全球數位標牌系統市場：增長機會，預測至 2028 年

這份報告審視了全球數位標牌系統市場，並提供了市場概覽、戰略要務、增長機會等。

內容

戰略要務

• 為什麼增長越來越難？
• 戰略要務
• 三大戰略要務對數位標牌系統行業的影響
• 增長機會加速增長管道引擎

增長機會分析

• 總結
• 分析範圍
• 細分
• 組件
• 數位標牌作為上下文中的通信
• 情境用例
• 商業模式
• 主要競爭對手
• 產品趨勢和購買者
• 增長指標
• 司機
• 促進因素分析
• 抑制生長
• 生長抑制分析
• 預測假設
• 銷售預測 - 數位標牌系統
• 盈利預測顯示硬件
• 收入預測 - 軟件和媒體播放器
• 收入預測服務
• 收入預測分析
• 按部門劃分的利潤預測分析
• 收入按地區劃分 - 2021 年
• 2021 年按地區分析的收入分配
• 收入按行業劃分 - 2021 年
• 收入按行業劃分 - 2021 年
• 競爭環境
• 競爭環境分析

成長機會

• 增長機會 1：安全網絡
• 增長機會 2：非接觸式控制功能
• 增長機會 3：電動汽車充電基礎設施
• 增長機會 4：全球中小企業 (SMB)

下一步

Recovery from the COVID-19 Pandemic and a Reinterpretation of Purpose are Driving Development in this Space

This study analyzes the global digital signage systems market. Frost & Sullivan defines digital signage as a network of connected screens, typically with remote management, to drive advertising, merchandising, or communication efforts.

Digital signage is no longer a static board or wall display but is an adaptable communication medium that supports organizational goals, links with an omnichannel marketing strategy, and adapts to context-specific needs. While displays are likely to account for the largest share of spending, the real value add and the thing that makes digital signage impactful is the content displayed and how the content is presented in a relevant way to the audience.

The COVID-19 pandemic accelerated digital signage software and service modifications, forcing many years of change into a short time and reweighting priorities for vendors and buyers. Digital signage proved an ideal avenue to communicate effectively to mass audiences and adapt to new hygiene and service demands. The study describes how digital signage deployments can be tailored to meet specific needs and optimize the delivery of a message in context (to attract customer attention, engage employees, or inform visitors).

Systems can be designed to empower employees and consumers to self-serve for greater efficiency or leverage third-party data sources (such as social media or advertising) for greater personalization. Digital signage is getting smarter and is being combined with complementary technologies for audience measurement, remote management and maintenance, and features to connect with smartphones.

The study forecasts market revenue and provides individual forecasts for the display hardware, software and media players, and services segments. Software and media players are combined as they serve the same function and are distinct from the other 2 segments. The study considers the global landscape, with geographic groupings for North America and Latin America (NALA); Europe, the Middle East, and Africa (EMEA); and Asia-Pacific (APAC).

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Digital Signage Systems Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Takeaways
• Scope of Analysis
• Segmentation
• Components
• Digital Signage as Communication in Context
• Use Cases in Context
• Business Models
• Key Competitors
• Product and Buyer Trends
• Product and Buyer Trends (continued)
• Growth Metrics
• Growth Drivers
• Growth Driver Analysis
• Growth Driver Analysis (continued)
• Growth Restraints
• Growth Restraint Analysis
• Growth Restraint Analysis (continued)
• Forecast Assumptions
• Revenue Forecast-Digital Signage Systems
• Revenue Forecast-Display Hardware
• Revenue Forecast-Software and Media Players
• Revenue Forecast-Services
• Revenue Forecast Analysis
• Revenue Forecast Analysis (continued)
• Revenue Forecast Analysis by Segment
• Revenue Split by Region-2021
• Revenue Split by Region Analysis-2021
• Revenue Split by Vertical-2021
• Revenue Split by Vertical Analysis-2021
• Revenue Split by Vertical Analysis-2021 (continued)
• Competitive Environment
• Competitive Environment Analysis
• Competitive Environment Analysis (continued)
• Competitive Environment Analysis (continued)
• Competitive Environment Analysis (continued)
• Competitive Environment Analysis (continued)

Growth Opportunity Universe

• Growth Opportunity 1: Secure Networks
• Growth Opportunity 1: Secure Networks (continued)
• Growth Opportunity 2: Contactless Control Features
• Growth Opportunity 2: Contactless Control Features (continued)
• Growth Opportunity 3: Electric Vehicle Charging Infrastructure
• Growth Opportunity 3: Electric Vehicle Charging Infrastructure (continued)
• Growth Opportunity 4: Global Small and Medium Businesses (SMBs)
• Growth Opportunity 4: Global Small and Medium Businesses (SMBs) (continued)

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer