷變化，正在重塑基於帳戶的行銷格局的變革性轉變。

編配和個人化技術的快速發展、對高保真帳戶資料和身分解析的重新重視，以及消費者對相關性和速度的不斷提升，這些因素正推動著行銷策略從靜態細分轉向動態的、以使用者意圖主導的互動。採用靈活的編配層並將分析和歸因融入宣傳活動工作流程的企業，能夠更快地迭代，並獲得更可預測的結果。

同時，服務模式也不斷演進以支持規模化發展。對於缺乏深厚內部專業知識的組織而言，託管服務和培訓產品正成為重要的管道，它們能夠幫助組織更快地採用新技術，同時又能使其專注於核心商業目標。這種轉變伴隨著創新和內容能力的優質化，這些能力可以針對不同客戶群進行個人化客製化，從而確保通訊能夠引起採購決策者的共鳴。

最後，監管、經濟和採購動態正在重塑買方行為和供應商選擇標準。採購團隊要求供應商能夠證明其產品與現有行銷技術投資的整合性，同時法律和隱私方面的考量也在影響身分和意圖資料的使用方式。總而言之，這些變化有利於那些能夠將模組化技術、強大的資料管治和以結果為導向的服務模式相結合的供應商和企業內部團隊，加速產品應用並減少部署阻力。

全面檢驗2025年美國關稅變化對基於帳戶的行銷營運、採購主導買家行為和宣傳活動時機的累積影響

美國在2025年實施的新關稅政策正在對商業營運產生深遠影響，尤其對供應鏈複雜、跨國採購頻繁的產業而言，更會直接影響到以客戶為基礎的行銷（ABM）專案。關稅變化加劇了採購審查的嚴格程度，影響了供應商的選擇週期，並促使企業重新評估先前支撐其整合市場推廣策略的供應商關係。這些採購行為正在改變買家的時間表和優先事項，進而影響ABM專案拓展推廣和建構價值主張的方式。

與全球供應鏈緊密相關的產品和服務銷售，或依賴受影響地區合作夥伴的企業，正在調整通訊，強調供應韌性、成本可預測性和本地服務能力。針對採購和供應鏈決策者的ABM宣傳活動，如今更加重視緩解策略和整體擁有成本，而非單純的功能主導效益。這種調整也延伸至客戶評分和優先排序，企業將關稅風險暴露和供應鏈風險指標納入客戶分級邏輯。

此外，關稅政策促使商務、採購和法務團隊加強協作，以確保合約承諾和定價模式能夠清晰地傳達給目標客戶。從執行層面來看，ABM團隊越來越依賴基於情境的策略手冊，以預測採購方面的異議並提供替代價值路徑。總而言之，2025年的關稅環境凸顯了情境智慧、適應性宣傳活動設計以及跨職能協作的重要性，以在不斷變化的商業性環境中保持營收成長動能。

深入的細分洞察揭示了交付結構、專案類型、用例、部署模式、組織規模和垂直行業差異如何影響ABM投資的選擇和執行。

細分思維對於精準ABM至關重要，明確不同產品、類型、用例、部署方式、組織規模和垂直行業之間的差異，有助於發現哪些投資能夠釋放不成比例的價值。在考慮產品時，區分平台和軟體以及服務很有幫助。平台和軟體涵蓋ABM平台、分析和歸因、數據和智慧以及編配和個人化功能。服務則透過行銷宣傳活動創新和內容、託管服務、策略諮詢以及培訓和賦能來補充這些技術能力，每項都代表著不同的能力成熟階段。

基於類型的細分明確了專案預期：ABM-lite 適合尋求目標明確、複雜度較低的宣傳活動的團隊。程序化 ABM 則強調透過自動化和資料主導的定向來實現規模化。使用案例驅動策略設計：專注於客戶行銷和擁護的舉措，與旨在獲取新客戶、加速銷售管道、促進交易成長和交叉銷售、事件驅動型專案或客戶留存和續約的專案相比，需要不同的編配和衡量方式。

實施方面的考量會影響整合的風險和速度。雲端基礎方案通常能更快實現價值，並與現代技術堆疊更好地互通性，而本地部署解決方案則可以滿足特定的安全性和合規性要求。組織規模也至關重要，因為大型企業通常需要複雜的管治、跨區域支援和更高級的專業服務，而中小企業則更注重開箱即用的工作流程和經濟高效的託管服務。最後，行業差異也很重要：汽車與製造；銀行、金融服務與保險；建築與工程；教育；政府與公共部門；醫療保健與生命科學；IT、通訊與媒體；以及零售與電子商務等行業都有其獨特的購買習慣、監管限制和訊息框架，這些都需要體現在量身定做的策略手冊和內容策略中。

深入說明美洲、歐洲、中東和非洲以及亞太地區的動態如何影響 ABM 部署優先順序、合規性和在地化。

區域動態顯著影響ABM專案的架構以及領導者優先考慮的能力。在美洲，買家的接受模式傾向於快速的數位化互動和廣泛使用雲端基礎的行銷生態系統，這支持了積極的程序化ABM以及對分析和歸因的投資。同時，該地區的解決方案提供商和代理商優先考慮與主流銷售互動和CRM平台整合，以實現銷售管道的精簡和與商業KPI的更緊密結合。

在歐洲、中東和非洲，監管和隱私的考量通常促使企業採取更保守的身份和意圖資料處理方式，而且採購流程可能涉及多個司法管轄區的相關人員。這有利於那些能夠展現強大的資料管治和區域合規專業知識，並提供客製化專業服務以降低實施風險的供應商和企業內部團隊。在亞太地區，市場異質性和某些市場快速的數位轉型為雲端優先策略和混合部署方案都創造了機會。該地區的企業經常尋求擴充性的編配工具和區域資料夥伴關係，以應對瞬息萬變的企業交易。

區域文化和商業性規範會影響內容個人化、管道組合和事件驅動策略，因此高階主管應優先考慮區域試點，以在更大規模推廣之前檢驗通訊和衡量方法，並分配資源用於區域賦能，以將集中式策略轉化為有效的本地執行。

關鍵的企業級洞察，綜合考慮供應商能力、夥伴關係生態系統、定價策略和採用模式，這些因素都會影響買方的選擇和投資回報率的實現。

要評估企業級定位，需要檢視其能力匹配度、市場推廣策略和生態系統夥伴關係。大型技術供應商透過將編配和個人化與強大的分析和身分解決方案相結合來脫穎而出，而專業供應商則通常透過在單一領域（例如意向資料或身分解析）提供深度服務來展開競爭。對於那些缺乏內部程式化廣告實力的企業而言，能夠將創新規模、管理式宣傳活動執行與可衡量的歸因能力結合的服務公司和代理商越來越受到重視。

夥伴關係策略至關重要。擁有開放API和預先建置整合方案，能夠與主流CRM、互動和資料平台對接的供應商，可以減少實施摩擦，並抓住更大的企業級商機。同時，擁有強大的認證實施合作夥伴網路，並提供全面培訓和支援的公司，能夠提高採用率，降低客戶流失率。定價模式和產品組合也會進一步影響競爭地位。提供模組化使用和清晰解約率路徑的供應商，能夠幫助買家輕鬆地從小規模起步並逐步擴展。

採用模式顯示，企業傾向於優先選擇能夠成功實現跨職能部門協作的供應商，即行銷、銷售和客戶成功部門共用通用儀表板、操作手冊和責任制。能夠證明其提升銷售轉換率、縮短銷售週期和提高續約率的公司，在與潛在企業客戶洽談時，擁有明顯的商業性優勢。

為行業領導者提供可操作的建議，以加速實現可衡量的收入影響，包括優先考慮 ABM 試點計畫、協調跨職能團隊以及加強管治和衡量。

產業領導者應以嚴謹的藍圖來推進ABM，優先考慮有價值的成果、管治和跨職能支援。首先，要明確與可衡量的商業指標相關的優先用例，然後設計試驗計畫，在有限的客戶群中檢驗假設。這些試點計畫應結合編配和個人化功能，並專注於高品質的客戶資料和身分解析，以確保獲得相關且可衡量的回應。

組織架構設計同樣重要。應組成跨職能團隊，涵蓋銷售、行銷和負責人成功等部門，明確各部門的角色、決策權以及與客戶績效掛鉤的績效獎勵。培訓和操作手冊的製定可以與技術實施同步進行，從而加快價值實現。在技​​術方面，應選擇具有強大API的模組化平台，以保持靈活性並避免供應商鎖定，同時確保資料管治和隱私控制到位，從而維護相關人員之間的信任。

衡量框架必須超越虛榮指標，而應重視領先指標，例如客戶互動速度、會議接受率以及購買階段的進展。最後，領導者必須透過將回顧機制制度化來規劃持續學習。他們還必須將預算從表現不佳的活動重新分配到那些具有明顯成長潛力的活動，確保資源流向回報率最高的專案。

一份透明的調查方法概述，詳細介紹了用於得出策略性ABM洞察的一級和二級資料綜合、檢驗通訊協定和分析方法。

本分析所依據的研究採用混合方法，結合了主要相關人員訪談、質性案例研究和嚴謹的二手資訊綜合分析，以檢驗趨勢並發現新出現的訊號。主要研究包括與商業領袖、產品負責人、資料負責人和服務供應商進行結構化對話，以收集從實際應用中汲取的經驗教訓並了解營運限制。此外，還對實施案例進行了案例層級審查，以識別通用的成功因素、規模化障礙以及衡量方法的有效性。

二手研究考察了供應商的能力、產品藍圖和公開聲明，以識別技術主導的趨勢並描繪供應商生態系統的演變過程。研究採用多源資料三角驗證法，以減少偏差並突出一致的模式。研究運用了嚴謹的分析方法，包括對定性輸入進行主題編碼、情境分析以探索宏觀經濟和監管變化的影響，以及配置檢驗以確保所推薦的干涉措施能夠解決實際存在的痛點。

透明度和可複製性是整個過程中的關鍵考慮因素。調查方法的選擇、樣本組成和限制均有詳細記錄，以便相關人員評估其在自身情況下的適用性。最終成果是一套可用於決策的實用證據，同時充分考慮了不同產業、地區和組織成熟度之間的固有差異。

《營收領導者》是一份簡潔的總結，它將策略性要務和營運槓桿結合起來，以將 ABM 投資轉化為永續的商業性優勢。

總之，不斷發展的ABM格局將獎勵那些能夠將策略意圖與嚴謹執行相結合、投資於高品質客戶數據並建立可大規模提供個人化互動服務的編配層的企業。成功的專案將平台功能與加速採用的服務結合，並在衡量和創新迭代之間建立反饋循環。市場和監管變化帶來的累積效應意味著，對於尋求可預測客戶績效的營收型企業而言，敏捷性和跨職能協作如今已成為核心競爭力。

因此，高階主管應著重採取務實的策略：優先考慮高影響力用例，透過嚴格部署的試點計畫檢驗，並透過模組化技術選擇和客製化賦能實現規模化應用。對於受影響行業的供應商和客戶相關機構而言，密切關注區域動態和關稅主導的採購變化至關重要。最後，隨著市場環境的不斷變化，那些能夠證明其客戶互動速度和轉換率顯著提升的公司將獲得巨大的商業性優勢。

本摘要概述了領導者必須採取的策略要務和營運手段，以確保其ABM投資獲得永續回報。未來發展需要權衡利弊，持續專注於效果衡量，並致力於不斷迭代改進，將買家相關性置於所有戰術性選擇的核心。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 提升ABM平台與CRM及行銷自動化系統的整合度，以提升效率
  • 利用人工智慧改進帳戶定位和預測分析
  • ABM策略從基於線索的指標轉向基於以收益為準的績效衡量
  • 更重視多通路個人化，以提升高價值客戶的參與度
  • 利用意向資料來優先考慮那些展現即時購買訊號的帳戶的做法日益興起
  • ABM（客戶關係管理）在中型企業中得到更廣泛的應用，這些企業正在尋求可擴展的企業策略。
  • 合併銷售和行銷團隊，以統一基於客戶的收入營運
  • 利用ABM不僅可以獲得新客戶，還可以客戶維繫。
  • 增加對ABM工具的投資，以支援混合式和遠端企業銷售模式
  • 資料隱私合規性在全球ABM宣傳活動執行策略中的重要性日益凸顯

第6章：美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

8. 以帳戶為基礎的行銷市場（依產品/服務分類）

  • 平台/軟體
    • ABM平台
    • 分析與歸因
    • 數據與智慧
      • 公司圖形/技術數據
      • 身份解析度與帳戶匹配
      • 意圖數據
    • 編配與個性化
  • 服務
    • 宣傳活動創新與內容
    • 託管服務
    • 策略諮詢
    • 訓練

9. 按類型分類的帳戶為基礎的行銷市場

  • ABM 輕型
  • 程序化ABM
  • 戰略反恐行銷

第10章：基於客戶的行銷市場－用例分析

  • 客戶行銷與計劃
  • 項目擴展和交叉銷售
  • 事件驅動型項目
  • 獲取新客戶
  • 管道推廣
  • 保留與續約

第11章 以帳戶為基礎的行銷市場部署

  • 雲端基礎的
  • 本地部署

第12章：依組織規模分類的客戶行銷市場

  • 主要企業
  • 小型企業

第13章 以客戶為基礎的行銷市場（按行業分類）

  • 汽車/製造業
  • 銀行、金融服務和保險
  • 建築與工程
  • 教育
  • 政府和公共機構
  • 醫療保健與生命科學
  • 資訊科技、通訊與媒體
  • 零售與電子商務

第14章 按地區分類的客戶導向行銷市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第15章 以客戶為基礎的行銷 分組市場

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第16章 按國家分類的客戶帳戶行銷市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第17章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Demandbase, Inc.
    • 6sense Insights, Inc.
    • Act-On Software, Inc.
    • AdDaptive Intelligence, Inc.
    • Albacross Nordic AB
    • Cremarc Limited
    • Dealfront Group GmbH
    • DemandScience US, LLC
    • Evergage by Salesforce, Inc.
    • Flyp Technologies Inc.
    • Folloze, Inc.
    • Gripped Ltd
    • HubSpot, Inc.
    • IDG Communications, Inc.
    • Ignitium LLC
    • Integrate.com, Inc.
    • Kwanzoo, Inc.
    • Madison Logic, Inc.
    • Marketo by Adobe Inc.
    • Metadata.io
    • Momentum ITSMA
    • NextRoll, Inc.
    • Postal.io, Inc.
    • Reachdesk Ltd
    • Stifel Marcin LLC
    • WPP LLC
    • ZoomInfo Technologies LLC
    • Digital Radish by Selbey Anderson Group
    • Datamatics Business Solutions Inc.
    • The ABM Agency
    • Beacon by Yes & Holdings, LLC
Product Code: MRR-C002B1C997C2

The Account-based Marketing Market is projected to grow by USD 3.52 billion at a CAGR of 11.15% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 1.51 billion
Estimated Year [2025] USD 1.67 billion
Forecast Year [2032] USD 3.52 billion
CAGR (%) 11.15%

A strategic introduction that sets the stage for account-based marketing transformation by aligning leadership priorities with buyer-centric outcomes and operational requirements

This executive summary opens by establishing a clear strategic context for account-based marketing within modern B2B organizations, centering on how leadership and revenue teams must converge to deliver prioritized account outcomes. The introduction frames ABM not as a tactical overlay but as an organizational operating model that combines targeted orchestration, unified data, and aligned commercial motion. Executives should view ABM through the lens of buyer-centricity and value realization: the discipline succeeds when teams target accounts with differentiated value propositions, measure engagement through advanced attribution, and enable sales with timely intent signals.

In the current environment, leaders are balancing pressure to accelerate pipeline growth with the need to contain spend and demonstrate measurable return. Consequently, investment decisions are increasingly tied to clear use cases such as new account acquisition, deal expansion, and retention. This introduction outlines the core components that underpin mature ABM programs: integrated platforms for orchestration and personalization, robust data and identity capabilities, and services that scale campaign creativity and operational execution. It also establishes the expectation that transformation is iterative, requiring governance, performance cadences, and a culture that rewards cross-functional collaboration.

Finally, the section sets the stage for the analysis that follows by articulating the primary questions executives need answered: which capabilities drive the fastest time to impact, where to prioritize limited resources across technology and services, and how to adapt ABM playbooks to shifting economic and regulatory conditions. This framing prepares readers to interpret the subsequent insights with an emphasis on practical decisions and accountable outcomes.

An incisive overview of transformative shifts reshaping the account-based marketing landscape driven by technology advances, data fidelity, and evolving buyer expectations

The ABM landscape is undergoing transformative shifts driven by three converging forces: rapid advances in orchestration and personalization technology, a fresh emphasis on high-fidelity account data and identity resolution, and evolving buyer expectations for relevance and speed. These shifts are catalyzing a move away from static segmentation toward dynamic, intent-driven account engagement. Organizations that adopt flexible orchestration layers and embed analytics and attribution into campaign workflows are able to iterate more quickly and improve predictability of outcomes.

Concurrently, service models are evolving to support scale. Managed services and training offerings are becoming critical pathways for organizations that lack deep in-house expertise, enabling faster adoption while preserving organizational focus on core commercial objectives. This transition is accompanied by a premium on creative and content capabilities that can be personalized at account scale, ensuring that messaging resonates across buying committees.

Finally, regulatory, economic, and procurement dynamics are reshaping buyer behavior and vendor selection criteria. Procurement teams are demanding demonstrable integrations with existing martech investments, while legal and privacy considerations are influencing how identity and intent data are used. Taken together, these shifts favor vendors and internal teams that combine modular technology, strong data governance, and outcome-focused service models that accelerate adoption and reduce implementation friction.

A comprehensive examination of the cumulative impact of United States tariff changes in 2025 on account-based marketing operations, procurement-driven buyer behavior, and campaign timing considerations

The enactment of new U.S. tariff measures in 2025 has rippled through commercial operations in ways that intersect with account-based marketing programs, particularly for industries with complex supply chains and cross-border procurement. Tariff changes have increased procurement scrutiny, affected vendor selection cycles, and prompted firms to re-evaluate supplier relationships that previously supported integrated go-to-market stacks. These procurement behaviors alter buyer timelines and priorities, which in turn shift how ABM programs must time outreach and structure value propositions.

Organizations that sell products or services tied to global supply chains or that rely on partners located in affected regions have responded by reframing messaging to highlight supply resiliency, cost predictability, and regional service capabilities. ABM campaigns targeting procurement and supply chain decision-makers now place a greater emphasis on mitigation strategies and total cost of ownership rather than purely feature-driven benefits. This recalibration has extended to account scoring and prioritization, with firms incorporating tariff exposure and supply chain risk indicators into their account tiering logic.

Moreover, the tariffs have encouraged greater collaboration between commercial, procurement, and legal teams to ensure that contractual commitments and pricing models are communicated clearly to target accounts. From an execution standpoint, ABM teams are increasingly relying on scenario-based playbooks that anticipate procurement objections and provide alternative value pathways. Overall, the 2025 tariff environment has elevated the importance of contextual intelligence, adaptive campaign design, and cross-functional alignment in sustaining revenue momentum amid shifting commercial constraints.

Deep segmentation insights that reveal how offering structures, program types, use cases, deployment models, organizational scale, and vertical nuances shape ABM investment choices and execution

Segmented thinking is essential to precision ABM, and a clear articulation of offering, type, use case, deployment, organization size, and vertical differences reveals where investments unlock disproportionate value. When considering offering, it is useful to distinguish Platforms and Software from Services. Platforms and Software encompass ABM platforms, analytics and attribution, data and intelligence, and orchestration and personalization capabilities; within data and intelligence, further specialization exists across firmographic and technographic data, identity resolution and account matching, and intent data. Services complement these technology capabilities through campaign creative and content, managed services, strategy consulting, and training and enablement, each addressing different stages of capability maturity.

Type-based segmentation clarifies program expectations: ABM Lite suits teams seeking targeted, lower-complexity campaigns; programmatic ABM emphasizes scale through automation and data-driven targeting; and strategic ABM supports high-touch, bespoke plays for enterprise accounts with extended decision cycles. Use cases drive tactical design: initiatives focused on customer marketing and advocacy require different orchestration and measurement than programs aimed at new account acquisition, pipeline acceleration, deal expansion and cross-sell, event-driven programs, or retention and renewal efforts.

Deployment considerations influence integration risk and speed. Cloud-based solutions generally enable faster time-to-value and easier interoperability with modern stacks, whereas on-premise deployments can address specific security or compliance requirements. Organization size matters because large enterprises often require complex governance, multi-region support, and deeper professional services, while small and medium enterprises prioritize out-of-the-box workflows and cost-effective managed offerings. Finally, vertical differentiation matters: Automotive and Manufacturing, Banking Financial Services and Insurance, Construction and Engineering, Education, Government and Public Sector, Healthcare and Lifescience, IT Telecommunication and Media, and Retail and eCommerce each impose unique buying cadences, regulatory constraints, and message framing, which must be reflected in bespoke playbooks and content strategies.

Focused regional intelligence detailing how dynamics across the Americas, Europe Middle East and Africa, and Asia-Pacific influence ABM deployment priorities, compliance, and localization

Regional dynamics materially affect how ABM programs are structured and which capabilities leaders prioritize. In the Americas, buyer adoption patterns tend to favor rapid digital engagement and broad use of cloud-based martech ecosystems, which supports aggressive programmatic ABM and a willingness to invest in analytics and attribution. Meanwhile, solution providers and agencies in the region emphasize integration with popular sales engagement and CRM platforms, enabling streamlined pipelines and close alignment with commercial KPIs.

In Europe, the Middle East and Africa, regulatory and privacy considerations often require more conservative approaches to identity and intent data, and procurement cycles may involve multiple stakeholders across jurisdictions. These conditions favor vendors and internal teams that can demonstrate strong data governance and localized compliance expertise, coupled with tailored professional services to reduce deployment risk. In Asia-Pacific, market heterogeneity and rapid digital adoption in certain markets create opportunities for both cloud-first strategies and hybrid implementations; organizations there frequently seek scalable orchestration tools and regional data partnerships to capture fast-moving enterprise deals.

Across regions, cultural and commercial norms influence content personalization, channel mix, and event-driven strategies. Executives should therefore prioritize regional pilots that validate messaging and measurement approaches before broad rollouts, and allocate resources to local enablement so that centralized strategy translates into effective localized execution.

Key company-level insights synthesizing vendor capability differentiation, partnership ecosystems, pricing approaches, and adoption patterns that influence buyer selection and ROI realization

Evaluating company-level positioning requires attention to capability alignment, go-to-market motion, and ecosystem partnerships. Leading technology providers differentiate by combining orchestration and personalization with robust analytics and identity solutions, while specialist vendors often compete by offering depth in a single domain such as intent data or identity resolution. Service firms and agencies that pair creative scale and managed campaign execution with measurable attribution capabilities are increasingly valued by organizations that lack internal programmatic depth.

Partnership strategies matter: vendors with open APIs and pre-built integrations to major CRM, engagement, and data platforms reduce implementation friction and capture larger enterprise opportunities. At the same time, firms that maintain a strong roster of certified implementation partners and offer comprehensive training and enablement drive higher adoption rates and lower churn. Competitive positioning is further shaped by pricing models and packaging; vendors that offer modular consumption and clear upgrade paths make it easier for buyers to start small and scale.

Adoption patterns show that enterprises prioritize vendors who can demonstrate successful cross-functional deployments-instances where marketing, sales, and customer success share common dashboards, playbooks, and accountability. Companies that can provide case evidence of improved pipeline conversion, reduced sales cycles, or higher renewal rates enjoy a distinct commercial advantage when engaging prospective enterprise clients.

Actionable recommendations for industry leaders to prioritize ABM pilots, align cross-functional teams, and enforce governance and measurement to accelerate measurable revenue impact

Industry leaders should approach ABM with a disciplined roadmap that prioritizes value outcomes, governance, and cross-functional enablers. Begin by defining a narrow set of priority use cases tied to measurable commercial metrics and design pilot programs that validate hypotheses within a limited set of accounts. These pilots should combine orchestration and personalization capabilities with a focused investment in high-quality account data and identity resolution to ensure relevance and measurable response.

Organizational design is equally important: create cross-functional squads that embed sales, marketing, and customer success representatives with clear roles, decision rights, and performance incentives linked to account outcomes. Investment in enablement is non-negotiable; training and playbook development should accompany technology rollout to reduce time-to-impact. From a technology standpoint, prefer modular platforms with robust APIs to preserve flexibility and avoid vendor lock-in, and enforce data governance and privacy controls to sustain trust across stakeholders.

Measurement frameworks must move beyond vanity metrics to emphasize leading indicators such as account engagement velocity, meeting acceptance rate, and movement across buying stages. Finally, leaders should plan for continuous learning by institutionalizing retrospectives and by reallocating budget from underperforming plays into those demonstrating clear uplift, ensuring resources flow to initiatives with the highest demonstrated return on effort.

A transparent research methodology overview detailing primary and secondary data integration, validation protocols, and analytical approaches used to derive strategic ABM insights

The research underpinning this analysis integrates a mixed-methods approach that combines primary stakeholder interviews, qualitative case studies, and rigorous secondary-source synthesis to validate trends and detect emergent signals. Primary research included structured conversations with commercial leaders, product and data owners, and service providers to capture practical lessons from live implementations and to understand operational constraints. These interviews were augmented by case-level reviews of deployments to identify common success factors, barriers to scale, and the effectiveness of measurement approaches.

Secondary research reviewed vendor capabilities, product roadmaps, and public statements to cross-check technology-driven trends and to map how vendor ecosystems are evolving. Triangulation across sources was used to mitigate bias and to surface consistent patterns. Analytical rigor was applied through thematic coding of qualitative inputs, scenario analysis to explore the implications of macroeconomic and regulatory shifts, and construct validation to ensure that recommended interventions address observable pain points.

Throughout the process, attention was paid to transparency and reproducibility: methodological choices, sample composition, and limitations were documented to enable stakeholders to assess applicability to their context. The outcome is a pragmatic body of evidence designed to inform decision-making while acknowledging the variability inherent across industries, regions, and organizational maturities.

A concise conclusion synthesizing strategic imperatives and operational levers that revenue leaders must marshal to translate ABM investments into sustained commercial advantage

In conclusion, the evolving ABM landscape rewards organizations that align strategic intent with disciplined execution, invest in high-quality account data, and build orchestration layers that enable personalized engagement at scale. Successful programs blend platform capability with services that accelerate adoption and create feedback loops between measurement and creative iteration. The cumulative effect of market and regulatory shifts means that agility and cross-functional alignment are now core competencies for revenue organizations seeking predictable account outcomes.

Executives should therefore focus on a pragmatic sequence: prioritize high-impact use cases, validate through tightly scoped pilots, and scale via modular technology choices combined with purposeful enablement. Attention to regional dynamics and tariff-driven procurement changes will be essential for suppliers and for organizations engaging accounts in affected sectors. Finally, companies that can demonstrate rapid, measurable improvements in account engagement velocity and conversion will capture disproportionate commercial advantage as market conditions continue to change.

This summary synthesizes the strategic imperatives and operational levers that leaders must marshal to translate ABM investments into sustained revenue performance. The path forward requires conscious trade-offs, relentless focus on measurement, and a commitment to iterative improvement that keeps buyer relevance at the center of every tactical choice.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Increased integration of ABM platforms with CRM and marketing automation systems for efficiency
  • 5.2. Adoption of artificial intelligence to enhance account targeting and predictive analytics accuracy
  • 5.3. Shift from lead-based metrics to revenue-based performance measurement in ABM strategies
  • 5.4. Growing focus on personalization across multiple channels for high-value account engagement
  • 5.5. Rise of intent data usage to prioritize accounts showing real-time buying signals
  • 5.6. Expansion of ABM adoption among mid-sized businesses seeking scalable enterprise strategies
  • 5.7. Convergence of sales and marketing teams for unified account-based revenue operations
  • 5.8. Use of ABM for customer retention and expansion, not just new account acquisition
  • 5.9. Increased investment in ABM tools to support hybrid and remote enterprise selling models
  • 5.10. Growing importance of data privacy compliance in global ABM campaign execution strategies

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Account-based Marketing Market, by Offering

  • 8.1. Platforms / Software
    • 8.1.1. ABM Platforms
    • 8.1.2. Analytics & Attribution
    • 8.1.3. Data & Intelligence
      • 8.1.3.1. Firmographic & Technographic Data
      • 8.1.3.2. Identity Resolution & Account Matching
      • 8.1.3.3. Intent Data
    • 8.1.4. Orchestration & Personalization
  • 8.2. Services
    • 8.2.1. Campaign Creative & Content
    • 8.2.2. Managed Services
    • 8.2.3. Strategy Consulting
    • 8.2.4. Training & Enablement

9. Account-based Marketing Market, by Type

  • 9.1. ABM Lite
  • 9.2. Programmatic ABM
  • 9.3. Strategic ABM

10. Account-based Marketing Market, by Use Case

  • 10.1. Customer Marketing & Advocacy
  • 10.2. Deal Expansion & Cross-Sell
  • 10.3. Event-Driven Programs
  • 10.4. New Account Acquisition
  • 10.5. Pipeline Acceleration
  • 10.6. Retention & Renewal

11. Account-based Marketing Market, by Deployment

  • 11.1. Cloud-Based
  • 11.2. On-Premise

12. Account-based Marketing Market, by Organization Size

  • 12.1. Large Enterprise
  • 12.2. Small & Medium Enterprise

13. Account-based Marketing Market, by Verticals

  • 13.1. Automotive & Manufacturing
  • 13.2. Banking, Financial Services & Insurance
  • 13.3. Construction & Engineering
  • 13.4. Education
  • 13.5. Government & Public Sector
  • 13.6. Healthcare & Lifescience
  • 13.7. IT & Telecommunication & Media
  • 13.8. Retail & eCommerce

14. Account-based Marketing Market, by Region

  • 14.1. Americas
    • 14.1.1. North America
    • 14.1.2. Latin America
  • 14.2. Europe, Middle East & Africa
    • 14.2.1. Europe
    • 14.2.2. Middle East
    • 14.2.3. Africa
  • 14.3. Asia-Pacific

15. Account-based Marketing Market, by Group

  • 15.1. ASEAN
  • 15.2. GCC
  • 15.3. European Union
  • 15.4. BRICS
  • 15.5. G7
  • 15.6. NATO

16. Account-based Marketing Market, by Country

  • 16.1. United States
  • 16.2. Canada
  • 16.3. Mexico
  • 16.4. Brazil
  • 16.5. United Kingdom
  • 16.6. Germany
  • 16.7. France
  • 16.8. Russia
  • 16.9. Italy
  • 16.10. Spain
  • 16.11. China
  • 16.12. India
  • 16.13. Japan
  • 16.14. Australia
  • 16.15. South Korea

