歐洲和北美的OEM二手車零售策略（2025年）

OEMs' Used Car Retail Strategies, Europe and North America, 2025

出版日期: 2025年04月14日 | 出版商:

Frost & Sullivan | 英文 46 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

CPO專案和電動單元推動未來轉型成長潛力

自從新冠疫情爆發以來，二手車市場發生了變化，價格上漲，新車供不應求導致需求受到抑制。OEM無需透過中間商（專利權經銷商）直接向最終客戶銷售汽車，這是一種新興的全球趨勢。在這種經營模式下，專利權經銷商（如果活躍）主要負責車輛交付和售後服務。

雖然一些OEM在歐洲和北美的新車市場從事直銷，但他們並沒有對二手車市場採取相同的策略。因此，與經銷商銷售管道相比， OEM二手車零售市場仍然非常小。

本研究重點在於北美和歐洲，並聚焦在這些地區的OEM經銷商所採用的二手車零售策略。它還涵蓋關鍵行業趨勢、主要競爭對手、成長動力和限制、市場規模、OEM的機會、政治格局和區域法規。分析基準年為 2023 年，研究期間為 2021-2023 年。

主要問題

北美和歐洲的原始設備製造OEM二手了哪些二手車零售策略？
OEM二手車市場中產業滲透的主要趨勢是什麼？
您在每個地區的主要競爭對手是誰？
2023年北美和歐洲將透過OEM營運的零售模式和獨立經銷商銷售多少輛二手車？
各地區的政治和法規環境將如何影響OEM二手車銷售的成長？

成長指標
立法對二手車市場的影響：美國
法規對二手車市場的影響：加拿大
專利權法
市場規模： OEM直銷、獨立二手車零售商、專利權二手車零售商
二手車直銷趨勢
北美汽車OEM二手車銷售能力
OEM取得二手車庫存的方法
評估OEM二手車零售策略的實施情況
二手車零售策略：特斯拉
二手車零售策略：Polestar

OEM二手車零售策略：歐洲

成長指標
立法對二手車市場的影響
市場規模： OEM直銷、獨立二手車零售商、專利權二手車零售商
二手車直銷趨勢
授權經銷商在支援OEM二手車銷售中的作用
歐洲汽車製造OEM二手車銷售能力
OEM取得二手車庫存的方法
評估OEM二手車零售策略的實施情況
二手車零售策略：特斯拉
二手車零售策略：Polestar
二手車銷售策略：Stellantis
二手車銷售策略：Volvo

OEM二手車零售市場的成長機會

成長機會1：CPO計劃
成長機會2：線上銷售
成長機會3：電動車

附錄與後續步驟

成長機會的益處和影響
後續步驟Next steps
附件列表
免責聲明

簡介目錄

Product Code: KB48-41

CPO Programs and Electric Units Drive Future Transformative Growth Potential

The used car market has undergone changes since the COVID-19 pandemic, driven by soaring prices and supply shortages of new vehicles that have suppressed demand. OEMs selling vehicles directly to end customers rather than through franchise dealerships as intermediaries is a new trend gaining traction globally. Under this business model, franchise dealers (when active) are primarily responsible for vehicle delivery and aftermarket services.

Although some OEMs operate with direct sales in the new car market in Europe and North America, they do not apply the same strategy for the used car market. As a result, OEMs' used car retail market remains very small compared to dealerships' sales channels.

This study focuses on North America and Europe, highlighting the used car retail strategies employed by OEM-owned dealerships in these regions. In addition, this report encompasses the main industry trends, key competitors, factors driving and restraining growth, market sizing, opportunities for OEMs, the political climate, and regional regulations. The base year for analysis is 2023, and the study period is from 2021 to 2023.

Key Issues Addressed

What are the used car retail strategies that OEMs employ in North America and Europe?
What are the primary trends driving industry penetration in the OEM used car market?
Who are the main competitors in their respective regions?
How many used cars were sold through OEM-owned retail models and independent dealerships in North America and Europe in 2023?
How will each region's political and regulatory environments impact OEM used car sales growth in these areas?

Growth Environment: Transformation in the OEM Used Car Retail Market

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8
The Impact of the Top 3 Strategic Imperatives on the OEM Used Car Retail Market

Growth Environment: Ecosystem in the OEM Used Car Retail Market

Scope of Analysis
Definitions
Questions This Study Will Answer
Segmentation

C2A in the OEM Used Car Retail Strategy

Competitive Environment
Key Competitors*

Growth Opportunity Analysis: Growth Generator in the OEM Used Car Retail Strategy

Growth Metrics
Market Share of Top OEMs by Region
Growth Drivers
Growth Restraints
Potential Global Trends Impacting the Growth of OEM Used Car Sales
OEM Used Car Vehicle Retailing Approaches
Analysis of Multi-brand and Own Brand Used Vehicle Approach
Pricing Analysis

OEM Used Car Retail Strategies: North America

Growth Metrics
Impact of Legislation on the Used Car Market United States
The Impact of Legislation on the Used Car Market Canada
Franchise Laws
Market Sizing: OEM Direct Sales vs Independent and Franchise Used Car Retailers
Direct Used Car Sales Trend
OEM Used Cars Capabilities in North America
OEMs' Used Car Inventory Acquisition Approach
Evaluation of OEM Used Car Retail Strategies Execution
Used Car Retail Strategies: Tesla
Used Car Retail Strategies: Polestar

OEM Used Car Retail Strategies: Europe

Growth Metrics
The Impact of Legislation on the Used Car Market
Market Sizing: OEM Direct Sales vs Franchises and Independent Used Car Retailers
Direct Used Car Sales Trend
Role of Authorized Dealerships in Supporting OEM Used Car Retailing
OEM Used Car Capabilities in Europe
OEMs' Used Car Inventory Acquisition Approach
Evaluation of OEM Used Car Retail Strategies Execution
Used Car Retail Strategies: Tesla
Used Car Retail Strategies: Polestar
Used Car Retail Strategies: Stellantis
Used Car Retail Strategies: Volvo