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封面
市場調查報告書
商品編碼
1857185

客戶之聲：印度中重型商用車售後市場煞車襯的需求與動機

Voice of Customer: Willingness and Desirability of the Brake Lining Aftermarket for Medium and Heavy Commercial Vehicles in India
出版日期: | 出版商: Frost & Sullivan | 英文 22 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

產品性能、使用壽命和品牌股權是決定印度煞車襯未來成長潛力的基石。

隨著印度售後煞車襯市場的不斷發展，維修技師在維修和更換過程中扮演越來越重要的角色。這項「客戶之聲」研究收集了印度12個邦16個城市維修技師的見解和觀點。儘管包括車主、駕駛員、零售商、經銷商和煞車鼓切割商在內的眾多相關人員都參與了售後煞車襯維修生態系統，但維修技師仍然是決定售後煞車襯安裝選擇的關鍵決策者。該研究揭示了維修技師在品牌選擇和安裝決策中所扮演的主導角色。

此外，該報告還概述了煞車襯更換的頻率和類型、技工的工作量以及相關工作經驗。報告中還深入探討了不同車型（例如卡車、拖車和巴士）的煞車襯品牌偏好和實際使用情況。

該調查為讀者提供了選擇煞車襯品牌時的偏好和指南摘要概述，包括產品性能、使用壽命、品牌股權、可用性等。調查結果全面深入揭示了印度售後市場煞車襯領域中品牌使用模式以及影響技工偏好的因素。

目錄

調查目標和調查方法

  • 調查目的
  • 調查方法
  • 主要發現

機械師職位簡介

  • 業務類型、工作經驗、處理領域
  • 工作量和頻率
  • 煞車襯更換類型

影響和驅動決策的因素

  • 決策者對關鍵影響因素的分析
  • 按操作模式分類的煞車維修關鍵因素
  • 各地區煞車維修的關鍵考量因素

品牌偏好和使用情況

  • 各地區卡車煞車襯品牌偏好
  • 各地區對拖車煞車煞車襯品牌的偏好
  • 各地區對公車煞車襯品牌的偏好
  • 卡車煞車襯品牌使用情況（按地區分類）
  • 拖車煞車煞車襯品牌使用情況（按地區分類）
  • 公車煞車襯品牌使用情形（依地區分）
  • 城市卡車煞車襯品牌使用情況
  • 城市拖車煞車襯品牌使用情況
  • 城市公車煞車襯品牌使用情況
  • 機械師對使用原廠配套（OES）煞車襯有何看法

附錄

  • 成長機會驅動成長通路引擎
  • 為什麼成長變得越來越難？
  • The Strategic Imperative 8

下一步

  • 成長機會帶來的益處和影響
  • 下一步
  • 圖表清單
  • 免責聲明
簡介目錄
Product Code: PFTE-41

Product Performance and Longevity, as well as Brand Equity, are the Cornerstones Shaping the Future Growth Potential of Brake Lining Choices in India

In the evolving landscape of aftermarket brake linings in India, mechanics are emerging as key pivotal influencers in the repair and replacement process. This voice of customer study captures insights and viewpoints of mechanics across 12 states and 16 cities in India. While multiple stakeholders, including vehicle owners, drivers, retailers, dealers, and drum-cutters, are involved in the aftermarket brake lining repair ecosystem, mechanics remain the key decision-makers in determining the choice of aftermarket brake lining installation. The study captures the dominant role played by mechanics in brand selection and installation decisions.

In addition, the study outlines the frequency and type of brake lining replacements as well as the workload and related work experience of mechanics. It delves deep into brand preferences and the actual usage of brake lining brands across vehicle segments such as trucks, trailers, and buses.

The research provides the reader a summary of the preferences and guiding criteria whilst choosing a brake lining brand, including product performance, longevity, brand equity, and ease of availability. The findings offer comprehensive insights into brand usage patterns and the factors influencing mechanics' preferences in India's aftermarket brake lining space.

Table of Contents

Research Objectives and Methodology

  • Research Objectives
  • Research Methodology
  • Key Findings

Mechanics' Work Profile

  • Work Mode, Work Experience, and Segments Handled
  • Work Quantum and Workload Frequency
  • Brake Lining Replacement Type

Decision-Making Influencers and Factors

  • Decision-Maker Analysis of Key Influencers
  • Key Factors Considered for Brake Repair by Work Mode
  • Key Factors Considered for Brake Repair by Regions

Brand Preference and Usage

  • Brake Lining Brand Preference for Trucks by Regions
  • Brake Lining Brand Preference for Trailers by Regions
  • Brake Lining Brand Preference for Buses by Regions
  • Brake Lining Brand Usage for Trucks by Regions
  • Brake Lining Brand Usage for Trailers by Regions
  • Brake Lining Brand Usage for Buses by Regions
  • Brake Lining Brand Usage for Trucks by Cities
  • Brake Lining Brand Usage for Trailers by Cities
  • Brake Lining Brand Usage for Buses by Cities
  • Voice of Mechanics on Usage of OES and Unbranded Brake Lining

Appendix

  • Growth Opportunities Fuel the Growth Pipeline Engine
  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8

Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • List of Exhibits
  • Legal Disclaimer