顧客之聲：印度輕型商用車購買行為，2025年

Voice of Customer: Buying Behavior for Light-Duty Commercial Vehicles, India, 2025

出版日期: 2025年10月29日 | 出版商:

Frost & Sullivan | 英文 46 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

印度輕型商用車車主和營運商購買偏好調查

Frost & Sullivan的這份分析報告呈現目的是了解印度消費行為的全面調查結果。隨著印度物流和運輸業的快速轉型，輕型商用車在最後一公里配送、市內物流以及都市區貨運中發揮著非常重要的作用。了解該領域消費者的行為、動機和偏好對於製造商、政策制定者和車隊營運商非常重要。該分析報告基於對印度主要邦各類車主、車隊營運商和車主（包括駕駛員）的洞察，捕捉了消費者對輕型商用車的期望、關鍵決策標準以及購後滿意度。評估的關鍵參數包括總擁有成本（TCO）、車輛可靠性、品牌認知度、燃油效率、售後服務、融資方案和有效載荷能力。此外，報告還提供了定性見解，包括營運挑戰、電子商務和城市物流興起帶來的需求變化，以及對電動式輕型商用車普及前景的看法。此外，本研究還揭示了消費者偏好的區域差異，以及數位金融工具和基於應用程式的車隊管理對年輕、精通科技的買家的影響。本研究也為原始設備製造商、金融機構和政策制定者提供了切實可行的建議，以滿足印度輕型商用車市場中充滿活力且注重性價比的客戶群。

適用於2噸以下輕型商用車的駕駛經濟學
適用於2噸至3.5噸以下終端使用者車輛的駕駛經濟學
適用於2噸以下輕型商用車的駕駛經濟學
適用於2噸至3.5噸以下輕型商用車的駕駛經濟學
適用於2噸以下終端使用者車輛的駕駛經濟學
整合式終端使用者車輛駕駛經濟學

附錄

Growth Pipeline Engine，協助成長機會
為什麼經濟成長變得越來越困難？
The Strategic Imperative 8

未來計劃

成長機會帶來的益處和影響
後續步驟
附件清單
免責聲明

簡介目錄

Product Code: PFUR-42

A Survey on Vehicle Owner and Operator Preferences in the Purchase of Light-duty Commercial Vehicles in India

This Frost & Sullivan analysis presents the findings of a comprehensive survey conducted to understand consumer behavior in the procurement and usage of light-duty commercial vehicles (LCVs) in India. With the Indian logistics and transportation sector undergoing rapid transformation, LCVs play a critical role in last-mile connectivity, intra-city logistics, and rural-urban goods movement. Understanding customer behavior, motivations, and preferences in this segment is essential for manufacturers, policymakers, and fleet operators. This analysis draws insights from a diverse pool of vehicle owners, fleet operators, and driver-owners across major Indian states. It captures customer expectations, key decision-making criteria, and post-purchase satisfaction related to LCVs. Core parameters assessed include total cost of ownership (TCO), vehicle reliability, brand perception, fuel efficiency, after-sales service, financing options, and payload capacity. Qualitative insights into operational challenges, evolving needs in light of eCommerce and urban logistics, and views on electric LCV adoption have also been offered. Additionally, the survey highlights regional variations in consumer preferences as well as the impact of digital financing tools and app-based fleet management on younger, tech-savvy buyers. The study also offers actionable recommendations for original equipment manufacturers (OEMs), financiers, and policymakers to cater to a dynamic and value-conscious customer base in the Indian LCV segment.