17. Competitive Landscape

  • 17.1. Market Share Analysis, 2024
  • 17.2. FPNV Positioning Matrix, 2024
  • 17.3. Competitive Analysis
    • 17.3.1. Demandbase, Inc.
    • 17.3.2. 6sense Insights, Inc.
    • 17.3.3. Act-On Software, Inc.
    • 17.3.4. AdDaptive Intelligence, Inc.
    • 17.3.5. Albacross Nordic AB
    • 17.3.6. Cremarc Limited
    • 17.3.7. Dealfront Group GmbH
    • 17.3.8. DemandScience US, LLC
    • 17.3.9. Evergage by Salesforce, Inc.
    • 17.3.10. Flyp Technologies Inc.
    • 17.3.11. Folloze, Inc.
    • 17.3.12. Gripped Ltd
    • 17.3.13. HubSpot, Inc.
    • 17.3.14. IDG Communications, Inc.
    • 17.3.15. Ignitium LLC
    • 17.3.16. Integrate.com, Inc.
    • 17.3.17. Kwanzoo, Inc.
    • 17.3.18. Madison Logic, Inc.
    • 17.3.19. Marketo by Adobe Inc.
    • 17.3.20. Metadata.io
    • 17.3.21. Momentum ITSMA
    • 17.3.22. NextRoll, Inc.
    • 17.3.23. Postal.io, Inc.
    • 17.3.24. Reachdesk Ltd
    • 17.3.25. Stifel Marcin LLC
    • 17.3.26. WPP LLC
    • 17.3.27. ZoomInfo Technologies LLC
    • 17.3.28. Digital Radish by Selbey Anderson Group
    • 17.3.29. Datamatics Business Solutions Inc.
    • 17.3.30. The ABM Agency
    • 17.3.31. Beacon by Yes & Holdings, LLC

LIST OF FIGURES

  • FIGURE 1. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. ACCOUNT-BASED MARKETING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 32. ACCOUNT-BASED MARKETING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. ACCOUNT-BASED MARKETING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 229. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 230. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 231. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2024 (USD MILLION)
  • TABLE 232. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025-2032 (USD MILLION)
  • TABLE 233. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 234. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 235. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2024 (USD MILLION)
  • TABLE 236. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2025-2032 (USD MILLION)
  • TABLE 237. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 238. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 239. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 240. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 241. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2024 (USD MILLION)
  • TABLE 242. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2025-2032 (USD MILLION)
  • TABLE 243. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2024 (USD MILLION)
  • TABLE 244. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2025-2032 (USD MILLION)
  • TABLE 245. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 246. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 247. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2024 (USD MILLION)
  • TABLE 248. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2025-2032 (USD MILLION)
  • TABLE 249. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 250. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 251. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2024 (USD MILLION)
  • TABLE 252. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025-2032 (USD MILLION)
  • TABLE 253. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 254. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 255. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2024 (USD MILLION)
  • TABLE 256. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2025-2032 (USD MILLION)
  • TABLE 257. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 258. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 259. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 260. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 261. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2024 (USD MILLION)
  • TABLE 262. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2025-2032 (USD MILLION)
  • TABLE 263. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2024 (USD MILLION)
  • TABLE 264. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2025-2032 (USD MILLION)
  • TABLE 265. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 266. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 267. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2024 (USD MILLION)
  • TABLE 268. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2025-2032 (USD MILLION)
  • TABLE 269. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 270. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 271. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2024 (USD MILLION)
  • TABLE 272. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025-2032 (USD MILLION)
  • TABLE 273. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 274. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 275. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2024 (USD MILLION)
  • TABLE 276. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2025-2032 (USD MILLION)
  • TABLE 277. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 278. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 279. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 280. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 281. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2024 (USD MILLION)
  • TABLE 282. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2025-2032 (USD MILLION)
  • TABLE 283. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2024 (USD MILLION)
  • TABLE 284. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2025-2032 (USD MILLION)
  • TABLE 285. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
  • TABLE 286. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2025-2032 (USD MILLION)
  • TABLE 287. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2024 (USD MILLION)
  • TABLE 288. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2025-2032 (USD MILLION)
  • TABLE 289. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 290. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 291. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2024 (USD MILLION)
  • TABLE 292. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025-2032 (USD MILLION)
  • TABLE 293. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 294. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 295. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2024 (USD MILLION)
  • TABLE 296. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2025-2032 (USD MILLION)
  • TABLE 297. EUROPE, MIDDLE EAST & A