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商品編碼

1909016

以帳戶為基礎的行銷市場規模、佔有率和成長分析（按帳戶類型、組件、部署模式、組織規模、垂直產業和地區分類）－2026-2033年產業預測

Account Based Marketing Market Size, Share, and Growth Analysis, By Account Type, By Component, By Deployment Model, By Organization Size, By Industry Vertical, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月29日 | 出版商:

SkyQuest | 英文 199 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球基於帳戶的行銷市場規模預計在 2024 年達到 16.9 億美元，從 2025 年的 19 億美元成長到 2033 年的 49.1 億美元，在預測期（2026-2033 年）內複合年成長率為 12.6%。

在人工智慧驅動的個人化、自動化、數據驅動的客戶選擇和多通路互動策略的推動下，基於客戶的行銷市場正經歷顯著成長。利用人工智慧工具可以實現高度個人化的內容傳送，進而提升客戶參與度和轉換率。數據驅動的調查方法有助於識別高價值客戶，進而最佳化資源配置，提高投資報酬率和市場覆蓋率。此外，多通路互動為決策者打造了無縫體驗，有助於建立更牢固的客戶關係並縮短交易週期。然而，複雜的資料管理等挑戰往往會導致資料孤島和資料不一致，阻礙對客戶的有效洞察和宣傳活動活動的效果。不合理的客戶優先排序會導致資源錯配和投資回報率降低，最終減緩市場滲透速度，並阻礙基於客戶的行銷策略的擴充性和有效性，凸顯了最佳化方法的必要性。

全球基於帳戶的市場促進因素

全球以客戶為基礎的行銷市場主要由人工智慧驅動的個人化和自動化技術的進步所驅動，這些技術能夠實現與關鍵客戶的高度客製化和可擴展的互動。透過分析海量資料集，人工智慧能夠創建個人化內容並最佳化互動時機，而自動化則簡化了日常行銷運營，使行銷人員能夠更專注於策略舉措和客戶關係建立。這些技術的整合提高了目標定位的精準度，縮短了銷售週期，並促進了更深層的客戶關係，所有這些都有助於推動市場的整體成長。

限制全球客戶導向行銷市場的因素

由於資料管理和整合方面的複雜性，全球基於客戶的行銷格局面臨嚴峻挑戰。這些障礙造成了資訊孤島和數據不一致，阻礙了對目標客戶和宣傳活動執行的全面了解。依賴非標準化資料來源會導致洞察分散和營運效率降低，進而影響行銷活動的個人化。此外，這些整合挑戰限制了基於客戶的行銷策略的整體影響力、擴充性和廣泛應用，使企業難以充分發揮其潛力。應對這些挑戰對於提高以客戶為基礎的行銷活動的成效至關重要。

全球基於帳戶的市場趨勢

全球客戶帳戶行銷 (ABM) 正在經歷一場向大規模超個人化方向的重大轉變。企業正利用先進的數據分析、人工智慧和自動化技術，為高價值客戶提供量身訂製的體驗。這一趨勢使行銷人員能夠建立與目標受眾產生深刻共鳴的客製化內容和訊息，從而推動有意義的互動並加強客戶關係。因此，企業在不同的 B2B 受眾群體中都看到了更高的宣傳活動效率和更佳的表現。這種對個人化互動的日益重視標誌著 ABM 策略的變革性轉變，使企業能夠在不斷變化的市場中更好地滿足其最有價值客戶的獨特需求。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

HubSpot
Demandbase
Adobe Inc.
6sense
Addaptive Intelligence
Albacross
Celsius GKK International
Iterable
Jabmo
Kwanzoo

結論與建議

簡介目錄

Product Code: SQMIG45A2643

Global Account Based Marketing Market size was valued at USD 1.69 Billion in 2024 and is poised to grow from USD 1.9 Billion in 2025 to USD 4.91 Billion by 2033, growing at a CAGR of 12.6% during the forecast period (2026-2033).

The account-based marketing market is experiencing significant growth driven by AI-powered personalization, automation, data-driven account selection, and multichannel engagement strategies. Leveraging AI tools enables hyper-personalized content delivery, boosting engagement and conversion rates. Data-driven methodologies enhance effective resource allocation by helping identify high-value accounts, thus optimizing ROI and market reach. Furthermore, multichannel engagement fosters seamless experiences for decision-makers, enhancing relationships and shortening deal cycles. However, challenges such as complex data management often lead to silos and inconsistencies that hinder effective customer insights and campaign performance. Inability to effectively prioritize accounts can result in misallocated resources and reduced ROI, ultimately slowing market penetration and stifling the scalability and effectiveness of account-based marketing strategies, highlighting the need for optimized approaches.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Account Based market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Account Based Market Segments Analysis

Global Account Based Marketing Market is segmented by Account Type, Component, Deployment Model, Organization Size, Industry Vertical and region. Based on Account Type, the market is segmented into Strategic Account-Based Marketing (One-To-One Account), Account-Based Marketing Lite (One-To-Few Account) and Programmatic Account-Based Marketing (One-To-Many Account). Based on Component, the market is segmented into Tools and Services. Based on Deployment Model, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into BFSI, Retail and Ecommerce, Government and Public Sector, Healthcare and Life Sciences, Automotive and Manufacturing, Media, Telecommunication, and It and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Account Based Market

The Global Account Based market is significantly driven by advancements in AI-driven personalization and automation, which facilitate highly tailored and scalable interactions with key accounts. By analyzing extensive datasets, AI enables the creation of personalized content and the optimization of engagement timing, while automation streamlines routine marketing tasks. This allows marketers to focus more on strategic initiatives and relationship building. The integration of these technologies enhances targeting precision, reduces the length of sales cycles, and fosters deeper client connections, all of which contribute to the overall growth of the market.

Restraints in the Global Account Based Market

The global account-based marketing landscape faces significant challenges due to the complexities of data management and integration. These obstacles create silos and inconsistencies that hinder a cohesive understanding of target accounts and campaign execution. The reliance on non-standardized data sources leads to fragmented insights and operational inefficiencies, which disrupt the ability to personalize marketing efforts effectively. Furthermore, these integration challenges limit the overall impact, scalability, and widespread adoption of account-based marketing strategies, making it difficult for organizations to leverage their full potential. Addressing these issues is crucial for enhancing the effectiveness of account-based marketing initiatives.

Market Trends of the Global Account Based Market

The Global Account-Based Marketing (ABM) landscape is witnessing a significant shift towards hyper-personalization at scale, wherein organizations leverage advanced data analytics, artificial intelligence, and automation to deliver tailored experiences for high-value accounts. This trend enables marketers to craft customized content and messaging that resonate deeply with individual targets, fostering meaningful engagement and strengthening relationships. As a result, businesses achieve enhanced campaign effectiveness and improved outcomes across diverse B2B audiences. The increasing emphasis on personalized interactions signifies a transformative approach in ABM strategies, positioning companies to better meet the unique needs of their most valuable clients in an ever-evolving marketplace.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer Buying Behavior Analysis

Global Account Based Marketing Market Size by Account Type & CAGR (2026-2033)

Market Overview
Strategic Account-Based Marketing (One-To-One Account)
Account-Based Marketing Lite (One-To-Few Account)
Programmatic Account-Based Marketing (One-To-Many Account)

Global Account Based Marketing Market Size by Component & CAGR (2026-2033)

Market Overview
Tools
Services
- Managed Services
- Professional Services
- Consulting Services
- Support and Maintenance Services

Global Account Based Marketing Market Size by Deployment Model & CAGR (2026-2033)

Market Overview
On-Premises
Cloud

Global Account Based Marketing Market Size by Organization Size & CAGR (2026-2033)

Market Overview
Large Enterprises
Small and Medium-Sized Enterprises

Global Account Based Marketing Market Size by Industry Vertical & CAGR (2026-2033)

Market Overview
BFSI
Retail and Ecommerce
Government and Public Sector
Healthcare and Life Sciences
Automotive and Manufacturing
Media, Telecommunication, and It
Others

Global Account Based Marketing Market Size & CAGR (2026-2033)

North America (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
- US
- Canada
Europe (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

HubSpot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Demandbase
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
6sense
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Addaptive Intelligence
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Albacross
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Celsius GKK International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Iterable
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jabmo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kwanzoo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments